Chapter 650: Extra 2: Expand your thinking and become an intellectual
On March 15th, the first day of Wanshanhong Studio's opening, a middle-aged man with a full beard, about 35 years old, came in. He introduced himself as Yu Youwen.
When he came in, Chunlai got up to drink tea. Yu Youwen said:
"Teacher Wan, I'm an Internet professional. Ten years ago, I worked for an Internet company in Hangzhou. Later, I returned to the rural county town of Shangzhou to start my own business. I mainly create information websites.
Later, when the website lost its business, I took a job doing website maintenance and online promotion for other companies, with irregular work. I quit a year ago and started my own Douyin account.
I mainly filmed stories about people going to the market in the countryside. My business is not very popular. I can never make any money and I am very confused now.
I said, "I completely understand you. Douyin itself can't make money; it relies on selling products. Every Douyin account will eventually reach this point."
Of course, those who post for their own entertainment don’t count. And a mediocre account is unlikely to bring in goods.
If you don't promote the products, the more you take photos of people and things on the market, the more you lose, right?"
Youwen said, "That's exactly what happened. I've brought in goods a few times, but after deducting the costs, I only made a little over a hundred yuan, and it's not like I can have business every day. So, I was desperate and came to you for advice."
I said, “Change your thinking.”
He looked at it and asked, "What kind of thinking should we change?
I said, "Let's say you're raising fish. No one can guarantee you'll make money. Whether the fish will get sick, grow fast, or fetch a good price—no one can predict. But if you change your mindset and focus on raising fry, you'll have a better chance of making money. The risks are relatively minimal."
Because you only sell fry, whether they grow well, get sick, or ultimately sell for a good price, it has nothing to do with you."
Youwen’s Chunlai understands what I mean, but he just doesn’t understand what this has to do with Tik Tok making money.
I explained to them:
"Now, all kinds of small shops in the county, whether restaurants, farms, private restaurants, building materials stores, kitchenware stores, even roof waterproofing shops... almost everyone knows how to use Douyin for promotion, right?"
Youwen said, "Yes. We used to distribute flyers in our county, then we advertised on TV. After we got WeChat, we kept posting on Moments."
Now these tricks are no longer effective, everyone just opens a Douyin account and promotes themselves.”
I said, “Everyone has a Douyin account, but it’s different from WeChat Moments. The people you add to Moments are all acquaintances, and they always want to see your stuff.
Douyin is not necessarily for acquaintances. If you don’t have any characteristics, people will hardly watch it. Therefore, it is difficult to accumulate fans on Douyin.
Small local business owners usually target local customers, so it’s difficult for them to develop a successful Douyin account.
Then, you have one job, which is to help people build up their Douyin accounts. For example, their Douyin account only has a few hundred followers. You help them get 10,000 followers.
When he reaches 10,000 followers, you don't care. If he can't make it, it's none of your business. You charge 2,980 yuan per session. This is very attractive to small and medium-sized business owners in county towns.
Youwen asked, "Why?"
I said, "You've worked for a large internet company and have been involved in internet work. However, many small and medium-sized business owners in the county are still at the stage of watching TikTok and have no creativity at all.
I'll give you a few ideas to inspire you. If you go back and think of more similar ideas, reaching 10,000 followers won't be a problem."
Youwen looked at me.
I started with an example: "For example, if you're in a restaurant, don't shoot specific dishes. Everyone's pretty much the same. Ask the owner to put a few apples, pears, or something like that on the table. Give him a few instructions, and then start filming.
The boss grabbed an apple and said, "Oh - look how nice the customers nowadays are. They said the dishes cooked in my restaurant are delicious, and after counting the money, they even gave me apples."
He grabbed another apple and said, "Yes, yes, there are also pears for free. This is the first time I've seen a customer be so nice to me."
I guarantee you that in two days, his account will have 10,000 followers."
Chunlai and Youwen burst into laughter. Youwen asked, "Really?"
