@UncleBaGuide:
[Melon, [person], [star], [green leaves].]
——
Perhaps sensing Shang Yechu's wariness regarding endorsement products, Ji Juntao chose a product that Shang Yechu had personally tried as Shang Yechu's first endorsement in her career. Fear is rarely formed when it comes to familiar things.
To be fair, Renxing phones are indeed incredibly durable. Shang Yechu's first phone was a secondhand Renxing given to him by shop owner Lu, and to this day, that old buddy is still running resiliently. This phone has passed through several owners and been used for countless years; even though Shang Yechu cracked the back panel and screen, the system still runs as smoothly as ever, and the battery performance is still excellent.
Although Shang Yechu didn't say it, she felt somewhat relieved to be the spokesperson for this brand.
Although both are ways to make money, those who use good products to attract fans feel less guilty.
Nevertheless, Shang Yechu still requested that Renxing Mobile provide her with a sample phone for trial use, and then decide whether to accept the endorsement after the trial period.
The Renxing camera that Shang Yechu used was already a product from five or six years ago. Electronic products are updated and iterated very quickly, and there are many examples of products that are not advanced but regressed. If Renxing goes astray, or happens to malfunction with a new product, Shang Yechu will not risk her reputation as an actress to endorse a failed product.
The brand was very generous; when Shang Yechu asked for one phone, Renxing actually provided three sample units. These included not only the new summer 2018 models but also the two best-selling phones from last year and the year before, clearly intending to let Shang Yechu use them to her heart's content.
Upon hearing this news, Shang Yechu breathed a huge sigh of relief. Renxing's confidence in its product at least proved that the phone's quality was generally sound. If it were a brand that dragged its feet even on providing samples, the endorsement deal would be a complete disaster, 99% likely a bad one.
An actor's popularity is also time-sensitive; therefore, the trial period for most endorsed products cannot be too long. —If the trial period were a year or two, the TV series would have long since finished airing, and the actor would have become completely obscure. What would the brand need you for then?
In this situation, not providing samples either means the brand is stingy and unwilling to provide them, or it means the product has a defect, a defect so obvious that it might be exposed during the trial period, and they dare not provide it. If it's the former, there will likely be a lot of disputes over settling the endorsement fee and final payment later. If it's the latter, it's a complete and utter suicide mission.
Renxing's swift action did not completely reassure Shang Yechu. Capitalists employ all sorts of dirty tricks; some brands, when looking for spokespeople, will intentionally provide "high-end" samples, euphemistically calling them "specially customized versions."
The so-called high-end configuration simply means better chip specifications, a more advanced camera module, and a more sophisticated processor and screen. Despite being a product costing only a few thousand yuan, its performance appears superior to products costing tens of thousands, offering a smooth, silky experience. Naturally, brand ambassadors and media reviewers rave about it after using it and enthusiastically recommend it to their fans.
However, the products actually sold on the market are often downgraded versions. Costs are cut, specifications are reduced, and the chips are replaced. The difference between the two is like the difference between a Monet exhibition and an exhibition of "Monet-style" paintings.
Buyers, unaware that the celebrities had been misled (though some celebrities might be fully aware), vehemently criticized them for being irresponsible and taking advantage of the situation. The celebrities, however, could only remain silent and endure the abuse. After all, the endorsement fees were already in their pockets; what else could they do?
Within the industry, this is called "superior prototype, downgraded mass production," and is also jokingly referred to as "customized experience for brand ambassadors."
Shang Yechu had experienced this kind of thing enough. Renxing's new summer products hadn't been launched yet, which was unavoidable; so Shang Yechu had his assistant, Xiao Wang, accompany the person in charge from the brand to Renxing's offline experience store and randomly select two phones from last year and the year before.
Despite it being her first time handling an endorsement, Shang Yechu seemed to know all the ins and outs of the business and even proactively avoided pitfalls. Although she didn't know why, Boss Ji was very pleased. With the company's affairs becoming increasingly complex, it was inevitable that she would have oversights. Shang Yechu possessed her own brain, which was excellent.
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