Chapter 648: Thousands of Broadcasters War Game Released
The most anticipated game at this year's Linmu Carnival is, of course, Grand Theft Auto.
But this game is not released so soon after all.
Players need to wait no matter how much they expect.
Of the other four new games, three have already been released.
But the same thing.
The reason why 3D games can become mainstream is that after the development of technology, their universality is the highest.
And this year's Carnival, "Dead by Daylight" is the only 3D game released by Linmu Studio within the year.
And.
The gameplay of this game is still very fresh.
Asymmetric confrontation.
Killers and survivors.
If Linmu Studio hadn't released "Grand Theft Auto" later, this would have been the most anticipated game for players at this year's Carnival.
Although the players' expectations were not so strong after the announcement of Grand Theft Auto, as the Carnival ended and the release date of "Dead by Daylight" approached.
It was soon rekindled.
Especially after "Dead by Daylight" released more content and began to promote it.
A promotional video of a killer every day, demonstrating the image and skills of each killer from a first-person perspective.
After all, only a few players have tried the game on site.
How can ordinary players withstand such a small "shock" every day!
Of course.
The fact that this game is so highly anticipated is also closely related to the recent rise of live broadcasting.
Live broadcasting here also started very early.
But until the year before last, live broadcasting was still in the exploratory stage, far less exaggerated than Lin Yao's previous life.
The rise of the Linmu E-sports Festival has promoted the development of live broadcasting to a certain extent, allowing practitioners to see another possibility.
But it is just a boost.
What has completely changed this industry is the commercial use of 4G.
With the commercial use of 4G, everything has changed.
If we look at it from the perspective of players alone, the commercial use of 4G has only had a great impact on the game market.
But in fact, although the commercial use of 4G was very criticized at the beginning... but as time goes by, the tariff has dropped.
Of course, the most important thing is the launch of Future S1.
Now many users are really attracted to it...
and Jiaming Alliance can almost be said to have watched the rise of Future S1.
They have been pressed to the ground and rubbed by Youmei Technology again and again.
This former "big boss" has long lost his ambition. He began to accept all the things of Future S1, and then directly launched similar ones on his own mobile phones...
the idea of building an app store, an ecosystem, even the means of publicity and promotion, and even the attitude towards developers.
This has made 4G and the mobility based on 4G develop more rapidly.
After all, a rising star and a former leader are doing the same thing, serving developers and users in turn.
It would be strange if this development is not fast.
Let's take a simple example.
Sizhu Yueting, which is the earliest music platform to do mobile terminals, only made mobile terminals on Future S1 at the beginning. Because of lack of experience, the mobile terminals are always a little bit worse.
So their mobile terminal applications are often complained by Future S1 users.
But such complaints are not necessarily a bad thing. The development of emerging fields cannot be achieved overnight.
After all, not everyone has the memory of the previous life, and not everyone has Linmu Studio.
For ordinary companies to really make their own mobile terminal applications easy to use, they need users to use and experience them, and then continue to iterate and correct them based on feedback.
The hot sales of Future S1 have made Sizhu Yueting have no shortage of users who can experience it.
It is also because of the hot sales of Future S1 that they are unwilling to give up this market...
So after Sizhu Yueting was complained about, they immediately began to continuously optimize their mobile applications based on the feedback of existing users.
Then, their mobile applications gradually became more and more user-friendly, and began to attract more and more users...
Later.
The beggar version of the app store under Jiaming Alliance was launched, and the strategy for developers was adjusted at the same time.
Linmu Studio took the lead and transplanted the ace application to Jiaming Alliance.
Other developers with conditions, of course, were unwilling to let go of the users retained by Jiaming Alliance.
At that time, Sizhu Yueting followed the charge.
Jiaming Alliance plus Future S1, it is not as simple as occupying half of the mobile market, but the entire mobile market!
With the addition of Jiaming Alliance users.
The development speed of the entire mobile market can be described as riding a rocket.
Users who complained at the beginning.
Soon they found that Sizhu Yueting's mobile terminal was getting better and better, and it was becoming more and more convenient to listen to music on mobile phones...
The habit gradually formed.
More users chose to use it.
Such a new market has also made Sizhu Yueting earn a lot of money...
Sizhu Yueting's competitors, no matter how slow they react or how dull their sense of smell is, know that there is potential in the mobile side when they see their peers making money...
This has led more companies to choose to bet on the mobile side...
you can say that.
Future S1 opened the door to the mobile terminal, but in the future, countless peers, competitors and users have worked together to decorate the house of "mobile terminal".
