In Shanghai, the crew of "Gu Jian Qi Tan" participated in PPTV's recently launched self-produced program "Celebrity Face to Face".

This program is a partner with another program "Entertainment Daily", and the team members are almost the same.

Among them, "Entertainment Daily" sounds like a newspaper, but it is actually an entertainment information program.

We collect domestic and international entertainment news every day, and then integrate and report it into one issue a day. We also have reviews and special reports every week, month, year or when there is big news.

This kind of program is very common, such as Shanghai TV's "Entertainment Star World", Southeast TV's "Entertainment Fun", Guangxi Media's "Entertainment Live" and "China Music Chart", Hunan TV's "Entertainment Without Limits" and so on.

These programs formed the childhood of many people born in the 90s and even 00s. As soon as they got home from school, they would start listening to several channels.

After the rise of online platforms such as Sohu, iQiyi, and LeTV, they also began to produce similar entertainment information programs.

This type of program may seem insignificant, but for the platform, it is indispensable and it is also a good platform for public opinion and publicity.

PPTV even had a similar program before, but its influence was relatively small, and its production and broadcasting were not very stable.

After Wei Yang took over, he assigned special personnel to rectify and expand the programs and teams. Variety shows such as "Entertainment Daily" came into being and became the first batch of self-produced variety shows of Wei's PPTV.

It is very difficult to build a name and influence for this kind of entertainment information program. It requires a long period of operation to accumulate enough audiences.

To put it simply, it means having news that attracts the audience, especially exclusive news.

When the time comes, put the watermark on it, and pick up the microphone with the program and station logo. When various media reprint it, it will unknowingly help to expose it. With more appearances, the influence will naturally increase.

Although Entertainment Daily has just started, it has the artist resources backed by the Blue Whale series.

We lack everything, but not exclusive news and interviews!

Take the crew of Nirvana in Fire for example. The entire filming process was kept secret and media interviews were rarely agreed to. The media outlets were crying out in anxiety but could only watch helplessly.

But only the interview team of Entertainment Daily went there five or six times and recorded a lot of exclusive materials.

Only a small part is released, and a large amount is saved to be used to increase the popularity of the TV series when it is broadcast.

But after all, it is just entertainment information. Even though "Entertainment Daily" has gained a lot of benefits, it is still far behind "Star Face to Face".

Although the teams of both sides are similar, the latter is more focused on celebrity interviews, and they are real-time.

In other words, whoever is the most popular now, "Star Face to Face" will look for him.

There is no need for a special venue, you can record anywhere and conduct face-to-face interviews to chat about the star's recent events and questions raised by audience fans. To put it bluntly, it is also a way to ride on the popularity of the star.

This type of [real-time quick question fragmented] interview became very popular in the later Weibo and short video era.

Although there are similar operations now, there is no systematic standard yet. "Star Face to Face" is ahead of the curve.

In the previous episodes, "Star Face to Face" mainly focused on several popular stars and guests of "Dad is Back".

"Dad is Back" has been on the air for less than two months, but it is still gaining momentum.

The TV station’s average viewership for the first two episodes exceeded 2, and the cumulative number of views exceeded 1 billion. Although it is not as phenomenal as "Running Man", it can still be considered a small hit.

Several guests and cute kids also became popular, and "Celebrity Face to Face" followed suit. Not only did it have a high number of views on this site, many of its program clips were also widely broadcast on platforms such as Weibo. It is currently PPTV's most popular self-produced variety show.

For PPTV’s summer strategy this time, Boss Wei gave instructions that variety shows such as Entertainment Daily should cooperate closely and interact frequently.

Not only should they do a good job of their own publicity, but they should also rely on the enthusiasm from various guests and film and television variety shows to enhance their own influence and achievements, quickly break through the siege from similar competition, and become PPTV's new business cards.

The teams behind programs such as "Entertainment Daily" and "Star Face to Face" attach great importance to this requirement.

PPTV's summer strategy covers a wide range of areas, not only the rise and power of the website, but also a major inspection of the managers and implementers of various internal departments.

Wei Yang is the new boss and is not familiar with many of the employees, so he needs an opportunity to consider the capabilities of each team.

The capable ones will be appeased, won over, and entrusted with important tasks. The mediocre ones will be banished to the cold palace or simply fired! Therefore, this summer strategy is not only a key node for PPTV, but also a place where dangers and opportunities coexist for all internal employees.

Therefore, anyone who has some ambition and ability is eager to show off in front of the new boss and new executives, and to make achievements and get promoted.

