Chapter 434 I’ll fall for it!

If Yang Huan knew what Sun Yue was thinking at this moment, he would definitely be so angry that he would roar like thunder and directly ask Long Wu to throw this bastard from the top floor directly into the Atlantic Ocean to feed the fish.

Damn it, there are so many beautiful women in the world, how could I choose you?

Don't you even take a piss and look at your own behavior?

Sun Yue was embarrassed by Yang Huan's laughter, and immediately smiled back, "Master Huan, I can see that they are quite sincere."

"I know," Yang Huan said with a clear conscience.

"So what you mean..." Sun Yue always obeyed Young Master Huan.

Yang Huan clicked his tongue twice, "Fox is still very strong in broadcasting and promoting American sports events, but we can't give them all the broadcasting rights.

Sun Yue understood what Yang Huan meant. The event had just been established and the most important thing was still promotion.

You have a lottery ceremony, an opening ceremony, or a bunch of gimmicks, it's useless.

The key to football matches is to rely on high-level competitions to make them attractive, and these have to be operated and reflected by live broadcast platforms.

Therefore, even if British Telecom and other companies join forces and offer more money, the Premier League will still consider selling to Sky TV, at least in the next few years.

The reason is simple. Sky TV's broadcasting strength and ability to promote events are amazing.

It's a win-win deal

"We can be more relaxed about the broadcasting fees, and even accept them as long as we don't owe them a loss, but we must try to sell the broadcasting rights of the events in every region, such as North America, the Middle East, Asia, Europe and Africa."

This is only the first session and we are in the most critical promotion period of the event. It is meaningless to talk about making huge profits now.

It would be better to lower your profile and cultivate the market, and wait until the event has gained a foothold and established its brand. Are you afraid of not making money?

Besides, the International Champions Cup has attracted the attention of many sponsors. If it can be broadcast on the largest scale in the world, it will be more attractive to sponsors.

In this way, the broadcasting rights cannot be sold for money, but more income can be earned from sponsorship fees, which is not bad.

"In North America, the competition is definitely fierce. EPN has a great advantage in the Spanish-speaking region, and Al Jazeera has a great advantage in the Middle East..."

Yang Huan waved his hand and stopped Sun Yue from continuing. He felt annoyed just listening to these things.

"You make the decisions on these matters, don't ask me about everything."

Sun Yue nodded immediately, "I understand, I know what to do."

"Oh, there is one more thing." Yang Huan suddenly thought of another question.

"I have talked to Peter Nean and Ron Gourlay. Recently, several companies have contacted us and want to sponsor Southampton. My view on this matter is that it is better to have nothing than to have something that is not good enough."

Sun Yue nodded, but silently remembered Master Huan's words in his heart.

"Manchester United's commercial development has stagnated over the past few years. In addition to the lack of entertainment superstars, another very important reason is the confusion of the club's image."

Although Manchester United's sponsorship is well organized, divided into main sponsor, first-level sponsor and second-level sponsor, it seems very standardized.

Little did people know that Manchester United has a very hungry attitude towards sponsors.

It can even be said that as long as you have money, are willing to spend it, and do not conflict with Manchester United's existing sponsors, then you can sponsor Manchester United.

What kind of consequences will this lead to?

Anyone can sponsor and be associated with the team.

So what is the image of your team?

What kind of brand do you want to establish in the minds of your fans and sponsors?

It can be seen that Manchester United is very confused in this regard.

"In recent years, the commercial development of professional football has been developing rapidly, and the income of top football teams has also been rising steadily, but the confusion of image is not a long-term solution."

Sun Yue didn't expect that Young Master Huan would have thought of this?

But in my heart I have to agree with it, even admire it.

Apple will never make low-end, cheap mobile phones because its brand image does not allow it.

No matter what type of car Aston Martin makes, it will only make the highest-end, because this is determined by the brand image.

Remember during the first Galactico period, after Florentino stepped down in disgrace, Calderon took over.

In just three short years, Calderón and Mijatovic turned Real Madrid, once the most glittering football brand in the world and known as the most valuable, into a disastrous situation, to the point where no one cared about it.

What is the reason?

The brand image is too confusing. Anyone who pays money can obtain brand authorization and become a sponsor of the team.

After Florentino returned to the presidency of Real Madrid, he only said one sentence at the general meeting and all Real Madrid members agreed to his purchase of Cristiano Ronaldo and Kaka at an astonishingly high price in 2009.

He said that if these two players were not introduced, the image of Real Madrid would be ruined and the entire Real Madrid would be finished.

He then cleaned up the entire sponsorship and licensing system and rebuilt the glory of Galaxy Battleship II.

After all, the world of business is too big and vast, and you can't make everything revolve around you.

What should I do then?

It is in this vast ocean that I show my value and my image, so that all like-minded people can see me, notice me, and cooperate with me.

"The largest fan base of our club is young people, so our sponsors should focus on this point and establish our brand image and value. It is better to have less than too much."

