Supporting the internationalization of the local film and television industry: From experience sharing to cultural dissemination
After achieving success on the international film and television stage, Ah Yu, Zhong Hua, and Su Yao's team returned to China with great enthusiasm and a sense of mission. They knew that with the valuable experience they had accumulated in international film and television projects, they had the ability to open the door to the international market for the local film and television industry. The insights gained from their experience in the international film and television market allowed them to see the enormous potential of the local film and television industry, which, with proper guidance and promotion, could shine on a global scale.
In-depth exchanges with domestic film and television forces
Upon returning to China, they immediately began extensive exchanges with numerous domestic film and television companies and creators. They held a series of large-scale seminars, with packed venues filled with film and television professionals from all over the country, all eager to explore the international market. Ah Yu opened with vivid case studies, illustrating how they skillfully adjusted their promotional strategies in different countries facing varying media environments. She mentioned that in countries where social media is prevalent, interactive online promotion is a powerful tool for attracting audiences, and collaborating with local influencers can rapidly expand the influence of their work. In regions dominated by traditional media, high-quality television and print advertising are more effective at precisely reaching the target audience.
Zhong Hua provided an in-depth analysis of how artistic creation in international projects can integrate diverse cultures. He showcased sketches of scene designs and character designs from his projects, explaining in detail the process of drawing inspiration from and innovating upon various cultures. For example, in one scene, the artistic conception of Eastern gardens was combined with the geometric structure of Western modern architecture to create a unique visual style. Su Yao shared key points of commercial operation for international film and television projects, including copyright allocation, financial management, and how to assess project risks. She emphasized that in international collaborations, clear and explicit contract terms and accurate market analysis are crucial to ensuring project success.
In addition to large-scale seminars, they also organized smaller, closed-door exchange meetings, providing creators with a more private and in-depth space for discussion. In these meetings, participants sat together, spoke freely, analyzed and discussed specific project cases, and creators raised questions they encountered during the creative process, seeking solutions.
International packaging of outstanding local works
After extensive discussions with domestic film and television industry players, the team began selecting outstanding local works for international packaging. They delved into the unique aspects of each piece, conducting a comprehensive review and optimization from the core story to the presentation. For an animated work based on a traditional Chinese folktale, Zhong Hua led the art design team to redesign the character designs, combining traditional character styles with modern aesthetics. This ensured that the work retained the charm of traditional culture while appealing to international audiences. Simultaneously, the animation scenes were meticulously crafted, utilizing advanced 3D modeling technology to create a stunning fantasy world and enhance visual impact.
Ah Yu was responsible for upgrading the promotional materials for the work. She abandoned the traditional, overly localized promotional style and designed a series of simple, clear, and attractive posters and trailers. In the poster design, she used internationally recognized visual symbols and color language to highlight the core highlights of the work. The trailer editing focused on pacing, selecting the most exciting clips to create suspense and arouse the curiosity of international audiences.
From a business perspective, Su Yao develops reasonable pricing strategies and copyright operation plans for her works. She establishes connections with internationally renowned film and television copyright agencies and formulates differentiated copyright sales plans based on factors such as market size and audience spending power in different countries and regions to ensure that her works obtain reasonable commercial returns in the international market.
Implementation of international promotion strategy
To promote their packaged domestic films and television series to the international market, the team developed a comprehensive and meticulous promotional strategy. Online, they made full use of major global social media platforms. During the film's pre-release phase, they released making-of features and character introductions through official accounts to attract online attention. Personalized promotional plans were developed based on the characteristics of users on different platforms. On short video platforms, they released engaging short video clips and utilized trending hashtags to increase exposure; on film and television news platforms, they published in-depth reviews and behind-the-scenes stories to attract professional audiences and film enthusiasts.
Offline, they actively participate in various international film and television exhibitions and festivals. At exhibitions, they set up booths with unique Chinese characteristics, attracting attendees' attention by playing film clips, displaying promotional posters, and showcasing merchandise. Simultaneously, they organize face-to-face exchanges between the main creative team and international film industry professionals, expanding their network and seeking collaboration opportunities. At film festivals, they strive for screening opportunities for their films, leveraging the festival's influence to enhance the works' visibility.
Furthermore, the team has established strong partnerships with international media. They invite renowned international film and television media to report on and review their works, guiding international audiences to focus on local films and television productions through professional media recommendations. Simultaneously, they organize international media meet-and-greets, giving the creative team the opportunity to introduce the creative concepts and behind-the-scenes stories of their works to global media, enhancing the cultural depth and appeal of their productions.
Guidelines for adapting to international rules and audience preferences
The team understands that for domestic film and television works to gain a foothold in the international market, they must thoroughly understand and adapt to the rules and audience preferences of the international market. They provide systematic training courses for domestic film and television companies and creators, covering international film and television market laws and regulations, industry standards, and the cultural backgrounds and aesthetic habits of audiences in different countries.
Regarding laws and regulations, the course provides detailed explanations of copyright protection, content review, and other relevant provisions to avoid legal disputes arising from a lack of understanding of the rules. As for industry standards, it offers in-depth interpretations of everything from scriptwriting guidelines and filming technical requirements to post-production quality standards, helping creators improve the professionalism of their work.
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