In terms of movies, the most popular domestic film is "Wuxia".
Directed by the famous director Chen Kexin, starring Zhen Zidan, Jin Chengwu, and Tang Wei, the film also went to Cannes, so naturally it attracted a lot of attention.
However, after the movie was released, its reputation was a mess. Its box office performance cannot be said to be bad, but considering the cost, it is probably a money-losing movie.
The blockbuster failed, but in comparison, a low-budget horror film performed outstandingly and attracted attention.
It was "Far Cry" starring Da Mimi. This movie was very bad, and even not worth mentioning, but it opened the eyes of the entire film industry and made people realize what fan economy is.
"Far Cry" was invested with about 4 million, which was a low-budget movie. However, it earned 24 million at the box office in three days, which directly recovered the cost. The attendance rate was also the highest in the summer season, which can be called a dark horse.
The subsequent box office continues to rise, and it is expected that it will likely exceed 100 million yuan.
According to the box office share, the "Far Cry" crew is expected to earn nearly 30 million for making such a bad movie.
This example of making a small investment to achieve great success has attracted much attention from both the industry and the media, who have been studying the "secret to success" and have come up with the term "fan economy."
After [Palace], Da Mimi became very popular, with over 7 million fans on Weibo. Moreover, because of all the scoldings, the fans are very united.
It seems like everyone wants to harm Da Mimi, so we should unite to support Da Mimi.
This support is directly reflected in the box office of "Far Cry" starring Da Mimi.
Because a considerable proportion of Da Mimi's fans are primary and secondary school students, there were situations where students dragged their parents to watch horror movies, screaming in fear but refusing to leave.
At the same time, a large number of fans jointly booked theaters to watch the movie together, and some fans even watched it more than a dozen times. In addition, many fans organized themselves to post promotional messages online to increase the popularity of the movie.
The phenomenon that consumers not only spend money but also work for celebrities for free has shocked and opened the eyes of the industry.
According to media estimates, more than 60% of the box office revenue of "Far Cry" was contributed by fans of Da Mimi.
The remaining 20% are probably LSPs who heard that Da Mimi was wearing a bikini and were ready to go to the cinema to criticize it. A considerable number of them came to watch the fun because the movie was popular.
As for the real horror movie audience, 10% is enough.
On the one hand, it is a niche genre with a small audience. On the other hand, as for domestic horror films, those who know about them know that they do not have a very high reputation and it is difficult to attract people to the cinema.
Da Mimi was so proud that she even thought she would become a top actress.
To put it bluntly, celebrities are also a kind of commodity. As long as this commodity can make money and bring benefits to everyone, your commercial value and status will not be low.
At the same time, various companies and even some external investors have begun to ponder whether Da Mimi's "box office miracle" can be replicated.
If her crappy, low-budget horror movie can hopefully make over 100 million yuan, then how much box office can Liu Shishi, who is not much worse than her, bring in?
What about Fan Xiaopang and Wei Yang, who are more popular than her and have more Weibo fans? Some people have begun to study the box office changes of Fan Xiaopang's previous movies, but she debuted too early and was already famous. Even with the bonus, she is not as eye-catching as Da Mimi, a new movie star.
Some companies and investors have also taken a fancy to those popular young actors and actresses, and are considering whether they can give it a try.
Not to mention other things, just for Blue Whale, Nazha has received three movie invitations, and Wei Yang has received even more, including some top-tier productions.
Wei Yang felt this very clearly. The new movie prepared by Blue Whale, which was originally a project that the outside world was optimistic about, has now become a hot topic.
Many companies including China Film Group, Shanghai Film Group, Huayi Brothers, and Star Media have sent inquiries, either wanting to start cooperation, or wanting to take a stake, or recommending actors.
A Da Mimi can make the revenue of Far Cry nearly ten times higher, and they don’t believe that Wei Yang can be worse than Da Mimi.
Even if it can only be increased by 3 to 5 times, if the scale is sufficient, it is still a huge profit...
It can be said that although the reputation of "Far Cry" is terrible and the total box office revenue is not high, it has a far-reaching impact on the development of domestic films as a whole.
It may even be the first step in the opening of the traffic era and fan economy.
From a long-term perspective, this is not a good thing for Chinese-language films.
From a practical point of view, Wei Yang does not reject this change because he is the current biggest traffic star and has close ties with many top traffic stars.
He was unwilling and unable to stop it.
The film market was booming, and hot money from outside was trying hard to squeeze into the circle. Although it was easy to go astray, it was also an opportunity. The outstanding practitioners and the continuously developing and improving film industry in later generations all started from this.
Wei Yang didn't care about the future, he only knew that Da Mimi was a dark horse and his new movie could take advantage of the momentum.
…
In mid-July, before the premiere of "Come on, My Love", Blue Whale announced that it would soon launch its first film, starring Wei Yang . Apart from that, no other information was leaked, but a large number of calls came in to inquire about the news.
Blue Whale didn't say much, just said that the investment in the first movie would not be too much, probably 30 to 50 million. In addition to Wei Yang, some well-known actors will also be invited to help.
Don't get me wrong, Wei Yang has no plans to change his career. Being a director is too tiring and he doesn't have that much time.
