Zhao Qing and the others who had returned from Nangang started renting a house together. Now that the factory had dormitories, they moved in as well. Their living conditions were better, with two people sharing a room.
Ye Shuning promised that they would soon build an apartment building and allocate units to them. By then, they would have a house to live in when they got married and had children.
After the factory building was completed, the equipment was fully installed, including sewing machines, overlock machines, cutting tables, etc. With all the staff in place, Ye Shuning chose a good day to start production.
The garment factory was called Fengda Garment Factory. Ye Shuning had already designed more than a dozen clothing styles. She asked the factory to produce mid-range and low-end clothing first, as this was more in line with the current market conditions in the mainland.
The clothing styles designed by Ye Shuning are much more fashionable than the previous mainland clothing, and the colors are much brighter and richer.
Ye Shuning had already promoted Fengda Garment Factory through television and radio, welcoming customers from all over the world to negotiate business. Li Shaozhong also sent Zhao Qing and several others to conduct sales.
Ye Shuning also found two beautiful and well-built female workers to shoot promotional ads and posters. When the clothes were ready for release, they were advertised on TV and in public places.
The factory started production at full capacity, and only agreed to release the clothes after the inventory reached a certain level. Ye Shuning was also afraid that if the clothes sold well, others would imitate them.
There are no explicit laws in the country to protect intellectual property rights, and there is no way to prevent people from imitating.
The styles of clothes from Ye Shuning Garment Factory are indeed good. At the beginning, Ye Shuning adopted the method of shipping the clothes first and paying after they were sold. Some shopping malls kept some clothes to sell as a try.
Ye Shuning even had her sales representatives promise some salespeople a commission for every piece of clothing they sold. This undoubtedly spurred the salespeople's enthusiasm for selling. When customers came to buy clothes, the salespeople would naturally recommend Ye Shuning's factory's clothing first.
Although Ye Shuning was confident in the clothes she designed, she did not dare to guarantee it 100%.
Seeing that a lot of goods had been shipped out, Li Shaozhong said, "Xiao Ning, this first batch of goods has been shipped out. It depends on the sales in the future."
Ye Shuning said, "Everyone loves beauty. No matter where they are, everyone loves to wear beautiful clothes. I have confidence in the clothes I designed. Let's be patient. Market feedback also takes time."
Li Shaozhong also thinks the clothes his wife designs are beautiful. "Those who don't like the clothes you design must be blind or have problems with their aesthetic sense."
Ye Shuning smiled when she heard this, "Everyone has different tastes. As long as our clothes conform to the public's aesthetic psychology, it's fine."
Although the two people were confident, they were still somewhat disappointed with the sales in the first half of the month, which could be said to be very low.
Li Shaozhong comforted his wife, "Xiao Ning, don't worry, market feedback takes time."
Li Shaoting was also concerned about the situation at Ye Shuning's factory. After get off work that night, he came to his brother's house and asked, "Shaozhong, how is the garment factory? Are the sales performance good?"
Li Shaozhong shook his head. "It's not very good. After all, we are a newly built factory and we don't have any reputation. It will take time to open up the market. It's only been half a month and the specific situation has not been fully fed back.
But I believe things will get better soon. After all, who wouldn’t like such beautiful clothes? And they’re not that expensive, so there will definitely be people willing to buy them.”
Li Shaoting also felt that the clothes designed by his sister-in-law would not be bad. After all, when Ye Shuning was designing clothes for Qin Zongye's garment factory in Nangang, her designs were very popular.
"Then don't worry, just wait a little longer. Let Zhao Qing and the others go to those sales points more often to check the situation. If there are any problems, they can be discovered in time."
Just when everyone was very anxious, the number of calls for orders suddenly increased, even to a blowout level, and orders came pouring in.
Ye Shuning's clothes are of good style, good workmanship, and not expensive. Coupled with a series of sales methods, the market has indeed given her huge returns.
Li Shaozhong was so happy to see such good results, "Xiao Ning, we succeeded."
Ye Shuning was also very happy. "You've worked the hardest during this period. I'll cook for you myself tonight. Call your eldest brother and ask him to come home for dinner after get off work. Let's celebrate."
Li Shaozhong called his eldest brother's workplace directly. Li Shaoting was also very happy to learn that his brother's clothes were selling well and promised to go to his house for dinner that night.
From then on, Fengda Garment Factory was extremely busy every day, with workers even having to work overtime. However, Ye Shuning also provided overtime pay. She also settled the wages for different processes on a piece-by-piece basis, which further increased the workers' enthusiasm, because whoever worked harder earned more.
Eventually, more and more customers placed orders, and the supply began to exceed the demand. Now, private businesses began to appear in various places, and some individuals also started to open their own shops to sell clothes. More people came to Ye Shuning's factory to order clothes.
While this batch of clothes was selling like hotcakes, Ye Shuning had already started planning new styles, because clothes imitating their styles began to appear on the market. Although the fabrics and workmanship were inferior, they were cheaper than theirs, and they also took away some of the market share.
Ye Shuning knew that this was inevitable, and the only way to avoid being eliminated was to stay ahead of others.
Nowadays, the purchasing power of ordinary people in China is generally low, and many places cannot afford to wear clothes. In order to cater to the market and make clothes more affordable for more people, Ye Shuning asked the factory to produce some low-end clothing. The fabrics are relatively poor and the styles are simple, but the advantage is that it is cheap, and you can buy a piece of clothing for less than ten yuan.
As soon as these clothes came out, they were snapped up like crazy. Every day, people came to the factory gate to wait for the sales staff to come to work and then rushed to buy the clothes.
That day, Ye Shuning and Li Shaozhong drove to the factory. When they arrived at the factory gate, they saw a lot of people blocking the closed gate. The old man guarding the factory gate was guarding it tightly, fearing that these people would run in through the small door next to it and disrupt production.
Li Shaozhong and Ye Shuning stopped the car and watched from a distance. It was time to go to work. As soon as the factory gate opened, these people rushed into the factory and headed straight for the warehouse.
Li Shaozhong and Ye Shuning exchanged glances upon seeing this. Li Shaozhong sighed, "There are too many people here. There weren't so many before. Ever since we started producing those few-dollar clothes, more and more people have come here to wholesale clothes, and many of them are self-employed."
Ye Shuning said, "This shows that the consumption level of ordinary people is still relatively low. What we see as low-end clothes are actually high-quality clothes in many poor and backward areas. We sell them wholesale for a few yuan each, and I estimate that when ordinary people get them, they only get a little over ten yuan at most. This is undoubtedly very attractive. In some places, people who are short of clothes don't care whether the clothes are good-looking or not. As long as they are new and wearable, it's fine. The main thing is that they are cheap. That's the biggest attraction."
Even though we only make a couple of bucks per piece of clothing, we still make a lot of money by selling more at a lower profit margin. And we can also quickly establish our reputation."
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