Chapter 176 Playing games? Watching ads!

It was the end of December.

During the hotpot chat that day, Chen Ba had not made a decision on the subject and type of the new game.

Let’s talk about it after the New Year!

This year's Spring Festival, Chen Ba did not stay in Jiangning, but drove on the highway and returned to his hometown at a fast speed.

There are two main reasons why you should drive instead of flying or taking the high-speed train.

The first reason was that there were a lot of things. He prepared a big bag of gifts for Lao Chen and some special New Year goods purchased by Jiang Ning, which were not easy to carry on the plane or high-speed rail.

The second reason is that driving home will make Lao Chen feel proud. After all, Chen Ba is driving a Mercedes-Benz, which is undoubtedly a luxury car that everyone envies for people in a small village.

Even if Chen Ba guessed his father's little thoughts, he would not expose them.

For this reason, after getting off the highway, he did not drive back immediately, but instead found a car wash and had it washed carefully.

The main focus is to support the scene!

Old Chen prepared dinner at home, but his son was nowhere to be found. He almost thought that he was delayed on the road and would not be able to arrive home today.

In the blink of an eye, I saw my own silly roe deer driving at the "top speed" of 5km/h, with the window rolled down in the middle of winter, and staggering into the village while playing music all the way.

"a shame!"

Old Chen had never been so speechless in his life. He admitted that letting his son drive home did have a bit of a show-off vibe.

But that's not the way to show off! In such a cold day, you rolled down the car windows and played the music so loudly, are you afraid that the whole village won't know you're back? "Haha, isn't this fun!"

Although he was scolded, Chen Ba could clearly see that although Old Chen said he disliked him for being embarrassing, he was actually very happy in his heart.

Typical of saying one thing and thinking another! Some things are just enough to know, there is no need to speak them out, just like every time Chen Ba sent money to Lao Chen, he sternly refused.

If Lao Chen refused to accept it, would Chen Ba really not give it to him? Impossible! The old man was happy in his heart, but he just didn't want to admit it. He said that he was wasting money and shouldn't buy these flashy things next time, but it didn't mean that he didn't like them.

Chen Ba made a lot of money in the past two years. He built a new house for his family and also gave Old Chen a generous pension. Life at home has obviously improved.

I don't know who spread the gossip.

Anyway, everyone in the village knows that Chen Ba has made a lot of money by starting a business outside. He is richer than the richest man in the county. The exact amount is unknown, but he can't spend it all in his lifetime...

This also led to the fact that Lao Chen met more matchmakers this year than he had ever seen in his entire life.

There were simply too many matchmakers who came to introduce Chen Ba to potential partners. In Old Chen's words, Chen Ba was now the target of all the young girls in the surrounding area.

"Come on, why didn't you introduce me to someone a few years ago?"

Chen Ba didn't care about it.

He knew what these people were thinking. If they really admired him so much, why didn't they come to Old Chen to propose marriage a few years ago? Why did they have to come in the past two years?

"You are right..."

Old Chen was not a fool, and he knew what the people in the village or the neighboring villages were planning. So he did not nod, and kept emphasizing that the children should make their own decisions.

He just wanted to tell Chen Ba to go out as little as possible after returning to the village, or better yet, not to go out at all. Otherwise, he would enjoy the same attention as the giant panda, which would be annoying.

"I see."

Chen Ba didn't like going out and was a total stay-at-home guy. He went home just to keep Old Chen company so that he wouldn't feel lonely having the New Year's Eve dinner alone.

Since it is inconvenient to go out, just stay at home. It happens that there is an Internet cable and a computer installed at home, so I can call Wang Kun and Dong Ge to play together.

"Hello, hello?"

"I can't hear you, speak louder!"

In the game "Don't Leave After School: Marble Storm", after adding Wang Kun and Dong Ge as friends, Chen Ba asked in the team voice channel: "Well, what mode do you guys play?"

"Classic mode!"

The sound quality of Wang Kun’s microphone was very poor, and the crackling sound of the electric current made Chen Ba’s scalp tingle.

"Okay, the mode has changed. You should adjust your microphone first..."

Wang Kun turned off the microphone to debug, leaving only Chen Ba and Yang Dong in the voice channel. After asking about how Dong was doing at home, Chen Ba turned to ask about the activity of the game "Don't Leave After School".

"good!"

While playing marbles, Yang Dong introduced to Chen Ba: "I would like to give special praise to the game partner of District 1 [Roast Chicken Gwen]. The operation activity plan he provided directly increased the number of active users in District 1 by 147%."

