不夸张的说，年初《木府风云》和《庆余年3》的火爆，已经让刘施施具备了冲击内地最红女星的底子。
人气、影响力、咖位、成绩、商业价值、代言层次，除了电影这个弱势，刘施施可以硬刚那几位大花。
哪怕是所谓的国际影响力，其实刘施施也并不逊色多少。
要知道，她可是主演了魏阳的《一闪一闪亮星星》和《庆余年》三部曲，这些作品都曾随着魏阳的名声走出海外，起码在亚洲地区拥有不少的受众。
前面就说过，像《庆余年》《东宫》这样的架空剧，其实是适合出口的影视。
国外观众不需要了解中国的历史，紧跟着剧情就可以了。
而且里面的很多情节也都是偏爽文或者有现代思路，本质是贴合大众观感，所以国外观众观看理解起来并没有什么难度。
受大中华文化影响的亚洲，尤其是东亚、东南亚国家更是如此。
就像是很多古装韩剧和日剧，抛开一些历史细节，国内观众也能看懂，剧情给力，照样看得津津有味。
比如《东宫》，之前就在东亚和东南亚掀起了一定规模的热播。
《庆余年》三部曲虽然不算大红大紫，但也绝对算是近几年的海外中剧代表，拥有不少拥趸。
魏阳几次去日韩参加活动，当地对他最深的印象，除了《来自星星的你》，就是《东宫》的李承鄞，再之后就是范闲了。
上次肉巴前往韩国参加《奔跑吧》录制，也有人认出她。
多数都是靠《东宫》和《庆余年》，只不过当时魏阳和范小胖风头太盛，没凸显出来。
这也导致主演《庆余年》三部曲的糖嫣、刘施施、田雨等人，其实也都在不少亚洲观众面前刷了脸。
而刘施施和魏阳主演的《一闪一闪亮星星》作为知名虐剧，自然同样出口海外，靠着魏阳的名气和高泪点的剧情，也在亚洲范围小火了一回。
更不用说刘施施自己，也有《步步惊心》这种爆款出口，还吸引韩国改编。
所以别看刘施施低调，但在亚洲范围内她名气真不弱，就算很多观众不知道她，但肯定认识她这张脸。
到了这个份上，哪怕国际章、周公子、范小胖这几个内娱顶尖女星，也不敢说能摁得住刘施施。
其他大花同刘施施相比，不过是各有优劣，实际上难说谁胜谁负。
所以刘施施的粉丝现在不是一般的狂！ 考虑到刘施施和各位大花的年龄差距，一些粉丝已经内定自家是未来第一女星，还有不少粉丝根本不考虑年龄差距，直接琢磨干翻那帮“老帮菜”，让她们的【施爷】上位。
魏阳和外界正常理智观众看来，梅亭是视后最大热门。
但刘施施的粉丝和对其有好感的路人认为，背靠《木府风云》口碑成绩双丰收的刘施施，完全不怵梅亭，乃至更有优势。
可以说，哪怕是梅亭拿了视后，刘施施的粉丝都不一定会服。
现在变成了孙娘娘“爆冷”，那就彻底炸了锅。
在相当一部分刘施施的粉丝眼中，这里面根本没有梅亭的事，孙娘娘这个白玉兰视后完全是从刘施施手里抢来的。
还有白玉兰，明晃晃的制造黑幕，毫无道义和廉耻，脸都不要了。
他们无数刘施施摩拳擦掌，正准备欢庆刘施施二夺视后，结果被人“暗算”，这还得了，要是这都憋着，以后她们还怎么在饭圈混。
原本就被群嘲的孙娘娘和白玉兰，更是被小狮子一顿围剿，喷的丢盔弃甲。
正常来说，小狮子这种霸道作风是不讨喜的，但架不住这次是替天行道。
外界虽然对小狮子们认为孙娘娘是抢了刘施施的视后不置可否，但不管视后是刘还是梅，肯定不是孙。
所以大家可以放下搁置，就白玉兰的不公和孙娘娘的捡漏疯狂冲击。
孙娘娘都快委屈死了，这个奖拿的太烫手了。
原本她的路人缘是非常好的，《甄嬛传》之后一度可以和刘施施竞争【收视女王】。
结果这一个白玉兰争议事件，让她的口碑刷刷掉，得亏她现在靠着怀孕可以避避风头，还有白玉兰分担火力，不然她连正常工作都困难。
即便是现在，她也够狼狈的，甚至还连累了老公邓朝——有人以此为由组织抵触其新作《分手大师》。
好在《分手大师》有魏阳的投资，可以给周旋缓解一下。
另外邓朝在《奔跑吧》人气够高，多少也能抵消一些负面冲击。
两口子这个恨啊，偏偏一肚子委屈没法说，乃至还有些后怕。
幸亏他们现在算是沪圈的人，之前也半投靠了魏阳，双方建立了不少联系合作，不然此番不仅口碑崩塌，再得罪一个行业大佬，那才麻烦呢。
至于会不会记恨刘施施，这个并不重要，关键是他们两口子以后还想不想在魔都踏实混了。
其他派系的人顶多是反制，效果看具体情况，自家派系出了问题，那就是叛徒，处置手段和程度不是一般的狠辣无情………
…
对于孙娘娘的凄惨状况，魏阳关注不多，又不是他媳妇，犯不上心疼。
进入到6月份以后，《琅琊榜》的拍摄开始倒计时，更重要的是暑期档即将来临。
一大堆影视剧、综艺和电影即将上线，世界杯也马上开始。
这对刚刚脱胎换骨的PPTV来说，是一个非常关键的节点。
能不能最短时间内打响网站的名号，实现从单纯的体育直播平台转为影视多元化视频平台的重要转型，全看这个暑假了。
