Chapter 513 Extremely Localized Advertisement
The promotion of "Monster Hunter" has indeed begun.
After all, Linmu Studio had prepared the relevant work before the carnival began, including filming and commercial negotiations.
After all, it was the first game to be released.
If it was prepared after the carnival, it would be too late.
And it is not surprising that Linmu Studio promoted the new game.
The reason why Peria's staff were so nervous about Linmu Studio's promotion of the new game this time was largely because the Linmu Carnival had just ended.
In addition, the focus of Linmu Studio this time did not seem to be in Europe and the United States.
Instead, it was placed on East Asia.
The carnival ended only two days ago.
One of the five major TV stations in Japan had a related game advertisement.
And it was an extremely localized advertisement...
This caused Kawabe Mikio's subordinates to panic a little.
Office.
After listening to his subordinates' reports, Kawabe Mikio suppressed the irritability that had risen again in his heart, opened the video website, and then followed the instructions of his subordinates.
Clicked on the video webpage.
However.
I haven't seen the advertisement yet.
Just seeing the title, Kawabe Mikio frowned.
[Switch, "Monster Hunter" magic ads, I saw it on Tokyo TV, it's so funny. ]
Linmu Studio put ads on TV.
It can be said that it has done the ultimate in adapting to local customs.
But.
Kawabe Mikio's Peria is also the top Japanese company, and the local game circle is still very familiar with it.
Can these people really make attractive ads?
Kawabe Mikio is a native Japanese, and Peria consoles are also popular in both Europe and the United States.
He knows one thing very well.
That is, different regions have huge differences in aesthetics!
He admitted that Linmu Studio's trick of playing videos is really effective in Europe and the United States.
Because they did it so well.
He had to admit this.
But the problem is.
Europe and the United States are very different from East Asia. Even if they are both in East Asia, the country where Linmu Studio is located and the island country where Kawabe Mikio is located have very different aesthetics.
First of all, Linmu Studio has no relevant experience. Before, only "Ring Fit Adventure" relied on Lin Yao himself to create a wave. Other games were basically promoted and released on the Vaporwave game platform in a conventional way.
Secondly, he hadn't heard that the advertising company he often cooperated with assisted Linmu Studio.
They dared to put it on TV. Do they really understand the situation here? Can they attract people?
Kawabe Mikio was a little unconvinced.
Not to mention Linmu Studio, even Peria sometimes doesn't understand what their local players want to watch.
So he suspected that this video was a gimmick put up by Linmu Studio.
But...
let's take a look first.
Kawabe Mikio came back to his senses, then thought about it and directly clicked on the Monster Hunter advertisement.
Next to him, Kawabe Mikio's subordinates saw the expression of their boss and knew what he was thinking, but didn't say much, just smiled bitterly.
The video loaded instantly.
Then, it started playing.
But at the beginning of the video, it was not a game screen, but a real person. A well-known artist from the island country appeared in front of the camera.
Artist?
Kawabe Mikio was stunned.
In the video, on a certain set, an artist was dressed in a suit and sitting in a corner of the set, and three juniors came to him together.
He stood up and suddenly took out three small paper bags and handed them over.
"This is the New Year's money for you."
"Senbei, is it real?"
The three people in front of the artist heard this and immediately showed surprise and disbelief.
Then, among the three people, the junior in the middle suddenly turned his head and said to his companion next to him: "I have a watch that I really want to buy." "
!?"
The artist holding the New Year's money tilted his head back suddenly.
Close-up.
A look of disbelief.
"I will save it." The companion who was talked to thought about it and gave what he would do with the New Year's money.
"Huh!?" The artist's face gradually became ferocious, and he performed a facial expression.
"I want to buy a lucky bag!" The last junior said directly.
"!!!"
The artist's ferociousness turned fierce and stared at the three people fiercely.
After the three juniors said what they wanted to do with the New Year's money, they bowed to the artist and said loudly: "Then I won't be polite!"
Then, they reached out and wanted to take the New Year's money handed over by the artist.
