Chapter 609 Playing with Applause
A huge crisis fell silently upon Xie Fuxin and his Fuxin Pet Hospital. Xie Fuxin had actually been prepared, but was still caught off guard.
The critical articles and fierce comments on the Internet were not immediately presented to Xie Fuxin. He was the big boss in charge of the overall situation and had a lot of things to do every day. He didn't need to deal with every piece of negative information personally. Besides, as long as you are in the medical industry, whether it is human or animal, there will always be complaints of one kind or another, even "medical disturbances", and at this time the public relations department of the pet hospital has to play a role.
Xie Fuxin is well aware of the importance of public relations. He spends tens of millions of dollars on advertising and public relations every year. Xie Fuxin also has a long-term water army company. The water army company provides one-stop service to help him deal with all negative comments on the Internet. Therefore, his bad reviews will not be seen on general word-of-mouth recommendation apps.
Moreover, as the industry leader, Xie Fuxin has strong authority and leadership. As long as there is any disturbance, the owners of other small pet hospitals will inform him. He also handles the relationship with the government well. He invites some leaders to dinner, foot washing, and singing every other day. With Xie Fuxin's strong network of contacts, Fuxin Pet Hospital can gradually dominate the industry.
So after Yu Zhan's pet hospital went bankrupt, he became arrogant and thought he could rest easy.
Later, he learned that Yu Zhan's identity might not be as simple as he imagined. He was really uneasy and frightened for a while. He secretly observed Yu Zhan, guarding against his revenge. As a result, he found that Yu Zhan did not make any moves at all. It seemed that he had completely given up the pet hospital and focused on the film and television company that was about to go bankrupt. He also held a big artist recruitment event, which caused a lot of noise.
Xie Fuxin thought that Yu Zhan was just an ordinary second-generation rich man. There were many such second-generation rich men all over the country and even all over the world. They were rich but not necessarily powerful. Especially in the capital, the connections were complicated and it was difficult for outsiders to win. It was useless to spend money! Didn't the Internet also find out the school where Yu Zhan graduated from? It just happened to verify Xie Fuxin's guess. Yu Zhan was a returned overseas student. No matter how good his academic performance was, did he have anything to rely on?
If he had someone to lean on and a backer, wouldn't he have attacked me long ago? How could he have endured it until now? He was probably just a show-off with money, so Xie Fuxin looked down on him and naturally let down his guard.
After seeing the articles from the self-media, the public relations department of Fuxin Pet Hospital immediately contacted the companies to which the self-media belonged and asked them to delete the articles.
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I didn’t expect the other party to ignore it completely!
The PR manager had never seen such an ignorant self-media. He first said something soft, "How about this, we will give you 200,000 yuan, delete the article, and then issue a clarification announcement, admitting that the content of the article is wrong, and we will let bygones be bygones, and we can continue to cooperate in the future."
An ordinary self-media article with more than 100,000 readers can earn about 100,000 yuan, so it is very cost-effective to buy out the article for 200,000 yuan.
But the other party still ignored it.
The PR manager was annoyed. Since the soft approach didn’t work, he had to resort to hard tactics. He said, “Your company is also based in the capital. As a small company and a self-media person, you must know that there are some things you shouldn’t mention and some people you can’t offend. If you make the relationship so strained, how are you going to get things done in the future? Our boss is very familiar with the XXX director in charge of news and media. It only takes a word to ban a self-media account.”
The arrogant self-media company director said, "You've got the wrong person. Our company has been acquired by Mr. Yu. I don't have the authority to delete the articles he specified. Why don't you contact him directly and I'll give you his contact information."
The other party's tone was quite sincere, but the PR manager heard a hint of sarcasm. However, he didn't care about that and contacted several other self-media companies. Sure enough, they had all been acquired by Yu Zhan.
The PR manager was sweating coldly. He already had a bad feeling at this time. He tried to contact the boss of the water army company he often cooperated with and asked him to help delete the negative comments on WeChat.
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