Chapter 111: Cheesy Game Advertisement

So far, no one has realized the special effect of AI chips on "God's Grace Continent".

It’s not everyone’s fault.

AI chips are so expensive! One chip costs tens of thousands of dollars, and these chips usually work in pairs in the hundreds or thousands. Most people simply can’t afford it.

Most importantly…

Although Tianba Studio officially calls "Shennong Continent" an excellent AI animation production software, it has also been recognized by the animation industry.

But deep down, people still regard it as a game.

At most, it is a special game. Who would have thought that an ordinary RPG adventure game would be related to the most advanced AI chip in the industry? Please!

When using 4090 to play "Land of Divine Grace", most people feel that the performance is wasted, after all, the fan does not even turn during the game.

Using the more expensive H100 or H200 to play the game "Shennong Continent"? Let's not discuss the price issue first. This kind of professional AI chip is used for AI training, so how can it be used to play games? Can it be played? When Chen Ba realized this through the AI ​​chip given by Lao Huang, he quickly contacted Huazi, who also made AI chips.

Huazi was very interested in it.

After they verified and confirmed that what Brother Ba said was true, the first thing they thought of was to invest in Tianba Studio and invite Chen Ba to join their "Future Ark" team.

In their words, it would be a waste of talent for a talent like Brother Ba to stay in the gaming industry. It would be better for him to work with them on AI, and they would surely surpass their competitors next year and become the world's number one the year after...

"No, no!"

Chen Ba wiped the cold sweat from his forehead and politely declined Huazi's enthusiastic invitation, saying that he was a game person in life and a game ghost in death, and making games was more suitable for him.

Neither joining the company nor buying shares is possible.

But cooperation is possible, so Huazi bought a personalized customized version of "Divine Grace Continent".

They had only one request, which was to allow the NPCs in "God's Grace Continent" to speak and to reduce the number of NPCs, preferably to only one.

Let's call the NPC Xiaoyi! The name Xiaoyi means something to everyone. Chen Ba has also used Huazi's consumer products, so he naturally knows that this is the name of their AI assistant.

"They want to borrow our "Divine Grace Continent" to let Xiaoyi reincarnate and rebuild!"

After sending off Huazi's representative, Chen Ba suddenly had an idea and said, "Hey, you said Xiaoyi was reincarnated to the Shen'en Continent, so can YOYO, Xiaodu, Siri, and Xiaoai also be reincarnated to the Shen'en Continent?"

"Brother Ba...what do you want to do?"

Xiao Lu was a little surprised and asked, "We just sent Hua Zi away, and now you're going to cheat on me with someone else?"

"That's what you said."

"How did I become unfaithful? Doesn't this provide an idea? If Huazi can buy "Divine Grace Continent", why can't other manufacturers buy it?" Chen Ba complained.

As a game developer, is it excessive for him to want to promote his own game?

Selling it to Huazi is selling it, and selling it to other people is also selling it. It can be said that he is a rotten crotch, but he can't really be said to be cheating on his wife!

Of course, there is no need to rush this.

Huazi purchased the personalized customization service of "Divine Grace Continent" and will definitely upgrade Xiaoyi when he returns, and then hold a press conference.

After Huazi finishes the press conference, it will be easier for them to fool other companies with needs.

Isn't Huazi's "Xiaoyi Reborn in Another World" amazing? Do you want the same one? The method is transparent.

As long as you have enough AI chips and computing power, you can also have the same Xiaoyi as Huazi by purchasing the personalized customization service of "Shennong Continent"! Then the Shennong Continent will be lively.

Xiaoyi, Xiaoai, and YOYO, who came from outside the domain, were reincarnated and came to the Shen'en Continent to start a new life. What kind of struggle will they engage in?

"Help! I'm surrounded by AI assistants in another world" is being serialized, so stay tuned...

In addition to the AI ​​assistant, the NPCs in "Divine Grace Land" can speak, which will also have a certain impact on the animation industry.

But then again, the poor guys in the animation industry probably wouldn't be willing to use chips like H100 or H200. Personalized customization will be enough for them to play with for ten years.

In the short term, it is unlikely that any animation company will boldly attempt to produce animations using the method and scale of training AI.

Therefore, the two professions of anime voice actors and editors are not at risk of unemployment for the time being.

At least not in the short term.

Speaking of Shen'en Animation, especially the commotion caused by major animation video websites after the release of the professional version and personalized customized version of "Shen'en Continent", Chen Ba was also speechless.

