Chapter 649 Promotion of MOBA mobile game
"Dead by Daylight" has become the first game to truly take advantage of the live broadcast boom.
The high popularity and quality of the game itself, coupled with the promotion of the live broadcast website, directly made this game, which is suitable for live broadcast, become a traffic code in a sense.
However.
This time, the colleagues thought that they were all in Lin Yao's calculations, and they really misunderstood her.
Lin Yao never thought of using live broadcast to promote the game.
The game "Dead by Daylight" was announced at the carnival, and the exposure was enough, and after that live broadcast, most of the impact had been eliminated.
Whether it is the three new games released earlier or the "Dead by Daylight" released later, they are already on the right track.
In short,
whether the live broadcast website helps this game with promotion or not, the sales of this game will not be bad.
What they are doing now is nothing more than icing on the cake.
And soon.
The colleagues actually realized it.
Because the real live broadcast war has begun.
After the release of "Dead by Daylight".
Bei Wenxuan's situation is not an isolated case.
Because the horror atmosphere of the game is well created, Linmu Studio has many players, the program effect is excellent, and the live broadcast website has added fuel to the flames.
Soon a group of anchors emerged because of this game.
Some big anchors also attracted a lot of popularity because of this game.
And many players may just try it out at the beginning.
But gradually, many players feel that live broadcasting is really interesting.
Not only can you see your favorite games, but also all kinds of anchors with distinct personalities.
At first, players only watched the recently popular "Dead by Daylight".
But slowly.
Many players not only watch this one game.
They began to look for more different games to watch...
and it was from this day.
The live broadcast industry began to rise.
The popularity of "Dead by Daylight" was the final blow.
Live broadcasting, secondary creation, and slicing made more players choose to play this game.
At the same time, it also made more people choose to watch live broadcasts.
On the other hand.
With so many players pouring into the live broadcast field, of course it is impossible to watch one game forever.
Soon, other sub-areas have significantly increased in popularity and heat due to the influx of players.
Among them, the games of Linmu Studio are the most popular. Games such as "Hero", "Breakout", and "Battle Royale" have begun to make efforts.
After all, no matter what type of game is mentioned, Linmu Studio cannot be avoided.
And more players pour in, which brings higher popularity, more content is produced, and then attracts more players...
a direct positive cycle.
The market expanded rapidly in a short period of time.
Seeing this scene, major live broadcast websites soon stopped promoting the game "Dead by Daylight".
Instead, they began to package and promote the games of Linmu Studio!
For the anchor side, the relevant reward plan is mentioned again and again. In one sentence, as long as the anchor broadcasts the games of Linmu Studio, especially the popular games, there will definitely be resources and rewards.
For the player side, it is even simpler and cruder.
They used all their tricks and began to desperately promote how many good anchors there are on their live broadcast websites, and how many anchors broadcast the games of Linmu Studio, just to attract more players to their live broadcast websites.
And they did this and soon got a reward...
The live broadcast market expanded rapidly.
Now.
Everyone can see that this thing is the next outlet.
Capital smelled the smell and came again.
More capital began to enter the market.
The top live-streaming websites, such as the old live-streaming website that has been cooperating with Linmu Studio, were rumored to be acquired shortly after the release of "Dead by Daylight".
Other live-streaming websites, big and small, have also become the new darlings of capital.
Then there are many new live-streaming websites...
and the entry of capital often means a large amount of hot money.
In addition to regular expenses, what can this hot money be used for to best attack the opponent and strengthen itself?
It's very simple.
Poach anchors...
So, soon there was competition among the major live-streaming websites.
Extremely fierce competition.
Of course.
All of the above has little to do with Linmu Studio. After all
, Linmu Studio does not do live broadcasts, nor does it invest in related projects.
However, if you say that it has nothing to do with Linmu Studio, that's not right.
Because live-streaming websites cannot avoid Linmu Studio if they want to do game live broadcasts. Not only can they not avoid it, they also have to operate many popular games of Linmu Studio as key sections.
After all, everyone knows that the games under Linmu Studio have the most players.
