Chapter 112 The Development and Challenges of Ecotourism



In addressing these challenges, the village's social relations have undergone profound changes. Relationships among villagers have become closer and more complex. During peak tourist season, villagers collaborate on tourism services, some running agritourism businesses, others working as guides or staff at tourist attractions, cooperating and sharing tourism revenue. However, this has also led to some conflicts and competition. For example, some agritourism businesses located in prime scenic areas are thriving, while those in more remote locations have fewer customers, sparking jealousy and resentment among some villagers. Lin Yue, noticing these issues, organized a meeting with the villagers, encouraging unity and cooperation for common development. She proposed the concept of "resource sharing and mutual customer referral," guiding villagers to improve the overall tourism service level of the village through cooperation. For instance, well-located agritourism businesses can collaborate with those in less central locations, recommending different rural activities such as handicrafts and fruit picking, achieving mutual benefit and win-win results.

The relationship between villagers and tourists is also facing challenges. On the one hand, most tourists bring vitality to the village, and the villagers warmly welcome them, showcasing the village's customs and traditions. On the other hand, some tourists' uncivilized behavior has caused resentment among the villagers. For example, some tourists make loud noises while staying at farmhouses, disturbing the villagers' rest; they trample on crops while sightseeing in the fields. Lin Yue has strengthened the promotion and education of civilized tourism among tourists, while also requiring villagers to treat tourists with tolerance and friendliness. She set up a tourist complaint and suggestion box at the tourist service center to promptly handle conflicts and disputes between tourists and villagers. For example, once a tourist complained that the food at a farmhouse was unsanitary. Lin Yue immediately organized personnel to inspect the farmhouse, demanded that the owner apologize to the tourist, and made improvements to the food preparation process, ultimately gaining the tourist's understanding.

Lin Yue actively collaborated with external tourism experts and environmental organizations, seeking their help and support. Tourism experts offered many valuable suggestions for the village's tourism planning, such as developing more distinctive tourism projects to disperse tourist flow and creating an eco-tourism loop to reduce pressure on the same area during visits. Environmental organizations provided the village with professional ecological monitoring and protection technologies, helping to establish a more comprehensive ecological monitoring system and monitor changes in the village's ecological environment in real time.

Over time, the village has gradually developed an effective approach to addressing the challenges of ecotourism development. Tourist numbers have been reasonably controlled, ecological balance has been better maintained, and the carrying capacity of tourism facilities has been continuously improved. The village's ecotourism has begun to embark on a healthy and sustainable development path. Looking at the revitalized mountains and forests, the crystal-clear streams, and the satisfied smiles on the faces of the tourists, Lin Yue's gloom finally dissipated. She knew that the village's future was full of hope, and that as long as everyone worked together, they would surely overcome all difficulties and usher in a brighter tomorrow.

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