Then he took out a document from his bag.
How strange, a competitor comes to discuss cooperation?
Chen Wenbing narrowed his eyes, took the plan calmly, sat down and slowly read it.
He crossed his legs in a casual manner.
As the pages turn,
A shrewd look flashed in his eyes, and his body gradually sat up straight.
This plan is quite interesting.
He gave a thorough analysis of the immediate and long-term concerns facing the clothing counters in their shopping malls.
It even provides very practical solutions.
Meng Zhen's plan is a reform proposal for the clothing counters in Friendship Shopping Mall.
The SWOT analysis model is used at the beginning.
The SWOT analysis model is a commonly used analysis method in marketing in later generations.
S stands for advantages: mature business, strong consumer base, and genuine products at reasonable prices;
W stands for disadvantages: outdated clothing styles, chaotic displays, and poor service attitude;
O is opportunity: market trends change and the number of clothing operators increases dramatically;
T is threat: the full liberalization of the private economy has led to a surge in the number of clothing operators, who have seized the market;
Opportunities and threats coexist. If used well, they are opportunities; if used poorly, they become threats.
Meng Zhen’s solution is as follows:
First.
The idea is borrowed from the later clothing brand Uniqlo.
Since Friendship Department Store has many basic styles, the overall style of clothing is comfortable and versatile.
The glass counters were changed into open shelves, classified by style.
For example, T-shirts, pants, and home clothes.
All sizes of each product are displayed on the shelves.
Customers can make their own purchases without having to consult a salesperson for everything.
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