"so much?"

Chen Ba was shocked.

The number of active users surged by 147%, which is not a small number, especially when the player base is already large. It is even more terrifying to see such a large increase.

How did he do it? "It's nothing, actually. He was worried that during the Spring Festival, players would not be enthusiastic about going online and the servers would not be active enough, so he proposed to hold a marble Spring Festival Gala in one district..."

"ah?!"

Chen Ba was a little puzzled when he heard this: "What is the Spring Festival Gala? Is this Spring Festival Gala you are talking about serious?"

"You'll know if you take a look at the game announcement!" Yang Dong didn't explain anything and directly asked Chen Ba to go and read the game announcement.

“I’m a game developer and I want to know how the game is doing, but I have to check the update announcement myself?”

Chen Ba was speechless.

But what Yang Dong said is right. Since the power has been delegated to the players, if you want to know the latest situation of the game, the most reliable way is to check the update announcement.

The update announcement for Area 1 clearly stated that all players in Area 1 are welcome to sign up and participate in the Spring Festival Gala event of this server.

Registration does not mean being selected.

Players can prepare their own programs, regardless of type or subject matter. After registration, a preliminary round will be held to ultimately decide the specific program list for the Spring Festival Gala.

After being selected into the Spring Festival Gala program list, all players in the server can vote for their favorite program. The performers of the top ten programs with the most votes will receive rewards jointly awarded by [Roast Chicken Gwen] and Tianba Studio.

Now is the preliminary stage! There are 10,524 players registered. This is just an event held by one district alone, which shows how popular this event is.

certainly!

There is a reason why it is so popular. I don’t know what this guy [Roast Chicken Gwen] does in real life, but he has a lot of connections and even attracted sponsors for the event.

That's right, in this Spring Festival Gala event of "Don't Leave After School", the first place winner will be directly rewarded with a new energy vehicle worth 300,000 yuan! The second place winner will be rewarded with a shopping card worth 100,000 yuan, the third place winner will be rewarded with a shopping card worth 50,000 yuan, and even the tenth place winner will get a 5090 graphics card.

"Fuck!"

Such a generous reward would be impossible to give directly to Chen Ba.

He was very sure that these rewards had little to do with Tianba Studio. Apart from providing a few graphics cards, Tianba Studio did not contribute a penny.

"These are all sponsorships that [Roast Chicken Gwen] raised himself. They have nothing to do with us..."

"So he's pretty awesome in real life?"

"He should have some money, but it's not that exaggerated. As far as I know, the source of these prizes has little to do with his real identity."

Yang Dong patiently explained: "[Roast Chicken Gwen] posted in the community, introducing the whole process of soliciting sponsorship."

Game partner! This identity is the biggest tiger skin. [Roast Chicken Gwen] uses this name to communicate with those companies and express that it can provide an advertising space covering 100,000 to 200,000 people.

This is quite a bit of coverage!

A car company was persuaded and after in-depth research, it confirmed that [Roast Chicken Gwen] was not a scam and that he could really advertise for them to 100,000 to 200,000 people in the first area, so it happily sponsored the event.

In addition, several mobile games such as "Pigs Chopping Trees" and "Add people on the left and subtract people on the right" also came to sponsor this event.

100,000 to 200,000 people doesn't sound like a lot.

But you should know that for advertising on Internet streaming platforms, one impression click is generally worth around 0.3-0.9 yuan.

Based on this cost calculation, the exposure gained by spending tens of thousands of dollars to sponsor this event is actually the same as placing advertisements on short video platforms.

And the conversion rate will be higher.

There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!

After all, these 100,000 to 200,000 people are all players of the same game, and they are quite united. Take the "Big Bird Car" that sponsored this Spring Festival Gala as an example.

Some players in the community have already said that Big Bird is very nice and they will choose Big Bird when buying a car in the future!

Isn’t this much better than random advertising?

There is also the game of Pigs Chopping Trees. The players in Area 1 are quite considerate and will play it whenever they say they will. Anyone who doesn't play the game of Pigs Chopping Trees will be expelled from Area 1.

"I understand that, but..."

Chen Ba could understand this normal business behavior, but he really couldn't imagine a scene where one game was advertising in another game.

District 1 held a Spring Festival Gala event, and the host said happily: "Thanks to Big Bird Automobile, Pig Cutting Trees, Da Renshuo... for their strong support for this event!"

