"Ahhh, Baili Tusu."

"Zhang Ruoyun, I love you."

"Look here, ahhh."

“…”

When Zhang Ruoyun came down from the stage of the event, the crazy screams and cheers almost exploded the speakers. Assistants and staff separated the enthusiastic fans and protected her from leaving the scene.

Backstage, his agent and boss Yang Tianzhen saw Zhang Ruoyun and his fat face almost broke from laughing.

"Ruoyun, thank you for your hard work,"

She couldn't help but be happy. Even though the company had high expectations for "Gu Jian Qi Tan", it also intended to promote Zhang Ruoyun as the company's signature male star.

But no one could have expected that the drama would become so popular, and Zhang Ruoyun herself would soar to fame.

In recent days, with the hit of "Gu Jian Qi Tan", Zhang Ruoyun's popularity has never dropped.

The number of Weibo fans increases by hundreds of thousands every day, and it is not uncommon for the number to exceed one million in a single day.

In the search popularity list of related artists, almost all of them made it into the top five, the top three are everywhere, and it is also common for them to dominate the list.

The three words "Zhang Ruoyun" once became a commonly used word on the platform, and its usage and search volume increased by more than tens of thousands times compared to before the TV series was broadcast.

The media, fans, industry and business circles have all shown great enthusiasm for this new male idol.

Just now, Yang Tianzhen's personal and company mailboxes are filled with various media and invitations. In Yang Tianzhen's eyes, Zhang Ruoyun is now a shining cash cow.

"Drink some water. I mixed it for you myself. It's warm water."

Yang Tianzhen's tone was so gentle that Zhang Ruoyun felt very uncomfortable and expressed awkwardly.

"Boss Yang, can you please speak properly?"

He truly holds the power within the company. Although he is polite to the artists, he also maintains the authority of a leader and a boss. Especially for newcomers and small stars, Mr. Yang is still very oppressive.

Zhang Ruoyun was brought to the company by Yang Tianzhen, and she was also highly valued and considered a favorite general. The two had a good private relationship.

But even so, he had never felt such a kind and gentle side of Yang Tianzhen.

It's not that Zhang Ruoyun is being shameless and has to see Yang Tianzhen's cold face, but she is afraid that there are other purposes behind being too gentle. The unspoken rules in the entertainment industry are not just about male bosses and female artists.

Zhang Ruoyun respects Yang Tianzhen very much, but only in terms of work. At most, they are friends, and there is no emotional ulterior motive.

"Tsk, what are you afraid of? If I wanted to sneak away, would I have to wait until now?"

Yang Tianzhen was such a shrewd person that she couldn't tell what he was thinking. She snorted with disdain, stuffed the water into Zhang Ruoyun's hand, and sat down on the sofa in the backstage, causing the latter to moan slightly.

"No more nonsense. Have you read the schedule and endorsement list I sent you last night?"

"I saw it, but is it necessary to line up so tightly?"

Zhang Ruoyun was a little scared. The workload of the itinerary was almost like using him like a mule. He wanted to take it easy.

"Is it necessary? Boy, this is a once-in-a-lifetime opportunity to make a lot of money."

Yang Tianzhen glared at him and said, "Do you think this one play can make you famous forever?"

"Let me tell you, the entertainment industry is changing too fast now, TV dramas are constantly coming out, and new people are coming one after another."

"You are not Mimi. She has been popular for a long time, has produced many works, and has a solid foundation. She has the capital to play slowly and has even begun to transform and participate behind the scenes."

Speaking of this, Yang Tianzhen was still a little indignant. Da Mimi left Shanhu to establish Mi Bank and start a new business. Not only will it have a significant impact on the company, it may also create certain competition in the future.

However, Boss Wei is behind this, and there are many situations involved, so Yang Tianzhen can only keep her dissatisfaction to herself.

Fortunately, before leaving, she was able to bring out Zhang Ruoyun. If she played this card well, she would be no worse than Da Mimi, so Yang Tianzhen paid special attention to Zhang.

"You became famous too quickly. You still have potential. It's okay this year, but if your works don't continue to gain popularity next year, your career will decline. If you can't continue, you will be out of fashion."

"Of course, our company is definitely not short of resources, but who can guarantee that everything will go smoothly, so you should also make more preparations during this time."

"Let the company and the big boss see your value, give you more resources and support, and you can make more money. If you fail in the future, at least you will have made a lot of money."

Although Yang Tianzhen's words sound a bit PUA, they do make sense.

Taking advantage of the popularity and making money like crazy is good for both the company and Zhang Ruoyun herself.

