Competitors
When his second brother passed away, Qin Wenli was busy with various chores and had no time to grieve, but this time, Qin Wenli knelt in front of his mother's spirit the whole time, and he seemed to be overwhelmed by great sorrow.
This grief reached its peak when the family memorial service was written.
The moment the Yin-Yang master read out "nephew Qin Wenli", he seemed to be unable to bear it any longer and fell to the ground and burst into tears.
Someone couldn't help wiping away tears and whispered:
"Ah, the same baby, if you give it away, it can only be a nephew according to the family tree. No wonder Wenli can't stand it."
"Who says it's not true? It was Wenjun who fought for this nephew. Oh, what a sin! Why give away such a good child?"
"What can we do? I heard that the great grandfather of Wenjun's branch was originally a child of that family in the mountains. Wenli said he was adopted, but in fact he was returned to the family."
"I can only blame the child for his miserable fate. There are five children, why is it that someone wants him right after he is born..."
Qin Wenli, who had a miserable life, was crying for his mother and himself.
What has he accomplished over the years? He felt awkward and aggrieved towards his biological mother, and he concealed the situation and felt distant from his adoptive mother. He didn't handle either side well.
…
Qin Wenli was in a daze the whole time he came back from Qingyuan.
Sometimes he didn't say a word for the whole day. Qin Yu was worried about her father and tried all kinds of ways to make him happy, but he just forced a smile and turned his back to look dull again.
It was as if his biological mother had passed away and taken his soul with her.
The old lady saw it and felt anxious, but she would often start crying before she could even say a few words of comfort. Qin Wenli did not coax the old lady as he did in the past, but just listened blankly. This time the old lady really cried.
She knew that Wenli was blaming her.
Why doesn't she die? Why did Wenli's mother and brother pass away one after another, but she is the only one alive? The old lady couldn't help thinking.
When Qin Xiaoqin came to pay New Year's greetings, she kept mumbling behind Qin Wenli's back: "My brother is not going to celebrate or is he going to do something? He has a sad face every day in the first month of the year. He is not filial when he is alive, but is just pretending to be filial when he dies."
Hu Yufeng retorted a few words to his face, but after observing him silently for a few days, she couldn't help but call Wen Li.
Who wouldn’t be sad when their mother passed away? She had experienced this too, but the dead cannot be resurrected, and it would be bad if the living family harmony was affected by the grief over the dead.
Especially the old lady, she was really sincere to Wenli. If anything happened to her because of this, Wenli would never forgive himself.
Qin Wenli listened in silence and left in silence. Hu Yufeng frowned.
…
It was not until the 16th day of the first lunar month that Hu Yufeng called the three people together to hold a meeting to resume work as usual.
Last year, after deducting various expenses, the factory had a net profit of 190,000 yuan. After paying off an 80,000 yuan loan, there was still 110,000 yuan left. According to Hu Yufeng's idea, she wanted to build her own transportation team. This will not only increase delivery speed and reduce transportation costs, but door-to-door delivery can also help them gain an advantageous position in the current market competition.
Of course, the initial investment will be huge. Not only do you need to buy transport vehicles, but you also need to find drivers. But no matter how difficult things are, we have to start. It is unrealistic to set it up all at once with the little money we have now. Can we invest year by year?
All three of them thought this was a good suggestion, so Hu Yufeng handed the matter over to Qin Wenli.
People have to be busy so that they don't have time to think about other things.
Another thing we are going to do this year is to expand the factory. As the sales of fried dough twists are getting better and better, the factory has begun to show signs of supply exceeding demand, and it is imperative to expand the production line.
However, due to funding issues, the expansion cannot be completed all at once and they can only add buildings every year. I believe that in the near future, their entire yard will be covered with factory buildings.
Hu Yufeng was in charge of this matter personally. The busiest part was the early coordination stage. After that, the burden was passed to Qin Wenzhen. He had the experience of building a house last time, so he would be familiar with it when building it again.
As for product research and development, Hu Yufeng recalled that her daughter-in-law became increasingly thinner last year because of the oil cake, so she did not dare to urge her this year and only told her to take care of her health.
Yang Xiu was very touched, and decided that he must get the broken oil cake this year.
Hu Yufeng felt helpless as she looked at her face full of imagination.
Forget it, just let her be. She's such an enthusiastic employee, and as a factory manager, there's no way I can dampen her enthusiasm.
The only thing we can do is to buy more meat, eggs and fruits to nourish our body.
These are probably the things we have to do this year. Once everything is arranged, the factory will slowly start operating.
…
As summer approached, Qin Wenli came in with a serious look on his face.
Seeing that his face looked strange, Hu Yufeng stood up, poured him a glass of water and handed it to him.
"What's going on?"
This was the first time Wenli had shown such clear emotions since his mother passed away.
"Mom, there are competitors in the market."
There will definitely be competing products. Hu Yufeng has been aware of this since the early days of building the factory. The market is so small. Not to mention the whole country, they are not the only one making fried dough twist in Qingyuan.
Wen Li understood this principle, so he wouldn't have such a big reaction, unless...
Hu Yufeng thought of a possibility.