By this year,
users' habits have gradually been formed.
The real era of mobile has begun.
In fact, all walks of life have been affected.
The game industry has only been hit the hardest because Future S1 has a close relationship with Linmu Studio.
There are traces of this process, but most users do not feel it strongly, because Linmu Studio has a strong presence. Many fields that were originally very eye-catching are slightly inferior to the products launched by Linmu Studio.
Among them... is the live broadcast field.
Music platforms are still thriving on the mobile terminal, not to mention video media.
After the launch of Future S1, many video websites chose to launch mobile terminals.
Then there were companies testing the waters in the live broadcast field.
But the 4G tariff was really too expensive at the time, so it did not change users' habits, and the entire market was relatively small.
But just last year, the 4G tariff dropped again... It has reached a level that ordinary users can accept.
The benefits of convenient viewing on mobile terminals began to emerge.
The leading live broadcast companies that were the first to enter the mobile terminal have all gained tangible benefits.
Other small and medium-sized manufacturers saw this and began to follow.
Then capital entered the market.
Now.
The entire live broadcast market has the momentum of Lin Yao's previous life's thousand-broadcast war, although it has not yet erupted.
But the market has indeed expanded rapidly and competition has become fierce.
And in this situation.
A few days ago.
Lin Yao conducted a live broadcast...
Although it can't be said to be a tinderbox.
But there are really too many players playing games under Linmu Studio... With such a large number of people, of course, it is impossible for all of them to choose PC to watch the live broadcast.
Many players actually chose to download the mobile live broadcast software.
The live broadcast website has gained a large number of new users because of Lin Yao's live broadcast!
At the same time, Lin Yao's live broadcast room and Zhu Nianqiao's live broadcast room have attracted much attention. In order to build momentum, the cooperating live broadcast website has published relevant data.
The data is very exaggerated.
Most anchors are not enough to fight together.
This directly made all live broadcast companies excited.
Yes.
Everyone can't find someone like Lin Yao who specializes in live broadcasting. Ordinary anchors simply can't have such appeal.
However, since Linmu Studio’s players watch Lin Yao’s live broadcast, can they also watch other anchors’ live broadcasts on weekdays?
Lin Yao’s live broadcast
can be said to have added fuel to the already increasingly heated live broadcast market.
The fire is boiling.
Linmu Studio’s peers are all paying attention to virtual anchor technology, thinking of imitating and promoting games, and then slowly cooling down due to technical issues.
But the companies in the live broadcast industry didn’t pay attention to this at the beginning, they knew very well that this was not something that could be done in a short time. What
they care most about is how to attract the huge number of players of Linmu Studio’s games and how to kill their competitors...
As for how to do it, the best thing is of course to let Lin Yao live broadcast on her own platform all the time.
But this is not realistic.
That’s the boss of Linmu Studio.
This won’t work, and considering that these players have a special feeling for Linmu Studio.
It seems to be a good choice to start with Linmu Studio’s new games...
Three new games such as "Hollow Knight" have been released, and it’s too late.
The rest.
Linmu Studio will release only one highly anticipated game in the near future, and that is - "Dead by Daylight"!
What's even more rare is that this game looks very suitable for live streaming!
Most practitioners in the live streaming industry think so.
And this conclusion is drawn.
Then it is obvious what to do next... Promote "Dead by Daylight"!
As the release date of "Dead by Daylight" approaches.
The game has not yet been officially released.
Many live streaming websites have opened a special "Dead by Daylight" section, and then on the one hand let the big anchors under their banner broadcast this game, and on the other hand, launch corresponding incentive mechanisms to encourage small and medium anchors to broadcast this game.
At the same time, increase the incentives for all Linmu Studio's related game live broadcasts.
Every live streaming website operates in this way, and begins to work hard to promote the upcoming "Dead by Daylight", so that players can watch a certain anchor play...
Live streaming actually has nothing to do with Linmu Studio.
Whether it is the launch of mobile phones, the opening of the mobile terminal, or the live broadcast some time ago.
Although it has had a great impact on the live broadcast field and has played a strong boosting role.
But in essence, Lin Yao is just doing it for the development of his own company.
But the magical thing is.
Linmu Studio's boost and contribution to the live broadcast field actually paid off in the end.
Like a boomerang, it spun around
and came back again,
directly lifting the game "Dead by Daylight" to the top of the list.
It was not obvious at first.
But as more and more live streaming websites announced that they would set up separate sections and advertised it widely.
In addition to Linmu Studio’s own promotion,
players’ expectations for the game were mixed with the expectation of seeing their favorite anchors play the game, which directly led to a steady increase in the sales of the game.