There is a large amount of Shen'en animation.

This is actually a good thing, after all, who doesn’t like to read a lot? When reading a serialized novel, do you dislike the author updating too quickly?

Impossible!

But because the amount was so large, beyond imagination, this strange scene really appeared.

If only one animation is full of content, while other animations are still updated in a constipated manner, then everyone will watch the animation with full content, after all, it is fun to watch! But what if all animations are full of content? It will be too much to watch!

The audience who were so happy at the beginning, now all entered the sage mode. There are too many episodes I want to watch, and each one is so filling that I can’t finish watching them all, really can’t finish watching them all…

Your favorite author updated a hundred chapters today, and each chapter starts at 10,000 words.

Wow! So happy! But when you refresh your bookshelf, you find that this is not an isolated case. Each of the dozen novels you are following has been updated with 100 chapters and 1 million words.

This is being too happy and not knowing what to do anymore.

You say you can’t finish watching it!

I haven’t finished reading today’s update yet, but just after midnight, the author updated another hundred chapters. It’s really a feeling of happiness to despair.

This is how viewers who like to watch animation feel now.

I'm completely numb!

There are hundreds of new movies, both domestic and Japanese, and as expected, all of them are large and filling. How should we watch them? Which one should we watch?

The audience has limited energy.

When updates were slower before, a viewer might be able to watch more than ten or twenty new shows at the same time, after all, the updates are slow.

But since the emergence of Shen'en Animation, the animation industry, especially the online animation category, has generally seen a halving in terms of viewing volume.

The audience's energy remains the same, but the amount of updates is too large, resulting in the audience who used to be able to watch more than a dozen new series at the same time, now can only watch one or two of their favorite animations.

“The audience is too focused now.”

"The audience of animation A basically only watches animation A. Even if they are interested in animation B, they don't have time to watch it."

Chen Ba explained: "As a result, the average number of animation broadcasts has been almost halved. Regardless of the quality, the results are not as impressive as before."

This is a change in the overall environment.

The impact of Shen’en Animation is so strong that it has changed the original ecology and gameplay of the animation industry.

If you want to restore it to its original state and increase the average playback volume of the animation, just reduce the update volume.

But here comes the problem…

If you reduce updates but others don't, your audience will naturally start to leave. Who would do such a thankless task?

“Vicious cycle!”

Yang Dong commented pertinently: "If this continues, it may be rare for a single online animation to have over a million views in the future."

"That's right! So the previous video charging model has also changed to keep up with the times."

VIP first? Who would still buy VIP? If I can't watch your animation, then I'll just watch something else! There are so many animations to watch, who would be stupid enough to buy a VIP membership?

What is popular now is free broadcasting, with advertisements inserted during the main animation films.

Want to skip the ads? Sure, if you watch a 30-second ad in its entirety, you can watch 5/10 episodes of the anime for free.

Of course there are members too!

However, the current members are not members of the entire site, but exclusive members of the animation area.

This membership benefit can only be used in the animation area. Outside the animation area, any TV series, variety shows or movies require additional membership of the entire site.

It's getting more and more perverted.

If things continue like this, no one can predict what the animation industry will eventually become. Maybe in a few years, animation will really decline and no one will even watch it.

…

The beginning of winter is approaching.

Tianba Studio took two days off as a group, mainly to attend Wang Kun and Zhang Xiaojuan's engagement party and discuss the issue of best men and bridesmaids.

That’s right!

There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!

After talking for a while, A Kun and Xiao Juan found that they really got along well, so with the strong support of their relatives and friends, they decided to get married at the end of the year.

The engagement process has to go through.

The man and the woman also need to sit down and have a good discussion about the betrothal gift, the three golds, clothes and wedding-related matters.

Everyone in Tianba Studio is basically the "matchmaker" for the two. According to tradition, a matchmaker must be invited when getting engaged.

Although there are a lot of matchmakers...

Chen Ba, Yang Dong and two others are the best men, while the bridesmaids are Zhang Xiaojuan’s best friends and classmates.

"When is the wedding?"

"My parents are picking a date!"

Wang Kun raised his glass and clinked it with everyone, then said apologetically: "I'm sorry, Brother Ba, I didn't want to disturb you, but my mother insisted on inviting you here."

"fine!"

Chen Ba waved his hand and said, "You invited me to your engagement, which is a gift to me. Why shouldn't I come?"

"Besides, I'm not busy recently. I'm free anyway, so it's good to come and have a meal and broaden my horizons."

