Chapter 1027 We Don’t Need This Little Money!
"Mr. Fang!"
"Hello, Mr. Fang!"
When Fang Wei, CEO of Jingcheng Guoen, walked into the conference room, all the senior executives of Jingcheng Guoen stood up.
Fang Wei waved his hand, indicating that everyone should not be polite.
"Everyone, please sit down. We in the capital will no longer tolerate this kind of thing!"
Everyone sat down immediately.
Although it has only been more than two months, Fang Wei's style of doing things is indeed completely different from that of previous bosses.
How to say it?
He is younger, more concise and efficient in his work, and is also more familiar with the football market, especially the Chinese football market, which is quite rare.
As many fans have said, football is divided into Chinese football and football.
This statement is also completely true if applied to the football market.
Because of the different market environment between China and foreign countries, the Chinese football market is also completely different from that of foreign countries.
If you are not familiar with the Chinese football environment, no matter how capable or awesome you are, what can you do?
But Fang Wei should be considered as someone who is capable, understands football, and is familiar with the Chinese football environment.
Just think about it, he comes from Miracle Media China branch.
"I just went to Europe for a meeting. Master Huan paid special attention to our situation. After the meeting, he kept me and talked with me for more than two hours. He was very concerned about our progress and situation."
Fang Wei held up a document in his hand, which was the notes he made during his conversation with Young Master Huan.
When they heard that the guidance came from Young Master Huan, everyone present immediately became concerned.
Nowadays, who among those involved in football in China doesn’t know Young Master Huan?
Who wouldn’t admire the team that can bring superstars like Terry and Kaka to the Chinese Super League?
In the Chinese Super League, and even in China, there are so many rich people, but how many of them have this ability?
"He is very satisfied with our results over the past period of time, but he also said that the joining of John Terry and Kaka is just the beginning. We will have more heavyweight stars coming next, and they are popular superstars, so we must be well prepared and fight a beautiful pre-season campaign!"
When everyone present heard this, they were all stunned.
After Terry and Kaka, there are even more big-name heavyweight stars ready to join?
As for these two veterans, after they came to the Saints, the team also conducted physical examinations on them, and the results were unexpected. They were in very good physical condition, especially the old Terry.
This is enough to show that when Master Huan and the European team select foreign players, they are not chasing after fame, but also value the players' current strength and level. Such an operation is more difficult.
But even so, the team still wants to bring in more big-name stars?
"Mr. Fang, I wonder how much this heavyweight star player weighs?" the manager of the marketing department asked with concern.
He also came from Miracle Media and is an old acquaintance of Fang Wei. They cooperate well with each other and don't like to talk about empty words. They focus on doing things.
Fang Wei thought about it and smiled slightly: "It should be said that it is heavier than the heaviest star that the Chinese Super League can introduce at this stage!"
Even the marketing manager was moved and excited.
"OK, we will come up with two plans right away!"
"Okay." Fang Wei nodded. "By the way, how is the situation with the sponsor recently?"
"Yes, after signing John Terry and Kaka, many domestic sponsors are interested in us. However, we have always followed what Master Huan said and only cooperate with the most powerful sponsors. Therefore, the current progress is relatively slow."
Previously, they had been focusing on negotiating with Heineken, which resulted in other sponsorships lagging behind.
But after signing the big deal for chest advertising sponsorship, the other sponsorships are not so big anymore and are relatively simpler, but the negotiation process is also essential.
Yang Huan’s requirement for the capital’s national entrustment was to prefer less to less, and to value quality over quantity.
Why?
Because he knows that many domestic teams often change sponsors, not to mention the back advertisements or sponsored teams. Even the chest advertisements are often changed, which is not good for the club.
If changes are too frequent, it will easily give people the illusion of immaturity and lack of rigor, which is not good for the club's image.
Otherwise, there were big brands that offered a higher price to sponsor Guoan, but they only wanted to sponsor for one year and then see whether to continue. However, after careful consideration, the Guoan team finally chose Heineken beer.
The reason is simple. This is a big international brand. The five-year long-term contract guarantees that the Guoen team can get 1 billion in sponsorship fees, which is more in line with the Guoen team's long-term plan.
Fang Wei also knew the situation in the marketing department. He personally participated in the negotiations with Heineken, so after listening, he nodded and said, "We must complete the negotiations as soon as possible before the start of the season."
"clear!"
Judging from the huge response that the Beijing Guoan team has caused in the country, there is no need to worry about the team's sponsorship.
If the team is willing to be more relaxed in terms of sponsorship fees and other conditions, they are confident that they will be able to immediately bring together a large number of sponsoring teams.
But the problem is that Jingcheng Guoen now has aspirations, not just to make money.
"In addition, we will renegotiate with Nike, especially on the sales of jerseys and fan supplies. We must renegotiate. We cannot make any concessions in this regard!" Fang Wei said very seriously.
The marketing manager also nodded solemnly.
He could feel the heavy burden on his shoulders.
The enthusiasm of Beijing fans is well known throughout the country, and their purchasing power is very high. The sales of jerseys and fan supplies are also a major source of income for the team, especially after the introduction of big-name superstars such as Kaka and Terry, which will definitely have a great stimulus to sales.
It is even possible that Beijing Guoan will design some fan products on its own and sell them on the market in the future, just like Southampton did.