It is hard to predict the fortune in the entertainment industry. Many people are short-lived and later regret not taking advantage of the good market to make a fortune. Later, they become out of fashion and can only drink soup. This is a bitter lesson.

Of course, Coral Entertainment and even Wei Yang behind it also made a lot of preparations for Zhang Ruoyun.

Since it is a cash cow, everyone wants it to last for a long time. First, make a fortune, and then make arrangements to keep it going and continue to make money.

"You are really lucky, kid."

After convincing Zhang Ruoyun, Yang Tianzhen couldn't help but sigh: "Do you know how the outside world calls you?"

"What's your name?"

"Little Wei Yang!"

"ah?"

Zhang Ruoyun was a little amused. It was not that he disliked the nickname. To be frank, it was his honor to be able to take advantage of Boss Wei.

But there are too many people with this nickname! Just like when a new star emerges in the football circle, he is either called the Chilean Messi or the Philippine Ronaldo. As the most popular young artist in the mainland, Wei Yang himself has a strong legendary status, so many newcomers are willing to take advantage of his popularity.

If it weren't for Boss Wei's high status, most people would not dare to offend him and might start to try to extort money from him or even try to slander him.

"They are making far-fetched claims, but you are different. In recent years, apart from Professor Gu who caused a sensation in Asia, who else can compare to your Baili Tu Su?"

"Becoming famous overnight, soaring to the sky, becoming the darling of the media and fans in a short period of time, it's like, too much like it."

Yang Tianzhen sighed a little. She was a member of Fan Xiaopang's team back then. She saw with her own eyes how violent the performance was in "My Love from the Star" and how Wei Yang was so powerful. She didn't expect that after so many years, she could see some of Zhang Ruoyun's shadow again.

"Boss Yang, who is more popular now or Boss Wei back then?"

"you?"

Yang Tianzhen looked at him and shook her head: "Your drama is popular enough, but it is still far behind "My Love from the Star"."

“It was a real national carnival.”

"Young people and the middle-aged and elderly are all following the drama together. Every TV station is showing it. White-collar workers are slacking off at work, and students are skipping school and secretly watching reruns online in Internet cafes."

"All TV series-related products are selling like crazy. Brands and companies are begging you for money. International top brands are letting go of their reserve. People from Japan and South Korea are chartering planes to come over for events. They are accompanied by bodyguards, and they have to be on guard against fans rushing over even when they go to the toilet."

"If Wei Yang and Bing Bingjie sneeze or look at each other, it will make the front page of the news."

“…”

When Yang Tianzhen mentioned these, she was still excited and yearning: "That was my most glorious moment as an artist team member. I felt like I was at the center of the world. I don't know if I can have this experience again in my lifetime."

Zhang Ruoyun was stunned by the scene described by Yang Tianzhen.

He thought he was famous enough now, that he would wake up laughing in his dreams at night, and that it was a situation that countless artists could only dream of. Unexpectedly, he was still a long way from what Wei Yang was back then.

"To be honest, rather than saying that "Gu Jian Qi Tan" is popular, it's better to say that you are in luck. The time is right, the place is right, and the people are right. That's why I say you are lucky."

Yang Tianzhen's words were not groundless, Zhang Ruoyun had indeed encountered a good opportunity.

In 2014, with the rapid development of the Internet and mobile networks, the role of the media has continued to decline, and online popularity has become mainstream.

Once a drama becomes a hit, it can quickly become popular and begin to receive a lot of exposure. The speed and ability to create stars is much stronger than before.

Read the original text at Liu#9@书/吧!

At the same time, fan culture has continued to form and has a considerable influence, and star chasing has become one of the popular symbols among young people.

At this time, young actors such as Wei Yang and Hu Ge have been popular for long enough that they are no longer fresh and have transformed themselves from simple idols into performing arts stars.

In addition, the collective rise of the 85 flowers and the crazy rise of the 90 flowers such as the second beauties in Xinjiang Province and Sister Shuangzi have caused a certain degree of saturation in the female market.

The industry and the public need a local male beauty market, one is to meet the needs of star chasing, and the other is to resist the impact of Japanese and Korean idols.

Under this circumstance, it is normal for male traffic artists to emerge, and whoever seizes this opportunity will rise to fame.

The one who was successful in the previous life was Li Xfeng, and now it has become Zhang Ruoyun. Who will be successful in the future depends on their respective abilities.

In a sense, "Gu Jian Qi Tan" can be regarded as a milestone in the history of Chinese TV dramas.

It not only heralds the beginning of the era of male star traffic, but also represents that the Internet platform has surpassed the television platform.