Oh my god! Isn't "Don't Go After School: Pinball" a serious game? How did it become an advertising platform? "What's the problem with this?"

Yang Dong thought it was pretty good. Players got benefits, advertisers received due feedback, the number of active users on the server increased, and [Roasted Chicken Gwen] firmly took the throne...

This is a win-win-win situation for all!

Advertisers, players, game partners, and Tianba Studio all benefited, and no one was dissatisfied.

Since everyone is happy, what’s the problem with advertising in the game?

"Forehead!"

Chen Ba thought about it and it seemed to be true. He was so happy to win.

Tianba Studio only looks at the number of active players on the server, and [Roast Chicken Gwen] just wants to keep his position and benefit players as much as possible to win their hearts.

Players only care about benefits. Some people give out money and some people give out prizes, so why not do it?

Advertisers just want to place ads. It doesn’t really matter which platform the ads are placed on, as long as the ads have the desired effect…

Thinking about it this way, [Roast Chicken Gwen] is really a genius in operation. With his operation, everyone got a satisfactory result.

"What about other districts?"

Chen Ba suddenly thought that [Roast Chicken Gwen]'s scheme of attracting sponsors and using authority to advertise should also be applicable to other servers, right? "Look at this..."

Yang Dong didn't say anything, but sent Chen Ba a link to a post in the Tianba Community.

Chen Ba clicked on it.

[Shaojidi has attracted so many sponsorships and benefits for District 1, what are the other districts doing? 】

"Stop cursing! Our district's empress is already doing business to solicit sponsorship!"

"A bunch of scumbags. Our fifth district has been updated to the point where the game announcements have become a carousel of advertisements! Play the game, watch the ads, and then queue up to receive the rewards..."

"Okay, okay! So it turns out that what I hate is not the advertisements, but the fact that the advertising fees have nothing to do with me?"

"The above person has revealed the truth! As long as I can get a share of the advertising fees, the advertisement actually looks good, so it doesn't hurt to support it in the future..."

Abstract, outrageous! After reading this post, Chen Ba roughly figured out what other districts were doing.

"Don't Leave After School: Marble Storm" is clearly a casual nostalgic game, but it has turned into a crappy game with a lot of advertisements.

The most outrageous thing is that the players not only do not object to this, but even strongly support it.

The more advertisements a zone has, the more active the players are. In zones with no advertisements or very few advertisements, players will not only get angry, but will even curse their own zone as a local tyrant who can't even get an advertiser to sign up.

I really like what other gamers in the Tianba community said: Ah?

Is this how you play games? Aren't we here to play games? Why do we have to pay to watch ads? What's up, are you all masochists? "That's right!"

Yang Dong was overjoyed and said, "What people hate is not the advertisement itself, but the fact that the advertising money does not reach them."

Take television stations as an example.

When TV stations broadcast advertisements, the advertising fees are earned by the TV stations, and you even have to pay a TV broadband fee every month. Any normal person would hate advertisements.

But what if the TV station broadcasts commercials and divides the advertising fees among the viewers according to the number of viewers/times? "Then I must watch the commercials!"

At some point, Wang Kun, who had finally adjusted the microphone, chuckled in the voice channel: "Let me declare directly that commercials are 10,000 times better than TV dramas and variety shows."

"Yes, that's the truth."

Yang Dong continued, "Everyone gets a share of the advertising fees when ads are placed in games, so why would you object? Isn't this generating income for everyone?"

Chen Ba: “…”

He chose to delegate power to the players and let them do whatever they wanted, initially hoping to save some operating expenses.

After all, an online game must have someone responsible for operation and maintenance. Since there are authority marbles, it’s okay to delegate power to the players.

But he never dreamed that after these players obtained the server operation rights and qualifications, they would actually play so extravagantly...

Product placement?

This kind of thing that should be condemned by everyone suddenly becomes friendly and lovable because everyone gets a share of the advertising fees.

Ah this?! Chen Ba thought of a question, that is, will the advertising fee really be distributed to all players? What if someone is greedy and intercepts a part? "Rebellion!"

Yang Dong said indifferently: "The players are not blind. The benefits are visible and tangible. If the benefits become lower one day, then just wait to be pushed off the throne."

What's more, Tianba Studio can also use its veto power and launch "Tianzhu" as soon as it finds such a situation.

So this problem is actually the easiest to solve. After all, you can rebel in the game. If you want to have it all to yourself, first ask the hundreds of thousands of players in the region if they agree! (End of this chapter)