This is the second time Yang Huan mentioned that it is better to have nothing than to have something with nothing.

Sun Yue knew very well that Master Huan was very determined and would rather make less money than destroy the image that Southampton had spent two years to build in the minds of young fans.

"Apple has contacted us in Southampton before. I think it's good to cooperate with Apple, which is very beneficial to us."

Apple is now the world's leading consumer electronics company and the favorite brand among young people.

Such companies sponsoring Southampton is a huge boost to the Saints' brand image.

Of course, Apple's sponsorship fee is not high, only 20 million euros for five years, or 4 million per year.

Every time Apple launches a new product, it will give a batch to Southampton for free.

This is an extra bonus.

The two parties have already reached an agreement, and the specific contract will be signed when Southampton comes to participate in the International Champions Cup.

Another reason why Yang Huan did this was to promote the International Champions Cup.

He just wants all the big teams to see clearly that they should not always focus on appearance fees and bonuses, as those are just the small part.

The biggest advantage and benefit of participating in the International Champions Cup is that it will allow sponsors in the United States, Asia, and more regions in the Middle East to see your influence and value, thereby helping the team increase its commercial revenue.

When that time really comes and these wealthy teams have tasted the sweetness, they will beg to participate in the competition.

Isn’t this the case with the Champions League today?

While Yang Huan and Sun Yue were discussing how to select team sponsors in Miami, far away in Manhattan, New York, the office of EB Venture Capital was as silent as death.

On the round desk, there was a stack of newspapers that had just been printed today, three mobile phones, an iPad and an ultrabook computer, which obviously belonged to the three people sitting around the round table.

"They must have come prepared. They even invited Tagoriyabu to be their advisor."

The speaker was Charlie Tillitano, who looked very shrewd.

As a veteran in the American sports world, he certainly knew Tagoriab's abilities and resources.

"Last night's show must have been suggested by Tagliabue."

After hearing this, the other two people didn't know how to answer.

Perhaps it was the show last night that left such a deep impression on them.

Fatty Matt Higgins smiled bitterly, reached out and pressed the middle button of his Apple computer, lighting up the screen. Messages from WeChat, Twitter and Facebook appeared in the notification bar.

"Early this morning, I was woken up by news on social networks. Everyone was talking about this. We are one step behind again." Matt Higgins was helpless when talking about this.

It is really one step slow, every step slow

"Who would have thought that they would invite Yoona and Psy? And the theme song is so popular that it has already reached the homepage of YouTube and the song has also topped the charts in the Apple Store. It's amazing."

Charlie Tillitano was also helpless.

He had never seen a person who could do so many things with football.

But young people in the United States and around the world just buy into this.

"Then let's put on a show too," Stephen Ross, who had been silent all this time, suddenly said.

"us?"

"Now?"

Both of his subordinates were shocked.

"The teams we invited this time are not bad, including Chelsea, Everton, AC Milan and Inter Milan, which are also top teams. Why can they do it but we can't?"

Stephen Ross almost shouted at him in the end.

So far, almost all the strong teams in Europe have confirmed the schedules for their summer warm-up matches.

Therefore, in addition to the original four teams, e Company's North American Invitational also invited top teams such as Chelsea and AC Milan to participate. These three teams also have considerable influence in the United States.

The only team that is a bit of a sham is Everton.

But there's nothing we can do. They have eight teams, so we have to get eight teams too, right?

Otherwise, how can we compete with each other?

Charlie Tillitano was somewhat tempted, but after thinking about it again, he shook his head.

"no."

"Why?" Stephen Ross was depressed.

"We are starting to prepare now. It's not hard to find performing stars, but it takes at least a week to prepare. If we want to be more fully prepared, it will take two weeks. By that time, the European Cup will have already started and no one will pay attention to us."

Thinking of this, Charlie Tilitano became depressed.

The opponent must have been carefully selected, otherwise he wouldn't have chosen such a good time.

"So are we just going to do nothing?" Stephen Ross was furious.

Charlie Tillitano was also in awe of him and shook his head, "That won't work either. I think we should focus on the preparations for the event. We have already rented the New York Red Bull Arena in New Jersey, which is very close to their MetLife Stadium."

Hearing him say this, Stephen Ross's eyes suddenly lit up.

"You mean, we're competing with them for fans?"

"That's right," Charlie Tillitano chuckled, "When we compete with each other, of course we have to compete with each other. They rent a big stadium, which requires a lot of investment and high costs. If no one buys tickets to enter, the rental fee and the team's appearance fee alone will be enough to make them suffer."

"Well, well said," Stephen Ross praised loudly.

Matt Higgins on the side also laughed, "Charlie, what do you have in mind?"

Charlie Tillitano smiled confidently, "The online ticketing company they contacted has had close cooperation with our company for many years. As long as I tell them...

Stephen Ross and Matt Higgins burst into laughter after hearing this.

In the laughter, there seems to be a strong confidence of counterattack