At the same time, the discussion of the game "Dead by Daylight" also increased...
"
Huh?"
Linmu Studio.
Lin Yao was drawing the mecha of "Titanfall". When she heard Mu Wanqing's words, she looked up and was a little surprised: "The live streaming website hopes to cooperate with "Dead by Daylight"? How to cooperate?"
"The main request is that we want to give some early trial places."
Mu Wanqing replied: "They promised to do their best to promote the game for us."
"Why? Why did they suddenly ask for such a cooperation this time?" Lin Yao tilted her head.
Mu Wanqing also knew that Lin Yao had basically devoted all her thoughts to the new project during this period. She organized her words and then told Lin Yao about what happened outside.
A few minutes later.
"I understand..."
Lin Yao temporarily put down her pencil and lowered her head to think.
Mu Wanqing stood aside and waited quietly.
"Whether to cooperate or not, you should let the marketing department and the product department decide."
After a while.
Lin Yao finally raised her head: "Actually, it's all right. It's not a bad thing."
"Okay."
Mu Wanqing nodded, showing her understanding.
She was about to turn around to notify.
But Lin Yao suddenly breathed a sigh of relief and said, "Miss Mu, the live broadcast war may be coming."
"Ah?" Mu Wanqing stopped and turned around, a little confused.
Lin Yao explained it to her briefly. After
listening, Mu Wanqing widened her beautiful eyes: "You mean... the live broadcast industry is about to usher in a wave of fierce competition? There will be more capital entering the market and more live broadcast websites appearing? But in the end, because of the Matthew effect, only a few will remain?"
"Yeah."
Lin Yao nodded.
Mu Wanqing thought about it and asked, "Then what should we do?"
Lin Yao immediately said, "No, we won't get involved. Live broadcasting is thankless, the benefits are not much, but there are a lot of troubles."
"Then..."
Mu Wanqing hesitated.
Lin Yao knew what Mu Wanqing was thinking and smiled: "Because of the live broadcast, I thought of another thing. Didn't we invest in an online restaurant takeaway integration software? They are now preparing to test the waters in big cities, right? There is also a taxi-hailing software, which is preparing for trial operation?"
"Yes." Although Mu Wanqing didn't know why Lin Yao mentioned these two investments, she still responded.
"Then my suggestion is to take advantage of this period of time to expand the scale. It's best not to limit it to one city, but to expand to all first-tier cities to seize the market, and the speed should be faster."
Lin Yao pressed the chair with both hands and shook it gently: "You can ask the investment department to convey my suggestion."
"Why?" Mu Wanqing was even more puzzled.
"Because the real mobile Internet era is coming, it will soon enter a period of comprehensive development."
Lin Yao explained: "Because of us, the live broadcast industry started the war the earliest, but this will definitely not be the end.
Next, mobile APP applications will be the standard for enterprises to conduct business. At that time, the war in the PC era will be staged again on the mobile side. The focus of the industry will be led to a new battlefield, and the scope involved will be wider and more bloody.
At this stage, although starting fast and seizing the opportunity does not mean that you will definitely win, there will be advantages. As long as you don't commit suicide, you will definitely have no problem surviving to the end."
"That's why you asked the investment department to convey..."
Mu Wanqing suddenly realized, but still a little unbelievable: "The competition is very fierce now, will it be more intense?"
"Yes."
Lin Yao nodded and smiled, "I even dare to bet with you on this."
"Then I will notify the investment department immediately."
Mu Wanqing heard Lin Yao's decisive reply and stopped asking more questions. Instead, she turned around and planned to notify the investment department immediately.
But.
Hearing the second half of Lin Yao's words.
She paused, turned around, and asked curiously, "What's the bet?"
Lin Yao straightened her waist and threw the question back to her with a smile: "You are bound to lose the game, you should think about what bet you should place."
"...Wear whatever you want me to wear?" Mu Wanqing thought about it and gave an unexpected answer.
"?"
Hearing this, Lin Yao looked up and down at Mu Wanqing, who was wearing an OL skirt suit with the bottom of her shirt tucked into the skirt, outlining her slender waist.
"It's not suitable to wear outside, so you can only watch it at home..." Mu Wanqing added in a low voice.
Lin Yao rolled her eyes at her and said with a smile, "I haven't said anything yet!"
"..."
...
In early July.
"Dead by Daylight" was officially released.
And on the day of release.
It was unprecedented!
On the day of release, the large domestic live broadcast websites all put the promotional pictures of this game in the most prominent position on the homepage.
