Yu Mobai suddenly appeared from behind, saw Ji Mushu who was terrified, laughed loudly and walked out of the room.
If it were Dong Yike, she probably would have pounced on the bed the next second, right?
...
After breakfast, Yu Jinsheng led the three of them to the supermarket.
He chuckled and said, "Do whatever you want, get started."
“Zhongxing Supermarket’s prices are low enough that a direct price war is definitely not going to work.”
Yu Mobai glanced at the purchase order, tilted his head, and asked, "Dad, is it okay if we can get our prices down to the same level as ZTE's?"
“No problem, we can still make a profit,” Yu Jinsheng replied. “However, simply offering low prices won’t attract customers.”
"The prices don't necessarily have to be the same, as long as the digits before the decimal point are the same. Customers usually don't understand the digits after the decimal point."
Yu Mobai said with a smile, then turned his gaze to Dong Yike and the other person, "I would appreciate it if you could check the prices of the products in our supermarket, then go and see how much they cost at Zhongxing Supermarket, write it down, and come back to change the prices accordingly."
Dong Yike glanced at Ji Mushu and readily agreed. Then the two of them took the purchase order and left.
"What's next?"
Yu Jinsheng asked.
Yu Mobai smiled. Actually, for a supermarket that's about to go bankrupt, what's the most important thing?
That's cash flow, of course.
With money, why worry about the supermarket not being able to keep operating?
But where does the cash flow come from?
Of course, it comes from the customers.
The first step is to attract customers and then track their shopping frequency with your store.
Simply put, it's about getting a membership card.
Although it may seem cliché, if done well, it can still attract a large number of people.
Moreover, this was in 2008, when there weren't many tricks around, and people would still choose to take advantage of others.
When Yu Mobai voiced this idea, Yu Jinsheng immediately raised a question.
“Zhongxing Supermarket also operates on a membership system. Why do they choose to shop at our small supermarket instead of getting membership cards from big supermarkets?”
"Hey, Comrade Lao Yu, you've hit the nail on the head."
Yu Mobai said with a smile, "Because we have enough gimmicks. As long as the gimmicks are big enough, we won't have to worry about attracting people."
"What's the gimmick?"
"Become a member and get a free refrigerator!"
"Deliver a refrigerator??"
Yu Jinsheng's voice unconsciously rose, "Now a refrigerator costs more than two or three thousand yuan, how can we afford to lose money?"
"Dad, please continue listening to me."
Yu Mobai pointed to a large home appliance store directly across the street, "Refrigerators, aren't there some over there?"
"Alright, go ahead then."
Yu Jinsheng said with a smile, "You really dare to say that. Go and ask Old Li to give us the refrigerator for free."
To his surprise, Yu Mobai acted as if he hadn't understood what he meant and actually went out and walked over.
Across the street is a fairly large home appliance store with many brands and a wide variety of products.
Refrigerators, color TVs, washing machines—these are all household appliances.
A few years ago, more people bought them, but since the "Home Appliances to the Countryside" program, they've become even less popular than in supermarkets.
Therefore, Yu Mobai had his eye on this store long ago.
Pushing open the store door, Old Li walked over enthusiastically. This was a potential customer. "Oh, Mo Bai is here? Do you have any new laptops that have just arrived? They'd be perfect for you when you go to college."
Yu Jinsheng gestured with his lip, indicating that Yu Mobai was in charge today.
Little did Old Li know that he misunderstood, thinking it was a business opportunity, and his eyes lit up. "Nephew, which computer do you like? Uncle will definitely give you a discount!"
"Uncle, I'm not buying a computer."
Yu Mobai strolled around the supermarket with a smile, then pointed to the most aesthetically pleasing refrigerator and asked, "How much is this refrigerator?"
"This one is 2,688. If you want to buy it, I'll get a discount for you. Just give me 2,500!"
"Oh, would you sell it for 1,500?"
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