Dorae seems to have a natural talent for knowing what girls like. Some of her designs, which designers like Chu Yu and He Lu think no one would buy, are actually best-selling items that sell out as soon as they go on sale at the counter.
Chu Yu then realized that children's clothing brands have always had adults design clothes for children, but adults don't actually know what children like. What children's clothing brands want to retain is the attention of the people who pay, that is, the girl's parents.
Doraemon, on the other hand, has captured the hearts of children.
Doraemon's sales were quite good. On the first day of opening, a single counter could earn several thousand dollars, which was an incredible sales figure in the late 1990s.
Doraemon also has a hidden source of income: the revenue from selling gift cards. Many people have a need for gift-giving, and Doraemon is the most famous children's clothing brand in department stores, so it is also considered by people who want to give gift cards.
In the fall, Randon down jackets were released.
Randon down jackets originated from Mandarin. Mandarin down jackets are known for their full sizes and good fit. Some of their clothes look simple and unremarkable, but when you wear them, you realize they are just different from ordinary brands.
Landon has a high profile, targeting well-known international down jacket brands that specialize in down jackets, so their prices are naturally not cheap.
In addition, down jackets were a rarity in the 1990s, and even an ordinary down jacket cost 350 yuan. It was quite normal to spend a thousand yuan or so to buy a down jacket.
Langdon's clothes can cost several thousand dollars, but the quality is truly excellent. They not only use imported down, but also high-tech fabrics that are cold-proof and windproof, making them very warm to wear.
Random items are expensive, but when winter comes, people are willing to spend more money on winter clothes. A Random item can be worn for many years, and wearing it out at work makes you look good.
Having face is a very important thing for people at this time.
Because everyone is not wealthy, people with a little money want to show it off. If someone asks how much your clothes cost, and you say they are designer brands, it makes you feel proud.
After Random went public, the initial response was lukewarm. Several executives, including He Lu, even worried that Random might not be able to sell, as Chinese people's incomes were much higher than in previous years.
With inflation in recent years, money has indeed become less valuable.
But most people don't have much money. A single piece of clothing costs several hundred or even a thousand yuan, which is really expensive! Some even cost several thousand yuan, which is a bit out of touch with the market.
He Lu was worried that the price was too high.
Chu Yu, however, was not in a hurry.
Good things will always be appreciated.
There are very few good down jacket brands in the Chinese market. In recent years, everyone has realized the importance of down jackets. Mandarin is number one in the country for down jackets. Landon builds on Mandarin's foundation, doing design and product development. How could it be bad?
After an autumn rain, the weather suddenly turned cold. In the days before online shopping, shopping malls were packed with people, many of whom wanted to browse and see if they could buy a suitable piece of clothing.
Qiao Ya is an ordinary local worker who earns a few hundred yuan a month. She saves money by living frugally. She is not married yet and is willing to spend money on herself.
She can eat instant noodles for a month, but she must spend several hundred yuan to buy a Mandarin coat.
She can go six months without going out to parties, but she has to save up to buy a set of Mandarin skincare products.
She has certain standards for brands and requires items to have a good design, be simple and stylish, and look high-quality when worn out.
Qiao Ya walked into the clothing brand store in the mall and took a look. She was used to buying winter clothes in the mall. Summer clothes were cheaper, since you couldn't tell the price of summer clothes. But if winter clothes weren't worn well, they would look cheap.
Qiao Ya believes that if girls dress more elegantly, they will meet better men in the future; otherwise, they will end up in a situation where they have to save money with men every day to buy a house and eat instant noodles.
Qiao Ya browsed around and found that Mandarin's down jackets were as beautiful as ever. Mandarin has a great sense of design and is always ahead of domestic brands. This brand needs no introduction. However, the Mandarin down jacket that Qiao Ya liked was a bit expensive, costing over a thousand yuan, which was beyond Qiao Ya's budget.
However, Mandarin is a domestic luxury brand, famous for its cosmetics and clothing. It's not surprising that this brand is expensive.
Qiao Ya was short on money and couldn't bear to buy Mandarin. She turned her head and saw a newly opened store called Landon. Landon seemed to be a store that specialized in selling down jackets.
This shop has really nice down jackets. They're not the flashy, trendy kind, but Qiao Ya has seen them in foreign movies. Foreigners wear this kind of down jacket in winter. They don't look particularly special, but they look great on.
It has a kind of understated luxury.
Qiao Ya has many knowledgeable colleagues at her company, and they all know their stuff. Qiao Ya is no exception. When she entered the store, she was surprised to find that although the brand was newly launched, the quality was exceptionally good.
"You just opened this place? I've never heard of it before?"
"Hello, our Landon down jackets were just launched this year. Landon is a brand under Mandarin, and it targets the mid-to-high-end down jacket market. Landon down jackets are made of technical fabrics that are waterproof and windproof. Even in windy weather in Beijing, you only need to wear a sweater underneath our down jacket and you won't feel cold at all."
Down jackets made in this era weren't particularly well-made, but Mandarin was the brand with the best quality down jackets on the market.
The brands that Mandarin makes are definitely not bad.
Qiao Ya thought to herself that her taste was indeed good. Langdon's prices were extremely high, really shocking. No wonder she thought the clothes from this brand were all particularly beautiful.
Expensive things are indeed better.
"Can I try it on?" Qiao Ya pointed to a royal blue down jacket.
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