After contacting the crew of "Gu Jian Qi Tan", the "Star Face to Face" team made several interview plans.

The person in charge then led the team personally to contact and negotiate with the "Gu Jian Qi Tan" crew and various artist teams, arrange overall and individual interviews, discuss processes and issues, and make appointments for new interviews that will become popular in later programs, etc.

The preparations were so thorough and the actions were so professional that even the battle-hardened Da Mimi was a little shocked.

"Where did Wei Yang dig this treasure from?"

His agent Zeng Jia just went to inquire about it and couldn't help but smile bitterly when he came back.

"They are not elites who have been poached, but veterans of PPTV. The person in charge used to be the entertainment reporter for their website."

"This...I haven't heard of his reputation before."

The entertainment industry is neither small nor big. Judging from what they met today, this person is definitely a talent. How could he be unknown in the circle?

"I've never heard of it before. It's only in the past two months that it has become somewhat famous. Maybe this is the reason why a strong general has no weak soldiers."

This is what Da Mi Mi loves to hear! In the past, although PPTV was not a big hit, it did not have a particularly outstanding performance.

However, after Wei Yang took over, PPTV not only appeared frequently in a short period of time and had a bright development prospect, but his employees also underwent a complete transformation and became more resolute and refined.

This shows that Wei Yang is extremely capable and charismatic. Not only did he lead the website to success, but he also influenced his subordinates to become better and better.

"You are worthy of being my man!"

Zeng Jia looked at Da Mimi, who looked proud, and sighed inwardly, but she had to admit defeat.

When Wei Yang took over PPTV, she was shocked and even decided to join him, but she was also affected by the outside world's bad words about him, and felt a little hesitant and worried.

However, after two or three months, although Zeng Jia was not sure about the internal struggles in PPTV, at least so far, there was no sign that Wei Yang would encounter any difficulties or setbacks.

This also made Zeng Jia feel more at ease with her previous decision, and she even asked about Da Mimi in a low voice.

"Did President Wei say when our company will officially announce it?"

As early as May this year, Da Mimi's studio was officially reorganized into a company. The shareholders include Da Mimi, her two agents Zeng Jia and Zhao Ruoyao, and two shell companies whose boss is Wei Yang.

Da Mimi is apparently the largest shareholder, personally holding 40% of the shares, while Wei Yang's two companies each hold 20%.

For the remaining 20% ​​of the shares, Zeng Jia and Zhao Ruoyao hold 15% and 5% respectively based on their personal investment, their own channel resources and participation in management.

Just like Yang Tianzhen got a 20% stake in Coral Entertainment, the resources and management capabilities of senior agents like Zeng and Zhao are also very important. If the shares given are too low, there is no need for them to follow you.

If they were not reluctant to give up Da Mimi, the cash cow, and Boss Wei, the big mountain, and the new company had bright prospects, the two might not be willing to be a small shareholder.

It is worth mentioning that the new company is not called [Jiaxing Entertainment], but changed to [Mixing Media]. After all, Zeng Jia is only a small shareholder, and the real boss is Da Mimi.

[Mi] is the name, and [Xing] means to move forward. [Mixing] is the beautiful vision of expecting Da Mimi and the company to make great strides forward and go further and further.

However, Boss Wei felt that the name was a bit forced, but was ridiculed by Da Mimi, saying that it was better than his seafood market.

Mixing Media has now been established, but it is not in a hurry to announce it. It is just waiting for a good opportunity to make its name known immediately.

Read the original text at Liu#9@书/吧!

Da Mimi and even Wei Yang behind her have high expectations for this company, so they have to pay more attention to the company's fame and influence, which will make it easier to create momentum, attract capital in the later stage, and even operate the listing.

There is no doubt that this time "Gu Jian Qi Tan" is a good opportunity.

Da Mimi also expressed her confidence when she was interviewed by "Celebrity Face to Face".

"I think our drama will achieve good results. The men are handsome, the women are pretty, and the plot is exciting. It is likely to be liked by many young people... Will it be more popular than "Palace Lock Heart Jade"? Haha, I personally hope so."

Co-starring Rouba and Qiao Zhenyu also expressed their optimism about the program. However, the male lead Zhang Ruoyun was more cautious and answered questions in a steady manner.

It's no wonder that the outside world, the crew and even PPTV are optimistic about "Gu Jian Qi Tan". In fact, the appearance of this drama is too good.