But the artist held the small paper bag tightly and didn't let them take it away.
"Mr. Yamada?"
The three juniors held a corner of the New Year's money and looked up at the artist.
The artist looked ferocious, and because his expression was too exaggerated, he even rolled his eyes.
It was really stupid.
A real stupid.
The camera zoomed out.
The four people were holding the paper bag containing the New Year's money, and they were in a stalemate.
At this time, the artist spoke.
He said with a look of disappointment:
"What do you think you should use your New Year's money for?"
"You should buy--"
"Monster Hunter!"
The last sentence.
The camera gave another close-up.
The artist who had just looked disappointed suddenly smiled and said as if he was bathed in
spring breeze. Teng teng deng...
Then.
The main theme of Hero's Proof suddenly sounded.
It seamlessly switched to the game screen of Monster Hunter.
At the same time, the narration also sounded.
[It is a kind of happiness to have a game you want to play. ]
[Monster Hunter is coming soon! ]
[It will be released on May 15 (Friday)! ]
"Let's hunt together!"
Then.
The scene cuts back to the set.
The artist put his arms around the shoulders of the three juniors, formed a semi-circle, and shouted.
"Yes!"
The three juniors replied energetically.
When the artist heard the juniors' answer, his face showed a silly smile again.
[Switch]
Finally, with the appearance of the console logo, the advertisement ended.
It was only a 30-second advertisement.
Very short.
But He Fuxin was stunned.
What the hell! ?
This is an advertisement shot by an overseas game company?
This localization is so bad?
Isn't this too outrageous?
This silly painting style...
This method of using an introduction to introduce the entire game...
This entire advertising plan...
He Fuxin suddenly looked up at his subordinates. The subordinate
smiled bitterly and whispered: "It is indeed their advertisement, and it is indeed broadcast on TV. Most domestic game-related advertising companies should not have intervened. As for whether other advertising companies have intervened, it is unknown."
"..."
He Fuxin was shocked when he heard this!
He finally knew why his subordinates came to talk about the promotion of Linmu Studio.
Although it has not fermented yet.
But he vaguely has a feeling that this advertisement will be very popular.
"Boss, take a look at their console advertisements."
The subordinate saw that He Fuxin was confused and reminded him in a low voice.
He Fuxin came back to his senses.
Somewhat sourly, he clicked on the next advertisement.
Then.
The opening lightning strikes.
Flashbulbs flashed wildly.
A group of people in suits and leather shoes walked out of the magnificent conference room.
"Prime Minister." The
camera slowly moved to the front.
Reporters surrounded the entire aisle.
They followed the leader and stepped back.
According to the lines, we know that the leader is a minister.
The guard opened his hand and blocked the reporters who wanted to move forward.
Then.
The camera was aimed at the artist who had just appeared in the previous promotional video.
But this time, he played a reporter.
He was stopped by the guard, but he still leaned out with difficulty, holding the microphone, and asked loudly: "Prime Minister, will you buy the switch?"
The picture was originally very serious.
As soon as the question was asked, it changed.
"Still studying."
The actor who played the Prime Minister replied lightly as he walked.
It was as if what he heard was not a stupid question, but an attack on himself.
The artist who played the reporter was also very direct. He suddenly said seriously:
"Mario Kart."
"Splatoon."
"Pokemon."
He held up the microphone and started to name the games. Finally, he hurriedly said: "This is a game that the people are concerned about."
The Prime Minister remained unmoved and said arrogantly: "We are still studying it."
"Prime Minister!"
The artist who played the reporter was furious when he heard him say that.
He pushed away the guards who were maintaining order and stood in front of the Prime Minister.
The dim light from the window shone into the room.
The reporter and the Prime Minister stood opposite each other across the light.
The bodyguard behind the Prime Minister lifted up his suit and seemed to want to take something out of his waist.
But the reporter was unmoved. He looked at the Prime Minister and said earnestly: "You are still hesitating because you want it!"
The last part.
He shouted directly.
The sound echoed in the lobby.