And as the market heats up.
No matter how the live-streaming websites compete.
Linmu Studio's games will always be the key promotional section of these live-streaming websites.
Well, the Linmu Studio game area outside the game partition...
the live broadcast market has expanded.
More users are pouring in.
As the game area of Linmu Studio, which is the focus of every live broadcast website, it is of course the most popular.
This makes Linmu Studio the biggest beneficiary in this live broadcast war...
and this is the only relationship between Linmu Studio and the live broadcast field.
...
Tianhu.
"It's outrageous, how can they be so lucky! How come they are the winner again."
Li Guangsheng looked at the live broadcast topic that has been very popular recently, and saw that a certain anchor has changed jobs again, and which live broadcast website announced how many new users it has added. He felt a little helpless.
As a game practitioner.
Of course, he can see the impact of this live broadcast craze on the game.
Although the popularity of Linmu Studio's games is exaggerated in itself.
But who doesn't want to go a step further and let their games appear in front of players and viewers in turn?
This must be beneficial.
"That's because they are good. If they hadn't launched so many excellent games in the past, their games wouldn't have become the darlings of live streaming websites."
Mou Feng sighed: "In the final analysis, it's because they were good in the past, not just lucky now."
Li Guangsheng subconsciously said: "There must be an element of luck too, right? Our game can also become a zone, it's just that their "Dead by Daylight" happened to be released..."
Mou Feng looked at him straight.
"...Forget it."
Li Guangsheng smiled awkwardly, and then said: "It was just a joke, let's talk about business. Do you think live streaming is promising?"
"Yes, it is."
Mou Feng nodded, and then asked curiously: "Do you want to get in too?"
"Yes."
Li Guangsheng responded, and then explained: "The main reason is that live streaming seems to have great potential, and our game company must have more advantages than those outsiders in doing live streaming, right? Although our Tianhu games do not have as many audiences as Linmu Studio's games,
there are also many players. We can deeply bind live streaming resources and let the game side release more resources to the anchor, such as the version's exclusive first-hand live streaming qualifications, game live streaming interoperability gameplay permissions, and advanced data permissions, and then build a more complete ecological chain.
This is something that other live streaming websites don't have.
This is the moat!"
"..."
Mou Feng thought for a while, then raised his head: "It is feasible, but you have to be mentally prepared. What you just mentioned can only keep the live broadcast website alive. If you want to go further, you have to fight with other live broadcast websites, and the investment required will also increase exponentially.
At that time, the so-called moat you mentioned will be meaningless, and ordinary players will definitely prefer to watch the live broadcast of Linmu Studio's games."
"Don't worry, I can't bet on Tianhu for live broadcast. I plan to acquire existing live broadcast websites and then play with capital."
Li Guangsheng smiled and said, "Share the risk, and the live broadcast websites that are deeply bound to game companies... I guess many people will be interested. Well, as long as Linmu Studio doesn't get out, but it seems that they don't have much interest.
Otherwise, according to the time they have been involved in live broadcasts, they would have started to lay out if they wanted to get out."
"You decide, I have no opinion."
At this point, Mou Feng had no room for objection, and said directly: "Just don't let me be responsible, I'm not interested."
"I will be responsible for it personally, but I need your assistance."
Li Guangsheng smiled again: "It's time to show "Under the Dark Night" to the public, right? We have burned so much money, and "Day of Reincarnation" has been making money for so long. As a game that competes with "Day of Reincarnation", it's time for us to recoup our costs.
The game can be unveiled in the live broadcast and let the anchors try it out. On the one hand, it will attract traffic to the live broadcast website, and on the other hand, it will create a big anchor."
"..."
Mou Feng was stunned, then frowned slightly. After a long time, he breathed a sigh of relief: "Okay."
"Huh?"
Li Guangsheng was a little surprised: "I thought you would object, and I was ready to convince you."
"The game is indeed going to be released. Since it is going to be announced, the plan you just proposed is a win-win situation. I have no reason to disagree."