And by doing so, they did attract many players who were very interested in the new game released by Linmu Studio, but who were somewhat unacceptable to the horror elements.
And this game is indeed suitable for live broadcasting, and it can even be said that it is a bit outrageous...
Bei Wenxuan is a broadcaster.
To be honest,
he did not intend to broadcast the game "Dead by Daylight" at first.
Because he could not accept the horror elements.
But what can he do... The live broadcast website gave too much.
He is not a big broadcaster, and he is not even a successful broadcaster. The incentive to broadcast "Dead by Daylight" is too high... He thought about the benefits, and finally decided to broadcast it.
What if?
What if the new game of Linmu Studio has magic and can help him reach a higher level? So, he made a lot of preparations
for the live broadcast that day. Not only did he carefully read the game promotional materials several times, but he also read a lot of guides of trial players and did enough homework. However, on the day of the game's release, when he actually played it, none of the preparations he made for the game were used... "Please, please... Don't perform, don't perform!" In the live broadcast room, Bei Wenxuan held the mouse and controlled the killer named "Sadako" to execute a survivor. But he didn't feel happy at all. Instead, he turned his head away quickly and didn't look at the screen. On the screen, Sadako, wearing a pale long dress, stood with her hands behind her back, her black hair completely covering her face. She lifted the survivor up with her telekinesis, and then accompanied by the weird music that gradually increased in volume. With a click, the survivor's neck was twisted and his head tilted to one side. At this time, the camera slowly moved forward and aimed at the pale long dress on Sadako. The next scene. Sadako's black hair parted. A pair of red and swollen eyes full of bloodshot suddenly appeared on the screen. Bei Wenxuan was well prepared because he had experienced it before. But many players who had just entered the live broadcast room had never experienced it. Seeing this scene, many players were shocked. Real-time comments. Soared instantly. "Fuck! What the hell! Isn't the anchor a killer? Why is he scared?" "I was so shocked that I almost punched the screen!" "This character is executing you, the player?" "Fuck! Report it. The coward anchor hid himself and didn't remind the audience. He deliberately scared the audience!" "Hahaha, I knew there would be complaints. Linmu Studio is really bad. The atmosphere is really awesome." "..." "Dead by Daylight" is indeed a game that is more suitable for live broadcasting. Because the atmosphere is really well rendered. The closed environment with gloomy and dangerous atmosphere, the excellent game sound effects, the battle of wits and courage between the killer and the survivors, and the unpredictable results of each game, all of which make it extremely easy to get involved and have a very profound viewing experience. It is really enjoyable to watch. And there are many people watching in the live broadcast room, plus the anchor chats with them, which is another attraction for many players who cannot accept horror elements. Not only do you not have to be scared alone, but you can also feel the atmosphere of the game, chat with players and tease the anchor... This is really great! Of course. The game is suitable for live broadcasting on the one hand. On the other hand, Lin Yao's live broadcast did have some impact... Many players downloaded the client because of Lin Yao's live broadcast, and then stayed and became new users of the live broadcast website. And because of the promotion of the live broadcast website, they chose to watch the anchor play "Dead by Daylight" on this day. I can only say that the live broadcast website made the right bet... On the other side. In Bei Wenxuan's live broadcast room. After Sadako's execution was completed, he dared to turn around and look at the screen and the real-time comment area. At first glance, he saw the players' complaints and their "reports". He subconsciously refuted, wanting to have some live broadcast effect: "What do you mean by cowardly? This is called strategically turning your head... And why do you blame me for being scared? Blame Linmu Studio." As soon as he said this, the real-time comments immediately increased. "Blame Lin Yao, right? You don't want the live broadcast room, right?" "Wait, I'll queue with you later! Slandering other people's wives!" "Hahaha, it happened!" "..." Bei Wenxuan looked at the real-time comments that increased again and smiled. Then, he looked at the game and felt a fire burning in his heart. Because there were so many people in his live broadcast room today... much more than usual! He seemed to have made the right bet, the game of Linmu Studio was indeed magical! At the same time. Such scenes were also being played in many live broadcast rooms... the major live broadcast websites were very lively. But the colleagues in Linmu Studio were very confused. They also noticed the grand occasion of the live broadcast website, and then there were question marks on their heads. No.
Why does the release of Dead by Daylight feel even more outrageous than the release of Grand Theft Auto!?
And.
Lin Yao!
Is this also in your calculations?
You can still promote products in the void after the live broadcast!?
That's also OK!?
It won't end abruptly, I want to write a complete story in the end.
(End of this chapter)
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