Chapter 248 A grand marketing
campaign The marketing plan was formed, the marketing area was determined, the promotion team was established, and the recruitment of daily wage workers was completed.
In June, when summer just began, the field promotion work of group buying in stores officially began.
Countless day workers took brochures in their hands and used various tricky means to enter the office buildings, commercial streets, bars, convention and exhibition centers, swimming pools, gyms and other places where young people gather around the mall to carry out ground promotion.
Because the Internet is a fashion among young people, it is this group that can quickly accept group buying and produce results.
Since we are doing ground promotion, of course we have to start building momentum from the easiest place.
If a flame falls into water, it will undoubtedly be extinguished, but if it falls into a pile of cotton, it will turn into a fierce fire.
"Brother Jiang, why do you come to class every day recently? Are you bored?"
Jiang Qin was sitting in the classroom, feeling sleepy. After listening to this, he turned around in surprise and glanced at Ren Ziqiang: "I'm a student, I should study hard. How dare you say that I'm bored? Is there any law?"
"That's true, but this is not your style. Are you not going to do business anymore?" Ren Ziqiang asked curiously.
"Of course I have to do business, but I'm the boss, so I don't need to do many things myself. Someone will naturally take care of them for me."
Cao Guangyu felt his scalp tingling as he listened to this. He opened the memo on his phone and wrote down this pretentious quote, intending to put it into practice.
On the other side, the top students in Finance Class 3 were staring at Jiang Qin and were distracted throughout the entire class.
It’s a miracle that my idol comes to class. I should take a few more glances at him, otherwise he will disappear in two days or a month.
As expected, Jiang Qin disappeared the next day, as if the person who said students should study hard was not him, but a dog.
From the day he disappeared, the employees of 208 started to take leave, skip classes, and gathered in 208 to make their best preparations for the weekend wave of university town marketing.
This weekend will be a crucial node for whether group buying can be seamlessly connected from the university town to Linchuan City.
"During this weekend's marketing campaign, everyone is treating Wanzhong Mall as a target, and we want to shoot all our arrows into the target."
"Next, I will assign tasks to everyone."
"Sunai has adjusted the homepage, and all stores in Wanzhong Mall have put all the products on the shelves. This time, we will not offer a 40% discount, but a 50% discount for the entire store."
"Let me tell you, this time we are not making money, we are just trying to make friends."
"Lanlan, please contact Manager Yue. Their mall will conduct offline marketing at the same time and interact with group buying."
"Wenhao, you are responsible for coordinating the teams from the other three universities, starting topics, and hyping up the event."
"Feiyu is continuing to hold the four-school lottery. This time we won't do it once, we'll do it ten times. The winners can eat for free ten times. You can choose any store you want. There are ten spots available."
"Tan Qing, after the event starts, you will be responsible for coordinating the business department. We need to spread the influence of this event and make all the stores in Linchuan jealous."
“Now, the marketing begins.”
After Jiang Qin finished speaking, he slammed the table, and a whirring sound instantly came from Room 208.
Everyone got into the state in an instant, some were making phone calls, some were typing, just like the first time the group buying activity went online, everyone was full of energy.
One day later, all forum users of the four major universities were attracted to the event post, showing a very high level of discussion.
When many students saw the words "half price" and "free food", they were not only excited but also confused.
My god, 60% off was already outrageous enough, but now it’s half price. Is this businessman crazy? Can he still make money at half price?
The most terrifying thing is that you can eat it for free, and you can eat it ten times for free. Who the hell wouldn’t want that?
As a result, wave after wave of top posts and wave after wave of coupon grabbing once again set off a craze for group buying and going to stores.
In fact, marketing activities are like this. Many consumers will feel puzzled when they are caught in the vortex, thinking that the merchants will not make money at all if they do this. What can they do by just shouting? Are they going to live on the northwest wind? But for real businessmen, money is the ultimate goal, but it is not the absolute goal at every stage.
If losing money can be exchanged for a larger market, then no one will care about the little money in front of them as long as they don't lose everything.
At around five in the afternoon, Jiang Qin left the bustling 208 and went to the cafeteria to eat. Listening carefully, he could hear people everywhere discussing half-price group purchase discounts and free meal cards.
The rich young lady who had been waiting in the cafeteria for a long time waved at him twice, then looked at Jiang Qin with a silly look on her face and sat down next to him.
"Jiang Qin, are you guys organizing another event this week?" Gao Wenhui asked while eating noodles.
Jiang Qin took the chopsticks handed to him by Feng Nanshu and took two bites of her noodles: "This is the last event we will do for college students. We won't have such a big push in the future, so if you can participate, hurry up and do it."
"Can you really make money by selling everything at half price? It's hard to make ends meet at home, isn't it?"
After hearing this, Feng Nanshu shrugged and said, "Pass."
Gao Wenhui took a look and was very pleased, but she still had questions in her mind: "But if they sell at half price, won't they lose a lot of money? Where can they make money? Are the costs of those restaurants so low?"
