Share Acquisition
"According to statistics, we sold a total of 500,000 boxes of mooncakes during the Mid-Autumn Festival period from July to September. Including bulk sales, this totals to nearly 4 million mooncakes. This figure is very impressive, whether it is compared with other food processing factories or specialized mooncake shops..."
At the strategic review meeting after the Mid-Autumn Festival, Jian Jianan was meeting with a group of senior executives from the Nanbei Group. She was holding a data sheet and talking to everyone.
Those busy three months seemed to have become a thing of the past, but they were still vivid in her mind, as if those past events would reappear in Jian Jianan's mind as soon as she closed her eyes.
Hard work naturally brought outstanding results. In the past three months, the newly established Haokoufu Food Processing Factory not only made a name for itself in the market with its mooncakes, but also gained a firm foothold in the increasingly fierce competition. At least now Jian Jianan no longer needs to go around selling products to people.
Just mention your product line and they'll immediately understand. "Oh, you're that... that Hao Kou Fu, right? The Hao Kou Fu that sells mooncakes!"
A great reputation and a bright future.
Jian Jianan is already making his final summary and looking forward to the future.
"Therefore, everyone has seen our determination at Haokoufu. In the future, we will produce products that are more in line with everyone's tastes. While producing delicious products, we will also ensure quality and will not disappoint everyone."
"After much discussion, our Hao Kou Fu team has unanimously decided that in the future, we will research and develop more products to bring more Cantonese delicacies to thousands of households. At the same time, we will preserve mooncakes as a seasonal food and not just sell them during the Mid-Autumn Festival. We have decided to make mooncakes a year-round item, so everyone can come and buy them whenever they want!"
After the meeting, many people came to find Jian Jianan, and even more people came to find Su Qinxuan. They were all people who saw the bright future of Haokoufu and wanted to get a piece of the pie.
Someone said, "Boss Su, you're being so awkward! Why didn't you ask everyone to help with such a big project at Hao Kou Fu? We've been fighting together for decades, so why wouldn't we help each other?"
Someone said, "Mr. Su, Haokoufu is a newly established company after all. Don't you think it's a bit immature? Xiao Jian is only a few years old. Think about it, it's hard for her to be the best at everything at such a young age. Wouldn't it be best if there was someone by her side to provide her with assistance at this time?"
Some even directly put forward their own requests, "Boss Su, Haokoufu's management team is still not perfect, why don't we do Boss Jian a favor and help her manage the factory for free, what do you think? I don't ask for too much. My son just graduated from college this year, so I don't want to pay for helping him. I just hope that Boss Jian can teach him some knowledge!"
With this said, Sima Zhao's intention is known to everyone!
Su Qinxuan didn't know how much effort it took to push these people back one by one and reject their requests.
In the middle of the night, Su Qinxuan rubbed his forehead with an indescribable tiredness. Although he was tired, he was still very happy.
"Nannan, you've caused me so much trouble! I've put so much thought into trying to dissuade those people!"
Jian Jianan immediately raised his hand and poured a cup of hot tea for his mother. "Mom, please drink some tea to moisten your throat and replenish your saliva, so you don't have to worry about your mouth being dry."
Su Qinxuan burst out laughing, shaking her head as she did so. Her daughter was truly a living treasure! She had just been joking, not really angry, but now she had immediately made him laugh and cry. He didn't know whether to be angry or laugh.
Jian Jianan asked her mother, "Mom, Haokoufu is now on the right track. From now on, I don't need to keep an eye on it all the time, right?"
Su Qinxuan smiled brightly. Jian Jianan looked at the smile on her mother's face and inexplicably had a bad idea in her heart. Sure enough, her idea was verified in the next second.
"How can that be, Nannan? Mom still needs your help with one last thing!"
Jian Jianan didn't agree immediately. She proposed her own conditions: "If I do you this favor, will you also speak for me on Dad's side?"
"Of course, Mom will speak up for you!" Su Qinxuan made her promise without hesitation.
The mother and daughter reached some kind of agreement in just these few words. They smiled at each other in tacit understanding, and everything was said without words.
After the Mid-Autumn Festival, the sales of mooncakes have been slowly declining, which is a very normal thing. After all, although mooncakes are delicious, they are actually a very seasonal food. Even though Haokoufu has decided to list mooncakes as a food sold all year round and will not take them off the shelves after the Mid-Autumn Festival, in fact, after the Mid-Autumn Festival, there are indeed fewer people who choose to continue buying mooncakes.
