Chapter 489 is really crazy!
"Mr. Yang Huan"
"Master Huan, you are late"
"Oh, Master Huan, you are finally here. We were just thinking about you."
"Master Huan, you don't need to say more. Let's have dinner together tonight. I'll treat you. You must give me face."
"Hello, Mr. Yang Huan, I am..."
As soon as Yang Huan walked into the conference room on the eighth floor of the Landmark Hotel, the scene suddenly became noisy.
Almost everyone stood up and gathered around Yang Huan, vying with each other to show their courtesy.
There's nothing you can do. Southampton is just awesome. What can you do?
Even though Southampton is currently ranked in the middle of the Premier League and its performance is not very good, when it comes to earning ability, it is top-notch.
This summer, after Southampton participated in the International Champions Cup and won the championship, the Saints announced that the team had signed four sponsorship contracts in succession: Intel, Apple, MetLife and Tommy Hilfiger.
With these four contracts alone, Southampton will be able to earn £110 million in revenue, or £22 million per year.
But before anyone could react, not long after returning to London, Southampton announced that it had signed a sponsorship contract with Cadbury, a famous British retail company, for six million pounds a year.
Then they signed a new contract with Heineken, which would earn them 10 million pounds in sponsorship fees every year.
Southampton then announced that it had signed sponsorship contracts with Chinese company Huawei and American fast food company KFC.
The British Times once calculated that after Southampton's operations this summer, its annual business revenue has increased by at least 40 million pounds.
And this does not include the main sponsorship income of 10 million pounds per year from Citibank, 30 million pounds per year from Adidas and Qatar Airways respectively.
If you add it all up, it's more than 100 million pounds.
This ability to make money is top-notch in the entire European football world.
What's more, Southampton announced at the new season jersey launch conference in early August that the Saints will cooperate with the American sponsor, the famous leisure leading brand Tommy Hilfiger, to officially launch the Saints clothing brand and Ibrahimovic's IH9 personal brand starting next year.
This is also seen as another breakthrough in Southampton's business operations.
Moreover, the jersey launch in August was also well received by the outside world. In addition to Norman Foster and his friends continuing to design Southampton's jerseys, Christopher Bailey, a world-class designer who joined Asprey and Gerrard Luxury Goods Company last year, also designed a casual series with very Saints elements.
These have attracted the attention of the media and fans, and the sales are very good.
Many people even believe that Southampton's business operation capabilities are now not inferior to Manchester United.
More importantly, the Saints have a very high influence among young fans.
Many media have previously questioned that the Saints Fan Club founded by Southampton might not be able to continue.
The reason is that the members who paid 100,000 pounds to join last year will not renew their payment this year.
But when the results came out in August, they were slapped in the face again.
One thousand members, all of whom paid a membership fee of one hundred thousand pounds.
That's another 100 million pounds in revenue.
Southampton's annual revenue is now enough to compete with Manchester United.
Especially after being promoted to the Premier League, receiving a large share of broadcasting fees, and signing several major sponsorship contracts in the United States, Southampton's revenue capacity is enough to make other Premier League teams jealous.
Of course, Manchester United is not bad either. Having signed a record sponsorship contract with Chevrolet, it has also greatly increased the Red Devils' income.
In addition, Arsenal and Manchester City also made a lot of money from the International Champions Cup in the United States.
Therefore, this event naturally makes other teams jealous.
Who doesn’t want to make more money?
With money, you can bring in more powerful stars, improve the strength of the team, achieve better rankings, make more money, and form a virtuous circle.
Therefore, as soon as these Premier League bosses, chairmen, or CEOs saw Yang Huan walk into the venue, they all came up to him with flattering faces, as if they had completely forgotten how they had targeted Southampton in the first place.
Yang Huan knew exactly what was going on, but as the saying goes, one should not hit a smiling person. If someone is polite to you, you can't be too unreasonable, right?
So, he always smiled at everyone.
"Hi, Roman," Yang said with a smile, extending his hand towards Abramovich.
The Russians felt so embarrassed, but with so many people around, they couldn't lose their composure, right?
So he quickly stood up and said, "Hello, Mr. Yang Huan."
After Yang Huan shook hands with him politely, he walked towards his seat.
When passing by Manchester City chairman Mubarak, the powerful manager of the Premier League leader even stood up and gave Yang Huan a warm bear hug, as if he was afraid that others didn't know about the close relationship between their two teams.
Although Manchester City brought in Strootman from Southampton at a high price this summer, the Dutchman's outstanding performance has helped Manchester City top the Premier League standings, so the money was well spent.
"Master Huan, these guys' faces change so quickly."
As soon as Yang Huan sat down in his seat, Peternian came over with a smile and whispered.
“This world is so realistic”
In comparison, Yang Huan is more open-minded.
As soon as Yang Huan arrived, everyone was present and the meeting began.
As usual, the Premier League's CEO, Richard Cudmore, announced the agenda of the meeting.
