Chapter 329 I am a younger brother?
On Sunday evening, Jiang Qin planned to have a dinner with the partner companies participating in the first stop marketing, and chat about the later marketing arrangements.
He had been to Longkai Hotel too many times and was tired of the food. In addition, he hadn't been to Juxianlou for a long time, so he specially chose this place as the venue for the dinner. After all, there were not many people coming this time, just a few business owners at the first stop, so a large private room would be enough.
However, as soon as Jiang Qin arrived at Juxian Tower, he heard a call before he had time to look at the box number.
"Junior."
Following the sound, Jiang Qin turned around and saw Ye Ziqing walking towards the next private room. She was accompanied by a woman and two men of similar age. They should be friends having dinner together. "Senior Sister Ye, you are here too?"
Ye Ziqing smiled faintly: "Yes, I will get together with friends on the weekend."
"We met here last time, what a coincidence."
"Yes, I was a little drunk when I came to socialize last time, and some of the things I said were inappropriate. Don't take it to heart."
When they first met in Juxian Building, Jiang Qin had not yet started group buying. Ye Ziqing taught Jiang Qin in the tone of a senior, telling him not to limit his sights to Linchuan. When Jiang Qin rejected him, he could not help but give him a short-sighted evaluation.
But after just three months of not seeing each other, he had facilitated the establishment of the Linchuan Business Group, became the leader of Linchuan, and gradually promoted Zhihu across the country. Ye Ziqing was convinced of his methods and abilities.
For the sake of her family business, she has been constantly attending drinking parties and socializing, and has met many young talents over the years.
But even those who come from a good family, have a high level of education, or even have many family connections, cannot do what Jiang Qin is doing now.
Ye Ziqing is not a person who believes in talent. She has always felt that there might be a master behind Jiang Qin guiding him, but Professor Yan told her that Jiang Qin was just a child from a dual-income family and had no contact with any business people.
From that day on, Ye Ziqing began to believe that talent is more important than others.
But ability is ability, vision is vision. As for the fact that group buying stopped in Linchuan, Ye Ziqing's evaluation of Jiang Qin was still that his vision was not enough.
This may be the disadvantage of being born in an ordinary family. A person's ability can be brought by talent, but the circles and people he comes into contact with are too low-end, and he will never have a broad vision and keen insight.
"Are you here alone? Let's eat together." Ye Ziqing suddenly made an invitation.
Jiang Qin glanced at the time and found that there was still half an hour left before the agreed time, so he nodded: "Okay, I just want to talk to Senior Ye."
"This way, please."
"Thanks."
Seeing Jiang Qin walk into the box, the other two men and one woman who were already seated were a little surprised, but they didn't say anything and just chatted about their own things.
Jiang Qin and Ye Ziqing did not talk about any business matters. The main topic was Linda, such as which building was demolished, which building was built, what was changed, which professor of the School of Finance retired, etc.
Why not talk about business? For Jiang Qin, he doesn't need Ye Ziqing at this stage, so there is no need.
For Ye Ziqing, she was sure that Jiang Qin would not promote group buying, and she had no interest in Zhihu at all.
"Ziqing, so you like girls of this age?"
At this moment, the girl next to Ye Ziqing suddenly spoke. She had flaxen wavy hair and a Hermès handbag next to her. She looked like a wealthy woman from a rich family.
Ye Ziqing coughed and said, "Don't talk nonsense."
"Isn't it? I've never seen you take the initiative to chat up a boy before."
"Jiang Qin is a junior from the same school as me. He is a sophomore this year and is also starting a business."
After Ye Ziqing finished speaking, she looked at Jiang Qin and said, "Junior, this is my best friend Liu Yin. She's a little shy, don't mind."
Jiang Qin smiled very politely: "It's okay. Senior Sister Ye is so beautiful. I am quite handsome to be mistaken for her lover. I feel quite honored."
The key point of Boss Jiang is the second half of the sentence: I am handsome enough! I am Yanzu!
But the key point Liu Yin heard was the first half of the sentence, where he praised Ye Ziqing for her beauty: "Junior brother, you have good taste. You're so young and you're already thinking about hooking up with a rich woman?"
"Being with a rich woman can save you a lot of detours. My biggest dream in life is to be with a rich woman."
Liu Yin didn't expect him to say it so bluntly and directly, and couldn't help but be stunned: "It's not easy to be a freeloader. I advise you not to have too many unrealistic ideas. You are a college student, young, with hands and feet, you can do anything."
Jiang Qin nodded: "I know it's not easy to be a gigolo. I know how to be taken advantage of."