首先就是世界杯的转播，这点很关键，很多视频网站的崛起就是靠世界杯这种重要赛事。
比如当年的PPTV，就是靠南非世界杯起家，优酷、乐视也都或多或少沾了这方面的光。
本届巴西世界杯的独播版权，PPTV并没有拿下来，被央视花了大手笔吃下。
PPTV只好退而求其次，一个劲磨央视，想要购买网络版权。
这并不容易，因为央视是有自己的网络平台的，犯不着把流量给别家网站。
但架不住PPTV舍得砸钱，非独家网络转播PPTV愿意给1个亿，并且愿意开放广告收益合作。
要知道，央视拿下2010和2014年世界杯的大陆版权总共才花了6.8个亿。
而南非世界杯，央视选择和优酷、搜狐等多家网站一起合作，平均每家出了1500万，累计也就六七千万。
PPTV出1亿现金+广告分成，几乎可以说是给央视打工，赔本赚吆喝。
不过魏阳不在乎！ 且不说1亿里面有一半得苏宁掏钱，关键在于PPTV现在首要任务不是赚钱盈利，而是花钱引流。
拿下巴西世界杯的网络版权，保持住PPTV网络体育直播的地位，再加几千万魏阳也愿意。
而央视也经过磋商之后，觉得可以让PPTV当一个版权分销商。
世界杯不是分散的五大联赛和欧冠，赛制和时间段较为集中，球迷们更习惯呼朋引伴看电视，所以大头是电视台，网络平台只是喝汤。
PPTV给的价格高，央视没必要放着白赚钱不要。
即便如此，央视也提出了一些条件，比如广告方面更苛刻的分成。
PPTV如数答应，但条件是世界杯网络版权只能是PPTV和央视网两家，央视在也斟酌后点了头。
对比央视网，无论是直播流畅速度、视频清晰程度、论坛讨论等细节，PPTV都有足够优势，后续还请了多位优秀解说员，对抗央视解说。
原文在六#9@书/吧看！
李集和PPTV体育部门负责人的野心很大，打算吃掉整个世界杯的网络市场。
在此期间，也不是没有其他网站想要分一杯羹，世界杯的流量香的很。
但奈何PPTV出的条件太丧心病狂，而且分寸掐的很准。
Although small websites are willing to lose money to gain publicity, they cannot afford this price. After calculation, large websites feel that it is not worth it.
After all, except for LeTV, the main projects of each company are still film and television variety shows. There is no need to spend a lot of money to chew on a bone that is not so useful to them.
LeTV, the only company that made PPTV a little wary, did not get involved this time, which made Boss Wei wonder if something went wrong with Boss Jia.
He still has a lot of LeEco stocks in his hands. If LeEco's popularity goes wrong, he will have to run away quickly...
Boss Wei was suspicious, but PPTV was jubilant.
Although it claims to be losing money to gain publicity, PPTV is actually not losing money at all and is also planning for the future.
Not to mention the huge amount of traffic and exposure that the World Cup itself will bring, if we can retain these users and cultivate them into loyal fans, who will watch the five major leagues here in the future, the strong position of PPTV's sports sector will be further consolidated.