But since this is a first film, Blue Whale definitely wants to get off to a good start, so naturally they have to try every possible way to increase the gimmicks and appeal.
Wei Yang's self-directing and acting is a big gimmick, and he is a senior supervisor and producer with a lot of experience in film and television production. He is not a pure new director, so the audience has more confidence in him and will not regard him as a rookie director.
There is no need to worry about the quality of the filming. Blue Whale has several directors. Boss Wei can just be a figurehead for the directing. And with his connections, it won't be difficult to invite a famous director to supervise the filming.
In this way, there will be a gimmick, and the negative impact brought by this new director will be offset without affecting the quality.
Unless a well-known director is invited to take charge, Boss Wei will really have to make a cameo appearance as Director Wei this time.
There are many knowledgeable people in the circle. Regardless of whether Wei Yang really wants to switch careers and become a director, they can all realize the impact behind this move.
If a star director plays this card well, it will be even more powerful than a star lead actor, and they have more or less seen this before.
At the same time, I also realized how delicious the cake of the new Blue Whale movie is.
It is no exaggeration to say that when the film crew had just launched the project and the budget had not yet been finalized, no less than ten film and television companies expressed their willingness to participate.
Read the original text at Liu#9@书/吧!
Wei Yang also cut the Gordian knot and drew lines directly.
Blue Whale owned 50% of the film, and the remaining 50% was distributed to China Film Group, Shanghai Film Group, Jade Shrimp, Light Media, Star Media, Huayi Brothers and other companies at a price of 35 million yuan.
The first three companies each get 10%. After all, they are two big companies + their own "financial backers". The others are all partners or big companies in the industry. They can all make money together, and at the same time they can also compete for some screenings and other resources.
As for the 50% share, it requires more than half of the funds, isn’t that a bit too much?
In fact, Wei Yang has already taken into account that many companies are insiders, so he did not dare to be too harsh.
Moreover, he did not take any money from individual companies. They paid according to the total budget, and the excess was borne by other companies.
If there were no restrictions, Wei Yang would let him do what he wanted. Jade Shrimp would join hands with several financiers outside the circle to directly pay for all the funds for the film. Blue Whale would not have to spend a penny and would directly take half of the profits.
So Wei Yang sometimes feels very uncomfortable. When shooting a TV series, he has to negotiate with the platform, and when shooting a movie, he has to give concessions to the theaters.
If he was born ten years earlier, he would have directly built a cinema chain, set up a video website, or even bought TVB, and produced and sold his own films. He wouldn't have needed to bother with these people...
Wei Yang didn't even reveal the cast and script, but he still made 35 million yuan, shocking the industry.
Even so, there are still many film and television companies that are slapping their thighs and regretting that they got on the train too late and missed out.
But it's understandable if you think about it, these people in the film industry have been coveting Wei Yang for a long time.
Unfortunately, Wei Yang had been filming TV series before and had no shortage of funds. He had fixed partners and was on good terms with the platform, so they couldn't get involved easily and could only watch as Boss Wei led his people to make a lot of money.
This time Wei Yang finally got to make a movie. In order to get concessions and a share of the pie in exchange for the theaters, resources and connections, how could everyone not scramble for it?
Besides, if all the money is added together, each company only pays a few million on average, which is not a big deal. Even if Wei Yang's new movie fails, it won't be a big loss.
So let alone 35 million, even if it doubles, it’s actually just a matter of adding two more companies.
Now everyone is optimistic about Wei Yang and is willing to give him a try. If the new movie fails, then things will be different in the future.
The industry was shocked, but artists with ideas have already started taking action.
Regardless of whether Wei Yang is the director or not, the male lead role will definitely not be played by anyone else, but there is still competition for the female lead role.
In the past, the competition for the leading female role in Wei Yang's TV dramas was very fierce, and the role was basically maintained at the level of small flowers. But this time, when it comes to filming a movie, the big flowers have also started to step down.
The teams of Gao Yuanyuan, Xu Cainv, and Li Bingbing have all contacted us. International stars such as Zhang Ziyi and Zhou Gongzi are also said to be watching. Even Hong Kong and Taiwan actresses such as Zhiling Jiejie and Zhang Yunv have asked people to inquire about the news.
But the most active one has to be Fan Xiaopang.
She has made a lot of movies in the past two years, but if we talk about her achievements and influence, apart from the Tokyo Film Queen, the most worth mentioning are the red carpets.
Fan Xiaopang's career peak can be said to be created by Wei Yang. In her heart, even putting aside those fleeting romances, Wei Yang's status is very high. She always feels that this little man brings her great luck.
So she had been thinking about Wei Yang's new movie for a long time. If Wei Yang hadn't persuaded her with all his words, she would have rushed to Shanghai to sleep with Director Wei...
———
ps: "Famous", "Sewing Machine Band" and "Bad Genius" are tentatively decided to choose one of the three, please vote Can you recommend any other suitable movies, requiring the male lead to be suitable for Wei Yang, the investment cost is not exaggerated, the acting difficulty is not high, and it is best if the director can shine. The "Detective Chinatown" series is not worth mentioning...
(End of this chapter)