At the same time, a special display area is set up at the entrance area of the shelf.
The products in the display area are selected from various shelves to help customers make quick consumption decisions.
For example, setting up flagship models, hot-selling models, and discounted models.
The flagship models are of course the new models, the hot-selling models are the ones that everyone buys frequently, and the discounted models are for clearing out inventory.
Place a few plastic models to show how various types of clothing look when worn.
If customers don’t know what to choose, they can just look at the hot-selling items. If most customers buy them, you can’t go wrong.
If you want to choose something cheap and affordable but can't bargain, choose the discounted version.
In this way, the clothing business in the mall not only has its own characteristics, but also can minimize the friction between sales staff and customers.
second.
After the clothing counters are converted into shelves, most of the free space will be freed up.
The shopping mall can be rented out.
The leasing target is individual business owners or brands in the clothing industry.
(Of course, there weren’t many established clothing brands in the 1980s. Meng really wanted to create his own clothing brand, and the mall was just a sales channel; the two could definitely be a win-win situation.)
In short, it is to set aside a few areas and rent them out to individual business owners who sell clothes.
The mall charges rent and management fees, and merchants are responsible for their own profits and losses.
In the later stage, a certain percentage of commission will be taken based on the merchant’s profitability.
For example, if sales reach 100,000, the mall will take a 5% commission.
Of course, when screening merchants, try to choose a variety of clothing business styles.
For example, men's clothing, women's clothing, and children's clothing.
Women's clothing can be further divided into elderly, middle-aged and young people.
With the opening up of the private economy, it is only a matter of time before self-employed individuals come into the clothing market to share a piece of the pie.
The combination of self-operation and leasing optimizes the mall’s profit structure to the greatest extent.
Guaranteed performance.
Manager Chen looked at the plan with his eyes lighting up!
Currently, the clothes in clothing counters are all produced in cooperation with major textile and garment factories.
Sales profits are divided into 30% and 70%.
If the clothes don’t sell well, the mall won’t make any money.
If it changes to leasing, the mall only collects rent and management fees, and the mall can get a share of the profits made by merchants. That is a business that can only make profits!
As for the salesperson, let the merchant worry about it himself.
The mall can help with management, but they have to pay their own employees’ salaries.
In this case, why would he worry about performance? !
The more Manager Chen thought about it, the more excited he became, as if he could already see the mall making huge profits every month in the future.
Then he was highly praised by his superiors, got a promotion and a raise, and reached the peak of his life!
When Manager Chen put down the plan, his hands were shaking slightly.
The look he gave Meng Zhen was so fiery that it was as if he saw the God of Wealth descending!
Oh my god, no wonder their business is so good.
This brain is really brilliant!
With just two moves, he solved the problem he had been thinking about for weeks.
This is Meng Zhen's side.
Looking at the shining look in Manager Chen's eyes, you can tell that he has some real talent.
She could foresee the benefits of her plan.
Otherwise, he wouldn't have this expression as if he was about to pick up the money.
"How about it, Manager Chen, are you interested in working with me?"
cooperate?
Chen Wenbing finally came to his senses. Yes, people came to discuss cooperation.
Such a good plan will definitely not be given to him for free.
But he was confused: "But I don't see any benefits for you in this plan."
When it came time to make a request, Meng Zhen did not hesitate at all.
“If the mall is looking for tenants, I want three spaces, but not limited to the clothing area.
I believe that once clothing counters become popular and see the benefits, other counters will naturally follow suit."
The reform of shopping malls is an inevitable trend.
All shopping malls in later generations rely on leasing models to make profits.
The risk is shared by the tenants, and the profit is kept for yourself.
As long as Manager Chen is not a fool, he will definitely adopt this suggestion.
"Three rental spaces? Free for you?"
Chen Wenbing tried to figure out what Meng Zhen meant.
Meng Zhen explained, "Of course not. I'll still charge rent and management fees, but I won't take any commissions. To be honest, I plan to start my own clothing brand, and it will have more than one product line, so I'll need a lot of sales channels."
I believe you have also seen the popular scene of our Meihao store. My products will be like this in the future. If I set up a counter in your shopping mall, it will also bring a large number of customers to the mall.
As the mall becomes more popular, more businesses will naturally want to come in. Wouldn't you make a lot of money?"
Manager Chen was tempted.
"Okay, I'll discuss this with my superiors and give you a reply in a week."
"Sure," Meng Zhen said, not worried at all that Manager Chen might steal the plan. "This plan is just a rough draft, and there are still many details that haven't been perfected."
What this means is that even if you steal this idea, there are still some pitfalls waiting for you.
After saying goodbye to Manager Chen, Meng Zhen returned to his own shop.
It has been a month since opening and today is the end of the month for inventory.
Several salesmen surrounded her eagerly.
Today is also the day when they get their salaries.
Meng Zhen took out the account book and sales records and started typing on the calculator.
As the clear and loud electronic sound of "returning to zero" appears, the numbers are accumulated one by one.
Finally, the sales of "selling beauty" came out.
"One hundred and fifteen thousand nine hundred yuan"
What?
Everyone paused for a few seconds before reacting!
More than 110,000!!!
Everyone immediately burst into exclamations:
“Wow!”
"Yeah! We're awesome!"
"Oh my God, I've never seen so much money in my life!"
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