"Wei Yang spent 2.85 billion to become a major shareholder of PPTV, and a new pattern of video websites emerged"

"Blue Whale's last-ditch effort: Is it wise to enter the platform field?"

"The successful acquisition is just the beginning. The long-term battle with Suning in the future is the key"

"A textbook-like lightning acquisition war: a look at the secrets of Wei Yang, a business tycoon born after 1985"

"It is rumored that PPTV is likely to change its name. Guess which seafood it is"

《……》

Although Wei Yang's acquisition of PPTV is not in the first tier in the business world in terms of size, and there have been acquisitions worth tens of billions of dollars, its popularity and influence are definitely the undisputed first.

It may even be said that Wei Yang, along with countless onlookers and netizens, actually witnessed a business acquisition from all angles, giving everyone a vivid business lesson.

Although most people are just there to watch the fun and don't really understand it, there are still a bunch of experts and media analyzing it.

So everyone vaguely had the impression that Wei Yang was very capable in this acquisition and completed an acquisition miracle that was almost impossible to accomplish.

But Suning is no pushover. Although it allowed Wei Yang to succeed in the end, it also laid many traps, which may very likely lead to Wei Yang's miserable end.

Many professional media and industry insiders are pessimistic about Wei Yang's prospects.

But for the general public, this time everyone's views on Wei Yang were more of admiration and admiration.

Nearly 3 billion yuan of funds were spent! People outside would not care how much of it was Wei Yang's funds, how much was borrowed or leveraged, and they did not care about the inside stories. In the eyes of most ordinary people.

Boss Wei spent a huge amount of money, nearly 3 billion, and defeated Suning.

Any hidden dangers are things for the future. What they saw was Wei Yang’s domineering and awesomeness.

A young man who started from scratch and was only 26 years old, faced a giant opponent, fought a beautiful acquisition battle under the attention of the whole country and achieved his strategic goal.

Even novels and TV dramas might not dare to write a plot with such climaxes.

Some people even joked that any screenwriter’s business wars can be criticized in the future, except Wei Yang, because he would really acquire a company to find inspiration in order to write scripts.

At the same time, this time also truly proved the strength of Boss Wei, the youngest among the top 100 richest people in mainland China.

In the past, because Wei Yang had too many light assets and valuations, his wealth seemed too insignificant compared to other bosses, so people often questioned and criticized him.

With this big investment of 3 billion, these voices will probably disappear for the most part.

You are wealthy enough, why do n’t you spend 3 billion to give it a try? In the past two years, some young entrepreneurs have emerged, such as Chen Ou, the boss of Jumei Youpin, who “spoke for himself” in China.

The company has now started operations and is preparing for listing, with an estimated market value of nearly 20 billion. This has led to Chen Ou's momentum even overshadowing Wei Yang for a considerable period of time.

It's not that he is more popular than Wei Yang, but that Wei Yang has too many identities, and his status as a talent and a celebrity is a bigger gimmick, so he is not as dedicated as Chen Ou in being an entrepreneur.

There are many other entrepreneurs born in the 1980s who have achieved some success to varying degrees. Even the famous Mr. Wang is said to be preparing to start his own business with the 500 million RMB given by his father.

But after the acquisition of PPTV, the "arrogance" of these people was completely suppressed.

Boss Wei took the lead and became the brightest business star among the post-80s generation.

This incident even caused some fluctuations in the stock market. Wei Yang officially entered the video website market with great force and momentum.

This directly and indirectly caused several listed video websites to decline to varying degrees, while the listed companies related to PPTV and Wei Yang also rose to a certain extent.

The most interesting thing is that before Wei Yang announced the acquisition of PPTV, Suning’s stock price fell.

But when Wei Yang finally took over, Suning's stock price actually started to rise.

In the words of a big V on a financial channel on Weibo, he believes that Wei Yang does not have an advantage in the future "Su-Wei dispute" between PPTV, but he feels that after Wei Yang took over PPTV, the website will have great potential.

At least in the short period before the internal strife breaks out, PPTV is likely to become a new disruptor of video websites.

The big V also dug up a lot of information to prove how much Wei Yang contributed to the rise of LeTV during the mid-term battle of video websites.

The exclusive and joint broadcasts of "My Love from the Star", "Joy of Life" series, and many other Blue Whale projects almost helped LeTV compete with Youku, Tudou, and Sohu at the time.

Now that Sohu has declined, Youku and Tudou have merged, and two new players, iQiyi and Penguin, have emerged.

Because of LeTV's comprehensive development and hot momentum, many people follow Boss Jia and shout every day that they are suffocating for their dreams, but they ignore Wei Yang's great contributions back then.

In addition to LeTV, Weibo was also opened up by Wei Yang in its early days with "My Dear Star".

Shanghai Satellite TV allowed him to lead Blue Whale from being useless except in the news field and barely being the last one among the first-tier TV stations to now being firmly ranked among the top three local TV stations, and both variety shows and TV are flourishing.

