Chapter 572 I know, but it’s not easy to let you know
Chu Qian came in and said, "Hello, teacher. You always give me opportunities to sit in on your classes."
"The opportunity was created by Mr. Luo."
She handed the cigarettes to Chunlai, who took out one of them, tore it open, and put a pack in front of each of Luo Cheng, Zhang Qianwu, and me, and took the rest to my room.
Luo Cheng said to Chu Qian, "Let's not talk about anything else. Just calm down and listen to the master's fortune-telling."
Everyone sat down. Chunlai brought Chu Qian a cup of tea and added tea for everyone else before sitting down.
I said, "The word 'fruit' has no other meaning. It simply means the seed of a plant. To do this business, it's not a question of whether you can do it, but how you can do it."
Zhang Qianwu asked, "Teacher Wan, you mean it can be done, that is, how to make money. The key is the latter, right?"
I nodded. "Yes, I understand correctly. I'd like to hear how you plan to approach this business. I'll give you a detailed analysis after I've listened."
"Oh, then let me introduce you. Before I met the master, I also went to some temples and asked for advice.
Some masters say they can do it, while others say they can’t.”
I nodded. “Have you done any market research yourself?”
"I have. I want to open a large fruit supermarket in Pattaya, bigger than anyone else's."
I burst out laughing and shook my head.
Everyone looked at me.
I said, "The fruit business has nothing to do with the size of the store. It has two attributes: one is convenience. You can buy it whenever you want to eat it, and the other is guaranteed quality."
Luo Cheng said, "The two points the teacher mentioned are very important. No one has to go to the biggest fruit store to buy fruit. Tourists, in particular, can buy fruit wherever they are."
Seeing that I rejected his idea, Zhang Qianwu said, "Your idea is to open more stores? Open a chain?"
I nodded and said, "You're half right. Open a brand chain store. The word 'brand' must be deeply rooted in people's hearts."
Tourists may buy fruits wherever they are, but locals are the regular consumers of fruits.
If people feel safe coming to your store to buy fruit, then your business is a success."
“You said quality is very important, but things like fruit will rot if they are not sold in time.
If there's too much rotten fruit, we'll lose money. So we'll have to raise the price."
"Yes. Your prices are higher than others. This is something you eat, so first, it has to taste good, and second, it has to be of good quality."
Zhang Qianwu gave a wry smile. "The biggest difficulty in opening a chain store is that the stores are small, so the costs are high. Plus, the quality requirements are high. Even if the prices are raised, there's still no profit."
I crossed my arms and said, "Mr. Zhang, it's not a question of whether you can open a fruit shop, but you need to change your mindset."
When everyone heard this, they knew that I must have a different idea, and their eyes all turned to me.
Especially Zhang Qianwu's look was like entering a temple and seeing the kind-hearted Bodhisattva, feeling that he was saved.
He clasped his hands together and shook them repeatedly: "Master, please give this stupid head some guidance."
I rewrote the character "果" on paper and said, "Doesn't it look like the character "母"?"
Everyone nodded.
"There's a 'wood' character underneath. The shape of the wood character extends in all directions, doesn't it?"
Everyone nodded again.
I said, "The original meaning of the word 'fruit' is a seed. Is the seed the mother of the plant?"
Everyone nodded.
"So, this is the meaning of the word 'fruit'. Mr. Zhang, you are the mother body, and you will open countless chain stores, not just in Pattaya, but also spread out in all directions. This is in line with the meaning of the word 'fruit'."
Zhang Qianwu slapped his thigh and said, "I'll just be a high-quality fruit wholesaler, responsible for providing only the highest quality fruit."
Everyone clapped their hands. Luo Cheng said, "Master, you've got a good idea. You've analyzed your character so thoroughly and concluded that you should become a wholesaler. Are you satisfied?"
Zhang Qianwu said happily: "Satisfied, I will listen to the master and buy a machine. There are very high-end machines now.
