It should arrive in a few more days.
Taiping County Town.
Because we left a little late this time, there weren't many empty seats left in the market when we arrived.
The vendor was huddled up; it was too cold.
Those shopping carried baskets and hurried along.
Yin Lan chose a relatively good spot from the remaining locations, but the foot traffic was still average.
Just as she was about to go over, an uncle selling eggs finished selling and was about to leave. Yin Lan immediately went over, as this spot was not in a corner and was much better.
Yin Lan turned the basket upside down, covered it with a cloth, and then placed the basin on top, still wrapped in a cotton quilt.
She looked around and thankfully, she had been wrapped up tightly the whole way, and the jelly was still steaming slightly.
Yin Lan asked Zhao Dashan to help promote the product, saying it was a new item from "Liangfen Xishi".
Yin Lan herself started promoting, "Smooth, fragrant, sweet and sour jelly that can warm your stomach is here! In winter, when the kids at home don't have any snacks, fresh jelly, the favorite food of children in Beijing, has also come to our Taiping County."
This time she didn't make up any stories. It's impossible for every dish to have a bizarre story, otherwise everyone would realize something was wrong.
Besides, when selling things, you only need one best-selling item, and the others are just accessories to make the store look more appealing. The money you make comes from that best-selling item.
Yin Lan is currently observing which of these items is the most popular.
"Liangfen Xishi has launched a new product!" Zhao Dashan kept repeating this sentence from the side. At first, he was a little embarrassed, but seeing Yin Lan's generous attitude, he gradually opened up and shouted loudly.
"Kids can eat it, and adults can eat it too. It can be eaten as a snack, placed on the dining table, or served as a dessert or dish. My wife's favorite sweet and warm jelly is only 20 yuan. If it sells out today, we'll have to wait until next year."
Although the market was bustling, there were very few people hawking their wares.
Yin Lan and Zhao Dashan's voices, one crisp and sweet, the other powerful, immediately attracted the attention of passersby.
jelly?
These were all foods that no one had ever seen before. Passersby came over to take a look, and the things inside were indeed crystal clear and beautiful, and there was even sugar on top!
An older man was intrigued and came over to ask about the price.
Upon learning it was three coins, his gaze softened.
"You're our first guest today, so I'll give you a free sample. Not only is there a big piece like this, but I'll also add a small piece for free," Yin Lan said generously.
The man's hesitant expression suddenly lit up. "I'll try it."
Yin Lan cut a small piece, put it in a leaf, and handed it over.
The man brought it close to his mouth, first smelling a sweet fragrance, then put it in his mouth...
Several people around him, some of whom were somewhat interested, were watching him. The man took a couple of bites, narrowed his eyes slightly, and then a satisfied expression appeared on his face.
It's sweet and sour, smooth to eat, and bouncy to bite into. Plus, it's warm and comforting. As you go down into your mouth, it makes you feel alive again.
"Liangfen... Xi Shi? You promised to give me a small piece as well?" the man asked.
Yin Lan readily admitted, "Today is the first day I'm here, and I'm selling here so that everyone can have a taste. Everyone who buys today will get a small piece for free. If I sell out today, I won't be back until next year. As you can see, it's too cold, so there are only twenty pieces available. Once they're gone, they're gone."
"For just three coins, you can buy your kids and wife a dish they've never seen before. Brother, you've tried it, what do you think?"
The man immediately took out his money and said, "Give me one."
"Okay!"
Yin Lan deftly began to cut the pieces. The uncle, worried that she might get too rough, cut a small piece for her and then gave her another piece, so that it was only one piece in total.
As a result, Yin Lan's knife slipped, and the piece turned out to be even larger than he had expected.
The uncle's eyes lit up immediately.
Yin Lan added another small piece for him, and when she handed it to him, the uncle was completely satisfied.
"You're really generous in your business dealings. If my wife and kids like it, I'll definitely come back to buy from you again next time," the uncle said with satisfaction.
"Okay, here you go."
That's how business works. First, the product has to be good. Second, you have to satisfy people. Enthusiastic service is one aspect, and second, you have to make customers feel like they've gotten a good deal. They thought it was a small amount, but they ended up getting a large amount, plus a bonus. How could people not be happy?
He felt he had made a profit, so he built trust and became a loyal customer.
Trust is hard to build but very easy to break, so the quality of things must be maintained consistently so that her reputation as "Xi Shi" can last as a brand.
These foods are nothing mysterious; the villagers will find out about them sooner or later, and some might even make them to earn money. So what Yin Lan needs to do is to establish a brand for herself early on, build good relationships with customers, and essentially create a brand.
That way, she wouldn't be afraid of any number of people coming.
Moreover, things like Fairy Flower Jelly are something only she can make, so they are her secret weapon.
Yin Lan is not worried about competitiveness.
Several other people nearby also tried it. Zhao Dashan called out "Liangfen Xishi" (a type of cold noodle dish) while helping to cut it into small pieces for everyone to try.
Sure enough, everyone's face showed surprise and satisfaction.
But not everyone can afford three coins, especially in winter.
Last time I came, I happened to witness a wealthy family making a purchase; they bought everything in one go, and the weather was also good.
There weren't many people at the market today, and everyone was busy making ends meet. After half an hour of this, I sold eight pieces and earned twenty-four coins.
As the night wore on, the market emptied out, and everyone rushed home after buying their things, as it was just too cold.
"What's wrong?" Zhao Dashan asked, puzzled, as he watched Yin Lan pack up her things. "They'll be sold out in another half hour."
He thought Yin Lan wasn't going to sell it anymore.
"No, let's carry our loads and go check out the rich people's territory over there."
Three coins are a sum that ordinary people can't bear to part with, but rich people don't care at all.
The villagers are very shrewd in doing business; they don't have many tricks up their sleeves. When they come to the county town, they go to the market, and there are hardly any people even hawking their wares, let alone finding their target customers.
Moreover, wealthy families usually have gatekeepers who would drive away anyone who came to hawk their wares.
Zhao Dashan was also worried about this. He wanted to persuade Yin Lan, but when he saw her determined eyes, he swallowed his words.
When it comes to selling things, You Run's wife is much better than him.
So Zhao Dashan helped carry the basket to that area of blue brick and tile houses.
As soon as I walked into the alley, sure enough, at the gate of a wealthy family's house, the gatekeeper saw me and immediately came out with a dark face, "Go away, go away, you're not allowed to sell food here."
Continue read on readnovelmtl.com
