The summer season is a carnival for movies, but also a festival for TV dramas. Various TV stations and companies launch popular TV dramas during the summer, and the battle for ratings is even more exciting than the box office battle in the neighboring film market.
As the largest satellite TV station, Hunan TV is promoting "New My Fair Princess" during the summer vacation.
No matter how many flaws this drama has and how amateur the cast is.
But as a hit that caused a sensation in Asia more than a decade ago, it made many big brands famous and can be said to be a national IP remembered by countless people. Therefore, the attention and performance of this drama are undoubtedly in the first tier of the summer season, and it can even be said to be the first.
After all, no matter how popular Wei Yang is, he is the only one who can compete with "Come on, Mr. Love" and he cannot suppress the super IP "My Fair Princess".
In addition, Hunan Satellite TV also has the new Republican drama "Hidden Heart" produced by Si Yatou, who became a top producer in the industry with "Palace", starring Jiang Mengjie, who played Lin Daiyu in "The New Dream of Red Mansions", and Luo Jin, who became famous after "Beauty's Scheming".
The promotional tactics of this drama are very similar to that of "Come on, Mr. Love". One plays the "dead girl card" and the other plays the "Wei Yang card".
Therefore, the outside media is also hyping up the third fight between Si Yatou and Wei Yang.
To be honest, the two companies have clashed three times in the past few years. If we count the indirect competition between the two screenwriters or other projects of the company, the number would be even higher.
So many netizens are a bit tired of this kind of drama.
It was basically a one-sided massacre by Wei Yang, the process and ending were similar, there was really no suspense.
But there is no way, since Wei Yang and the dead girl are the most prominent TV drama producers in the circle.
It is no exaggeration to say that the projects in which they are involved account for a small half of the most watched TV series in the industry every year.
The two have high output, with more than one new work released every year. In order to maximize profits, the platform basically broadcasts their works during the two prime time periods of summer and winter vacation. Even if the two of them don't want to, they have no choice.
Because of many competitions, the two companies have deep resentment. Even if neither side has the intention of hyping up the company, the media will automatically create momentum for them.
Although Wei Yang and Blue Whale were annoyed by this, they didn't take it too seriously. After all, hitting once is the same as hitting ten times.
The dead girl was very upset, but as mentioned above, sometimes the platform is involved in setting the release date, and she can't avoid it even if she wants to.
To the point that he has a bit of a bad mentality, after all, being beaten once is also a beating, and being beaten ten times is also a beating.
If you can’t win, just lie down and let others laugh at you. If you succeed in counterattacking, you will make a lot of money…
The Hunan Provincial TV station stood out, but other local TV stations were also not idle. Four satellite TV stations including Tianjin jointly broadcast "The New Water Margin".
Although the previous remakes of the four great classics had countless flaws and various failures, the overall performance of "The New Three Kingdoms" is still impressive, making people realize that the remakes of the four great classics are not all bad.
Moreover, "New Water Margin" is one of the four great classics after all, and the investment cost and creative team are also impressive, so the industry is relatively optimistic about it.
In addition, the mythological comedy "Living Buddha Jigong 2", which achieved good results in its previous work; "Big Times", a business war-themed drama produced by Huayi and starring Duan Long, Gao Hu and Jiang Qinqin; "The Empress of China", produced by Lin Xinru for the first time and starring Huo Jianhua and Yan Kuan, and other dramas have also been scheduled to premiere on major satellite TV stations to participate in this year's summer battle.
It can also be seen from the above works that in the current TV drama market, costume dramas are still relatively more popular.
However, it is not the case that no one is filming modern dramas. The reason why there are so few dramas this summer is mainly because of "Come, My Mr. Love".
Some modern dramas and idol dramas that might have had similar themes did not go head-on and chose to avoid "Come On, My Mr. Shuai".
After all, Boss Wei started out as a pop idol. Back then, the TV series "My Love from the Star" showed people what a real "fashion drama" is.
Since the show was broadcast, the aesthetic tastes of domestic audiences have risen dramatically, and modern dramas broadcast in the past two years have often been criticized.
Some costumes and props in dramas such as "Du Lala's Promotion", "Let's Watch Meteor Shower Again", "The Wedding Banquet", and "Summer's Desire" have been criticized to varying degrees by the audience and netizens, especially the makeup and styling, which have been criticized for being tacky and exaggerated.
Amidst these critical voices, "My Love from the Star" naturally received more and more praise.
In the past, it was at most the benchmark, ceiling, and super hit of domestic modern idol dramas, but now it is already moving towards the direction of a classic masterpiece.
Similar examples include "The Legend of Sword and Fairy 3" and the Zhenhua Trilogy, which were originally thought to be the beginning of domestic fairy tales, ancient costume dramas and youth campus dramas, but turned out to be the peak.
Don't ask, if you ask, it's because the contrast between peers is good...
Under such circumstances, "Come, My Love" will certainly have to bear some performance pressure, but it will also have a deterrent effect on other TV series of the same type.
Not everyone is as open-minded as that dead girl.
And even though he was beaten by Wei Yang every time, even though he lost those competitions, his own performance was guaranteed to be at a minimum.