The heroine is Da Mimi, a top-tier star and a representative of the 85 flowers.

The second male lead, Qiao Zhenyu, is a popular young actor. If nothing unexpected had happened, he would have come to save the day and it would not have been his turn to play a supporting role.

The second female lead, Dilraba Dilmurat, has become extremely popular after "Running Man", and her momentum is catching up with those 85 flowers. She has become the new top star.

The only male lead, Zhang Ruoyun, is not very famous and is a drag.

But if three kings lead one bronze player and shout that the advantage is theirs, they can still win, not to mention that there are many young actors and actresses and powerful players playing as support.

In addition, "Gujian Qitan" is already a very influential game IP, and the Blue Whale, with its golden signboard, has invested heavily in its production.

It can be said that among the many Blue Whale TV series that have not been broadcast, "Gu Jian Qi Tan" is second only to "Nirvana in Fire" starring Wei Yang.

"The Journey of Flower" and other dramas that have been launched one after another, such as "Legend of Dance and Music" and "Ode to Joy", are all ranked behind.

Therefore, this drama is the most suitable one to be PPTV's first hit of the summer. The TV series has not been launched yet, but it has become popular just with the early promotion.

…

Under the attention of the public, "Gu Jian Qi Tan" was broadcast on PPTV and Shanghai TV in mid-June.

Many people outside are still surprised that Hunan Satellite TV has not competed with Shanghai Satellite TV.

After all, in the past two years, whether it is Wei Yang, Da Mimi, or even Qiao Zhenyu, they have all been closer to Hunan Satellite TV in terms of TV dramas. Previous rumors also said that Hunan Satellite TV was the closest to winning "Gu Jian Qi Tan".

In fact, the change was very simple, because Shanghai TV gave more money.

Hunan Satellite TV had already bid very aggressively, offering 165 million yuan for the exclusive first-round broadcasting rights, and subsequently competed with various TV stations, bidding all the way up to 172 million yuan.

Apart from the complicated situation of "Joy of Life" at that time, this price is already considered the top in the industry.

However, Shanghai TV was the real big spender, and it invested 180 million yuan in one go, and also promised many other conditions, such as cooperating with PPTV.

This is something that Hunan Satellite TV cannot accept. It's not that they can't afford the money, but they also have to consider the layout of Mango TV.

So they turned around and took over Tangren's "The Desert Ballad", hoping that with the combination of Hu Ge and Nazha, they could compete with "Swords of Legends".

Shanghai TV spent so much money, so naturally they hope that "Gu Jian Qi Tan" will achieve good results.

The latter did not disappoint their huge investment, with the ratings nearly breaking 2 on the first day and breaking 2 in three days, easily taking the first place in the same period for many days, and the market share was three times that of the second place.

This result was so exaggerated that even though many people had anticipated it, they still couldn't help but gasp.

However, unlike TV stations, the online platform is where "Gu Jian Qi Tan" really became popular.

Compared with other video websites, PPTV's playback volume is relatively low, so the data is not particularly exaggerated.

"Dad is Back" is also considered a small hit variety show, with cumulative broadcast volume exceeding 1 billion in two months. If it were LeTV, the number would at least be several times higher.

However, in this environment, the number of views of "Gu Jian Qi Tan" exceeded 30 million on the day of its premiere.

Halfway through the show, the highest daily number of views approached 100 million. In less than two weeks, the total number of views exceeded 1.5 billion, causing people inside PPTV to wonder if the technical department had inflated the data.

In addition to the number of views, the online discussion is even more heated.

On the day when "Gu Jian Qi Tan" was broadcast, in less than twenty-four hours, the number of people discussing it on the entire network approached 1.5 million, and the number of replies to the related discussion posts reached 4.9 million.

During the popular period, the topic received more than 500 million clicks and reads on Weibo, with an average of 4 to 7 hot searches per day.

The male lead Zhang Ruoyun even broke the record for the increase in fans on Weibo. Before the TV series was even finished, his Weibo fans had exceeded 10 million, and the related Weibo popularity list topped the list for eleven consecutive days.

For someone who was just a second or third-tier celebrity a month and a half ago, it can be said that he truly became famous with just one drama.

The media also expressed great surprise and praise for the popularity of "Gu Jian Qi Tan", and even compared it with "Joy of Life".

The trilogy of Joy of Life is the most successful costume drama in the Chinese TV circle in the past 20 years. Regardless of whether it can be compared, being able to be compared is already a great success...

(End of this chapter)