Chapter 250 If You Can’t Beat Them, Join Them
Extending outwards from Wanzhong Mall, the ground promotion of group buying is like ripples caused by a stone falling into the center of a lake, expanding in circles.
The number of merchants joining the group buying platform has gradually increased, and the whole process is extremely smooth.
Of course, there are also some merchants who are unwilling to settle in, thinking that the money earned from selling their products belongs to them, and isn’t it redundant to give 10% to others?
In this regard, group buying is not mandatory.
Because most of the stores in the city are duplicated, it is not uncommon to have two or three milk tea shops on one street. If one is missing, there is another. As an O2O platform, Pintuan will never fail due to the lack of a partner.
"If we don't move in, we won't be able to survive? What a joke! We'll just do business as we did before, without asking for more. Isn't that enough?"
"I made money, but I still have to give 10% to that idiot group buyer. What's the point?"
"Nowadays, those who do big business just want to suck your blood. It's very ugly. Don't be fooled!"
On Xinmin Street, Meng Bing, who runs a ramen restaurant, was expressing his opinions to nearby businesses along the street in fierce words.
After hearing what he said, several merchants who had originally planned to sign the contract immediately hesitated.
Yes, we bear the costs ourselves, we make the goods ourselves, and we earn the money ourselves. You suddenly come and interfere, without doing anything, and just say let's cooperate, I will give you 10% of the turnover.
Fuck, what's the difference between this and robbery? You might as well just say, open your cash register, I'll take some money to spend, don't resist, smile!
After sorting out this idea, the surrounding businesses were furious and wanted to tear up the contract and refuse to cooperate no matter what.
"Brother Meng is right. If we do our business, can we survive if we don't cooperate with them?"
"You came right up and took 10% of our money. How shameless!"
"Next time I see group buying salesmen, I will spit shit in their faces!"
The merchants on Xinmin Street cursed, turned around and went back to their shops, and then started another day of hard business.
However, as time went by, everyone found that apart from the employees in the office building opposite, the number of individual tourists strolling on this street was decreasing at a visible rate.
That’s right, this street is slowly becoming deserted, and correspondingly, fewer and fewer people are coming into the stores to shop.
Meng Bing didn't take it seriously at first and even called his neighbors to come over to play cards. They played for the whole morning. After all, the weather was getting hot and people didn't like to go out. For them, business always has off-seasons and peak seasons, so it didn't matter at all.
But gradually, the number of people began to decrease, and decrease... Meng Bing began to feel restless.
He abandoned his card-playing partner and stood at the street corner every day to observe carefully. He found that although the number of individual customers on this street had decreased, surprisingly, the number of customers at the Liangwei Roast Duck Restaurant in the middle section of Xinmin Street had increased.
Many people drove here, and when they arrived, they went straight to the roast duck restaurant, bought one and left.
The location of this roast duck restaurant is not as good as Meng Bing's ramen restaurant, but just because it signed a group-buying cooperation agreement, it can actually enjoy a huge flow of customers?
Meng Bing strolled around for the whole morning, and finally couldn't help it, so he lowered his head and went into the roast duck restaurant and came to the back kitchen.
"Since I signed the group buying cooperation agreement, they have given me a wave of traffic and exposure. As a result, the customers who came here enjoyed the food and left me many good reviews. A few days ago, my restaurant was labeled as the No. 1 Linchuan Roast Duck."
"Nanbo Bay? What is that?" Meng Bing looked confused.
Lao Liang was speechless. "Nanbowan means number one in English. My restaurant is now the most popular roast duck restaurant in the city. Damn, I've been making roast duck for my whole life, and now I realize that my cooking skills are number one. Isn't that amazing?"
"So now everyone knows that your roast duck is the best in Linchuan?"
"Yes, so many people come here to buy my roast duck. I roast it every day and can't sell it."
So that night, Meng Bing took out the business card of Li xx from the group buying business department from the drawer and signed the contract in the dark and windy night.
Sure enough, the first wave of traffic was so powerful that Meng Bing didn’t have time to join a card game all day.
But the merchants nearby were not fools. How could their business suddenly improve without any advertisements or flyers? It was not until the salesperson from the group-buying business department came to this street for the third time to conduct a follow-up visit and investigation, and gave Meng Bing a group-buying poster to put on the glass door, that everyone suddenly realized the truth.
Damn it, you didn't let us move in, but you moved in first? "Meng Bing, you have a dirty heart. Do you believe me if I spit shit on your face?"
"I'm sorry, I'm sorry, everyone calm down, it's just making money, there's nothing shameful about it!"
Meng Bing grinned shamelessly, peeled off the sticker with both hands, and stuck the group-buying poster on the glass door of his house.
In this way, a street full of proud and heroic spirit gradually began to be filled with group buying advertisements.