When the fruits pass through the conveyor belt, a spectrometer is used to remove the damaged fruits and send the good ones to the front.
The analyzer in front separates the particles of different sizes into different grades and enters the next stage.
The next step is to enter the water pool, clean the surface, discard surface impurities, and then transfer it to another conveyor belt.
Then they are put on the shelves, dried, and packaged. Different quality fruits are sold at different prices.”
After saying this, he looked at me with a smug look, hoping that I would praise him.
Because, he thought, I, Wan Shanhong, may not have seen this kind of modern fruit sorting machinery. He was using my suggestion to specify the process of opening a wholesale store.
Everyone also thinks I should praise Zhang Qianwu.
You little brat. With your little gift, you think you can show off in front of Master Wan? You're still a million miles away from it.
With a tense face, I asked, "Are you going to stop running those fruit chain stores and just wholesale to them?"
"Yes. We wholesale at different prices according to different grades."
“What if they only want the lowest price?”
"There's always someone who wants something better, right? He can open a brand name retail store."
"Who would want to open it? Your fruit won't rot if you wash it. It will rot anyway."
This question stumped everyone present.
Everyone looked at each other, not knowing how to answer me.
After all, Luo Cheng was closer to me and had more courage, so he asked me:
"Teacher, you said you wanted it to be a parent company, so of course it would be wholesale. As for retail, that's someone else's business. Could it be that we've all misunderstood?"
I sneered, "Yes, your understanding is incomplete."
"Then...?" everyone asked in unison.
I took out a cigarette, and Zhang Qianwu was quick to light it for me.
Chu Qian looked confused and just stared at my face without moving.
Chunlai stood up, definitely to look for his notebook.
I took a puff of cigarette, exhaled, and then said slowly:
"You'll handle the fruit sorting process. According to your previous idea, sort the fruit and wholesale the low-quality fruit to regular fruit stores.
This idea is correct. However, for boutique fruit shops, you still have to open a chain of stores yourself.”
"Ah?" everyone shouted.
I said, "Don't be surprised. If you don't open a boutique fruit shop, no one else will help you open one. If you don't build your own brand, no one else will help you build your brand.
If you really want to become bigger and stronger, you can only open your own brand chain store. The centralized procurement and centralized distribution you establish will become the mother structure of your brand store.
Let me give you an analogy: let's use your name as a brand, called 'Qianwu Fruits.' All of our sales outlets will use this store name.
You can’t just open a bunch of 1500 fruit boutiques at once, but you have to adopt a split store approach.”
"Split-store method?"
This was the first time they heard the new name.
The room was very quiet, waiting for me to introduce this new method.
I said, "It's a long story, everyone, please take a break. You're all so nervous that you won't understand it right away."
Those of us who smoke can go outside to smoke a cigarette, and those who don’t smoke can also go outside to get some fresh air.”
Chu Qian was even more anxious than Zhang Qianwu: "No, Teacher, go have a cigarette, we'll wait for you."
Zhang Qianwu said, "I'd better smoke a cigarette with Teacher Wan."
Luo Cheng, Zhang Qianwu and I walked outside.
I said, "I'm not a heavy smoker, but I have to smoke a few cigarettes when I'm doing fortune telling and giving lectures."
Zhang Qianwu said: "I understand. When I was in college, our teacher was the same. He would go outside to smoke a cigarette while he was giving a lecture.
We didn’t know why he was like that, but we found out after listening to his explanation.”
"How did your teacher explain it?"
He said, "I know everything, I just want you to understand. It's not easy to make you understand profound issues. So, I'm going to smoke a cigarette."
I laughed out loud. "Finally, I've found someone like me. Some things are really hard to explain clearly, so the Chinese have a word for it called 'enlightenment.'"
Luo Cheng smiled and said, "Teacher, you have to believe in our understanding."
Chu Qian came out and said, "Teacher, you can't hold a small meeting outside to share the wonderful things."
Everyone laughed.
I said, "Let's go. Let's go back and continue our conversation."
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