Chapter 433: Too Much Telepathy

James Murdoch is quite helpless.

Originally, he was following his father's arrangement and planned to go from London to Southampton to visit Yang Huan and learn about the International Champions Cup and the European Youth Champions League.

He could tell that his father was very interested in both events.

Sky TV has high expectations for these two events, believing that once they are successfully operated and promoted, these two events will be very entertaining.

The International Champions Cup is a battle between two strong teams, needless to say, and is the biggest attraction in itself.

The European Youth Champions League focuses on future rookies. Although young players generally have poor physical conditions and weak tactical awareness, they are more technically demanding than adults and also place more emphasis on free play.

To some extent, high-level youth team games are more unrestrained and more exciting than adult team games.

Unexpectedly, James Murdoch's schedule was delayed again and again due to company matters.

It was not until Sky TV received an invitation from Miracle Media that he remembered it again.

But when he went south to Southampton, Yang Huan had already arrived in the United States.

As a last resort, he could only chase her to the United States.

However, unexpectedly, the whole situation changed completely overnight.

Early this morning, major newspapers and TV stations in the United States were reporting on the International Champions Cup and paying attention to the theme song sung by Yoona. It was said that in less than a day, it had topped the charts of YouTube and the Apple Store.

The Internet is full of news about this event.

This is true in the United States, Europe, and the whole world

No matter from which angle you look at it, the International Champions Cup is a hit

It's totally on fire

What Miracle Media needs to do next is to launch high-level competitions.

As long as you don't mess up during the competition, then this event will be considered a success.

At the very least, it was an almost dreamlike start.

People in the industry know very well how important an event is.

At this moment, James Murdoch is sitting in a conference room at the Ritz-Carlton Hotel in Miami's South Coast, flipping through the newspaper in boredom.

What happened last night was on the front page of every newspaper.

It's not the headline news, but it's still amazing.

The man who planned all this, Sun Yue, CEO of Miracle Media, was sitting in front of him, talking on the phone.

"What? Master Huan, you have a guest? What a coincidence? Oh, okay, then I'll apologize to him and you come as soon as possible."

Having said that, Sun Yue put down the phone, smiling and full of apology.

"Excuse me, James, our Master Huan has a guest and is busy discussing something, so..."

Sun Yue and Yang Huan are absolutely birds of a feather. They lie without blinking an eye.

Yang Huan had hung up the phone a long time ago, but he still managed to get it back.

It's no wonder. If Mr. Murdoch knew that Young Master Huan would rather sleep in his room than come to meet him, wouldn't the successor of News Corporation be so angry that he would die?

How can we negotiate the deal then?

But James Murdoch heard another meaning behind Sun Yue's casual words.

Could it be that someone has already come to talk before me so early?

It's definitely a possibility.

Well, I heard before that Gavin Patterson, CEO of British Telecom, has a very close relationship with Yang Huan.

British Telecom also attaches great importance to the copyright of football matches. This time it even joined forces with several pay TV stations including EPN to start a high-priced competition for several Premier League live broadcast packages that Sky TV is determined to get.

This has more or less caused Sky TV to feel a sense of crisis.

British Telecom's main product is broadband, and the broadband TV business is just a means to attract customers. It seems that there is not much competition with Sky TV, but once they are allowed to do it, it will definitely affect Sky TV's pay TV revenue.

So, this time James Murdoch also received an order to get the best Premier League live broadcast packages at all costs, including several matches between Southampton and Premier League giants.

In addition to British Telecom, I heard that the American NHC TV station is also interested in the International Champions Cup.

This TV station has almost reached an agreement with the Premier League regarding the North American broadcasting rights for the Premier League. Once they become big, News Corporation's Fox TV will definitely be affected.

You know, the main audience of Fox TV is the young generation of urban audiences. For example, the most popular American Idol is a program on Fox TV.

In recent years, the love of football among the younger generation in the United States has become stronger and stronger, and the competition for football copyright has become very critical, especially for Murdoch, who has benefited greatly from the copyright of football games. He will never allow his competitors to use the same way he won in the past to deal with him.

Thinking of this, James Murdoch knew what he should do.

After waiting in the conference room for nearly an hour and changing three cups of coffee, Yang Huan finally arrived.

James Murdoch had seen Yang Huan several times on TV, but this was the first time he met her face to face.

The first impression is that he is ridiculously young.

But soon he realized that this was not a simple character.

"I'm so sorry, James, I kept you waiting for so long." As soon as Yang Huan entered the door, he put on an apologetic smile.

This smile is so sincere that it makes people let go of the resentment caused by waiting and feel very comfortable.

"It's okay, I was presumptuous," James Murdoch also apologized.

In fact, he didn't even call in advance before he came, so it's not an exaggeration to say that he was presumptuous.

Yang Huan said a few polite words to him with a smile, and then they sat down as host and guest.

"James, I wonder what you want to talk to me about?" Yang Huan said straight to the point.

He never likes to beat around the bush when speaking or doing things.

James Murdoch didn't expect that Yang Huan was such a quick-witted person.

