For students with purchasing power like Zhou Xinyue, the pricing is different from that for people with purchasing power like Huang Shulan and Wang Mei.
People of Huang Shulan's age need very high-end fabrics to improve the texture of their clothes, so the brand is positioned as high-end luxury.
But young people are more pursuing newer styles, wider choices in fabrics, lower costs, and relatively lower prices.
The brand positioning for young people is light luxury.
This is another example of brand positioning borrowed from later generations. For example, a luxury brand may have many sub-brands.
The main brand is aimed at high-spending groups and is priced high, while the secondary brand is targeted at young people and is priced relatively low.
But it is only relatively low and will not become an affordable brand.
Prices will still filter out many low-consumption groups.
Sixty yuan was a completely casual purchase for Zhou Xinyue, so she immediately paid a deposit of thirty yuan.
The other girl next to her gritted her teeth and ordered one as well.
After receiving the deposit, Meng Zhen took out two small cards and a pen from his small bag.
She designed and made the cards herself.
The size is the same as a postcard, and the texture is similar to the business cards of later generations. The front is in a special embossed font with the brand name written on it: Zhenzhen
On the back is her contact address and customer information.
Zhou Xinyue had been interested in the card for a long time. She reached out to take it and looked at it over and over again curiously.
This card is even more beautiful than the Soviet postcard she saw at her cousin's house!
Moreover, the card is written in small regular script, just like it is printed. It should have been written by Comrade Meng himself. He is so talented!
It’s not like I haven’t made clothes outside before, but it was usually just a verbal promise, and I would go to the store to pick them up at a certain time.
There is really no other store that would give customers such an exquisite VIP card.
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