The Prime Minister remained unmoved. He took a step forward and approached the reporter, looking like a villain. He said,
"That's hard to say.
But maybe in the future."
"..."
The camera was refocused on the reporter.
He spoke calmly,
"Dark Souls."
"Labo."
"Ring Fit Adventure."
"And the legendary Legend of Zelda!"
As the reporter called out the names of the games one by one,
a look of shock slowly appeared on the Prime Minister's face.
He was wavering.
He was hesitating.
Finally, the muscles of his entire face were trembling slightly.
And the reporter gave the final blow.
"Then, the latest masterpiece Monster Hunter is finally coming!"
The music suddenly sounded.
The Prime Minister's expression suddenly relaxed, no longer wavering, and a smile appeared on his face. He hugged the reporter.
"I lost!"
Click, click.
The sound of flashlights rang out.
At the same time, there were exclamations from outside the venue.
The next scene.
[Buy now if you want.]
[New price of switch, 37,980 yen]
[Switch purchase opportunity event is being implemented. 】
Kawabe Mikio: "......???????"
And the ad is not over yet.
After the hug.
The Prime Minister let go of the reporter, shook the reporter's hand tightly, and suddenly asked excitedly: "Whose reporter are you?"
"Ah, I'm a player passing by." The reporter replied, and then laughed foolishly.
The Prime Minister was stunned when he heard it, and then followed with a foolish smile.
The two of them smiled foolishly at each other for a while, and
suddenly.
The Prime Minister took the microphone from the reporter's hand: "Drag him out."
The next second, two bodyguards held the reporter and dragged him out.
"Minister!" The reporter roared. The
[switch]
host LOGO appeared again, and the ad ended.
"Puff!"
Although it was not the first time to see it.
But the subordinates on the side couldn't help it after seeing it again.
He laughed directly.
And Kawabe Mikio ignored his subordinates.
He sat there in a daze. It
was as if thousands of horses were galloping in his heart.
Just one thought.
Where did Linmu Studio find the advertising genius?
You are condescending to shoot commercials!
Why don't you shoot a serious drama?
You are crazy! ! !
Moreover, Linmu Studio is obviously very familiar with the political culture of his country.
Many people may think that it is problematic to make fun of the minister.
But in fact,
including the minister, most of the important officials of the island country will appear on variety shows from time to time after retirement.
After all, it is an entertainment election.
This advertisement is really a piece of cake.
"...This advertisement was only placed on one TV station?"
Kawabe Mikio finally reacted.
He took a deep breath and barely suppressed the feeling of a thousand horses galloping in his heart.
He completely recognized the reality.
The other party is really skilled in shooting local advertisements.
Now it is meaningless to question the other party's inability.
He just wants to know.
How much resources the other party is willing to invest, and whether he can stop it.
Although Peria's handheld game console is currently hanging on, he also believes in his heart that he can no longer beat the switch and has completely given up.
But the other party's large-scale advertising affects more than just the handheld game console.
The switch can also be plugged in and used in the living room!
Now Linmu Studio is coming with great momentum, and it may have an impact on Peria's traditional console brand.
And now the switch is indeed popular in their country, especially after the fitness ring advertisement came out at that time.
Now Linmu Studio is doing this again...
Yes.
Kawabe Mikio was a little scared.
With the influence of the Forest Carnival still there.
"It's unknown for now, but there is only one TV Tokyo."
The subordinate quickly stopped smiling and replied seriously.
"Let the affairs specialist contact the TV station."
Kawabe Mikio thought for a while and replied, "See if there is any other cooperation. If there is, send some gifts and see if you can block it. At the same time, let the secretary come in. I have an appointment with Mr. Fujimoto from the Ministry of Culture tonight."
"Yes."
The subordinate understood instantly, responded respectfully, and then turned and left.
After Kawabe Mikio and his subordinates left,
he left the computer, walked to the French window, and looked down with a grim expression.
His good mood just now had disappeared.
I hope those ads won't affect too many players.
This is what Kawabe Mikio is thinking now.