"You really want to be with a rich woman. You are so shameless."
"????"
Jiang Qin raised his eyebrows and thought to himself, I thought I had met a close friend, but why am I being ridiculed again?
Liu Yin turned to look at the boy on the left: "Zhang Feng, you have a competitor."
The boy named Zhang Feng smiled and said, "College students should just study hard and stop thinking about those unnecessary things."
In fact, Liu Yin asked Ye Ziqing out this time to match Zhang Feng and Ye Ziqing. They were all of the same age, already 28 or 29 years old. Although wealthy families would not get married too early, they were both dating each other.
Ye Ziqing is an outlier among them. She has never had a boyfriend and doesn't socialize with boys. Her family is also quite anxious, so she asks Liu Yin to help match them up and see if there is anyone suitable.
If others don't know, Liu Yin knows it very well. In the circle where they play together, there are many people who like Ye Ziqing, and Zhang Feng is the one who has persisted the longest. In her opinion, Zhang Feng is also the one who is most suitable for Ye Ziqing.
So, when they saw Jiang Qin and Ye Ziqing chatting happily, they both couldn't help but frown a little.
Especially when she heard Ye Ziqing say that he was "starting a business", Liu Yin became even more vigilant. Aren't there many cases now? Young men approached rich women, took the initiative, asked about their well-being, and then lied about starting a business to cheat them of their money and sex.
"Did you hear me, brother? Listen to your brothers and sisters. College students should study hard and don't have any bad thoughts."
Liu Yin felt that the other person was just a silly brother who loved to daydream. As soon as he opened his mouth, he made the identities of his older brother and older sister clear. Calling someone "brother" in this tone was actually no less than a mockery.
Ye Ziqing was drunk, thinking to herself, you guys just hang out in bars and race cars all day, do you really not read any social news? And your younger brother...
She was just about to explain when footsteps were heard on the stairs. A group of invited Linchuan entrepreneurs came upstairs. They were all dressed in suits and leather shoes, chatting and laughing, calling each other "Mr. X" and "Mr. X" one by one. They were very imposing and attracted a lot of attention.
Liu Xiliang from Burger King was stunned when he passed by this box: "Yinyin, why are you here?"
"I made an appointment with Ziqing to have dinner with me, Dad, why are you here too?" Liu Yin was also a little surprised.
"I'm here for a dinner party. Oh, why is Mr. Jiang here too? Do you know my daughter? What a coincidence!"
Jiang Qin immediately waved his hands: "No, I don't know him. This is the first time we meet."
Liu Xiliang looked at Liu Yin with some disappointment: "Then let me introduce him. Mr. Jiang is our family's partner. Yin Yin, you...you have to call him uncle."
"????"
Liu Yin turned her head and glanced at Jiang Qin, her eyes a little dazed, not really understanding what this was going on.
In fact, Liu Xiliang's arrangement of the word "uncle" was very appropriate, because the brand promotion depends on Jiang Qin, and he dare not take advantage of him in terms of seniority. Jiang Qin is a little younger than his daughter, but you can't make them equals. If they are equals, wouldn't Jiang Qin have to call him uncle?
Jiang Qin stood up upon hearing this and said, "Forget it, let's let them chat among themselves. Let's go next door and discuss the future marketing."
"Okay, Mr. Jiang."
After Liu Xiliang finished speaking, he looked at Liu Yin and said, "Don't hang around outside all day. Stay here and come home with me after dinner!"
Let us be a bunch of kids? Liu Yin didn't hear what her father said. She was completely focused on Jiang Qin calling them kids. Then she turned to look at Zhang Feng and found that he also had a bit of a brain stuck. He opened and closed his mouth for a long time but couldn't utter a word.
"Ziqing, what's going on? Isn't Jiang Qin a college student?"
"he……"
Ye Ziqing thought about it and felt that it was really hard to explain: "I can't explain it clearly for a while, let's go to the next door and take a look, then you will know."
Hearing this, Liu Yin and Zhang Feng stood up and followed Ye Ziqing to the next room. They asked for a few chairs and sat down. Then they saw Jiang Qin sitting in the main seat at the invitation of everyone.
In the banquet in Linchuan, seating is a very important matter, and only the person with the highest status can sit in the main seat. In other words, among this group of people, Jiang Qin is recognized as the one with the highest status.
Liu Yin pursed her lips, still in a trance, and then she heard Jiang Qin speak: "The second round of Zhihu's marketing has begun, and our first-stop marketing must also keep up. How are your preparations going? Is there anyone who wants to talk first?"
