Seeing Yu Jinsheng and Zheng Zhaoxia's reactions, Yu Mobai smiled.
This kind of tactic will be commonplace a few years from now.
For example, the same tricks are used for Mid-Autumn Festival mooncake vouchers and hairy crab vouchers.
Don't be fooled by the seemingly simple trick; many people still fall for it.
This is why he dared to use the free refrigerator giveaway as a gimmick.
These days, there's never a shortage of people trying to take advantage.
Moreover, from the perspective of their customers, this is completely free.
If one person doesn't believe, if ten people don't believe, then out of a hundred people, not even one will believe?
Once someone eats the first crab, you can easily imagine what will happen next.
"Mo Bai, even if we use the deposit method to find a stable customer base, with only a few dozen refrigerators, how many customers can we retain?"
Yu Jinsheng was somewhat puzzled, "Are we going to send out hundreds of units?"
"Dad, this is just a gimmick; the real point isn't here."
Yu Mobai said with a grin, "I took a look at Uncle Li's side. There are about fifty or sixty refrigerators in stock. We'll use a small portion as a gimmick. The most important thing is what I told you: we'll make money using membership cards."
“I looked into it before. Zhongxing Supermarket’s membership card offers discounts for spending a certain amount and points programs.”
"Our family just delivers things directly, such as rice, flour, cooking oil, and some small, high-profit household appliances."
Seeing that the two elders still didn't quite understand, Yu Mobai continued, "For example, if you recharge 1,000, you get a bag of rice and a bag of flour; if you recharge 2,000, you get a small household appliance; if you recharge 3,000, you get something even more expensive, and so on."
"Just top up your account and you'll have a chance to win a prize!"
“These refrigerators are right by the door, I don’t believe no one will participate in the raffle.”
"The first prize is an LCD TV. These days, nobody doesn't want an LCD TV."
"The second prize is dozens of refrigerators, and the third prize is some cheaper items."
Zheng Zhaoxia finally understood. "So that means that as long as you recharge, you can not only get a prize 100% of the time, but also win a bigger prize?"
Yu Mobai smiled and nodded, "When the time comes, put all these prizes at the entrance. Just think about it, with so many things, who wouldn't come and take a look to see what's going on? After all, it's human nature to join in the fun."
"Once they find out about our event, their little schemes to get a good deal start to kick in. What if they win? Even if they don't win, they can still buy things with the money they deposited, plus they get prizes. Who wouldn't be tempted?"
"Don't tell."
Yu Jinsheng said, "After hearing what my son said, I was tempted myself."
After doing this, it's really not a problem to bind hundreds of customers to the supermarket to apply for cards and recharge!
This would allow them to quickly raise a large sum of money to help them overcome this difficulty, and it's not impossible for them to use the remaining money to further expand their business.
Seeing that Yu Jinsheng and Zheng Zhaoxia were starting to show interest, Yu Mobai also revealed his ultimate goal: "If the business really takes off, I have to share some of the money with them."
What do you need the money for?
Zheng Zhaoxia immediately realized what was happening.
"University, entrepreneurship."
Yu Mobai's few simple words made Zheng Zhaoxia swallow back all her words.
In the past, she really wouldn't have believed that her son could accomplish anything significant.
But after hearing his plan, I started to believe it.
“Our son has a better business sense than we do.”
Yu Jinsheng sighed, "If it's really as you say, I promise to give you some funds to start your business."
"Alright, it's settled then."
Yu Mobai glanced outside the door and saw that several people were already looking at the refrigerator outside.
But this attracts quite a few customers every month, so we must promote it!
How to promote it?
If it were now, you'd definitely hire a bunch of food reviewers to boost your store's popularity. But this was 2008. Apart from the big spenders who could advertise on TV, most small shops could only afford to hand out flyers.
This was something he had planned long ago; otherwise, he wouldn't have handed in his exam paper early during the college entrance exam, just so he could be on TV!
Although he doesn't have enough "celebrity" status yet, this time, his target audience is different.
In addition to the publicity area covering several kilometers around the school, there is also No. 81 Middle School.
That's right, it's his high school.
He had thought about it carefully beforehand, and if we're talking about who gets the most benefits, it's definitely the elderly.
Therefore, they focused their attention on schools, so that not only young people, but also middle-aged people who bring young people to buy things could become customers.
"Dad, this time the promotion method is to distribute flyers, which will cost money."
Seeing the elderly couple start calculating the bill, Yu Mobai interrupted them with a smile, "Conservatively speaking, we'll need tens of thousands of flyers, and the cost will be several thousand yuan."
"This expense is no problem, your mom will pay for it!"
Zhang Chaoxia also possesses the straightforwardness typical of Northeastern women, and most importantly, she felt the idea was feasible.
Yu Mobai shook his head.
Yu Jinsheng raised an eyebrow. "You little brat, are you planning to get this money out of the open too?"
"There is no better son than a father."
Yu Mobai nodded firmly, "Didn't I say before that our family wouldn't contribute a single penny!"
"Where are you going to fool this time?"
"There are shops all around here!"
He pointed to the stationery store outside and said, "Our first stop is that stationery store. What do you guys think?"
That's why he dared to hand out flyers at the school.
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