Therefore, if Guoen fails to reach an agreement with Nike now, it will be very detrimental to its long-term development.
Fortunately, Nike and Miracle Media have a deep cooperative relationship. Southampton, Inter Milan, Atletico Madrid and many other teams of Yang Huan are sponsored by Nike, so the negotiations in this regard will not be very big.
It is particularly worth considering that after the expiration of Nike's Chinese Super League contract, it is basically impossible for Nike to continue to renew the contract in a package unless Nike is willing to pay a sky-high price.
Once the overall sponsorship rights of the Chinese Super League fall into other hands, teams like Beijing Guoan will definitely be the ones Nike wants to win over the most.
Therefore, Beijing Guoen now firmly holds the initiative in the negotiations.
After settling the sponsorship issue, Fang Wei immediately turned to the fan services department.
"How are the ticket sales this year?" Fang Wei asked with concern.
Jingcheng Guo'en never has to worry about tickets, as they are always in short supply every year, but he is still concerned.
"According to government regulations, although the Workers' Stadium has a lot of capacity, for safety reasons, we can only sell 45,000 tickets, while we originally planned to sell 25,000 season tickets."
Fang Wei nodded, he knew all of this.
"We were originally planning to raise the prices of season tickets from 700, 800, and 1,000 yuan to 850, 950, and 1,200 yuan, but Young Master Huan said that there would be no price increase for the new season."
At this point, the manager of the fan service department couldn't help but smile bitterly.
The price increase plan was formulated by the previous Guoen leadership team. It was also communicated with the Beijing Football Association and all parties, and was approved and even announced to the public.
Now Young Master Huan has said directly that there will be no price increase.
The reason is simple. If the price increases at this rate, the revenue can increase by about four million per season.
But not all of this money goes into Jingcheng Guoen's pocket; it has to be shared with the ticket sellers. So all in all, Jingcheng Guoen doesn't get much money at all.
So Master Huan felt that it was not worth raising the price just for such a small amount of money.
"If you have the time to study the price increase of football tickets, you can earn the money back by getting some sponsorship!"
"We don't need this little money!"
These are Master Huan’s original words.
As a result, when Guoan officially announced that the ticket price would not increase in the new season, the fans outside cheered thoroughly, each of them was so excited that they forgot everything else, and the season ticket sales were also quite amazing.
"Thanks to our cancellation of the intention to increase ticket prices and the stimulation of signing superstars such as Terry and Kaka, we have received a total of more than 80,000 season ticket purchase applications for the new season."
When he said this, the fan service manager had a look of deep sorrow on his face.
More than 80,000 ticket applications. This should be a good thing, right?
But the problem is that the club can only provide 25,000 season tickets now. That means, on average, only one out of three people can buy a season ticket. How can we satisfy this demand?
"Not only that, the number of fans applying for season tickets is still increasing rapidly, and we are simply unable to cope with it now."
After hearing this, Fang Wei smiled bitterly in his heart.
While other Chinese Super League teams are having headaches over the football market, Beijing Guoan, the gold medal football market, is worried about the lack of tickets.
"Can we add some more season tickets?" Fang Wei asked.
"In theory, it's possible, but if there are too many season tickets, there will be fewer individual tickets, which will have a negative impact on revenue..."
Fang Wei immediately interrupted him, "Our policy is to serve the fans, not to think about those petty interests."
Having said that, Fang Wei immediately looked at everyone.
"I remember Young Master Huan told me why Southampton was able to achieve so many brilliant results in just a few years? Why did it become the team with the highest revenue in the world?"
Everyone immediately showed a look of concern.
"The reason is very simple. Master Huan's business philosophy has never been about making money. From the beginning, he has been thinking about how to provide fans with better services and a better viewing experience to make fans feel comfortable. As long as the fans are on your side and believe in you, you don't have to worry about not making money."
"The times are different now. We must abandon the rigid mindset of the past. We must be open and pay attention to the role of fans. In the process of meeting the various needs of fans, we are also generating revenue."
Many people present may not understand what Fang Wei meant by this, and may even sneer at him.
But Fang Wei waved his hand and said, "The supply of season tickets needs to be increased. Although it has increased, it still cannot satisfy the fans. But we have to be honest. I will hold a press conference to explain this matter to the fans in person. I believe that fans who truly love our Guo'en team can understand our difficulties."
"But the ticket sales must be controlled for me. I don't want to see any insiders involved in the ticket resale transaction!"
Fang Wei spoke these last words very seriously, even with a sense of solemnity.
His attitude is very clear. Once discovered, he will never let anyone off easily.
"Also, we should avoid giving away free tickets if possible, and do as little as possible. We will follow the rules in everything. These are Master Huan's exact words!"
Everyone present gasped.
Everyone knows what free tickets are, who they are given to, and where the tickets in the scalpers' hands come from.
But only Young Master Huan has the courage to make such a decision.
In this huge capital city, who dares to make things difficult for Young Master Huan?
"Also, we have difficulty in supplying tickets and cannot meet the needs of all fans, but this should not be a reason or excuse for us to do nothing. Our club should do something and provide better services to fans. This is what we should do!"
When Fang Wei said this, it was almost like a scolding.
There was no other way. He was trained by Young Master Huan, and now he could only train his subordinates.