Chapter 344 Seeking the Skin of a Tiger
As a group buying website, the current group buying is indeed not attractive enough to Alibaba.
Because when the problem of financial licenses is solved, the market for group buying websites will be reshuffled. For example, Lashou.com, Manzuo.com, Tongcheng.com, and Letao.com, in Alibaba's view, the one that can survive to the end is the partner worthy of "cooperation".
A college student entrepreneurial project may survive well in the local area, but once it enters the national arena, it really has no cards to play.
But when the document rewritten by Jiang Qin was opened, everything changed.
They may not care about a small-scale group buying website, but they were a little surprised when the other party claimed that they had market channels for college students across the country and were also the representative of the Linchuan business district.
The person who has been in contact with Sun Zhi is called Wang Qianqian, a business manager of the Alipay project.
She was quite puzzled when she received Sun Zhi's email. She didn't expect that even after she had clearly expressed her rejection, the other party still refused to give up.
However, when she opened the email and saw the name of the attachment, she knew she was wrong. If what was said in the plan was true, then this cooperation meeting was beyond her decision-making authority.
So she handed the documents to her superior and waited patiently, and ended up getting a dinner.
"Mr. Pang, Zhihu controls the university town market across our country. Our two organizations have become strategic partners, and everything will be very smooth in the future."
"But I did some research and found that Mr. Jiang's Zhihu has only been promoted in 21 cities, which is far from the so-called nationwide promotion. It's a bit of a boast."
"Really? It's already twenty-one. Damn, the message I received here is only the twentieth one."
Jiang Qin looked at the woman opposite him and smiled: "But it's not a big problem. It's only a matter of time before Zhihu enters universities across the country. By then, I hope to work with your company to create a brand new future."
The woman sitting opposite Boss Jiang is called Pang Rui. She has just been transferred to the Alipay project. Although her position has not been determined, everyone knows that the chairman wants to arrange for her to be the CEO.
Pang Rui was a very kind woman. She listened to Jiang Qin talk while eating. She didn't get angry at his bragging, but kept smiling.
Jiang Qin understood that the more such a person was, the harder it was to deal with him, because you had no idea which of her words she was interested in.
"Then, what do you mean when you say that you have mastered the most popular market brand in the future?" Pang Rui suddenly asked.
"The plan briefly mentioned a strategic cooperation project called the Linchuan First Station Plan. To put it bluntly, it is to use the Internet to market Linchuan's local brands. They are not popular yet, but they will be very popular soon."
"Another cake painted on the wall?" Pang Rui was a little confused.
Jiang Qin coughed and said, "Just like Zhihu is going to enter universities across the country, it is a foregone conclusion that they will sweep the national market. I think we should be able to see results in the second half of the year. After Alipay obtains the financial license, the most important thing is to attract users and cultivate the public's consumption habits. I think you may need some chain stores to promote the process of Alipay replacing traditional payment."
"We haven't even gotten the permit yet, but Mr. Jiang has already considered the follow-up matters for us?"
"Of course. I smile every time I think about it. Think about it, Mr. Pang. On the one hand, you can enter the university town market across the country through Zhihu, and suddenly you will have a large number of registered users, and college students are the most receptive to online shopping. On the other hand, all the chain companies of our Linchuan business group will also give priority to recommending everyone to use Alipay for offline payments."
Pang Rui put down her chopsticks and said, "What do you mean by Alipay offline payment? I don't think I understand."
Jiang Qin gestured with a square: "For example, there is something electronic, just like a barcode. When you scan it, it drips, and the user's money drips into the merchant's hands."
“…”
"How do you know this?"
"I guess."
The atmosphere in the room suddenly fell into silence, Pang Rui suddenly stopped smiling, and Jiang Qin no longer had that boastful tone.
There was a moment of silence, and Wang Qianqian kept her head down to eat. She didn't know which of Jiang Qin's words had hit Mr. Pang's sore spot.
"I really guessed it, did I guess it right?"
"I don't know what you're talking about. It sounds a bit far-fetched."
Jiang Qin pursed his lips and said, "If Alipay were to be run by me, I would definitely do this."
Mr. Peng was silent for a moment: "Mr. Jiang, I have always had a question for you, can you answer it for me?"
"Please speak, Mr. Pang."
"I read your profile before I came here. You started Zhihu in 2008, but suddenly stopped when it was at its peak and used all your money to do group buying. After it became popular in Linchuan, you stopped again and continued to work on Zhihu. In fact, many people don't understand why, because it takes a lot of courage to quit at the height of one's career. What are you waiting for?"