Mou Feng explained: "Moreover, I guess most of the mobile games that imitate "Day of Reincarnation" will be released soon. We may be able to seize the opportunity through live broadcast.
Although Linmu Studio cannot take up such a large market, the announcement of too many games of the same type in a short period of time will definitely cause aesthetic fatigue among players."
Speaking of this.
He paused, then continued: "In addition, I am a little worried about Linmu Studio."
Li Guangsheng was slightly startled, then subconsciously took out a cigarette and asked: "Why are you worried about them?"
"I don't know, but the live broadcast market is so competitive now, but they have done nothing. It's rare that they are not standing in the center of the stage as the protagonist, so I feel worried."
Mou Feng spread his hands: "In short, in order to prevent accidents, it is a good thing for "Under the Dark Night" to be announced earlier. This is my judgment."
"..."
Hearing this, Li Guangsheng frowned and became worried.
He turned his head to look at the window behind Mou Feng, and then whispered: "Yes, what is Linmu Studio doing now..."
...
What is Linmu Studio doing?
They are doing too many things...
But if there is any big move recently, it is probably that the investment department conveyed suggestions to the two entrepreneurial teams, which led to the two entrepreneurial teams to speed up their pace urgently.
Although it is mainly the actions of the entrepreneurial teams.
But they are all related to Linmu Studio.
At the same time when the competition among live broadcast websites entered a white-hot stage and the war began.
In most first-tier cities in China, a taxi-hailing app and a food delivery app have quietly started to promote...
"Order food delivery via mobile phone?"
A foreign trade company.
Luo Chao stopped and looked at the young girl in front of him with some curiosity.
"Yes, I just saw it. It's a restaurant not far from the building. They said that you can scan this software, then browse the menu directly, pay and place an order, and someone will deliver the takeaway. There is no need to make a phone call."
Liao Jing fiddled with his Future S1, and showed the currently very simple takeaway software to Luo Chao, and said, "I heard from the boss that someone is promoting it. Our takeaway can be cheaper, and they can also get subsidies.
He didn't want to agree at first, but the other party was very sincere, and I heard that it was a project invested by Linmu Studio, so he decided to give it a try."
Luo Chao was a little confused: "Linmu Studio? Them again? But will this work? If you pay directly, what if they don't deliver?"
"I don't know, but I heard from the boss that the promotion team of this software has reached cooperation with many labor companies in the early stage, and there will be special people to deliver... but I haven't tried it either."
Liao Jing shook his head, then smiled and said, "Try it now. What do you want to eat for lunch? I'll treat you."
"Ah?"
Luo Chao immediately shook his head: "No."
"Just a meal."
Liao Jing handed his mobile phone to Luo Chao.
"…Thank you, I'll treat you next time."
Luo Chao thought about it, and did not refuse again, but looked down at the screen.
The screen was showing a certain APP, and the layout was similar to the takeaway software in Lin Yao's previous life.
Luo Chao slid his finger and looked at the dishes listed on it, and found that it really looked like that... It felt like looking at a menu.
He flipped through it for a while, then handed the phone back to Liao Jing and said, "Let's have scrambled egg beef."
"Scrambled egg beef, right? Then I'll place the order."
Liao Jing nodded and then began to place the order.
Ding -
accompanied by the iconic payment sound effect of WeChat payment.
Luo Chao knew that Liao Jing had already paid, he smiled and joked, "If this can't be delivered, we will be hungry."
"Indeed, it says it will be delivered in 35 minutes, let's see."
Liao Jing also smiled: "If it's not delivered, I will ask the boss to settle the account."
Luo Chao shook his head, and then the two talked about work.
Thirty-five minutes passed in a flash.
Luo Chao felt a little hungry.
He drank a glass of water, and was about to ask about the takeaway when he saw a middle-aged man in uniform appear at the door.
"Hello? Who are you looking for?" Luo Chao was a little curious.
"Dinner order takeaway."
The middle-aged man glanced at his phone and replied, "Takeaway for the phone number ending in 6822..."
"Mine, mine."
Liao Jing immediately turned around and came to the middle-aged man in surprise, took the takeaway, and showed it to Luo Chao.
