"What do you want the Domain Map for?" This was the question asked by the Minister of Agriculture, and it was also the opinion of the others. They were all curious about why Xu Ning suddenly became interested in the Domain Map.
Xu Ning smiled slightly, his eyes gleaming with confidence: "Find a great venue and make money from the rich people in Daqing!"
"Oh my god! Xu Ning, you're awesome!" Da Si Nong exclaimed, "What a domineering statement!" He stared at Xu Ning with wide eyes, and at this moment, his heart was truly filled with admiration for her.
"Qin Wen, have you ever heard the saying, 'It's better to earn 10,000 yuan from one rich man than 1 yuan from 10,000 poor people?'"
"I haven't heard of it. Isn't it said that it's hard to make money from rich people?" The Minister of Agriculture expressed his confusion. It's so easy to make money from poor people. Except for firewood, which of the daily necessities doesn't cost money?
Xu Ning shook his head. "That's because you don't know what rich people really want to buy."
"Unique!" This is what Qi Songbo thought in his heart and he also expressed his thoughts directly.
"That's right. We want them to feel special after buying something." Xu Ning gave Qi Songbo a thumbs-up and explained, "Actually, what Qin Wen said is right. It's not easy to earn money from rich people because they pay too much attention to what they buy. Some people buy value, some buy feelings, some buy meaning, and some even buy things that no one cares about."
"Let me put it this way, the things that rich people pursue can be summarized into six aspects." This involves Xu Ning's expertise, and Xu Ning is no longer sleepy when talking about this.
"First: quality and uniqueness. Rich people generally pay more attention to the quality and uniqueness of products or services. They are willing to pay higher prices for high-quality goods because these goods often have better materials, craftsmanship and design. In addition, uniqueness is also one of the factors that attracts them. They like to own unique items to show their personality and taste."
"Like the wine you gave me that time." Qi Canglan interrupted. Xu Ning thought about it and remembered that she had given him a bottle of Moutai when she was drunk.
"That's right. This is the first and most basic point. Knowing this is just the beginning." Xu Ning nodded and continued.
"But if you can achieve this first point, you can actually run a good business. However, too many people, in their pursuit of profit, don't even consider the most basic quality, which leads to business failure and even failure to succeed."
Xu Ning's mouth was dry after speaking, so he took a sip of water. The others thought about it and realized that this was indeed the truth. If a business can't even maintain basic integrity, how can it last long?
"The second point is brand and reputation. This is evident in established stores and plays a significant role in the purchasing decisions of wealthy individuals. They tend to choose well-known brands because these brands typically represent high quality, reliability, and social status. Buying products from well-known brands can make them feel proud and satisfied, while also showcasing their success and wealth to others."
Having said that, Xu Ning looked at Qi Songbo and Pei Yongjun, who were the representatives of the rich.
Qi Songbo and Pei Yongjun saw Xu Ning stop and look at them, nodded in agreement, and signaled Xu Ning to continue.
"The third point: experience and enjoyment. For wealthy people, buying is not just about obtaining the item itself, but also about enjoying the purchasing process and experience. They may choose to shop in high-end shops, specialty stores or private custom stores to enjoy high-quality services and a comfortable shopping environment. In addition, they are also willing to pay a high price for a unique experience, such as attending a luxurious tea party, tasting top-notch cuisine or enjoying private customized services." Xu Ning was afraid that they would not understand, so he specially explained the meaning of specialty stores.
"Xu Ning, you're really awesome." The Grand Minister of Agriculture whispered to Xu Ning, "What did you do before?"
“That’s what I do.”
"Awesome!" The old face of the Grand Minister of Agriculture deliberately made a wretched look, which was really eye-catching.
Xu Ning was too tired to complain. No wonder people said that men remain young until they die. This Minister of Agriculture is already so old, but he is still so childish.
"The fourth point is investment and collection. Some wealthy people view purchases as an investment or collecting activity. They purchase precious artworks, antiques, jewelry, or limited-edition items, hoping that these items will appreciate in value in the future. In addition, they also collect items of historical or cultural significance to demonstrate their cultural sophistication and taste."
"The most representative items are gold, silver and jewelry, with gold and silver being the most important because they are also currencies and hard currencies. They are money in themselves. This is common to ordinary people because saving gold and silver is saving money."
"The fifth point is social status and identity. Purchasing expensive items allows wealthy people to gain a higher status and a sense of identity in society. They hope to demonstrate their success and wealth through their consumption behavior, thereby gaining the respect and envy of others. In addition, they will also choose brands and products that match their social status to maintain their image and identity."
"Just like Lord Qi would buy valuable books and inkstones, and Pei Yongjun would buy magical weapons."
"Sixth point: satisfying personal interests and hobbies. Rich people usually have more time and resources to pursue their interests and hobbies. This is somewhat similar to the fifth point, as it also involves satisfying personal needs. However, the sixth point may require more time because the things purchased here can be physical objects or skills."
"For example, music, chess, calligraphy, and painting, and learning them."
"To sum it up, it's about meeting all the other party's needs, or in short, customer needs." After saying this, Xu Ning felt her mouth dry and her throat tight. She picked up her teacup and drank it all in one gulp. Then she poured herself another cup and gulped it down, finally relieving her thirst.
Qi Canglan was lost in thought. He listened attentively to Xu Ning's explanation from beginning to end, nodding his head from time to time to show his understanding. Xu Ning's explanation was very detailed and comprehensive, which gave Qi Canglan a deeper understanding of the customer's needs.
Qi Canglan already had some understanding of the concepts, but lacked the technical terminology to accurately express them. Xu Ning's words were like a revelation, giving him a clearer understanding of the essence of customer needs.
Qi Canglan realized that meeting customer needs isn't just about providing products or services; it's about focusing on their inner world, their emotional experiences, and their desired returns. Only by truly understanding customer needs can we better communicate with them, build trust, and ultimately close deals.
Xu Ning looked at Qi Canglan's thoughtful expression and knew that her explanation had worked. She continued, "To put it bluntly, in business, the most important thing for us is to first think from the perspective of the other party, that is, the customer, and empathize with their needs. In this way, we can find ways to meet their needs, win their hearts, and earn their money."
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