Chapter 651 Extra 3: Big Trend and Small Trend
On March 16, I received a total of two inquirers.
The client this morning was called Lao Wang.
His trouble was that he had a little money, but he didn't know what kind of business to start, because every business was already taken.
I asked him what business he had in the past. He said he'd been running a bookstore for twenty years, but since the advent of smartphones, business had been declining. Now he was struggling and ready to change careers.
I gave him the following analysis.
The world is a force of nature, irreversible. This world refers to the laws governing the operation of the universe. This is an objective reality, and humanity is constantly discovering things about the universe that are changing our lives.
For example, reading evolved from carving on bamboo slips to woodblock printing, from woodblock printing to movable type printing, and then to mechanical printing, until the advent of the Internet.
People just read in a different way.
I still read. It's just that the number of people reading printed books is decreasing. This is the general trend of the world, and you can't reverse it.
However, paper reading will not disappear for a certain period of time. Therefore, you can still open a bookstore.
Of course, Lao Wang understood that I wouldn't charge him for such a useless advice. He smiled slightly, waiting for me to give him some ideas.
I continued my analysis: The fact that you have been running the bookstore for twenty years, besides the fact that it makes money, proves that you yourself are a book lover and enjoy reading.
He nodded.
The idea I gave him was to collect books and sell them online.
The specific design is: you buy books, and only books. No matter how thick or thin, you set the price.
He asked, "If the books people send me are thinner, I won't suffer any loss."
I shook my head. "The thicker the book, the less valuable it is. That's the characteristic of books. They're full of nonsense. If it only has a few dozen pages, there's real stuff in it."
You can pick out some good, old, and precious books from these books. Others can open a "Kong Fuzi Used Bookstore" and sell books online.
Why not open an "Lao Wang Rare Bookstore" online? You have to understand that a used book can be worth several times, even ten or a hundred times, its original price, and you only bought it for a few yuan.
The leftovers can be sent to the scrap yard. This is called following the trend and making something out of it.
No one reads paper books anymore. This is the general trend. But people still read paper books. It's just that people have specific requirements for the paper books they want to read—the kind they need is out of stock in bookstores. They can only search for it online at specialized stores. This is called a small trend, a unique approach.
You find the microtrend within the macrotrend. This is also a business strategy. For example, a copy of Lu Ban's book is sold out in most bookstores, but you bought it, printed on thin, yellowed, rough-edged paper.
Even if you charge 100 yuan per copy, people will buy it.
Why? People have a mentality that modern books are not as good as modern ones, and modern books are not as good as ancient ones.
So, if you persist, the longer you do it, the better your business will be.
Lao Wang said, "Teacher Wan, your idea is very much in line with my needs. I'm a bookworm and have read a lot of books. I can tell whether a book is valuable just by flipping through it. So I'll continue to open the bookstore and follow your method."
After waiting for a while, he asked me again: "But there is a Confucius used bookstore online."
I laughed and said, "You're back to your old way of thinking. Every business has its own business. First, there's the 80/20 rule in the world. Only a small number of people, or 20 percent, are at the top of their industry."
There aren't many used book websites like this. This is an opportunity.
Second, there is competition in everything. If you want to make money without participating in any competition, I don't think I have ever encountered such a thing. Unless it is a fallen woman.
Lao Wang smiled awkwardly and said, "Okay. What you said has strengthened my confidence."
This is also a real case.
What I want to say here is that humanity is constantly progressing and innovating. What the five senses need is always business.
For example, the food business will always exist, just as the mouth is for food. You need to constantly innovate in food. This is how cuisine evolves.
Breathing through the nose, you innovated on breathing, opened a bamboo sea health resort, and breathed in negative ions. You are ahead of others, you win.
Listen carefully, from the radio to MP3 and MP4 players, and now to Bluetooth headphones and audiobooks. If you constantly adapt to the trends and develop better products, you will become rich.
To protect our eyes, we've moved from paper reading to online reading. Smart people have invented radiation protection films to protect our eyes. To give our eyes a rest, they've also invented eye masks.
In short, humans are constantly innovating, and you can either stay ahead of the curve, thinking of by-products whenever they release a product, or you can follow behind, like opening an online used bookstore.
The general trend of the world will not change, it is always changing for the survival and development of mankind.
If your funds are not strong enough, look for small trends within the big trends.
Don't worry about there being no business in the world. Every idea and thought you have is actually making human life better.
I will analyze dispersion and intensification for you in the afternoon.
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