"Beauty's Ratings" exceeded 1, with a very high replay rate and a very good long-tail effect. "Palace" was a phenomenal hit. Apart from "Eastern Palace", it was the most popular drama in the first half of 2011.
So although the dead girl seemed to be suppressed by Wei Yang in various ways, it was only Wei Yang who could suppress her.
Otherwise, he would not always be compared with Wei Yang, because most of the others are not qualified to compete with Wei Yang.
To some extent, this is also a recognition of the dead girl's ability and status, but he himself may not be willing...
Other crews don't have the courage to do this. There is no need to gamble on a momentary impulse when shooting a drama that costs hundreds of millions of dollars.
It’s fine if the subject matter is different from the previous one, after all, the audience is different. The same subject matter must be avoided to avoid becoming cannon fodder of “My Lucky Star”.
Therefore, "Come, My Love" has become one of the very few modern dramas this summer, and it can be said to be the only modern idol drama.
There is no need to worry about the diversion of traffic for the same theme, but it has also become the only target of public criticism. Everyone is watching this drama to see whether Boss Wei can maintain his ratings myth.
Up to now, the average viewership ratings of all TV series starring or written by Wei Yang have exceeded 1, which is a veritable guarantee of viewership.
The TV series in which he played the leading role performed even better. The lowest rating was "Twinkle Twinkle Star", with an average rating of 1.72.
The average ratings of the representative works "My Love from the Star" and "Eastern Palace".
One is 5.47, the national satellite TV ratings champion in 2009.
One is 3.89, which is currently the TV series with the highest ratings nationwide (including CCTV) in 2011.
To the point that now even Wei Yang is in a situation where he doesn't know whether to laugh or cry, and even feels that he is trapped in his own web.
Read the original text at Liu#9@书/吧!
That is, in an industry where it is generally believed that a viewership rating of over 1 is an excellent result, the score line for the new drama "Come On, My Love" starring Wei Yang was set at over 2.
The ratings exceeded 2, which means the mission was accomplished.
On the contrary, the new drama will fail! It sounds unfair, but who can blame Wei Yang for claiming to be a ratings guarantee? The media and audiences have been praising him all year round, and the drama selling platforms are scrambling to buy him, asking for a higher price.
If you enjoy these benefits and honors, you will naturally have to bear this expectation.
Life is like this, and it is even more so in the entertainment industry. There is no way back, otherwise you will be trampled to death by others.
Wei Yang has been in the limelight for many years since his debut. He seems to be in a prosperous position and has made many connections and influences, but in fact, there are countless people watching him, and even more who are jealous of him.
Maybe they won't deal with Wei Yang directly, but as long as his new work fails and shows signs of decline, he will be attacked immediately.
At the very least, Wei Yang would be humiliated, and at worst, he would lose his vitality and suffer broken bones.
Therefore, every time a starring work is released, it is also a big test for Wei Yang. The better the performance of the previous works and the more famous the brand, the greater the burden and pressure he has.
However, this was not the first time Wei Yang had experienced this, and he had trained his mentality, but Xiao Zhao was not so good at it.
She was already worried about this, and Wei Yang's repeated attempts to persuade her did not alleviate her worries much.
As the premiere of "Come, My Love" approaches, the pressure on her becomes greater, not to mention the outside world's demand for a performance of over 2 points.
Xiao Zhao thinks this grading standard is simply insane.
2011 is now halfway through, and including CCTV, the number of shows with ratings over 2 can be counted on one hand. Many TV stations haven't even had a show with a ratings over 1.
Let’s ask around in the TV drama industry, before it airs, who can guarantee that the new drama will break 2?
Not to mention breaking 2, few people dare to speak up even if it breaks 1.
Ordinary actors may not care about performance and just shoot other dramas if this one fails, but Xiao Zhao and Wei Yang are closely related and are part of the same system, so how can they not worry?
On the day of the premiere, Xiao Zhao even suffered from insomnia. He couldn't fall asleep at all and went online to read various feedback about "Come On, My Love".
Wei Yang didn't feel sick, and when he felt the bed in the early morning, he found no one in his arms. He recalled where he had spent the night, and then blocked Xiao Zhao who was surfing the Internet in the study.
Knowing that it was useless to persuade him, he simply yawned, pulled up a chair and sat down, asking netizens what they were saying.
"The good reviews are still the same, like you are so handsome, I am so cute, it is relaxing and fun, etc. The bad reviews are..."
Xiao Zhao, who suffers from insomnia, has already read through all the relevant comments on major platforms and is familiar with the general reputation trend.
The positive reviews are those mentioned above, and the negative reviews vary from person to person. What she cares about most is naturally that some people think that her as the heroine is not as beautiful and delicate as Fan Xiaopang and Nazha before.
This is not wrong. After all, Xiao Zhao is not a stunning beauty, and it is understandable that some viewers do not like sweetness and cuteness.
But understanding is one thing, and the person involved is still unhappy.
Especially when some of Wei Yang's fans questioned on the platform why he had to film with a Chaihe girl like her, she felt even more unhappy.
You are the firewood, your whole family is firewood! Xiao Zhao, who was already in a bad mood, was so angry that he was filled with resentment. Wei Yang glanced at the comments and decided not to be a caring boyfriend. He ran away decisively to avoid someone breaking his defense and taking it out on him...
(End of this chapter)