The summer sun blazed down, its rays scorching the earth as if to bake everything in its path. However, for Xia Liang, it was a day filled with hope and anticipation. She had recently purchased a spacious and comfortable Toyota minivan for business purposes. And with work less demanding lately, she had a perfect opportunity—to personally drive her daughter back to her hometown.
This van not only had an incredibly spacious interior, but also soft, comfortable seats, making one feel as if they were in a cozy, mobile home. Xia Liang thought, "This way, my daughter won't suffer sitting in the van." Thinking this, her heart was filled with warm love and care.
So, Xia Liang got busy. First, she carefully checked the vehicle to make sure everything was in good working order; then she meticulously selected various daily necessities, food, and gifts, filling the van to the brim. After preparing everything, Xia Liang, filled with joy and anticipation, drove the van on her journey home.
Along the way, Xia Liang happily admired the beautiful scenery outside the window. She felt the refreshing breeze on her cheeks and listened to the sound of the wheels rolling, as if all her worries had left her behind. Inside the car, the air was filled with the warmth and comfort of home. Her daughter laughed happily, sharing her joy and dreams with her mother. At that moment, Xia Liang felt that everything she had done was worthwhile.
After two days of long journey, they finally arrived at their hometown. Despite having reached their destination, Tian Longhui and his three fellow apprentices were still unwilling to stay at the Gu family's house. As usual, Xia Liang went and booked two guesthouses for them to stay in, while he himself returned to the provincial party committee compound.
For the next three days, Xia Liang spent time with her two children and her in-laws. During this time, the family was filled with joy and warmth. Xia Liang shared everyday anecdotes with her in-laws, while the children played and laughed, their voices echoing throughout the house. This family atmosphere made Xia Liang feel incredibly happy and content.
Three days was the longest Xia Liang could stay, as the factory was very busy. Reluctantly, she left her two daughters with her in-laws and drove Chen Yanling and the others back to Beijing.
Xia Liang has been incredibly busy lately. Her clothing stores are thriving, generating substantial profits. Therefore, she plans to open a few more branches to further expand her business. However, this is no easy task; overseeing the store renovations alone requires a significant amount of time and energy. Furthermore, several clients are interested in discussing franchising opportunities, making her even busier.
Every morning, before dawn, Xia Liang is already at the workshop, busy with her work. She doesn't get home until late at night, around 11 or 12 o'clock, dragging her exhausted body home. This high-intensity work schedule leaves Xia Liang with almost no free time, but she remains tireless and fully committed. For her, realizing her dreams and building a successful business is the greatest happiness and satisfaction.
Xia Liang's current franchise rules are as follows: First, a franchise fee of 68,000 yuan is required, after which clothing can be purchased from her factory at cost price. Furthermore, the headquarters will be responsible for store decoration and training of five sales staff. Of course, if it's not possible to gather five people at the time of franchising, that's okay; registration can be done first, and training will be arranged later once enough people are available.
Currently, their store isn't very well-known, and very few people come to inquire about it. Xia Liang has always harbored a grand goal: to open stores all over the country. However, to realize this dream, she needs to come up with effective ways to advertise and increase brand awareness. Fortunately, Ji Xiao is quite skilled in this area. Therefore, Xia Liang decided to entrust this important task to him. She believes that with Ji Xiao's connections and resources, he will definitely be able to find the most suitable promotional strategy to let more people know and understand their store.
As expected, not long after, Ji Xiao brought exciting news—he had successfully placed the advertisement on television! In the ad, several stylish and beautiful female models, dressed in clothing designed by Yun Zhi, faced the camera with graceful figures and elegant demeanor, praising the exquisite and unique features of the garments without reservation. They used vivid language to describe the details and highlights of each piece of clothing, making the audience feel as if they could experience the charm and texture of these garments. Finally, the models even gave out the phone number of the franchise store, seemingly inviting all viewers to join this fashion journey full of creativity and opportunity.
The number Ji Xiao placed in the advertisement was Xia Liang's home number! For a time, Xia Liang's phone rang almost non-stop, as if it were about to explode. She had been leaving early and returning late every day recently, but now she had to sit in front of the phone every day, answering and making call after call. She was incredibly busy, communicating with callers while simultaneously jotting down various customer information.
In an era of extremely slow news dissemination and severe information scarcity, people had very limited access to information, usually relying solely on traditional media such as advertisements and newspapers. However, Xia Liang's clothing factory has now been brought to the public eye through television, a mass medium! This event is like a boulder thrown into a calm lake, creating ripples across the water.
Immediately, everyone was filled with confidence in the brand, believing it must have excellent quality and a good reputation; otherwise, how could it have appeared on television? As a result, the franchise hotline rang incessantly, almost overwhelmed! Not only that, but many people were eager to come and visit in person to gain a deeper understanding of the brand's appeal.
Faced with a flood of business opportunities, Xia Liang acted decisively. She quickly added a telephone line and hired two professional telephone operators to handle franchise-related matters. They would warmly welcome every caller, answer questions in detail, provide accurate information, and ensure that every potential partner received a satisfactory response.
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