But it doesn’t matter, Haokoufu immediately launched other products after mooncakes, which made up for the decline in sales.
Salty and fragrant chicken biscuits, powdery almond cookies, and various soft and glutinous pastries. During these three months, Haokoufu did not focus solely on selling mooncakes. They also did not forget to develop new products. As soon as the Mid-Autumn Festival was over, new flavors of food were immediately replaced.
Taking advantage of the popularity, Haokoufu not only immediately launched pastries such as mooncakes, but also some very novel things, which immediately attracted people's attention.
"Grandma, this is millet cake, it's super delicious! For the past few weeks, my whole family has been eating this millet cake for breakfast every day. My nephew is only seven or eight years old and is at the age of being a picky eater. My brother and sister-in-law have put in a lot of effort to solve his picky eating problem, but now he is very happy to eat this piece of millet cake!"
The old lady was immediately moved by the beautiful woman's words. She couldn't help but pick it up and take a closer look at it, "Here, let me see."
As she watched, she realized something was wrong and asked hesitantly, "Wait a minute, pretty girl, how do you make this millet cake? When I hold it in my hand, it looks like a frozen food. It's hard like an ice cube. How do you eat it?"
After a brief training session, the salesperson immediately replied, "Grandma, this is a quick-frozen product. It's a semi-finished product that's been produced by the factory and hasn't yet gone through the final processing. When you get home, just steam it in a steamer for a few minutes and you can eat it."
"It's very convenient. Maybe you don't want to eat millet cake right now. This frozen food will solve your problem very well. Anyway, you can just buy it home and put it in the refrigerator. You can eat it whenever you want. The decision is completely yours."
The old lady nodded, and instead of returning the millet cake to the pretty girl, she put it away and put it in her shopping cart.
The saleswoman's smile widened when she saw the old lady's gesture. "Grandma, these millet cakes and other frozen foods are all new products from Hao Kou Fu. We're having a big promotion for the first three days. Buy three, get one free. Would you like to take a look at our other products? Besides millet cakes, we also have barbecue pork buns, glutinous rice chicken, and walnut buns..."
"They're all Guangdong specialties, with over a dozen flavors. If you like them, buy three packs and get an extra pack for four, which means you get one pack for free! The promotion is only three days away, and it's already the second day. Don't miss it, grandma!"
"Really? Really?! Then I'll take a closer look and choose."
It wasn't just the old lady who started picking things up right away. Other people in the mall who hadn't been very interested and were just listening in, but when they heard about the grand opening sale in the first three days, they immediately gathered around the girl and started chattering about the event.
After the Mid-Autumn Festival, Jian Jianan held a meeting with his friends to review the sales of mooncakes in the first phase, including looking at their shortcomings when they had achieved such great results in selling mooncakes.
Then he discovered that one of the factors that greatly restricted their development was that there were too few offline channels.
When mooncakes first came out, they could only be sold in two physical offline stores, Jinhuiju and Nanbei Hotel. More than 90% of the people who came into contact with them were diners, but in addition to them, there were many other groups. Those who did not come to Jinhuiju and Nanbei Hotel had no way of coming into contact with their products, and naturally could not buy them.
So after the first product was a huge success, Jian Jianan asked Huang Haiyan to contact other offline distributors, let them see the achievements of mooncakes and the potential of other products, and reach cooperation with them, so that the distributors would also be willing to help distribute Haokoufu products offline.
What just happened in this shopping mall is just a small microcosm of offline distribution.
Three months passed in a flash, and soon it was the end of the year. In this year's year-end summary, Su Qinxuan gave each person one more book than in previous years. This extra book was the performance of Haokoufu.
Su Qinxuan explained the operating conditions of the Nanbei Hotel and Jinhuiju in the past year to all shareholders. When she opened the annual report of Haokoufu, she stopped talking, turned to her daughter Jian Jianan, and waved at her, "Come on, Nannan. I think you should be the most suitable person to talk about Haokoufu."
Jian Jianan nodded and stood beside her mother without any shyness, taking her place. Su Qinxuan sat down on a chair in the front row, looking at her daughter seriously and proudly.
Jian Jianan began to report:
"...Although the mooncake business has high gross profit margins and a high growth rate, it is rarely launched. It is difficult to rely on this single business model to maintain Haokoufu's business growth. Therefore, in Haokoufu's future development, we have opened up a second business segment: frozen foods."
