"In the final analysis, doing business is all about running back and forth around customer needs. First, we understand customer needs and meet them. They pay money and we make money. We continue to understand customer needs and continue to meet them. Then they continue to pay money and we continue to make money. This cycle repeats itself in a positive cycle." He said a lot and Xu Ning almost couldn't brake.
Xu Ning looked back and found that Xu Feng's eyes were full of stars, and the stars in them were starting to spin.
"Ahem." Xu Ning used drinking tea to hide her embarrassment. What she didn't expect was that not only Qi Canglan, but also Qi Songbo and Pei Yongjun were very interested in Xu Ning's business philosophy.
They looked at Xu Ning with sharp eyes, and there was only one sentence in their eyes, which was "Keep talking."
Xu Ning: ...
Okay, Xu Ning stood up, cleared his throat twice, and then stood in the middle of the hall.
At this moment, she seemed to be back in the debate club in college, and the people sitting in front of her were all her junior brothers and sisters who were listening to her speech, except that these junior brothers and sisters were a little older.
"First, let me talk about understanding customer needs. Understanding customer needs is key to building good customer relationships and providing high-quality products or services. Understanding customer needs can be summarized in several key points. The first is listening to customers: first, listen to what they have to say, then actively communicate with them, listening to their questions, concerns, and expectations. Also, give them ample time to express their opinions, and don't interrupt or rush to offer solutions. By listening, you can more intuitively understand their needs and pain points."
"Is there any doubt about that?"
"Yes, what if the other party can't express himself clearly?" Qi Canglan, a member of the points team, answered quickly.
"That's a great question, which brings us to the second point: asking questions and clarifying. If you find that a customer isn't expressing something clearly, ask open-ended questions to get more information. Make sure you understand the customer's needs and clarify any ambiguity. For example, you could directly ask, 'What features do you want in this product?' or 'What are your expectations for service?'"
"Any more questions?" Xu Ning asked. Seeing everyone shaking their heads, she continued:
"The third point is observation and analysis. This should be practiced throughout the entire process, from the moment a customer enters the store until they leave. As long as there is eye contact, you can begin observing their behavior, attitude, and how they use your product or service. Also, pay attention to their preferences, habits, and problems they encounter. Then, analyze their feedback, complaints, and suggestions to identify potential needs and areas for improvement."
"For example, the colors of clothes chosen by confident and outgoing people are very different from those chosen by timid and self-deprecating people. Confident people tend to favor bright colors, while timid people generally prefer light and dark colors. This prominent personality trait can often be spotted the moment a person enters the store, and we can recommend products based on their personality."
"I'm afraid you won't be able to remember or understand the following points right away, so let's take a notebook and write them down." Xu Ning returned to her seat and gulped down another cup of tea. She turned her head to look at Xu Feng and found that the little guy had been taking notes while Xu Ning was talking about customer needs.
Seeing his second sister looking at him, Xu Feng immediately handed the notebook to her, "Second sister, take a look, did I miss anything?"
Xu Feng looked like he was waiting for praise. Xu Ning couldn't help but smile. She glanced at Xu Feng's scribbles and shook her head. "Xiaobao, you did a great job. If you don't understand something later, come and ask Second Sister."
"Yeah!" Xu Feng nodded like a chick pecking at rice. If he had a tail, it would have probably been shaking like a Hot Wheels by now.
Under Xu Feng's admiring gaze, Xu Ning walked to the center of the hall again. Qi Canglan and the others had already got paper and pen in their hands, but it looked really inconvenient because they were using brushes.
The Minister of Agriculture had already discovered Xu Feng's notebook and charcoal pencils, and wondered why he hadn't thought of this.
Regardless of their thoughts, Xu Ning moved on to the fourth point: "The fourth point: market research. This is also preparation before doing business. There's a saying in war: Know yourself and your enemy, and you'll never be defeated. The same is true for the market; it's also a battlefield for businessmen. Conducting market research is like scouting for information. We first understand industry trends, competitors, and the characteristics of our target customer groups, and then we can respond based on the results. Market research can be used through surveys, questionnaires, or focus groups to gather customer opinions and needs. This can help us gain a more comprehensive understanding of customer expectations and market demands."
"Xu Ning, market research, which research is it?" Qi Canglan, an active and studious person, raised his hand again to ask a question.
"Yan, I'm researching. Are there any other questions?" Xu Ning also felt that things were not going smoothly, so he ordered his servants to bring up a screen stand and place it in the middle of the hall, fixing a black cloth on it. Then Xu Ning asked someone to bring up some lime.
"Qin Wen, I'll read it and you write it." The Grand Minister of Agriculture knew what Xu Ning meant. The characters here were in traditional Chinese characters, which Xu Ning was not very good at writing. He was also not very good at it at the beginning, but now he has basically no problem with it.
Xu Ning instructed the Minister of Agriculture to write down the previous points as well and directly drew a mind map. The mind map was so clear at a glance that Qi Canglan exclaimed that it was amazing!
"The fifth point is to build customer relationships. This is the key. Building good relationships with customers can increase their trust in us and their willingness to cooperate. This involves the issue of customer maintenance. We can better understand their needs through regular communication, providing personalized services, and paying attention to the customer experience, so as to respond to and meet their requirements in a timely manner."
"To put it simply, you can treat your customers like friends. Of course, there's a certain degree of control involved. You can try it first. Practice is worse than saying it a thousand times. We'll talk about that later."
"Now let's move on to the last two points. The sixth point is about data analysis. This involves a lot of knowledge and is quite challenging. Don't worry if you don't understand it now. I'll get back to it later. First, let me talk about using data analysis tools and customer relationship management systems. We can start by analyzing customers' purchase history, behavioral data, and preferences. This can help us discover patterns and trends in customer demand so we can better predict and meet their needs."
"The last point, number seven, is continuous learning and improvement. This is equally important because customer needs are constantly changing, so continuous learning and improvement are crucial. Stay sensitive to the market and industry, pay attention to customer feedback and changes in demand, and adjust your products or services in a timely manner to meet customer expectations. Only then can your business continue to thrive and prosper over the long term..."
In short, understanding customer needs is the first step and one of the keys to successful sales. Understanding customer needs is an ongoing process that requires constant interaction, listening, and learning. By using the above methods, we can better understand customer needs and provide products or services that better meet their expectations, thereby increasing customer satisfaction and loyalty.
"I'm done. Next is the question session. If you have any questions, you can start asking."
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