Jiang Qin stretched lazily: "It can't be that much lower. Don't forget the storefront and labor and water and electricity costs. I'm currently paying for the event, but I'm losing some money now in order to make more money in the future."
"Then can you do some secret manipulation, just like the last two times, and let me win a prize?" Gao Wenhui was eager to try.
"You're dreaming. I can't even deduct your salary in time, so how can I give you a reward? Are you protecting my strong friendship with Feng Nanshu for me?"
"Maintained." Gao Wenhui said shamelessly.
Jiang Qin chuckled: "What the hell is this about maintaining something? You've been adding fuel to the fire for the two of us all day long."
"It's your fault for not being honest. I never enjoy it every time I knock on your door."
"There are so many young couples in your class, why did you have to catch us two good friends doing this?"
What Jiang Qin said was true. After all, it had been a year since everyone came to Linchuan University. Those who should be in a relationship were already in one, and those who were not in a relationship either didn't want to find one or couldn't find one.
There are several couples in Class 4 of Finance who are inseparable every day and are very affectionate to each other.
In college, apart from studying, love is the main theme. There are very few people like Jiang Qin who are only interested in money.
However, Gao Wenhui feels that those love affairs that are always annoying are not that interesting. The kind of love where Feng doesn't move and Jiang doesn't move, and Feng moves and Jiang moves around a lot is more interesting, even if they lie and say it is friendship.
"Little rich woman, I want to tell you something. Come here and don't let Gao Wenhui know."
"What?" Feng Nanshu came closer, her beautiful eyes full of curiosity.
Jiang Qin leaned close to her ear and whispered, "There is something really interesting, but I don't allow you to tell her."
Feng Nanshu: “?”
"Okay, I'm full. I'm going back to work. Bye!"
Jiang Qin walked out of the cafeteria, and Gao Wenhui directly pestered the rich girl: "Nan Shu, what did he say to you just now?"
Feng Nanshu was stunned for a moment, then said in a daze: "There is something very interesting, but he won't let me tell you."
"Why? We are best sisters!"
"That's what he said." Feng Nanshu looked innocent.
Gao Wenhui was so envious: "So what's the special thing?"
The little rich woman wrinkled her nose slightly: "He just said that there is something very interesting, but he doesn't allow me to tell you."
"Then why don't you tell me secretly?"
"That's all he said..."
"Which one?"
"One day I was particularly excited about which place to go, but you can't let me tell you!"
"Why can't you tell me?"
“…”
At night, when the lights came on, two rounds of half-price coupons had been sold out, and all the employees of 208 breathed a sigh of relief.
At the same time, a large number of students poured out of the gates of four universities and gathered in the city, making it so difficult for the taxis parked at the intersection to take passengers.
At this time, the lights in Wanzhong Shopping Mall were all on. A PVC board with half-price discounts was erected at the entrance, along with banners and stands for group buying. There were also a bunch of young ladies in super short shorts dancing street dance at the entrance. It was even more lively than a holiday.
The linkage between online and offline, the response of crowds and lights, this marketing campaign is sweeping the city in an extremely dazzling way.
Jiang Qin also followed the crowd to Wanzhong, but was stuck at the intersection and it took him more than ten minutes to get into the underground garage.
By the time he took the elevator to the first floor, the first and second floors of the mall were already filled with dense crowds of people. Even he felt his scalp tingling when he saw the crowds, as if he was attending a big market during the New Year.
“Is it really half price?”
"It's half price, but you have to go to a website called Pintuan to grab the coupons. You can log in with your mobile phone WAP."
“Did all these people grab the coupons?”
"Yes, they are all college students from nearby. I heard that this activity was held at the university."
"Fuck, no more coupons?"
"Today's stock is indeed gone, and even tomorrow's is sold out, but you can grab the day after tomorrow's, and you'll also have a chance to get a free meal card, which means you can get ten free meals here."
"Brother, how do you know so much?"
"Nothing, I'm just an ordinary college student."
As a kind-hearted person, Jiang Qin provided scientific knowledge to several groups of passers-by who came to join in the fun, and then squeezed through the crowd without leaving his name.
If the last 40%-off promotion represented a preview of Wanzhong's upcoming opening, then this time's half-price sale is the grand announcement of the mall's glorious return.
However, if we peel away the phenomenon and look at the essence, we will find that this is actually a bundled marketing between a group buying website and this mall.
This marketing method is not very clever, but people still flock to it, not for any other reason, but because it is really tempting to get a half-price coupon online.
At the same time, the newly established Business Department of Pintuan led merchants from the surrounding business districts to the Wanzhongqian Square. Faced with the huge crowds of people, everyone was shocked from the bottom of their hearts.
Today I am flying from Shenzhen to Shandong to go back to my hometown to prepare for the wedding. I will not stop updating, but the update time may be affected. Please understand and give me a monthly ticket!!! (End of this chapter)
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