Facing the aggressive Linmu Studio, he suddenly felt a little powerless.
At least on the business level, he really felt that there was nothing he could do.
The other party's ads were so "outstanding".
It was really hard to resist...
...
Although Kawabe Mikio's idea was good.
But this time, the audience did not follow his will.
Soon.
The second largest TV station in the island country also began to broadcast Linmu Studio's ads.
And these ads.
It's a series.
There are two series in total.
"Monster Hunter" and switch.
In addition to the two that Kawabe Mikio had seen.
There are also sand sculpture ads with multiple scenes and places and different plots.
And these ads are really fresh to the local players of the island country.
After all, there is no Sony here.
Peria is still far behind Sony.
Soon.
With the series of ads bombarding one after another.
Related games have become a hot topic in many forum communities in the island country.
"Hahahahaha!!! So funny! What the hell is this!"
"It's funny. Although I've been watching the Forest Carnival and looking forward to "Monster Hunter", I didn't expect that such an advertisement would be put up in the end. It's too magical."
"Please spare me. Isn't it okay for me to spend money? But there can be more advertisements, hahaha."
"I was originally struggling between Peria and Switch, but after seeing that minister advertisement, I made up my mind to choose the latter. After all, the ministers chose Switch."
"If only those ministers really played games (laughs)."
"Too cunning! Peria, don't cut the game project, learn how to shoot advertisements first."
"Does anyone want to hunt together?"
"An advertisement not only highlights the co-op attribute, but is also full of fun and interesting."
"[Video], the ghost animal is here..."
"..."
As more and more TV stations are advertising, the coverage area is wider, and more players have seen it.
The related discussions are getting hotter.
Even because the advertisement is too magical, a ghost animal video was born.
The popularity of "Monster Hunter" in Japan has also continued to rise.
For a while,
many people couldn't even tell
whether Peria was the top local game company.
However,
this situation was quickly curbed. It
was mainly because of the past.
"Monster Hunter" is still controversial.
That is, the content is too large, equivalent to two games, and even the cartridges can't fit. There is no other way to use online updates.
This was said by Linmu Studio himself.
But some players are still skeptical.
After all, it's too exaggerated.
And Peria targeted this point and curbed the continued fermentation of the game's popularity.
This effect is still there. When willing to spend money, many players who are still wavering and not sure whether they want to buy it hesitated.
They plan to wait until the game is released.
However,
this method has advantages and disadvantages.
If the subsequent games are released, the volume is really that exaggerated, and the quality of the game satisfies most players.
It is estimated that it can't be stopped.
But Kawabe Mikio's idea is actually very simple, just stop it first.
He really has no choice.
And with such a commotion.
After the release of "Monster Hunter", "Pokemon" will follow immediately, and Peria will probably not be able to take care of it again...
At the same time.
In China.
"Monster Hunter" has also started its promotion.
It's just not that silly.
Although silly is quite pleasing.
But it can't be all silly, because Lin Yao knows very well that the advertisements from Japan will always be sent back.
Linmu Studio doesn't even have to do it themselves.
There will be players who think silly is funny and send it back.
Therefore, Linmu Studio in China is very serious, with Lu Xiu as the main star of the promotional video, and then promotes the game seriously.
And the effect is really good.
The serious advertisement further let more players know that the game is going to be released.
And the silly advertisement... mobilized the discussion enthusiasm of domestic players.
The group of players who were crazy and said they would die if they couldn't see Lin Yao finally calmed down.
After some players watched the silly advertisement in Japan and sent it back to the domestic game forum.
There were laughter everywhere...
"Hahahaha... so stupid!"
"I was wondering why there are so many ghost videos on the video website recently. It turns out the source is here."
"I have to admit, it's quite interesting. I want to laugh when I watch it. I heard that this thing is even broadcast on TV! Hahaha."
"It's really a genius. I don't know which genius came up with this idea. To be honest, it's really a waste of talent to do advertising. Go be a comedian, HHHH."
"Don't say that. What if it was Lin Yao's idea?"