He smiled and said, "I came here mainly to learn about the investment promotion for the broadcasting rights of the International Champions Cup."

Yang Huan smiled faintly and nodded slightly, "Oh?"

James Murdoch knew very well that it would be difficult to impress Yang Huan with just one sentence, and he had to show some real goods.

"As we all know, among the four major television networks in the United States, News Corporation is famous for live sports events. In the past decade, other categories such as news have gradually caught up, but we still firmly occupy the highest-rated sports programs."

Yang Huan secretly curled his lips in his heart. Whether it is four major TV networks or three major TV networks, this may be controversial.

Ahnhelae is known as one of the three traditional television networks in the United States, while Fox was founded by News Corporation in 1986 and has been catching up in recent years.

As James Murdoch said, in the fierce competition among several major American TV stations, Fox's biggest advantage is sports, including live events and sports-related programs.

For example, Fox does not have a live broadcast of UL, but they produce a first-hand commentary program after the game, and the ratings are always ranked first among related programs. Even the most popular sports commentary program in the United States, Fox's advantage is obvious.

As for Fox News, although it is very popular now, it actually only rose to prominence in the new century, especially after the September 11th attacks.

This is a bit like Al Jazeera in the Middle East, both of which grew rapidly with the help of the September 11 incident.

"In addition, Sky TV is also interested in broadcasting the International Champions Cup."

Interestingly, the International Champions Cup is scheduled right after the European Cup and before the Olympics.

This was obviously a deliberate arrangement by the organizer.

Yang Huan kept nodding his head, which made James Murdoch a little confused. What did it mean?

"James, to be honest, several TV stations are in contact with us, including NHEPN BT and Peninsula Sports, but we are still in the evaluation stage."

"If it's a question of broadcasting fees..."

"No, no, no, you misunderstood." Yang Huan raised his hand and interrupted James Murdoch.

"It's not just about the broadcasting fee. That's not what we value most. What we value most is the resources that the broadcaster is willing to invest in operation and promotion."

James Murdoch understood immediately.

So, it is the rich second generation who understand the rich second generation.

With Yang Huan's status, does he need money?

Obviously impossible to lack

In the early stages of this competition, Miracle Media’s top priority was not making money but promotion.

As long as this event is successful, wouldn't it be a business of just sitting back and counting money?

Of course, it is not difficult to hear from Yang Huan's tone that broadcasting fees are also one of the factors to be considered.

After all, it costs money to organize such an event.

Besides, the International Champions Cup and the European Youth Champions League have just started. This is the first edition. Can the broadcasting fees be high?

It is obvious that Miracle Media will definitely not set up obstacles in terms of broadcasting fees. What it really values ​​is the other party's operation and promotion capabilities, as well as the importance they attach to this event.

This cannot be explained in a few words, and we need to come up with a specific plan for negotiation.

Yang Huan had been paying attention to James Murdoch's expression. He smiled slightly and flicked his finger at Sun Yue, who immediately pulled out a document from the table. Yang Huan took it and casually handed it to James Murdoch.

"This is our company's event management and promotion plan. You can take it home and have a look."

James Murdoch took it, opened it and started reading.

At first, it was nothing special. It was just about the publicity and promotion for the next month or so, and there would be an opening ceremony. Many superstars including Yoona and Psy would be invited to perform.

Before the game, during halftime and after the game, Miracle Media will arrange lively performances and activities because they can get a lot of share from the stadium operation on match day.

This can also somewhat cover some of their stadium rental costs.

But as he read on, he couldn't help but realize that this plan was very detailed and the company was very familiar with the American sports market. It was certain that Tagoriab was behind the plan.

At the very least, many projects cannot be thought of at all unless you are very familiar with and understand the American sports market.

This also indirectly confirmed a rumor in the outside media.

It is said that Yang Huan had begun planning this event more than a year ago.

Now it seems that it is true

Thinking of this, James Murdoch closed the document, and his eyes changed when he looked at Yang Huan.

Became more concerned

"Okay, Mr. Yang Huan, I will take this back for reference. We will give you a reply within a week."

Yang Huan was very satisfied with James Murdoch's attitude and nodded in agreement.

There is only more than a month left before the start of the competition, which is neither long nor short. The earlier the decision is made, the earlier preparations can be made.

"Okay, I also hope we can have the opportunity to cooperate"

Yang Huan didn't say anything more. He stood up and shook hands with James Murdoch to say goodbye.

"Please also convey my regards to Mr. Murdoch."

He still remembers the cooperation with Sky TV. It was so tacit.

"Okay, sure."

After shaking hands, Yang Huan smiled and escorted James Murdoch out of the reception room, but he was in a very good mood.

Especially when he looked at Sun Yue, that smile was indescribably comfortable.

But for some reason, his smile made Sun Yue feel creepy.

It’s over, it’s over. I’m so handsome, could it be that Master Huan is attracted to me?

If so, what should I do?

reject?

I don't have the courage.

promise?

Well, how about, just grit your teeth, stomp your feet, and give the cabinet away?