Chapter 330 Go and see your Uncle Jiang off!
Every region has some local brands that are highly recognized by the public, such as Quanyangquan in Northeast China, honeysuckle dew in Hubei, and Danshan dipping water in Yunnan...
But in this era, the most important factor in whether a product can go beyond its local market and become a national brand is not the quality of the product, but the level of marketing methods.
If you have sufficient marketing capabilities, then no matter how ordinary your product is, you can still occupy the market and sell it at a higher price than gold with confidence. If you don’t have them, then even if you are a treasure, you will only be unpopular and you won’t even have the courage to raise the price.
The track is crowded, there are many competitors, and our methods are not as good as others. No matter how good your product is, it is difficult to get out.
Isn’t that how Xitian came about?
It is tied to the school beauty competition and opens up the market through sponsorship, but once you put all these aside, it is just an ordinary milk tea shop. If it hadn't received Gao Dawei's secret recipe, Xitian couldn't even come up with a signature milk tea.
Damn, all the dogs who know marketing deserve to die, except me!
Although Jiang Qin is doing these things himself, it does not stop him from criticizing other dogs in his heart. This is truly a case of double standards that is well-known in China.
It's like when I'm driving and I'm madly cursing at someone riding an electric bike, saying, "You fucking don't understand traffic rules." When I'm riding an electric bike, I want to curse the person driving the car. Don't you fucking know that I'm the weak one?
However, if we think about these issues from a businessman's perspective, it will evolve into another situation. When the Internet era arrives and the Internet track opens, whether brand marketing can be done well is related to the future of every company.
You are aloof and you don't do marketing. You are clamoring to upgrade the quality, but others are doing the marketing and they have occupied the market first.
The entire market is so small that having bad products and not being able to promote them can be equally fatal.
Jiang Qin, an ordinary college student, less than 20 years old, a sophomore, why can he lead the way for all the brands in Linchuan? In fact, the most critical point is his ability to do brand marketing.
Putting aside the four cases of Jiaduoji, Xitian, Zhihu and Pintuan, the fact that the sword was drawn twice was enough to bring Wanzhong back to life can already be regarded as a powerful force that could turn the tide.
The most important thing is that he is really leading Linchuan's local brands to break out.
Don't be fooled by the fact that he usually tricks people here and there, and his not-so-handsome face always reveals his shrewdness, but there are some things he really dares to teach.
So, are marketing fees of hundreds of thousands or millions expensive?
No, not only do they not think it is expensive, they even feel like they are getting a bargain.
Of course, this matter is also beneficial to Jiang Qin. After Linchuan's brand is given out, the subsequent promotion of group buying will have an additional entry point similar to a fast track, and there will be countless more pillars.
"Boss Jiang, I'd like to toast you alone!"
"Mr. Liu, you're welcome."
"Boss Jiang, I have to toast you one more time, too."
"Mr. Kang is too polite."
Jiang Qin drank two glasses of wine and said he was drunk. He immediately waved his hands and pretended to be drunk, thus dispelling the idea of the people behind him who wanted to toast him.
Because as a businessman, your drinking capacity, like your assets, cannot be known by others too early.
This is a country that advocates drinking culture. I don't know which bastard made this rule, but you have to drink when discussing business, and you have to be drunk to show your sincerity, so drinking capacity is considered an asset.
I'm a college student, so it's normal that I'm not good at drinking.
At the same time, among the four people sitting in the back, except Ye Ziqing, the other three had dazed looks in their eyes.
Through the conversation just now, they had roughly understood something. It seemed that all the bosses at the scene were following Jiang Qin to make money, and it felt like they were relying on him for their livelihood.
Thinking of this, Liu Yin began to feel a little restless, especially when she recalled the scene where she had just called him brother, called herself sister, and taught him to study hard. She felt awkward and panicked.
Maturity is not something you have just because you look old, but is a kind of temperament and attitude. They feel they cannot learn Jiang Qin's calm and dignified demeanor even if they want to.
In this psychological state, Liu Yin felt that she had really grown a lot younger, from an intellectual older sister to a kind-hearted niece. She even felt that if she couldn't call her niece "Uncle" at the beginning, now she felt that she could call him that.
Ye Ziqing's current mental state is actually a bit complicated, and the sense of dissonance in his heart has increased again.
Why is this happening?
Because she has participated in many drinking parties, she is not unfamiliar with the atmosphere at the table, but every time she goes to a social event, she is always the passive one. She is either led to drink or listen to people's teasing.
She once thought about changing and trying to lead the rhythm of the table with her own style, but this was too difficult.
But seeing Jiang Qin's calmness at this moment, she felt that apart from her ability, she seemed to be lacking in other aspects.