At noon, the sun was shining brightly and a group of clerks from the office building across Xinmin Street came out to look for food.
There is a regular customer of Meng Bing Ramen Restaurant here, his name is Tao Wang, he is 25 years old.
After the intensive promotion of group buying, Tao Wang's friends and colleagues all used group buying. They said that there were often coupons to be redeemed during the promotion period, and some even won free meal cards and enjoyed a week of free meals.
Tao Wang scoffed at this.
He felt that he was an extremely smart and noble person. As long as he didn't take advantage of others, no one could cheat him, so he always insisted on not joining a group.
It was not until he had paid the rent and started to run out of money that he was even reluctant to add sausage to his noodles. Boss Meng took the opportunity to start trying to get him to use group buying.
"You can try group buying. Our noodles are two yuan cheaper on group buying. I can also give you a sausage, but you have to give me a good review."
"Good reviews? What's the use?"
"This is the evaluation value growth system for group buying. The more positive reviews you get, the more exposure and customer traffic you get."
Tao Wang hesitated for a moment, looked at the remaining money in his wallet, then took out his mobile phone, registered an account on WAP, and placed an order.
With just this simple operation, eight pieces became six pieces, and there was an extra sausage. It was like eating a free meal.
Damn, it smells so good! Tao Wang regretted it a little. If he had used group buying earlier, maybe he could have saved some money to wash his feet.
In fact, in this society, there are many people with the same personality as Tao Wang. Whenever new things suddenly appear, they always look at them with doubts, thinking that the whole world wants to cheat them.
However, few people know that all new things are easiest to be fleeced during the promotion period, but once they have really grown and stabilized, it becomes difficult to fleece them.
Just like Tao Wang, he insisted on not taking advantage of small bargains and thought he was extremely smart. As a result, he missed out on the half-price discount and the 40% off promotion, and finally only got an 20% discount and a sausage.
This is actually a microcosm of group buying in business negotiations and field promotion. There are many examples of resisting group buying, understanding group buying, being unable to defeat group buying and joining group buying, and they are repeated every day.
In this process, the group buying review system also played an unimaginable role.
First of all, the emergence of the review system does allow consumers to quickly understand the true situation of a store, and can help them make reasonable judgments and choices, saving them a lot of time.
Therefore, user stickiness began to increase, and their trust in group buying gradually increased.
On the other hand, in order to gain more traffic and exposure, merchants have also begun to guide customers to place orders through group buying and continuously accumulate positive reviews.
In order to provide consumers with a better experience, some businesses have even upgraded their stores and designed questionnaires.
This is a virtuous and cyclical development. Merchants are upgrading their services, and consumers have also experienced what high quality means. The image of group buying in stores is becoming increasingly prominent, just like a wildfire in spring that burns brighter and brighter on windy days.
Deng Yuan received another bonus of 1,500 yuan these days, and even Zhang Yu received a bonus of 1,000 yuan.
The two sisters once again returned to the rental house carrying large and small bags of things, some for their own use and some for their family. They also bought new clothes at Wanzhong in the afternoon, one set for each person.
In addition, Deng Yuan's family is not well off, and she has been using her Nokia for five years. This time she gritted her teeth and replaced it with a new one.
Seeing this scene, Liang Xiao and Qian Lele's faces looked very ugly.
"Another bonus?"
"Um."
"How many?"
Deng Yuan changed her shoes and walked into the living room: "This time I got 1500 yuan, and Zhang Yu also got 1000 yuan."
Qian Lele opened his mouth wide: "What did you do? How come there is such a large bonus?"
"We are doing ground promotion, and the bonus is distributed according to the number of new users."
"You got two thousand in bonuses this month?"
Deng Yuan nodded: "Well, we have just completed the promotion of an entire business district. This is a phased reward, and then we will go to the next business district. There may be more after the next business district is completed."
The more Liang Xiao listened, the more uncomfortable he felt: "I have clearly checked, your group buying has discounts every day, but you can't make any money at all, and the boss is still giving you bonuses lavishly. Aren't you really worried about bankruptcy?"
Zhang Yu also walked into the living room at this time and smiled slightly: "Whether it will go bankrupt is something the boss has to consider, and our first consideration now is where to go for fun on the weekend."
"Play?"
"Well, Deng Yuan and I have some money, so we plan to go out and have fun for two days. Let's meet next Monday."
Zhang Yu spoke softly, but to Liang Xiao, her words were sharper than a knife.
Why?
Deng Yuan and her friends were not deceived, but why did they receive bonuses all day long? It was obviously a small and unknown company!
Liang Xiao was so angry that he couldn't even eat dinner. He went back to his room with a gloomy face and started looking for a job frantically.
Go buy wedding supplies and order clothes. The afternoon session might be late, but it’s enough for me.
(End of this chapter)
Continue read on readnovelmtl.com
