Jiang Shiyue's eyes lit up. It would be much more convenient to buy things without tickets.
"But the prices are definitely higher than those in state-owned department stores."
Jiang Shiyue: “…”
"Can't you breathe a little harder when you talk? No wonder they say buying from Nanjing to Beijing is not as good as selling. It's like exchanging tickets for money, right?!"
She was just complaining jokingly.
The purpose of introducing foreign investment is to develop the local economy and promote employment for the people, not to destroy their own jobs.
If Dongsheng doesn't require a ticket and sells things cheaper than state-owned department stores, who will go to state-owned department stores in the future?
And it is unrealistic to sell it cheaper than the state-owned ones.
Jiang Shiyue's observations over the past six months have revealed that today's affordable restaurants and stores are truly affordable, making almost no profit, and some even making a profit.
For example, the cafeteria in their school.
Dongsheng is in the business of doing business, so naturally it will not do business at a loss.
People who have money but no tickets are one of Dongsheng’s target customer groups. Another type of customer is those who want to buy things at the Friendship Store but do not have foreign exchange coupons.
Friendship Store is a foreign trade store that sells imported goods.
You need a ticket to enter and foreign exchange coupons to buy things.
Some people have never even seen a foreigner, let alone foreign money, and the Friendship Store is out of their reach.
Jiang Shiyue is already a cheat, so it is not easy for him to go to the Friendship Store.
The two department stores, Dongsheng and Wing On, happen to be Hong Kong companies and are considered foreign-funded.
Some of their goods are overlapped with those of Friendship Stores and are imported goods.
In other words, Dongsheng Department Store is equivalent to a combination of a state-owned enterprise that does not require tickets and the Friendship Store.
What Jiang Shiyue can think of, Dongsheng and Yongan can naturally think of as well, which is why they chose to open a store in Huacheng.
Of course, the two stores were built and opened face to face at the same time purely for personal reasons and had nothing to do with the market.
Because everyone who does business knows that if two stores open face to face, both will make less money.
***
As Jiang Shiyue walked with Duan Kunze, she told him what she wanted to change and the reasons for the changes.
Speaking out loud is definitely more detailed and comprehensive than writing.
Jiang Shiyue meant to remove all the cluttered counters on the first floor, enclose the entire supermarket, and leave only one exit and one entrance.
The entrance is for entry only and there is a row of cash registers at the exit.
There were no surveillance cameras in 1978. Jiang Shiyue suggested setting up fixed posts at the entrance and exit, and mobile posts inside the supermarket to prevent people from stealing.
Duan Kunze was surprised by what he heard. "According to you, after customers enter the supermarket, they can choose and take what they want. I only need to stay behind to guard the security and cashier. All other workers are not needed?"
"How is that possible?" Jiang Shiyue shook her head. "There has to be a service counter at the entrance of the supermarket for customers to redeem gifts, register for returns and exchanges, and so on. Even the supermarket has to have a few shopping guides inside. Customers have to know whether what they want is available and where it is located, right?"
"Then why go through all this trouble? Didn't customers know exactly what they wanted under the previous model? And there was a dedicated person to take care of it."
The only difference is that one has a counter and the other does not.
Jiang Shiyue: “…”
It seems so.
She just copied the supermarket model from her previous life without thinking about the reasons behind it.
The assistant who had been following them suddenly spoke up, "According to what Ms. Jiang said, although we can't save manpower, we can use the counter space and the empty space in the middle to place more merchandise. In other words, for the same amount of space, we can put out more merchandise than the opposite side."
Duan Kunze nodded and said nothing.
Jiang Shiyue wanted to renovate not only the first floor, but also the second, third and fourth floors. However, time was too tight, so he left the upper floors alone for now and would renovate them later.
The most important thing at the moment is to finalize the opening ceremony and opening promotion.
In fact, Duan Kunze didn't have to do these things himself. Dongsheng had a dedicated marketing team and a consulting group that provided advice.
Because of Jiang Shiyue, this "temporary worker", he gave up the consultant team hired at a high price and had to accompany Jiang Shiyue like a follower.
Fortunately, Jiang Shiyue did not disappoint him, and the marketing plan broke their previous marketing model.
Duan Kunze brought Jiang Shiyue into the meeting room.
He admired Jiang Shiyue's abilities and told his assistant that he wanted to take a gamble. However, he still called the marketing team and advisory group to a meeting to discuss the feasibility of Jiang Shiyue's marketing plan.
However, in order to keep it secret, he only called a few confidants.
Jiang Shiyue's opening promotion plan still copied the methods of the supermarket opening promotion in his previous life, but it was slightly modified to suit the market in 1978.
First, eggs are given away for free, but each person can only get one, and you can get one by presenting the flyer.
Eggs produced in 1978 were considered a precious food and could be sold for one cent each.
One dime can buy several kilograms of vegetables! It’s really not stingy.
Of course, the quantity is limited and it is on a first-come, first-served basis. A batch will be supplied every day during the opening period.
Second, discounts.
Jiang Shiyue doesn't need to explain this in detail.
Opening sales with low prices are almost a common practice across the industry.
But how to make the concessions and to what extent is a difficult problem.
Third, discounts or gifts for purchases over a certain amount.
The discount is 5 cents or 1 cent off for purchases over 5 yuan.
The free gift is buy three items and get one free, or buy noodles and get a cloth bag free.
These three promotions are similar to the marketing plan prepared by Dongsheng before.
The promotion and profit-sharing methods are relatively novel, but not amazing.
Fourth, full lottery.
Spend a certain amount of money to get a chance to win a prize.
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