Jiang Qin nodded: "You have discovered that I have indeed been slowing down my pace and waiting for Alipay."
Pang Rui smiled: "We don't even have the confidence to push the bank to make changes. Where does Mr. Jiang get the confidence from?"
"I don't have confidence in you, I have confidence in this prosperous era."
Pang Rui had an indescribable strange feeling in her heart.
This young man used his own future as a chip to bet on a cooperation regarding the future direction of Alipay.
What does that mean? Zhihu has not yet been popularized nationwide, and those brands he said will soon become popular nationwide have just left Linchuan, and Alipay is also now unable to bypass the banks.
He used something he didn't have to exchange for something that Alipay didn't have either.
This is the first time Pang Rui has seen this kind of discussion of cooperation. Are they betting their own strength?
"You're a 20-year-old college student, and it's already impressive that you can cover an entire city with your project, but I don't understand why you rely on gambling for every step?"
"I admit that every step I took was a gamble, but it turns out that every step I took was a good gamble."
Pang Rui picked up the tablecloth, wiped her mouth, and fell into thought.
Regarding the national college student market mentioned by Jiang Qin, she thinks there is no problem, because according to the information previously submitted by Wang Qianqian, Zhihu has expanded to 20 cities in just one month, and it is really only a matter of time before it enters universities across the country.
College students are the most important target users for Alipay.
If Alipay needs to do promotion in the future, Zhihu is indeed a good choice.
Apart from that, his statement about the brand becoming popular all over the country in the future seems like nonsense, but Pang Rui feels that it may not be just nonsense.
The plan mentioned a marketing plan for herbal tea drinks. Based on her many years of experience in the market, she believed that as long as the owner of this brand was not stupid, it would become famous throughout the country in the future.
What does Alipay need to pay? It only needs to give a first-tier cooperation quota and then pay a symbolic promotion fee.
The most crucial thing is that there is no other capital behind group buying. By nurturing it and then acquiring it, Alibaba can gain the upper hand in both community group buying and Internet e-commerce.
What's more, campus social networking sites with extremely high field verticality are also a considerable asset.
As a candidate for CEO, Pang Rui came to meet an unknown college student entrepreneur, and of course wanted more than just what was in the plan.
Of course, Jiang Qin is also a talent in her heart. If she can digest him, it would be a very good choice.
"It's really interesting to chat with Mr. Jiang, but let's not get too deep into the conversation. Let's talk about the price. How much do you expect the promotion to cost?"
"I'm not interested in money. My goal is to make Pintuan and Alipay the first-tier strategic partners. It's up to Mr. Pang to decide how much to give."
"Okay, then let us wish this cooperation a success." Pang Rui raised the wine glass.
Jiang Qin picked up the wine glass, drank it all, took out his chopsticks, and picked up the only thing he had eaten at the banquet, tiger skin chicken feet.
At eight o'clock in the evening on the 6th, in the Hilton Hotel in Qingdao, Sun Zhi opened his mouth wide and was speechless for a long time as he listened to his boss recounting the process of last night's negotiations.
So the real game is to exchange something you don't have for something that others don't have? That's really cool.
"But boss, why did you only eat one tiger skin chicken feet and emphasize it?"
"Because I'm courting disaster."
Jiang Qin held a can of beer, leaned against the windowsill, and took two sips. His eyes were illuminated by the colorful neon lights outside the window.
Why did Alibaba reject Jiang Qinfang's cooperation request directly at the beginning? In fact, it was because they felt that it was not necessary to intervene in the group buying market too early. What if they supported a rubbish product that eventually died in the market competition? I will wait until everyone has almost finished competing, and then I can buy the best one.
Now, this cooperation agreement uses the college student market as a bargaining chip, allowing Alibaba to make a choice in advance and intervene in the group buying market. In fact, Jiang Qin has exposed himself to the crisis.
But he had no other choice.
The group buying was restricted to Linchuan for a whole year just waiting for Alipay. At this stage, he had no choice, because among all the third-party payment software, only Alipay and WeChat Pay are the future.
However, it would take another three years for WeChat Pay to appear. Jiang Qin couldn’t wait, and the market would not give him three years, so the only option he had was Alipay.
However, group buying websites and e-commerce websites are in a competitive relationship to a certain extent. Once they become popular, some people will be pleased to say that the pigs they raised have finally become fat, so let's celebrate the New Year! However, if you want to kill me, you have to ask the nine-toothed rake in my hand whether it agrees.
(End of this chapter)
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