At present, TV stations have a great advantage in live sports broadcasts, but with the development of the Internet and mobile networks, it is only a matter of time before fans move to the Internet.
The earlier PPTV makes its plans, the more market share it will capture later, and the greater its commercial capabilities and influence will be, to the point where it can even influence the domestic sports market.
Therefore, rather than saying it is a loss-making business, it is more like a long-term strategic investment.
In mid-June, the World Cup begins
PPTV invited famous commentators such as Zhan Jun and Huang Jianxiang to host the show, and also brought in many celebrity guest appearances.
This kind of operation, which is clearly intended to attract attention and be entertaining, may make many old fans unhappy, but it is indeed beneficial to the spread of the World Cup and the attraction of new fans.
However, for the development of PPTV, Wei Yang ignored some of the noisy voices.
We should use our own entertainment resources to turn this World Cup into a cultural and sports festival.
So, today Hu Ge and Li Jiahang are talking about how many goals Messi and Ronaldo can score, tomorrow Guli Nazha and Dilraba Dilmurat are discussing which star is handsome, and the day after tomorrow several celebrities are betting on their favorite teams, and if they lose, they will be punished accordingly on Weibo.
It has to be said that in China, compared to football, celebrities have a greater influence.
Led by various celebrities, especially several top stars, the popularity of this Brazil World Cup is very high on the Internet.
During this period, a group of viewers were inevitably taken away by CCTV, but the remaining majority was enough for PPTV to make a lot of money.
The person in charge of PPTV Sports is so happy!
PPTV is considered to be top-notch in this regard, but it has never fought such a lucrative battle. The copyright fee is not too bad, after all, the copyright of the five major leagues is not cheap. The key is the support from various channels and celebrities, which really let PPTV see what an entertainment/media tycoon is.
Originally, the PPTV sports section was relatively neutral within the company, and even had some conflicts with Li Ji due to the website rectification.
After all, they are the trump card of the website and don't need to join any side. Wei Yang and Suning will not treat them unfairly no matter who is in power.
Therefore, their mentality is very detached. They are not as welcoming to Wei Yang's joining as other departments. They are more of a wait-and-see attitude and will even resist if their interests are damaged.
But after the World Cup started, PPTV witnessed the operations and energy of Wei Yang and Li Ji, and many people were convinced.
It may be a bit exaggerated to say that they will return directly, but the attitudes of many people have begun to soften, and they have become much more obedient to the orders of Wei Yang and others. It is estimated that it will not be long before the sports sector will become a firm "henchman" of Wei Yang's faction.
Suning naturally saw all of this, but there was nothing they could do.
They really did a great job!
They had originally planned that if Wei Yang and his team paid a large sum of money to acquire the World Cup copyright but performed poorly, they could use this as an opportunity to take back some initiative.
However, given the crowded live broadcast rooms of daily games, the rapidly increasing number of sports members, the ever-increasing number of servers, and the overwhelming exposure and popularity of PPTV, it would be a disgrace to them if they were to make sarcastic comments.
What makes them even more sad is that the World Cup is just one part of the [PPTV Summer Strategy] formulated by Wei Yang.
No matter how good they are at sports, they are just temporary guest appearances. Wei Yang and his team's real strengths are film and television and variety shows.
In mid-June, when the World Cup was in full swing, "Gu Jian Qi Tan" starring Da Mimi was the first to be released.
At the same time, PPTV also released a list of films and TV series, including the second season of "Running Man", "Soul Ferry 3", "The Darker Side", "Folk Strange Tales", "The Journey of Flower" and nearly ten other TV series and movies will be broadcast in July and August.
A considerable number of them are web dramas shot by Blue Whale, which were originally intended to be sold.
After it decided to acquire PPTV, it kept most of the online dramas and did not sell them. Now it is preparing to release them all at once to boost PPTV's reputation.
And that’s not all. Wei Yang also has trump cards such as Fan Xiaopang’s "The Empress of China", "Sisters Over Flowers" and "Happy Comedians".
It will be launched after the summer vacation to keep PPTV competitive at all times. By the end of this year and the beginning of next year, Blue Whale will have accumulated new projects and then launch another big wave.
"With so many high-quality dramas and phenomenal hits, I don't believe that a website can't become popular."
Boss Wei made a bold statement that he would let Jia from LeEco, Zhang from Sohu, and several executives from iQiyi, Youku and Goose see what saturated and explosive output of high-quality content means…
(End of this chapter)