The next moment, Qin Wenli poured out the contents of the bag. After seeing it, Hu Yufeng wanted to curse him, saying that he was such a shameless and invincible person.
She had imagined countless competitive models of her competitors, which were nothing more than low-price promotions, sales rebates, etc., but she didn't expect that there would be a factory so shameless as to copy them directly.
Yes, the "Fragrant Mahua" that they compete with copied Yufeng in everything from packaging to taste, and even made slight changes to it.
Disgusting, so disgusting.
Moreover, this company’s pricing was five cents cheaper than his own, and they also secretly said something ambiguous like “same product, different price”, so that some merchants told him that they would stop supplying him after selling out this batch.
They say it's suspended, but that doesn't mean they're planning to resell the aromatic fried dough twist.
At this point, Hu Yufeng couldn't even say anything like "Keep calm, we will win by quality."
What stability? If Yufeng had firmly established itself as the leader in the Mahua world, it would not be afraid. But now that it hasn't even established a firm foothold yet, it has encountered such a shameless opponent. How can it be stable?
This is simply the biggest crisis Yufeng has encountered since its establishment.
Have a meeting, have a meeting quickly.
At the meeting, others who heard the news were also angry.
"Shameless, how can you be so shameless? You choose to be a thief instead of taking advantage of the good opportunity." Yang Xiu cursed angrily.
Who says it isn't true? Think about it, the real owner is being forced by the thief, who can he go to for justice?
The top priority is to find a way to stabilize the market. As long as everyone recognizes it, there is no need to worry about counterfeits.
As for how to stabilize the situation, Qin Wenli had an idea: "Advertise."
Although advertising costs are a considerable expense, when should we spend money? As long as the reputation is spread, people will know that their products are authentic and they will not be afraid of those who follow the trend.
Qin Wenli also knew about "Fragrant Mahua". It was an old factory, but not very large. It was probably because he saw their sudden rise that he wanted to follow suit.
Considering it from this perspective, Yufeng can be considered to have made progress, as people are following its trend, Hu Yufeng thought while trying to find joy in the midst of misery.
After discussing it for a while, several people felt that it was feasible and started preparing immediately.
…
Yao Yun was familiar with people in the cultural circle and directly recommended an advertising company to them.
"Boss Qin, there are many ways of advertising now, including TV advertising, print advertising, outdoor advertising, etc. It depends on which one we choose." Xiao Lin, who was on the receiving end, asked with a smile.
"Which one works the fastest?" Qin Wenli asked.
The opponent is coming and they can't wait.
Xiao Lin thought for a moment and said with a smile, "How about I tell you the pros and cons of these methods?"
Seeing Qin Wenli nod, Xiao Lin continued, "If you want to talk about the fastest way to get results, it must be TV advertising. Nowadays, every household has a TV. Compared with other methods, it has the widest audience and the best publicity effect, but the investment cost is high. In addition, there are newspaper advertisements, which are cheaper but have a narrow audience. There are also outdoor advertisements projected on screens in major shopping malls, traffic advertisements published on vehicles, and so on."
Qin Wenli nodded and looked at Hu Yufeng. Xiao Lin knew that the two wanted to discuss something, so he said "see you" and left.
"Mom, which one do you think is better?"
Hu Yufeng listened and thought quickly in her mind, and now she said: "If you want something fast, of course it's TV, but the price may not be something we can afford."
The original black-and-white TV at home had been eliminated long ago. Together with the one in the factory, there are now three TVs in total. She watched them often and was naturally familiar with the advertisements of major brands. She knew that they were not cheap.
Moreover, TV commercials still need to be filmed, which costs another fortune.
Qin Wenli also felt that his family couldn't afford it, so he just said, "I think taxi ads are good. Taxis go to places with dense traffic the most every day. Through this kind of continuous repetition, not only can more people see it, but they can also remember it. What our family lacks most now is fame, so this may cost less and have a quick effect."
Hu Yufeng agreed with his opinion. She also thought of a way to put small printed advertisements on the backs of the bus seats.
Nowadays, ordinary people still rely mainly on shuttle buses for transportation. Just imagine that there are the same advertisements on all the seat backs. Passengers can see them as soon as they open their eyes. Will the passengers getting on and off gradually remember them?
After the two of them discussed it, they invited Xiaolin in.
Qin Wenli got straight to the point and said, "Xiao Lin, if I choose TV advertising, how much will it cost?"
Xiao Lin has been dealing with TV stations for many years, so he said without hesitation: "TV ads are charged according to the time of day, and prime time is definitely the most expensive. Our Qingyuan TV station's prime time advertising quotation is 20,000 yuan a month, which does not include our initial advertising production costs."
This price successfully made the two of them give up.
"What about taxi ads?" Today's taxi ads are not the LED advertising screens that play in a loop in later generations, but a billboard on the roof of the car.
"This is cheap, 5,000 a month. But you have to make an appointment first. If you are sure, I will contact the transportation company to see when the delivery will be the fastest."
Hu Yufeng quickly replied: "Ding, you help ask now."
Xiao Lin quickly came back from the call and said with a smile, "You are so lucky. The previous reservation expires in two weeks. If you book now, you can get it on the next flight."
The two were overjoyed and placed the order immediately.
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