Outsiders think that Wei Yang is good at making movies and TV shows, but in fact he is also good at pioneering and developing platforms.

And don’t forget that Wei Yang was just a rookie at the time, and the two platforms were not the same, which also put a lot of constraints.

But now Wei Yang is fully grown, with the best company in the entertainment industry under his control, full of resources, and a powerful platform at his disposal. No one can say what kind of results he can achieve.

The big V even advised Suning that there was no need to be hostile to Wei Yang. Both sides should put aside their prejudices and cooperate with each other. By combining their strengths, they might be able to make PPTV the leading video website.

This big V's words have indeed changed many people's views.

Regardless of what PPTV will be like in the future, it is indeed a well-known player now.

Not to mention other things, the popularity in recent days alone has directly attracted countless new users to PPTV, and its popularity has also increased dramatically. Many people remember this website that was acquired by Wei Yang at a high price. For a video website based on users, I don’t know how much advertising fees it has saved.

Thanks to this achievement, Wei Yang temporarily accumulated a certain reputation just after acquiring PPTV.

Taking advantage of this opportunity, Wei Yang convened the first high-level meeting after PPTV's initial reorganization.

…

PPTV is headquartered in Shanghai. One of the main reasons why Wei Yang and his team chose to acquire this company was that it was close to the base.

The specific location is Zhangjiang Science Park in Pudong New Area. There are many well-known Internet companies nearby, such as Baidu branch, Alibaba branch, Shanda Group, Lenovo, Microsoft, etc.

By the way, the headquarters of a certain point is also here. Countless authors have sent contracts to this place. It was not until 2022 that it moved to Lujiazui...

Wei Yang has been coming here quite often recently and has even cleared out an office of his own.

In the conference room, Wei Yang saw more than a dozen executives. They had friendly smiles on their faces, but they were constantly thinking about something in their minds.

Before Wei Yang took over, Suning had acquired PPTV for less than half a year, so the senior executives were mainly from Suning and original old employees.

Now Wei Yang has brought another group of people, so the situation has become more complicated and even a little bloated.

There is no way. Wei Yang cannot drive out the Suning group immediately. After all, Suning is a shareholder with a considerable stake. For the stability of the company, he cannot easily touch their old employees.

At this stage, combat effectiveness is the first priority, and the others will be cleared and dealt with slowly when there is time in the later stage.

At present, the personnel adjustments have not been completed. It can even be said that the personnel adjustments may never be completed before Suning is kicked out.

But after brief communication and discussion, the executive structure was initially completed.

Wei Yang serves as the chairman of the company. This kind of actual position, which is extremely critical, is rare in the companies invested and acquired by Wei Yang. This shows the complexity of the situation of PPTV and how much importance Wei Yang attaches to it.

Since there is a chairman, there is a board of directors, which is almost entirely made up of Suning and Wei Yang's people. There is no need to say much about the former, and the latter is responsible for supervision and management in Wei Yang's absence.

The original CEO of PPTV was Lv Yan. Wei Yang wanted to replace him, but was strongly prevented by Suning. So he had to appoint a COO (Chief Operating Officer) and a vice president to share the power.

There was fierce competition among the departments afterwards. Relying on the advantage of the board of directors, Wei Yang temporarily obtained the personnel and financial rights.

They also have a certain degree of management ability over many of the company's core businesses, but this must be approved by the CEO or the board of directors.

In short, it can be seen from this that although Wei Yang has achieved initial victory and has gained a lot of real power, he is not the only one who has the final say and still faces a lot of obstacles from Suning.

But Wei Yang is not in a hurry. He can take things slow. At least for now, he has the final say in PPTV.

Read the original text at Liu#9@书/吧!

In addition to the personnel changes among senior executives, Wei Yang has also recently gained a comprehensive understanding of PPTV's specific situation, much of which is internal data that is not known to the outside world.

First of all, PPTV's user situation is better than Wei Yang expected.

As mentioned before, one of PPTV's major advantages is live sports broadcasting. Its real rise was between 2009 and 2012, especially during the South Africa World Cup, when up to 8 million people watched the World Cup at the same time.

Although PPTV has been developing new projects since then, live sports broadcasting has always been the core, and it can be said to be the number one of its kind at present.

As of early 2014, PPTV had approximately 135 million registered users, 35 million daily active users on PC, nearly 180 million total installations in the mobile market, and over 80 million monthly active users.

This level of user volume and activity is definitely in the first tier in the industry.

But it must be admitted that a considerable proportion of the users and activity here are from live sports broadcasts.

It is also worth mentioning that this number of users only existed at the beginning of the year. After this acquisition battle, PPTV’s number of users increased dramatically.

Even if the statistics are incomplete, the number of registered users and installed base has at least increased by tens of millions, and there is sufficient momentum.

