Chapter 249: A Master of Inciting People
When consumers face the surging crowds, their first reaction is "It's so lively here, let me take a look too." And when businessmen face the surging crowds, their first reaction is "How much money can they make here, I want to take a look too."
Therefore, the Ministry of Commerce will take advantage of this mentality to sign a number of merchants in the city center and expand its business scope outward.
"My dear bosses, as you can see now, tonight's Wanzhong Mall is actually an overall marketing case of our group purchase to store."
"This is a brand-new group-buying promotion platform. Different from traditional group-buying, our platform adopts an online-to-offline business model, with the aim of promoting the digital upgrade of service retail and commodity retail and bringing high-quality services to consumers."
“So, what are the benefits of this new business model?”
In the group buying business department, the newly appointed team leader Sun Zhizheng stood in the first floor lobby of Wanzhong Mall and asked loudly.
Even though guests were coming and going around him, the noise was chaotic, and people often accidentally bumped into him, his voice was still loud and clear.
However, when the merchants who were envious of the huge number of customers heard his sudden question, they were all stunned and could not react for a moment.
Why is there a question and answer session?
Wait a minute, what was the question he just asked? Just as the bosses gradually showed a bewildered expression, Sun Zhi's high-pitched voice sounded again, and he pointed his finger at the back of the crowd.
"Yes, the boss with the hat is right!"
Sun Zhi suddenly spoke excitedly: "The good thing about the group buying business model is that it can perfectly utilize the convenience of online traffic and the rapidity of network communication. There is no time threshold, and it can also ignore the space threshold. Even customers who have no chance to visit your store in their entire lives may become your customers in the blink of an eye!"
After he finished speaking, the bosses nodded as if they understood something, and then turned back at the same time, looking for the man in the hat he was talking about.
After looking around, I saw a lot of bald people, but I never saw anyone wearing a hat.
But that doesn’t matter, because Sun Zhi’s rhetoric performance has not ended, but continues to advance on the path of inciting people.
"Everyone, you can see that the Wanzhong Mall is packed tonight. Almost every store is full. Judging by visual estimation, the customer flow is at least 8,000 if not 10,000. No platform or advertising company in Linchuan City can achieve this."
"Our group buying efforts are already the industry's limit. Isn't everyone tempted?"
"The cost of TV advertising ranges from tens of thousands to hundreds of thousands. Elevator advertising is about the same, not to mention outdoor billboards. But today, we don't want hundreds of thousands, tens of thousands, or even thousands!"
"We are grouping together to provide everyone with a chance to join for free!"
"Become a cooperative merchant of group buying and enjoy the whole cake of Linchuan together. Tonight of Wanzhong Mall is your tomorrow!"
Sun Zhi raised his arms and shouted, causing another commotion in the crowd.
We are all doing business. Who wouldn’t be jealous of the long queues outside other people’s doors? Who wouldn’t want to receive endless guests every day?
Wanzhong Mall reformed for half a year, and almost all its regular customers left. It was on the verge of bankruptcy. However, it was revived in the blink of an eye because of a group buying in-store marketing campaign.
If you put such crazy traffic into your own store, how terrible will the sales be? Not tempted? Only a ghost would not be tempted.
"Okay, I've seen everyone's excited expressions. So I'll make another decision on behalf of our boss that goes against our ancestors. Customers who sign up on the spot tonight will immediately enjoy the first wave of group buying homepage promotion this week!"
Sun Zhi waved his hand, immediately called his salesmen to come over with the contract, and then began to explain it one by one.
The step-by-step induction has been completed, and the seamless connection routine is to break them down one by one.
At the same time, on the edge of the second floor of Wanzhong Shopping Mall, Jiang Qin couldn't help but raise his eyebrows, thinking to himself, "No wonder my family's ancestral grave suddenly started smoking during the New Year. It turns out that my employees have been helping me to disobey my ancestors."
He watched with great interest for a while, and his impression of Sun Zhi gradually deepened.
Not only is he bold and careful, but he also has an extraordinary ability to incite. How could there be such a talented person in his team? "Manager Yue, please come over here."
"What's wrong, Mr. Jiang?" Yue Zhu walked over in high heels.
"Where did this guy below come from?" Jiang Qin pointed at Sun Zhi from a distance.
Yue Zhu looked over and asked, "Is there something wrong?"
Jiang Qin waved his hands: "No problem, I just think his moves are weird, and they sound really annoying."
"Oh, that person's name is Sun Zhi, and he is a current team leader in our Commerce Department. He was a health care product lecturer before coming to the company, so he may like to lose a lot when speaking."