"Okay, everyone, let's stop here today. Once the brand is well-known, we can find a place to have a good drink."
"Mr. Jiang is going back?"
Jiang Qin stood up and nodded: "You guys continue drinking, I'll leave first."
The bosses stood up instantly, ready to escort him out, but were stopped by Jiang Qin: "There's really no need to send him out. You can take this opportunity to discuss the follow-up matters."
Liu Xiliang immediately turned to look at his daughter: "Yinyin, go and see your Uncle Jiang off!"
"Ah? Oh...oh."
Liu Yin picked up her bag and followed Jiang Qin out, but she didn't know what to say or what to shout, so she just followed him inexplicably, with a slightly embarrassed expression.
Seeing Liu Yin go out, Ye Ziqing and the others would definitely not stay here, so they followed Liu Yin and sent her to the door.
"Brother, how are you going back?"
When Jiang Qin heard this, he couldn't help but look at his phone.
The rich little lady sent another message, telling him to stand still and not move, and that she would come to pick him up. This girl was becoming more and more mean and she really liked to imitate her tone.
But Jiang Qin thought about it and felt that it was not a good idea.
Because after being picked up by the rich lady, there will definitely be another small forest. What's more, I just found out today that this girl has always been curious about the spare phone.
If a cool girl wants to play with fire, you can't really give her a lighter.
"I came here by car."
Jiang Qin pointed to the Audi across the street and said, "But I've been drinking and can't drive. As the first learning star of Linda University, a young entrepreneur of Linda University, and a leader of the Linchuan business community, I have to take the lead in abiding by the law, so let's take a taxi back."
Liu Yin tried to speak for the first time: "How about we take you back?"
"Where's your car? Is it far away?"
Hearing this, Zhang Feng couldn't help but take out his car key and pressed it. As a result, a red Ferrari opposite flashed its headlights twice in an instant, and its streamlined body looked extremely cool.
The second generation of rich people are really awesome. Jiang Qin couldn't help smacking his lips: "I'm so damn envious."
"It's not a very good car, it's less than three million. Do you want to buy it? I have a friend who sells cars and I can recommend one to you." Zhang Feng's tone was light, and he indeed had the temperament of a rich second-generation.
"Forget it, I can't afford it. Do you know how much effort a kid from an ordinary family like me has to put in to earn three million? You can't even imagine it."
Zhang Feng was stunned for a moment: "Ten years?"
Jiang Qin raised a finger, bent it slightly, and said through gritted teeth: "Half a year, it will take me a full half a year to earn three million. I can't afford to lose half a year's hard work on a car."
“…”
The corner of Zhang Feng's mouth twitched. He felt as if he was slapped in the face, but he had no evidence.
Jiang Qin took his hand back and resumed his aloof attitude: "You guys should have other activities tonight, so I won't bother you. I'd better take a taxi and leave. Besides, your car has two rows of seats. When I get to the door, people will think I'm being kept by a man."
Liu Yin couldn't help but say: "I haven't drunk any alcohol, I can go and see you off."
"That's even worse. I have a good friend who really likes eating dumplings."
"????"
Jiang Qin waved in the evening breeze, turned and walked towards the intersection, then waved for a taxi and disappeared under the endless moonlight.
Seeing this scene, Liu Yin pursed her lips. After thinking for a long time, she still couldn't figure out what happened today: "Ziqing, your junior is a little strange."
"What's wrong?"
"If you cover his head, I think some people would believe he's 40 years old."
Ye Ziqing wrapped his windbreaker a little tighter to protect himself from the cold wind on the street: "What he did is indeed not suitable for his age."
Liu Yin thought about the people around her, but couldn't even find a similar feeling: "By the way, what does he do? Why does my dad act like a grandson in front of him?"
"Your family is truly a loving father and filial daughter family."
"Honestly, tell me."
Ye Ziqing turned and looked at her: "Do you know how to buy in a group?"
Liu Yin frowned slightly: "I know, the one that was widely publicized some time ago. Didn't I watch the news at your house?"
"Then you must not have looked carefully. Pintuan is his, but he is not just the boss of Pintuan. It's quite complicated. He is now the representative of Linchuan's business community. Your father's fast food company needs him if it wants to expand beyond Linchuan."
"You didn't say he was a college student?"
"He... is indeed a college student. He is a sophomore this year. Just like me, he chose to start a business on campus. He just went further, faster, and higher than me."
The last chapter was not meant to bomb the forum. I just wasn't satisfied with it after I posted it, so I revised it several times. There were many comments, but they were divided into different paragraphs.
(End of this chapter)
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