After all, this is an acquisition that has attracted national attention. It has appeared on countless hot search headlines, and its popularity and exposure have even made the Internet giants jealous.

For PPTV, this wave of traffic can be described as "huge wealth".

If we can seize the opportunity and convert these new users who come for the fun of watching melons into active users, the entire website will usher in a period of rapid growth.

Wei Yang put forward the strategic goals for this year during the meeting.

The number of registered users has reached over 300 million!

300-500 million installed base! Daily active users exceed 100 million! Monthly active users exceed 200 million! Whether we can reach this goal or not is not a big deal. Let’s shout out the slogan and goal first. If we achieve it, it means the chairman is wise and powerful. If we fail to achieve it, it is also a great achievement. Thank you for your efforts. We will continue to work hard next year and reach a higher level.

Wei Yang is no rookie; he is an entertainment mogul who founded one of the top three film and television companies in the country.

He has rich management experience and is adept at all kinds of small operations. He is crazy about pumping blood and making big promises. Not to mention the Suning group, the old employees and Wei Yang's subordinates can be stimulated to the point of screaming.

Of course, Wei Yang is not just making big promises; these cannot fool the senior executives.

In addition to setting goals, he also invested 500 million yuan in PPTV.

Similarly, if Suning does not want its shares to be reduced, it must also invest at least 400 million+, plus the funds originally on PPTV's books will suddenly reach tens digits.

Many senior executives were also stunned by Wei Yang. They did not expect that after spending nearly 3 billion yuan on the acquisition, Wei Yang could still come up with another 500 million yuan.

But Suning is not in a hurry. One billion may seem like a lot, but considering the size of PPTV, it will only take a year, or even less than a year.

That’s right, the amount of money spent by video websites is just that exaggerated.

The reason why Hony left the market was that it was a bit scared. Suning and its controlling shareholder PPTV had spent more than 400 million yuan in less than half a year, and that was without any major moves.

PPTV's revenue in 2012 was over 800 million, and last year's revenue was around 1 billion, which seems not bad, but it had little funds on the books, allowing Suning and Wei Yang to acquire it one after another.

This thing is really an "insatiable" money-spending cave, so Suning and the outside world are not optimistic about Wei Yang.

Even if he can afford 500 million! One year later, can he still throw 500 million away without hesitation? Even if he can, how many years can Wei Yang afford to spend? Who can guarantee that his capital chain can continuously provide blood transfusions to PPTV?

Wei Yang could sense what Suning was thinking, but he didn't care. It was better to do than to talk, and there was no point in arguing.

The next step of the meeting is to discuss the company's future development strategy, or in other words, how to use the more than 1 billion yuan of funds. PPTV's website style and route must be rectified, and the basic sports live broadcast cannot be lost, but of course it must be separated from other businesses such as film, television and variety shows.

In addition to technological research and development, there are several money-burning projects, such as fun videos and smart hardware markets, which were temporarily stopped by Wei Yang.

This matter did not go smoothly, especially the latter, which was a strategic goal set by Suning, and it did have potential. Wei Yang rashly stopped it, and many people naturally opposed it.

But Wei Yang is now the chairman, so he found many excuses and suppressed the matter temporarily.

It is conceivable that if PPTV fails to develop smoothly in the future, Suning will definitely make trouble about it, and since it is related to Suning’s strategy, they will not give up in the future.

Wei Yang understood but didn't care. If there is sacrifice, there is gain. His strength and goal is to seize the online market, and everything else will be put on the back burner.

Moreover, he does not necessarily have to give up the smart hardware market. If PPTV develops well in the future and can spare no funds and energy, he can work hard in this area.

On the premise of barely determining the grand strategy of prioritizing the online market, the more than 1 billion yuan of funds has a destination.

It is crucial for video websites to acquire a large number of syndicated copyrights and supplement the film library. The more films in the library, the better the user experience will be, and the more old users will be retained.

The other is to acquire exclusive high-quality films and TV programs to enhance website competitiveness and compete for the market and new users.

This is also Wei Yang's biggest advantage. With a wave of his hand, he took out top-notch high-quality resources such as "The Journey of Flower", "Swords of Legends", "Nirvana in Fire", "Running Man 2", "Dad is Back", "Sisters Over Flowers", etc. that made the outside world crazy.

While many executives were excited, Suning also reacted suddenly.

Something is wrong. PPTV spent money to buy Wei Yang's drama. Doesn't that mean all the money went into Wei Yang's pocket, and then Wei Yang used the money to invest in PPTV.

Is he laundering money here? He is transferring money from one hand to the other, but Suning has become the victim.

But there is no reason for Suning to stop Wei Yang. This is a high-quality project that other websites are vying for. If PPTV pushes it out, Suning will have no way to stand.

Several Suning executives looked at each other and suddenly felt a little at a loss.

This war of attrition is much more difficult than they imagined...

(End of this chapter)