"A guy who specializes in defrauding old men and old ladies? No wonder he's so inflammatory. Where did you find this talent? Are there any more treasure boys like him? I can take two more."
Yue Zhu quickly waved his hands and explained: "We didn't recruit him. He came here on his own. He said that he was always recommending ineffective health products to people of my parents' age, and he was afraid that retribution would fall on his relatives, so he wanted to change his job."
Jiang Qin sighed in disappointment and tapped his fingers on the railing twice: "Let's train him as a supervisor later."
"Okay, Mr. Jiang, should I ask him to come up and meet you?"
"No need. I'd better stay low-key. It makes me feel safer. The more high-profile the group buying is, the more low-key I have to be."
After Jiang Qin finished speaking, he continued to look downstairs.
In just a few minutes, several bosses on the scene were already very excited. After sorting out the cooperation agreement and profit-sharing terms of group buying to the store, they signed the contract without hesitation.
Some of these people run bars, some run beauty salons, and there are also nearby gyms, photo studios, hair salons, restaurants...
With the arrival of these businesses, the city center represented by Wanzhong has become a new consumption area that has transformed from points to lines and gradually formed a large network.
In this big network, all the small amounts of money will flow through Jiang Qin's pocket.
"boss!"
At this time, Tan Qing also came to Wanzhong Mall from Linchuan University and was taken to the second floor by Bao Wenping. She is now responsible for the work connection with the Ministry of Commerce.
"Tan Qing, have you seen that man? His name is Sun Zhi. Go talk to him and listen to his report on tonight's work."
Jiang Qin pointed at Sun Zhi who was constantly inducing merchants to sign the contract immediately.
Tan Qing said he understood, then followed Bao Wenping to the first floor and talked to Sun Zhi.
Seeing this scene, the employees of the Ministry of Commerce couldn't help but be a little surprised, and were also full of curiosity about Tan Qing's identity.
"Hey, why is Brother Sun chatting so happily with that little girl?"
"What little girl? Manager Bao said this is Supervisor Tan, our superior, who is specifically in charge of connecting with the big boss. If you don't believe me, just look at her work badge."
Hearing this, everyone couldn't help but look over and found that there were three numbers written on the other person's work badge: 208.
The work badge does not have the group buying logo, but instead a number, which makes the employees who are not aware of the situation feel strange.
"Aren't we all group buying employees? Why are our ID cards different? What is 208?"
"It's a string of mysterious numbers. Manager Bao said that people with these three numbers on their ID cards can meet the boss directly. Some of them are veterans who joined the company when it was first established. He asked us to be polite when we meet them."
"No way, this girl looks younger than me, at most twenty years old. Damn, the disparity in life is too strong!"
While they were discussing, Sun Zhi had already come over with Tan Qing and took the initiative to introduce the members of his group enthusiastically.
Tan Qing greeted them one by one, and then asked curiously, "I seemed to hear you discussing me just now?"
"Yeah, we all think you're too young."
Tan Qing smiled slightly and thought to himself that it was true that I was young, because I hadn’t graduated from college yet. But although I hadn’t graduated, I was at least a junior. Our boss was a monster, he was only a freshman this year!
The huge crowds and bustling streets you see now are actually a chess game manipulated by a freshman behind the scenes. It's really scary to talk about it.
Thinking of this, Tan Qing couldn't help but look up to the second floor and found that the boss was no longer in the original place.
In the blink of an eye, the night deepened and this grand bundled marketing finally came to an end.
The people of 208 did their best to incite the students and created an unprecedented prosperity for the people. The Ministry of Commerce took advantage of this prosperity to negotiate many contracts in the city center.
The combination of punches hit the target accurately and also achieved the effect Jiang Qin wanted.
In the following days, the Ministry of Commerce received countless customers every day. Some came to inquire about the conditions for entry, and some even came with money to buy marketing services. All of them were very enthusiastic.
In addition, the planning department's marketing work has also begun to gradually deepen, with the target shifting from public places to residential areas, covering every corner of the area and further expanding the user base of group buying in stores.
The most interesting thing is that Wanzhong Mall’s stunning debut over the weekend even attracted a lot of local media. Even the people’s livelihood program of Linchuan TV couldn’t help but make a report and mentioned group buying in passing.
The Linchuan business district, which had been silent for a long time, suddenly became full of vitality and vigor, like a pool of stirred spring water.
"At this year's Linchuan Business Banquet, I have to sit at the main table and watch others pour me wine, right?"
Jiang Qin looked at the data list of new users and couldn't help but reveal an expression like the Crooked-Mouth Dragon King.
After a day of traveling, I feel exhausted. Please give me a monthly pass! (End of this chapter)
Continue read on readnovelmtl.com