Luo Chao was stunned.
"Dinner order takeaway, I wish you a happy meal."
Liao Jing took the takeaway.
The delivery rider was also ready to leave, and before leaving, he specifically repeated the advertising slogan as required.
Liao Jing thanked him and came back to Luo Chao.
"Did it really deliver?" Luo Chao was a little surprised.
"Yes, I don't have to go downstairs to eat in the future."
Liao Jing replied while happily unpacking the takeaway.
Luo Chao glanced at the takeaway bag in front of Liao Jing, then looked at the phone on his desk, and couldn't help but sigh: "It's developing so fast..."
"What?" Liao Jing handed Luo Chao's scrambled egg beef rice to him and asked curiously.
"Nothing."
Luo Chao took the scrambled egg beef rice, shook his head, and then asked: "I just want to ask...how do you download that software?"
At the same time.
Just downstairs in the building where Luo Chao was.
A young man hesitated for a moment, but still took out his mobile phone, and then entered his current location and the place he was going next according to the software prompt, and pressed the button to place an order.
After a few seconds.
The prompt popped up.
He was a little surprised.
And when the car arrived, he was even more surprised.
He opened the door of the back seat, and then tentatively asked: "Are you going to Guangmao Center?"
"Yes, Mr. Li with the phone number ending in 9032?"
The driver nodded, and then said: "Get in the car."
"...Okay."
The young man sat in the back seat.
The car started.
At the same time, the driver's phone began to play a reminder tone that the passenger had boarded the car...
The young man sat in the back seat, and after a brief shock, he listened to the reminder tone from the front, looked at the scenery outside the window that was receding, opened his mouth, and was about to speak.
But before he could speak,
the driver couldn't help but sighed.
"Technology really changes life."
The young man: "..."
...
Liao Jing and the young man are not isolated cases.
Because whether it is a taxi app or a food delivery app, the promotion is not low-key.
The teams behind the two softwares had a very simple strategy at the beginning.
In order to attract merchants and users, they directly adopted the strategy of subsidies at both ends...
Many young people have started to try it.
They were not used to it at first.
But after trying it, they gave good reviews.
The two softwares were promoted and operated with such fanfare, so of course it was impossible to hide it for long.
Now most users and capital are just attracted by the live broadcast war that started earlier and more capital participated.
But after a while, the two softwares have begun to take shape and word of mouth ferments.
It will definitely attract everyone's attention.
However, this is enough.
The most important thing for this kind of software is promotion. It is a dream to want to make a fortune in silence.
This time, Lin Yao just wanted to let the two softwares create a time difference.
As long as the two softwares can accumulate the first batch of users and form a good reputation during this golden time,
then no matter how many people are optimistic about these two markets and how many competitors there are, they will have an advantage as pioneers.
"Have you started promoting it?"
Lin Yao sat behind the desk, stopped writing and looked up at Mu Wanqing.
"Well, I heard that the effect is not bad." Mu Wanqing nodded.
"I hope they can finally make it."
Lin Yao smiled, and then blessed the startup teams of the two softwares.
She couldn't help from now on. She
had said everything she needed to say.
After all, it was not a project of Linmu Studio, so she certainly wouldn't be too concerned about it, and she really couldn't spare more energy.
At most, she would ask about it occasionally.
And she knew how fierce the competition was in these two fields.
Mu Wanqing also knew Lin Yao's situation, and added: "I will let the investment department focus on it."
"Well...is there anything else that I need to pay special attention to?"
Lin Yao glanced at the character design on the drawing paper, thought about it, and simply put down her pen and planned to take a break.
"Live broadcast?...You probably aren't interested, so I'll talk about the internal situation. There are two things."
Mu Wanqing thought about it, but still didn't talk about the live broadcast, but talked about two things that were worth paying attention to recently in Linmu Studio: "The first thing is the feedback from Kang Yi that the internal test of the MOBA mobile game has ended.
The second thing is that the trial production machine of Future S2 has been sent to Kaishan Research Institute."
(End of this chapter)
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