"Of course, this is made of imported high-tech fabric that can withstand temperatures as low as -20 degrees Celsius, so you won't feel cold during outdoor activities."
Qiao Ya tried it on; the royal blue down jacket was rarely seen on the market.
The color made Qiao Ya's skin look very fair.
Qiao Ya really liked it, but when she was trying on the clothes, she secretly glanced at the price tag and realized that it was too expensive, costing 1,200 yuan, which was not cheap at all.
Even if Qiao Ya saved up for two months' salary, she might not be able to afford it.
But she really liked it.
Qiao Ya was conflicted. She took off her clothes and gave them to the sales assistant, then made an excuse to leave. But after looking around, she couldn't find any brands she liked.
Georgia's taste has been spoiled by Mandarin and Langdon. Now that she's dressed in nice clothes, even skin-colored clothes just don't feel the same.
If it were summer clothes, Qiao Ya could make do, but winter clothes would keep her warm. She didn't have any children, and if she didn't spend the money she saved, she would have to give it to her younger brother. So she might as well spend it herself.
With this in mind, Qiao Ya returned to the store and bought a down jacket from Landon.
"Hello, we have a promotion now, you can get a 10% discount."
Qiao Ya was overjoyed and gritted her teeth to buy the down jacket. The next day, when she went to work wearing the new down jacket, she unsurprisingly attracted the attention of her colleagues.
These days, there are few clothing brands on the market. If someone looks good in clothes, their colleagues will buy the same thing. It's common for people to wear the same clothes as each other.
Qiao Ya said that the Randon down jacket looked good, and her colleagues saw that she looked different in it, so they made an appointment to go shopping at Randon together. Once they started shopping, they couldn't leave and each of them bought one. Now everyone in the company was wearing Randon, and it was practically their work uniform.
Random down jackets are exceptionally warm. Qiao Ya often sweats while wearing one, and she frequently recommends it to her friends. Soon, Random has gained repeat customers and has an excellent reputation.
Landon has a high average order value, and it's normal for them to have daily sales of 10,000 to 20,000 yuan.
Although the 1990s were not as wealthy as later generations, people were willing to spend money on themselves, especially on clothes.
The most expensive down jacket from Langdon costs five or six thousand yuan. Chu Yu thought that not many people would buy it, but she was wrong. This down jacket sold quite well. The more expensive the clothes, the better they sell.
Seeing the skyrocketing sales figures for Langdon, He Lu said, "Sure enough, the more expensive the product, the better it sells. It seems that Langdon still needs to focus on quality, raise the price of its down jackets, and make high-end down jackets."
Chu Yu thought he was right. It's not about the price, but about ensuring that customers get value for their money.
Randon is expensive, but its down jackets are truly excellent and worth the price. Customers who buy them find them much warmer than other clothes, and naturally become repeat customers. What Randon needs to do is maintain its brand premium and avoid offering discounts arbitrarily, which would make customers feel dissatisfied.
With the simultaneous launch of the two brands, Landon and Doraemon, Mandarin's sales figures are better than in previous years.
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