I said, "Go and try it and see if it's true. TikTok these days is an art of exaggeration. Who would listen to you seriously describing how good his dishes are?"
Content is TikTok's natural enemy. Nonsense is TikTok's hallmark. Next, you'll learn my tricks.
For example, if you go to a vegetable planting base and introduce how many acres of vegetables they plant, and how they use no pesticides or chemical fertilizers, and that their products are pollution-free, I guarantee no one will pay attention to you.
Youwen and Chunlai smiled slightly, knowing that I had another unexpected idea.
I said, "After you ask the farmer to prepare a few things, turn on the machine.
Scene 1: Throwing sprayers, fertilizers, and empty pesticide bottles out the door one by one. They even step on them after throwing them.
Scene 2: The farmer is at his own planting base, holding a large eggplant in his right hand and a large cucumber in his left. He wipes them on his clothes and takes a bite, enjoying the food with gusto.
Voiceover: Do you eat eggplants? The farmer replied: They are grown with organic fertilizer and are as delicious as fruits.
After you go live, if you get 10,000 followers in three days, I guarantee people will call every day to order fruits and vegetables. If you don't get 10,000 followers, come to me and get a refund for your consulting fee."
Youwen laughed out loud.
I said, "Because I only sell fish fry, whether the fish farmer makes money or not is none of your business. Similarly, if you only cultivate a Douyin account for someone, whether they manage it well or not is none of your business."
Youwen said, "Teacher Wan, you are really a wise man."
I said, "You only need to pay attention to two things: the store's qualifications must be good. You can't pass off a bad one as a good one. You just need to follow Douyin's reading habits and help him build up his account. After a few successful cases, you can raise the price."
This is called understanding the rules of Douyin and injecting cultural creativity. Others make money by expanding Douyin. You don’t have these conditions.
For example, you're not a stunning beauty, nor do you have acting talent. You're just an IT guy. You make money by helping others gain followers. You make money first."
Given that Youwen is currently in financial difficulty, I only charged him 500 yuan.
This is a real case.
If you are in a small county and have basic shooting and editing skills, you can take the initiative to contact businesses and cultivate Douyin accounts for them.
Youwen has already signed ten contracts within a month. Last night, he told me that a waterproofing business owner paid him 4,000 yuan and asked him to increase his followers.
The purpose of writing this chapter is to answer everyone's question: Is reading useful? There are two types of reading: one is called knowing, and the other is called intellectual.
A know-it-all is someone who has read a lot of books, chatted with people on all sorts of topics, and knows a little bit about everything. He knows everything from ancient times to the present, from China to the West, from heaven to earth, from international affairs to local secrets. He's a know-it-all.
However, only those who can connect what is written in books with reality and apply it in practice can be called intellectuals.
Why can I guide him?
Because I watch Douyin too. I have this feeling that if someone dances, I should dance too, especially if you are not pretty, so I just ignore it.
If someone tells a joke and you tell a joke too, and even imitate them, I will just ignore it.
Only those who find it refreshing should read it.
Therefore, I conclude that unless you consistently strive for excellence and possess these qualities, the defining characteristic of Douyin is exaggeration. If you don't exaggerate, no one will pay attention.
You are exaggerating, and others know you are exaggerating. But he pays attention to you.
Tik Tok is an art form, and literature and art are interconnected.
For example, when I'm doing fortune-telling, people often slip off the sofa while listening. I do it like this once, and then like this again. Am I so stupid that I don't know this is impossible?
I exaggerate. The art of exaggeration, through constant repetition, creates a strong inner feeling. There are some people who know I'm exaggerating and smile knowingly.
Some people stubbornly insist it's impossible. My goal has been achieved. Those who understand will understand, while those who insist on arguing will leave a comment. Those who can't stand it will continue to criticize.
Novels also need to be controversial, otherwise wouldn’t the novel be a stagnant pool?
So, in this chapter, I want to talk to my friends about: Think more, read interesting books, and become an intellectual. Perhaps you can become a consultant for your friends.
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