It is mainly divided into two parts.
The first part is to introduce everyone to the latest situation of the Premier League and the operation of broadcasting rights.
"With the strong rise of many teams and the joint efforts of everyone present, the Premier League is becoming more and more attractive."
"After hard negotiations, we finally signed a series of broadcasting rights contracts with our partners."
Following Scudmore's words, a Premier League staff member came out and distributed a document to everyone present, which clearly listed the specific auction details of the Premier League broadcasting rights.
These have all been announced to the public, so there's nothing to be surprised about.
The focus is on broadcasting costs.
"We have seven domestic broadcasting deals, which together bring us £3.3 billion in revenue."
As soon as Skudmore finished speaking, the scene went into an uproar.
"Wow!"
"Three billion three hundred million pounds?"
"Oh my god, am I dreaming? This is unbelievable."
"Three seasons is 3.3 billion, that one season is 1.1 billion pounds"
"I'm dizzy, I'm dizzy, then won't each team get more money?"
"Damn it, we have to stay in the Premier League no matter what"
"Isn't it? Being relegated to the Championship means they can't even earn a fraction of what the Premier League second-placed team earns. They will definitely have to stay in the league."
"The competition for transfers during the winter break will be fierce, so we have to prepare quickly"
Everyone was talking about it, but Scudmore was very satisfied with the atmosphere.
As the steward of the Premier League, his job is to satisfy all the bosses present.
Obviously, he did well this time.
"In addition to the domestic broadcast rights, the rights to broadcast highlights of the competition for the next three years have been bought by EC TV for £200 million."
This once again shocked everyone present.
However, with the previous 3.3 billion, the current 200 million is nothing to be surprised about.
But soon someone thought of another big piece of cake.
"Richard, what about overseas copyrights? Have they been added?"
"Yes, the local copyright of the Premier League has been improved so much, has the overseas copyright been improved?"
When someone asked this, everyone's attention immediately fell on Scudmore.
The CEO of the Premier League smiled and said, "We are pleased to announce that the overseas copyright revenue in the next three years will total 2.4 billion pounds."
"Wow, two and a half billion pounds?"
"Oh my god, that's a full 1 billion more than the current 1.4 billion pounds."
"I fainted, completely fainted"
Scudmore was happy to see that many people present were so excited that they were completely carried away by their pride.
Yang Huan was flipping through the documents in his hand calmly. He noticed that in the overseas copyright sales of the Premier League, Asia accounted for the largest share and also had the largest growth, reaching one billion pounds.
You should know that in the 1.4 billion pounds contract currently being executed, the copyright for Asia is only 500 million pounds. The growth rate is amazing, and the country with the largest share in Asia is Thailand, which has reached 200 million pounds.
It is followed by Singapore, Hong Kong, Malaysia, India and Indonesia.
China ranks seventh and Japan ranks tenth, which is obviously unreasonable.
It is not difficult to see that there is still huge potential to be tapped in Asia.
What caught Yang Huan's attention was that the copyrights for these two regions had not yet been negotiated, and it seemed that something was wrong.
Another region that caught Yang Huan's attention was the Middle East and North Africa.
Perhaps due to the impact of the international situation, the share of the Middle East and North Africa region has not increased but decreased.
The fastest growth rate is definitely in South America, which has increased more than sixfold, but the total is only 100 million pounds.
However, if we add the 30 million pounds from Brazil, the total for South America is only 130 million pounds.
With the signing of this contract, North Korea and Albania are the only two countries in the world that do not broadcast the Premier League.
There is no need to explain the reasons regarding North Korea. As for Albania, many countries purchase Albania's satellite decoders to watch live matches, which affects the interests of the Premier League broadcasters. Therefore, the Premier League has absolutely banned Albania.
The cake was indeed big enough.
Judging from this contract, the Premier League champion team in the 2013-2014 season will be able to receive at least 100 million pounds in broadcasting fees, and even the relegated team will receive at least 60 to 70 million pounds.
This is really crazy.
It is foreseeable that the entire Premier League will go crazy about this.
A league ranking is worth millions of pounds, who wouldn't want to grab it?
Richard Cudmore remained silent the entire time, allowing everyone present to digest the shock and excitement brought by this new contract. He could see that everyone was very satisfied.
To satisfy the boss is his greatest achievement.
"Next we will move on to the next session, which will focus on two topics."
After all the bosses present had looked over, Skudmore continued speaking.
"As I mentioned at the last summit, UEFA is vigorously promoting the Financial Fair Play rules with great determination. The proportion of debt in the Premier League is also quite alarming. The arrival of this new contract just gives us an opportunity."
Everyone present nodded after hearing this.
"But we have to reach a consensus that players' wages have increased too fast in the past few years and we have to determine the rules of the game in the league.
"Otherwise, sooner or later, we will be dragged down."
"Because it is impossible for us to maintain such an astonishingly high growth rate for every contract, that is unrealistic."