"Oh, then don't be one. I can't bear to let my wife show up in public."
"Psycho! You call everyone you meet your wife! A remnant of madness!"
"..."
...
At the same time.
"Lin Yao, the results are out. After the advertisement was broadcast, the sales of the console increased by 20% in the past few days, and the daily sales of the game pre-sale in Japan increased by 300%."
​​Mu Wanqing pushed open the door of Lin Yao's office, and then looked at the girl who was sitting behind the desk and painting with her head down.
"Huh? Oh... good thing."
Lin Yao heard this, straightened her head and smiled brightly.
This advertisement was indeed her idea. As for the prototype, it was the local PS advertisement shot by Sony.
Lin Yao even specially found an actor who looks similar to Yamada Takayuki.
In terms of localization, the commercials shot by Sony are definitely local enough.
After all, they shot their own silly commercials.
"...But does it matter? After all, it's not in China, and there are many game companies there. I see there seem to be a lot more doubts about the size of "Monster Hunter" over there. I guess the other party is a little anxious."
Mu Wanqing came to Lin Yao's side, hesitated for a moment, and said with a little worry.
Once the business map goes beyond the country, the problem will become complicated.
If the scale is small, it's okay.
But as the scale of Linmu Studio grows, the corresponding troubles will also become bigger and bigger.
And Linmu Studio is not listed.
A word of censorship or delisting, or a word of antitrust.
It is estimated that it will bring countless problems.
"Hmm..."
Lin Yao also understood this truth. She lowered her head slightly and thought for a while, then said: "It's just that this time we brought the switch, and next time we will only promote the game. For the console
, let's boil the frog in warm water. Peria's main opponent is not us. Even if we don't do these things, other traditional console manufacturers will do it.
The reason why they are in a hurry this time is probably because of the Linmu Carnival. The follow-up problems should not be big.
As for "Monster Hunter", don't worry about it. You will know after the game is released."
In the final analysis, the switch.
Whether it is Lin Yao's previous life or now.
It is a unique pattern.
Although it can be the king in the field of handheld games, it is indeed a bit difficult to shake and seize the traditional console market.
Lin Yao knows this, and other console manufacturers also know it.
Because the times are progressing, not all players think that good gameplay is unimportant.
The expressiveness of the picture is also the focus.
This is also the reason why Lin Yao is advancing both the PC and console sides.
Now the three major traditional console manufacturers are fighting each other for the market. For them, the switch is really not the most noteworthy opponent.
Let's talk about it.
Peria is not as good as Sony in terms of business scope and energy.
There are two other console manufacturers eyeing it.
There is the revenue temptation of "Call of Duty" inside.
At present, it should not be a real fight.
"Okay."
Mu Wanqing heard that Lin Yao had an idea, so she didn't say anything.
"I hope this time... "Monster Hunter" can get off to a good start."
Lin Yao breathed a sigh of relief. After being interrupted by Miss Mu, she didn't write the next development plan for the PC department.
She put down her pen, stood up, and looked out the window.
Then she raised her hand and stretched.
Lin Yao wore a skirt for the first time today.
A dark plaid short skirt added a girlish feeling to her. Below was a pair of well-proportioned and tight snow-white long legs, wearing strappy high-heeled sandals, and above was a narrow waistline and a full chest.
As she raised her hand and stretched, her simple white T-shirt on the upper body was propped up, outlining her increasingly mature and exquisite perfect figure.
At this moment, the girl faced the light, her perfect profile glowing in the sun, and for a moment, it was hard to tell whether she was glowing...
The girl turned her head and looked out the window.
Mu Wanqing looked at the girl, a little absent-minded.
After a while.
"Miss Mu."
Lin Yao turned her head and suddenly thought of something.
But Mu Wanqing ignored her.
"Miss Mu?"
"Manager Mu?
" "Mu Wanqing!!"
"Ah?"
"What are you doing? I called you so many times, and why are your ears red?"
"Nothing..."
(End of this chapter)
Continue read on readnovelmtl.com
