Compared to the premature exposure of his appearance, Wei Changfeng is more concerned about the safety of his fans.
Many of them are quite young, still in school, and lack social experience. If they come from afar and are unfamiliar with the area, they are easily deceived.
Most of the time, fans would charter a car to visit the film set. Sometimes, when filming late at night, they would wait outside persistently, regardless of the sweltering heat or freezing cold. It was a level of dedication that would puzzle others but also make them feel sorry for the fans.
As a celebrity, I can certainly appreciate the fans' sentiments, which is why I'm especially worried about whether any unexpected situations might occur.
Wei Changfeng repeatedly reminded his fans not to chase after his car, not to visit him on set at night, and not to go to secluded places with strangers or in unfamiliar vehicles.
In public places such as airports and hotels, it's relatively better to maintain order even when there are many people, and the surrounding environment is also safe.
However, during filming, the crew often travels to some remote locations. In such cases, there are certain uncertainties if fans visit the set privately.
A prominent fan in the fan club contacted Zhao Hui from the agency, hoping that the production team could open the set for half a day so that fans could visit the filming site.
She said she used to be a fan of Korean stars, and that's how the entertainment companies in Korea would arrange things.
Zhao Hui was speechless. There was no precedent for this in China, and Wei Changfeng's status was not high enough to warrant setting such a precedent.
However, he still relayed this suggestion to Wei Changfeng, who immediately rejected it.
He said that Director Xu is very focused when he works and hates external distractions, let alone having dozens or hundreds of fans visit the site.
When the boss, Wu Fei, heard about the fan's suggestion, he bluntly said, "Nonsense, nonsense." He believes that the fan culture in China is gradually becoming demonized, and even sports stars have seen solo fans and CP fans fighting each other, which has even affected the athletes' performance.
"If they keep doing this, they'll drag the person in charge down with them. Don't they have any sense of that?" Wu Fei said with dissatisfaction.
"They're just teenagers in their early twenties. It's a bit much to expect them to understand so many social niceties, isn't it?"
Zhao Hui frequently interacted with fans and knew that most of them were very innocent and naive. Sometimes, because of their young age and intense love, they inevitably did some excessive things. Faced with the boss's reprimand, he couldn't help but speak up for them.
"It would be safer for you to go to the set. You can't stop people from visiting the set, but you can't let it affect the crew's work. After all, there are so many other people watching."
Wu Fei asked Zhao Hui to go to Hengdian, worried that the frequent visits by fans would displease the production crew, and also concerned that if any fan had an accident during the process, the blame would be placed directly on the celebrity.
Even if Wu Fei hadn't said anything, Zhao Hui would still have gone to Hengdian, because a new domestic fast-moving consumer goods company wanted Wei Changfeng to be their spokesperson, and the endorsement fee they offered was astronomical.
Last year, Wei Changfeng was promoted to the position of chief spokesperson for the Asian region of a top French luxury brand, which significantly raised the bar for business collaborations, and the company became more stringent in its selection of products and brands.
Of course, the first priority should be given to well-known brands or high-quality domestic brands with a certain history. This is because the quality of such products is guaranteed, and there will be fewer concerns about celebrities endorsing them.
A few days ago, a new brand that is in the startup phase approached Zhao Hui, saying that they wanted Wei Changfeng to be their spokesperson.
Since the company was newly established, everything was brand new, including product design, research and development, and production. Given the significant uncertainties involved, Zhao Hui's first reaction was to decline.
Unexpectedly, the other party persisted and sent more comprehensive information, and even directly requested to meet with the big boss, Wu Fei.
Zhao Hui took a look and realized that although the company was newly established, its parent company was actually the renowned Xiangyu Group.
The business representatives explained that their company was a newly established entity of Xiangyu Group to diversify its business.
The current person in charge is the daughter of the chairman of Xiangyu Group, also known as the group's second princess. Therefore, although the new company is not large in scale, it can be said to have a very strong background, and its future development should not be underestimated.
Zhao Hui certainly understood the principle of "it's good to have a powerful backer." Even without knowing the specifics of its business and scale, Xiangyu Group was a household name.
Moreover, the other company's negotiators offered an endorsement fee that Zhao Hui dared not refuse and Wu Fei was eager to agree to immediately—a fee higher than that of top French luxury brands.
“Fast-moving consumer goods, new company, new product,” Zhao Hui muttered to himself. “Fast-moving consumer goods shouldn’t have high profit margins, so why are they offering us such a high endorsement fee? What’s their profit margin? Isn’t this too risky for a new company?”
Wu Fei rolled his eyes at Zhao Hui and said, "Zhao Hui, you worry about so many things! You even consider the profits and losses of other companies, but what about ours?"
Zhao Hui glanced at his boss and stammered, "Mr. Wu, I'm not at ease. This goes against normal business logic."
Wu Fei laughed: "Haha, are you afraid this isn't an endorsement fee, but rather Changfeng's 'selling himself' fee?"
Zhao Hui and Wu Fei are both cautious people, and they both realized that there were certain risks involved.
Just as a business is unlikely to spend ten million to hire a celebrity to endorse a bowl of hot and sour noodles, the brand's reputation and image, as well as the celebrity's image and reputation, all directly affect the amount of advertising endorsement fees. There are generally some standards in the industry regarding this.
Outrageous offers inevitably attract criticism. For example, a few years ago, a poor county in a certain region spent a huge sum of 20 million yuan to hire a female celebrity to endorse the local apples. After being discovered by netizens, it was criticized for a long time, and even affected the relevant departments' subsequent investigation into whether the incident involved corruption and the use of public funds for celebrity worship.
Although the matter was eventually dropped, such incidents may not matter to veteran artists or semi-retired artists, but they can be very damaging to young artists who are still on the rise.
“Let’s do some more background research on this company and this new product before making a decision. Anyway, Changfeng is filming right now and can’t come back. They said they want to sit down and talk together,” Zhao Hui said to his boss, Wu Fei.
Wu Fei agreed with Zhao Hui's opinion. He knew that Zhao Hui would naturally communicate with Wei Changfeng about this matter when he sent him to Hengdian.
When Zhao Hui arrived at Yiwu Airport, the driver he had booked was a bit unreliable. He actually asked him if he could pick up three more people. If he agreed, he could pay a few dozen yuan less for the fare.
"Driver, I booked a private car, not a shared ride." Zhao Hui didn't understand what the driver meant at first.
"I know, I know, I'm just asking for your opinion. I'll only take you if you agree. All of you are going to the same destination, so we won't take any detours. You see, it's not easy for these young ladies to travel, so if we go together, everyone can save some money."
Upon hearing this, Zhao Hui peeked out of the car and saw that it was actually a fan of Wei Changfeng!
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