"Not busy?"

Wang Kun was a little surprised: "But I heard from Xiaojuan that you are developing a new game, right?"

"A little game."

"The development work has been completed long ago. Recently we are just testing bugs and looking for channel partners." Chen Ba explained.

The development of "Garbage Match 3" did not last long, and it took even less time than the earlier "Study Simulator".

The only trouble is that this kind of mobile game, especially an online mobile game, requires careful discussion with channel operators about charging issues.

On the PC side, there are platforms such as Steam, Ebao and Wegame, and on the console side, there are platforms such as Sony, Microsoft and Nintendo.

There are naturally different channels for mobile devices.

It’s not the IOS and Android that everyone often talks about. This has nothing to do with the mobile phone system. It’s mainly because major mobile phone manufacturers charge channel fees.

Little-known fact: cross-platform development technology is very mature, and it is not difficult to communicate data between iOS and Android. All you need is a hand. It is nothing more than Guozi wanting to collect tolls, so they came up with things like iOS and Android servers.

certainly!

Android is no good either.

The channel fees charged by major mobile phone manufacturers in their respective application markets are also not low, and some are even higher than those charged by Apple.

One good thing about Android is that players don’t need to download from the app store, but can go to the game’s official website to download, so the channel fee is waived.

No, if you put your app on the shelves, it's like being charged a toll. Want to evade the toll? No way! Currently, Chen Ba has obtained the channel of Huazi App Market by virtue of the cooperative relationship with Huazi, and the channel fee ratio is very low.

As for other channels, if the charges are too unreasonable, we will not post them. If the charges are reasonable, we will post them.

It mainly depends on Huazi's application market. After all, Huazi has a cooperative relationship and can get some recommended positions and notification bar ads.

certainly!

Chen Ba also prepared a method, which is to place advertisements about "Garbage Elimination" on various short video platforms.

Clicking on the ad will redirect you to the game download page of Tianba’s official website.

Don't say this trick is tacky...

What about XX Speed ​​Version, X Duoduo, and XX Short Video? Don’t they all rely on this kind of earthy advertising to attract a large number of users to download and initially accumulate users?

Moreover, those rubbish games where a poor boy becomes a rich man in seconds and gets a beautiful secretary and a Lamborghini as a gift at the start also use this kind of advertising, and the number of downloads is quite high.

"Poor boy started with ten consecutive draws. I also saw the advertisement of the beautiful secretary and the luxury sports car..."

Yang Dong took a sip of beer and said, "I just can't understand, how could anyone be interested in this kind of ad and click to download it?"

"have!"

Chen Ba nodded and said, "If there is no conversion rate, why would they invest so much time in advertising? Do you think the game developers are fools?"

Who doesn’t have it these days?

A poor boy becomes tall, rich and handsome in seconds. With a few swipes of the finger, he builds a castle and digs a canal. Moving left and right makes him bigger and stronger. A pig demon cuts down trees and drops equipment...

These short video ads may seem like no one is clicking on them to download and play them, but in fact their conversion rates are not low.

The publicity effect is still good.

"It's just like the crooked-mouthed dragon king in online novels. You've passed that stage, so you're not interested. But there will always be readers at that stage, so there will always be people who love to read this kind of novel."

Chen Ba grinned and said, "A poor boy becomes tall, rich and handsome in a second, and gets a beautiful secretary at the beginning... Don't you think it's attractive?"

As for who is attractive, it depends on the score.

What is certain is that this seemingly crude game, like Tanwan Blue Moon, has a clear market positioning and target audience.

The same goes for "Garbage Match".

As long as you identify the target audience and shoot a few short video ads that are equally awkward and shameful, you can actually attract a large number of players.

He has already thought of the script.

"XXX received 1,000 yuan!"

"Wow! Xiaofang, what are you playing? How did you make so much money all of a sudden? Teach me!"

"I'm playing 'Garbage Elimination'! Playing the game can clean up the garbage on your phone. Not only can it make your phone run more smoothly, but Brother Ba is also giving out cash. You should try it too..."

Good, good, good! It’s a bit vulgar, and anyone with a discerning eye knows that this is a play on words. Chen Ba can’t possibly “throw money around” like this.

But China has such a large population that there are always people who are interested and can't resist the temptation to download "Garbage Puzzle".

As long as someone downloads and plays the game, then the purpose of the advertisement has been achieved. What does it matter if it is a little vulgar or a little earthy? (End of this chapter)