"The development of this sector has proven to be extremely necessary. After analysis, we've found that Haokoufu's frozen food business is already far superior to its mooncake and other catering businesses, and its revenue is significantly higher than other traditional restaurants on the market. Although we don't have last year's data to analyze, when we compare it to other food businesses, our growth rate is 33%..."
"Haokoufu's frozen food sector can be roughly divided into three areas: quick-frozen rice and noodle products, quick-frozen prepared foods, and quick-frozen other foods. Among these, quick-frozen rice and noodle products are developing the fastest..."
"Finally, within the four months since Haokoufu went into production, our operating income reached 9 million RMB. Mooncakes accounted for the largest share, reaching over 4 million RMB. Frozen foods ranked second with over 3 million RMB. Other products and commodities also accounted for..."
While listening to Jian Jianan's report, everyone was simultaneously flipping through the information in their hands, and everyone's heart was filled with disbelief.
Su Qinxuan insisted on asking her daughter to come back this year, and she vigorously launched this new business line, saying that she wanted to build a food processing plant and enter the food industry. When other people heard about it at first, they were not very interested because they felt that this project would never develop.
The food processing industry is an emerging field that they have never been exposed to. If they want to develop it, everything will have to start from scratch. Who wants to do such thankless work?
Anyway, Nanbei Group now has two lines, Jinhuiju and Nanbei Hotel, both of which are developing very well and thriving. The annual operating income is very considerable. Can't they just rely on their old business?
But now, with the year-end financial report released, they truly feel the money-making ability of this emerging business and the huge potential behind it.
Chen Anguo was the first to speak out in disbelief: "Is this data true? Your Hao Kou Fu was built from the end of July to the end of August last year, and it's only been open for a little over four months. And you've already made so much in operating revenue? You can't possibly..."
Jian Jianan and others understood his unfinished intention, which was to ask whether the data in the financial report was falsified. Did Jian Jianan want to increase these data several times in order to make the year-end report look good?
"The originals of various documents and certificates are still kept in our company. Mr. Chen, if you have any concerns, you can ask my manager to give you the key to check carefully."
Chen Anguo stopped talking. In fact, he also understood that his guess was unreasonable. Although Jian Jianan had a lot of bad intentions, she never did anything unnecessary.
After the year-end meeting, it’s time to celebrate the New Year.
Many people came to visit every household to wish them a happy new year. This year, the Su Qinxuan family was particularly prosperous, with a lot of people coming to visit, and most of them came to inquire about the good food.
Ever since he started his own business, Su Qinxuan understood one thing: it is very difficult for someone like him who runs his own business to separate his personal time from his work time.
But she didn't expect that she couldn't even have a good New Year, and even had to be perfunctory with guests during the Spring Festival!
Noticing his mother's irritability, Jian Jianan thought for a moment and said something to cheer her up: "Mom, you have to know that this New Year, there are people who are having a harder time than you!"
She pointed in the direction of the house and said, "Our people have already been arranged to go there. After the New Year, you can wait for good news!"
Only then did Su Qinxuan smile sincerely.
On Chen Anguo's side, during the seven days of the New Year, there were still endless people coming to visit him. As soon as the guests saw him, they all smiled and wanted to wish Chen Anguo a happy new year. However, he didn't know if it was his illusion, but Chen Anguo inexplicably felt from these people that compared with previous years, their gifts were a lot less!
Chen Anguo felt that this should not be his illusion.
On this day, he finally saw all the guests out the door before sitting down heavily on the sofa, emptying his mind with a blank face, not knowing what he was thinking.
At this time, the doorbell rang again.
The doorbell rang for a long time, but the shrill sound never stopped. No one went to press it. Finally, Chen Anguo's son couldn't stand the noisy and shrill sound anymore, so he came out of the room and pressed the bell. At the same time, he opened the door and welcomed a guest in.
Chen Anguo was disturbed by their actions and turned around angrily to scold them, "What are you arguing about?! Don't you see what time it is? Can't you let me have a good rest?"
Unexpectedly, this time, his son Chen Chen showed no fear or flinching at all under his father's scolding. Instead, he braved his father's wrath and brought the guest directly to him, saying, "Dad, look who's here!"
Chen Anguo looked up and saw that the guest was a young man in a neat suit and tie. He looked completely calm, not feeling slighted by the fact that he hadn't been allowed in despite ringing the doorbell so many times. He politely walked up to Chen Anguo, handed him a business card, and said politely, "Mr. Chen, look, we're from Qingmu Capital. We're here today because we've received a commission. We'd like to discuss a share acquisition with you."
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