At least most of the popularity of "Gu Jian Qi Tan" this time comes from the online platform, which shows that the platform entity of the phenomenal TV series has changed.

In the past, TV stations were the main force, and the main thing to compare was ratings, with data from online platforms as a supplement. Even in the past two years, the ratio has been barely maintained at 50-50, with some increasing and some decreasing.

But "Gu Jian Qi Tan" is different. Its ratings are maintained at around 2 to 2.5, which is not low, but it is not outstanding either.

However, the data on the online platform is overwhelming. As of the broadcast of the finale, the average number of views per episode was 150 million, making it the fastest TV series to break 5 billion views on the entire network, except for LeTV.

When the finale came, "Gu Jian Qi Tan" dominated the TV series-related topics on Baidu and Weibo.

Before this, there has never been a phenomenal TV series that performed like this.

Times have changed!

I don’t know when it started, but people seem to prefer to open their computers and mobile phones and watch TV on the go, rather than sitting on the sofa and watching TV at a set time.

Some media outlets expressed with some sadness that highly-rated dramas such as "Let's Get Married", "Joy of Life" and "Mu Mansion Storm" are about to become the swan songs of the television era.

This summer, "Gu Jian Qi Tan" will officially kick off the competition among various TV dramas for the number of views and popularity on the entire network.

This statement is too pessimistic. High ratings may exist in the future, and ratings will still be an important data achievement in the industry.

But one thing is true, when calculating the performance of film and television dramas on online platforms in the future, the value will rise sharply and cannot be ignored.

Zhang Ruoyun and "Gu Jian Qi Tan" encountered good opportunities and soared to success. Similarly, PPTV also benefited greatly.

Throughout June, the Brazil World Cup + "Gu Jian Qi Tan" and other projects cooperated, allowing PPTV to deliver an incredibly beautiful data.

PPTV ranked first in the network in terms of the increase in registered users that month!

The number of paid users increased the most in the entire network that month!

The mobile APP installation volume ranked first in the entire network that month!

The viewing volume data for that month entered the top five for the first time, surpassing Sohu and Mango TV and ranking behind iQiyi, Youku and LeTV.

And the reason why it is only in the top five is because the business is not big enough, the number of users is not enough, there are not many projects that can be shown off, and the trend has not been fully formed.

This still requires time to accumulate. Once the number of users and projects increases, and a phenomenal project is launched, it will be possible to compete with other giants in terms of playback volume in a short period of time.

The average daily number of people covered by the website, that is, how many people visited the website that day, can be understood as the average daily activity, which has increased steadily by about 12 million compared to before.

The calculation of this data is much more complicated and may not be completely accurate. PPTV does not pay much attention to it.

The website is just getting started now, so it’s not the time to think about user stickiness and frantically create momentum to attract traffic.

Wait until the user growth rate slows down and high-quality projects are reasonably distributed throughout the year. That is the time to delve into the details of the website and increase user stickiness.

But even so, PPTV's first phase of summer strategy was successful enough.

And there is still a lot of residual heat. For example, the World Cup can be delayed for half a month, and the popularity of "Gujian Qitan" is still high enough, and a large number of high-quality projects will be launched in the future.

It can be said that according to PPTV's forecast, the results and data in July will be more impressive than those in June.

In addition, there are some internal data that are not known to the outside world, such as advertising revenue.

With the surge in website users, explosive traffic, and a number of phenomenal variety shows, PPTV has become very popular and advertisers are eager to cooperate with it.

The advertising revenue from the cooperation reached and expected cooperation in the half month in mid-to-late June alone exceeded the advertising revenue in one quarter of last year.

In addition, the number of paying users also increased rapidly, and the financial statements from June to July were exceptionally good.

Although video websites have always been king in terms of traffic and users, they don’t seem to care about revenue.

That's all nonsense. No one can afford to spend money on a website that doesn't make money. If you want people to invest money, you must first be able to see the prospects. The revenue may not be ideal, but it cannot be zero.

The more revenue there is, the more it proves the website's prospects and operating conditions, and the more confident internal employees, shareholders and investors will be.

When he took over PPTV before, Wei Yang demonstrated his management skills, channel connections and ability to spend money, and this time he demonstrated his ability to make money.

The skyrocketing revenue and various data prove the all-round success of PPTV. Even if Suning wants to find fault, it has no reason at all.

Only one-third of the summer strategy has been completed, and some Suning executives have expressed their intention to leave PPTV.

Even CEO Lu Yan returned to the headquarters, hoping to get support from Boss Zhang. If this continues, Suning will really become a mascot in PPTV...

(End of this chapter)