"Let me do it."
Liu Jiaming spoke first: "Our supply channels have been opened in Beijing, Shanghai, Wuhan, Nanjing, Shenzhen, and Guangdong. The distribution has been completed. The marketing department is communicating with Manager Wei, and the advertisement was put out yesterday."
"Mr. Jiang, our store and that of Lao Yu and Lao Zhao are also being renovated, and we will be able to start business at the end of October." Liu Xiliang spoke immediately.
After listening to them, Kangmailang's CEO also spoke: "CEO Jiang, we have invested in a number of new production lines, and the product packaging has also been designed."
"That's great. It seems like everyone is paying attention to this matter and has kept up with the progress. That's great."
Jiang Qin nodded, and had a general understanding of everyone's progress.
The advertisement of the red can of herbal tea was officially launched on the Zhihu forum, which was the first shot of Zhihu's first-stop marketing.
Afraid of getting angry after eating hot pot? Drink Jiaduoji!
The bright red background of the poster matched with the sizzling hot pot is very eye-catching and direct, instantly establishing Jiaduoji's position in the market. From a traditional Chinese herbal tea that could not open up the market, it has become today's hot pot companion.
Since I was very young, my mother would tell me not to drink beverages, because beverages are the most harmful thing, they can rot teeth and stomachs. Who would have thought that a bottle of sweet water could actually clear away heat and relieve internal heat? As long as we can find the right positioning, differentiate it from other sweet waters on the market, and use the marketing ideas provided by Jiang Qin, and combine it with popular food, it will be easy to open up the market.
Therefore, it is only a matter of time before this brand becomes popular, and this time will not be too long.
In addition, Kang Mailang has not been idle during this period.
Following Jiang Qin's suggestion, they invested in a new iced black tea packaging production line, adding a 1L specification to the original 500ml.
China's beverage market was opened up by Coca-Cola, especially in the early days of the founding of the People's Republic of China. "Foreign beverages" have always monopolized this field. Although subsequent domestic beverage brands have developed more varieties, they are still imitating Coca-Cola's specifications to a certain extent.
Why has 500ml become a fixed packaging?
Because this specification is not heavy and easy to carry, and the average liquid intake of each person is about 500ml, so this specification is easy to carry and can meet the needs.
But iced black tea is not a carbonated drink, so it won’t be filled with gas when you drink it, so Kangmailang can put some thought into the specifications.
What is the most important thing? Jiang Qin focuses on the college student market. He wants to bring these brands out of Linchuan, and the first stop is to let college students get familiar with the brand first.
But for college students, this 500ml drink is really not enough. They buy a bottle and bring it back to the dormitory. They would drink up the drink before finishing a game.
Especially for those severe internet addicts who are good at staying up all night, it is really not a problem to finish two or three bottles a day.
How can college students remember Kangmailang first among many beverage brands? According to the needs of college students, increasing the capacity is the most effective way.
Upgraded package, larger quantity, more cost-saving.
After the supply channels are rolled out, discount promotions will be offered in the first half of the year. When prices do not fluctuate much, Kangmailang’s chances of being chosen will greatly increase.
Combined with the marketing of Zhihu, it is not difficult to establish the brand image in the university town.
College students will eventually graduate and become white-collar workers in various industries. It is very important for fast-moving consumer goods to occupy the market first among this group.
"After Heli Lao is finished, we can bundle it with Jiaduoji for marketing, and deepen the positioning of Jiaduoji as a must-drink when eating hotpot among college students."
"Kangmailang can also be added as a permanent beverage for Heli Lao, Burger King and Green Pepper Grilled Fish."
"In addition, our restaurant will also launch a lemonade suitable for pairing with meals at the right time to enrich the choices of dining customers."
"In the later stage, after our hotel brands, convenience store brands, and more catering brands go global, we will conduct another large-scale joint marketing campaign to create a closed loop in terms of food, clothing, housing, and transportation."
"I have always said that we should work together, cooperate, support each other, and help each other to get out of Linchuan. Many people did not believe me, but today, I believe everyone has seen it."
"To be honest, I really envy you for having such a good vision."
Jiang Qin picked up the wine glass and spoke in a very assertive tone. The other bosses also expressed their agreement and immediately stood up and raised their glasses, one by one clinking them with Jiang Qin.
Seeing this scene, Liu Yin, who was sitting in the back, couldn't help but hold her breath, and her mouth and legs were a little unable to close.
My thoughts are not very clear. It was a bit difficult for me to write today. It’s a little late. I’ll post it first. I still need to revise it.
(End of this chapter)
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