Chapter 356 The sound of silenced gunfire
Because they had to go back to work, Jiang Zhenghong and Yuan Youqin did not stay in Linchuan any longer and took a bus back to Jeju that afternoon.
However, the relatives in Linchuan have not been idle during this period. They called one by one to ask about my well-being.
"Lin Dehuai called and wanted Jiang Qin to ask Lingling about her job."
"Don't bother him. He's been busy enough these days. He just dropped us off and went back to the office. How could he have time to worry about this? Besides, he's not a real relative. Jiang Qin might as well take Nan Shu out for a walk instead of wasting time."
Hearing Yuan Youqin say this, Jiang Zhenghong nodded, but still decided to find a weekend to talk to his son about it.
However, they haven't seen their son attend classes in the two days that the couple has been here. Does it make any difference to him whether it's the weekend or not?
Yuan Youqin couldn't stand the fussy look of her relatives in Linchuan, but she was right about one thing: Jiang Qin would indeed be very busy in the next few days.
On October 10, the number of registered users of Zhihu has exceeded five million, and the speed has been increasing. In addition to its popularity and field verticality, the main reason is that Zhihu’s core community function has been built.
Anime, games, star chasing, technology, beauty, comedy, TV series, novels, emotions, social hot topics, and silly videos.
After a year of planning, Zhihu's community environment has become rich enough to meet the daily entertainment needs of all college students.
Moreover, the Million Bloggers Plan has successfully brought about a wave of creative enthusiasm among "registered users and content contributors", built the 1.0 version of the self-media field, and gradually led to a new way of playing in the Internet community.
Hui Huizi who loves to eat sugar, the ordinary Cao Shaoye, hello weekend, Miaomiao Ruyan, gossip sister, beauty sister, I just love watching cartoons...
Hundreds of creators from universities across the country shined, bringing the freshness and fun of Zhihu to an unimaginable height.
2009 was indeed a year of explosive growth for the Internet industry, but most companies that were new to the Internet field were crossing the river by feeling the stones, and had not given in-depth thought to the development direction and target audience.
At this stage, Zhihu can be said to be leading the way and has a strong momentum.
The college students who had just experienced how wonderful the Internet world was had never seen this before. They said they were addicted to it and forgot to eat and sleep.
Coupled with the update of the student recommendation system, most college students in areas where the system has not been promoted have been influenced by their old classmates and have begun to spontaneously become Zhihu users.
I don’t know who proposed it, but over a period of time, some people suddenly started calling themselves “friends”.
"Are you a friend?"
"Oh my god, what a coincidence, you are also a friend?"
Thus, a special small group popular among university groups and based on the Zhihu forum was born invisibly.
Every month, Dong Wenhao would compile some of Zhihu's hot topics and submit them to Jiang Qin. On the one hand, this was to control the direction of Zhihu's content, and on the other hand, it was also to guide the topics in the later stages.
When Jiang Qin saw the popularity of the topic "Zhiyou", he raised his eyebrows and sat in his boss chair in deep thought for nearly ten minutes.
Dong Wenhao didn't know what the boss was thinking about, so he just stood there. Then he heard Jiang Qin suddenly say, "Please help me call Tan Qing and Shengshi Advertising Factory."
Two days later, posters for the "Zhiyou Offline Social Gathering" event appeared in university towns across the country.
Everyone gets together, sings karaoke, watches movies, chats and brags, and all expenses are borne by the group buying branches near various university towns. In addition, everyone who participates in the social gathering receives a customized "Friend" T-shirt and exclusive badge.
The only thing friends have to do is to post photos of the get-together in their space.
In fact, this didn’t require any explanation from the branch staff, who didn’t have to pay. Many people posted dozens of messages on their spaces after attending the party.
"Today I attended an offline gathering organized by Zhihu. The Zhihu friends were interesting and spoke well..."
"The Zhihu T-shirt is pretty nice, and it comes with a special badge. I'll wear it tomorrow and see how many Zhihu friends I can run into."
"Thanks to Zhihu, I have not been good at making friends these years and have only dared to express my inner thoughts online, but I never thought that online friends could also enter my life."
"Fuck, my idol is also a friend, and he's such a jerk!"
"I met my ex-girlfriend at a friend gathering and found that she understands me the best. No wonder our online interactions are so happy."
In fact, Tan Qing was a little confused when he received the task. He wondered why the boss was so generous this time and actually invited thousands of stranger college students to eat, drink and have fun.
As a result, not long after the party ended, the technical team discovered that the forum's registration volume curve began to soar unprecedentedly, as if it had taken an aphrodisiac, so that the server that Jiang Qin had purchased at great expense suddenly faced a huge challenge.
In late October, Zhihu's registered users approached eight million, and the daily page views reached 90 million.
After official promotion, the name "Zhiyou" began to resound throughout the forum and also became the most popular buzzword among college students.
On October 18th, an art school in Kyoto was going to hold a public exhibition and called Dong Wenhao.
On the same day, a professor who specializes in giving speeches at universities also called Wei Lanlan.
On October 19th, a cosplay exhibition in Kyoto...
On the same day, a one-month cultural exhibition was held...
Some fast-moving consumer goods brands, sporting goods, educational institutions, job search websites, travel agencies, investment institutions... also started calling frequently, hoping to cooperate with Zhihu.
You want to ask how much Jiang Qin earned from advertising during that period? I don’t know, but it was a lot.
However, these things are just gifts to Jiang Qin. What really satisfies him is Zhihu's current user base and stickiness.
2009 was indeed the best time to join the Internet industry, but there were not many who could achieve such explosive growth as Zhihu. So this campus website began to gain fame, gradually entered the public eye, and was seen by more and more people.
"The founder of Zhihu has done in-depth research on the Internet and understands user preferences very well, which is very fatal."
"If you study the website carefully, you can see that its basic framework was built from the beginning, which means that Zhihu is now what the founder originally wanted to achieve."
"Don't think this is easy. In fact, it is very difficult to determine the key points before departure."
"Why? Because the trend of Internet popularity is uncontrollable and difficult to predict. But now, someone is using his own ideas to guide Internet popularity."
"Can you imagine a farmer deciding which day it will rain and which day it won't rain before sowing?"
"Yes, the monetization ability of this website is indeed very poor, so poor that it makes people worry, but if he can focus on this field, he will definitely be the first stock in the future college student social field."
In late October, cold air arrived and temperatures across the country began to drop, but the popularity of Internet topics remained unabated.
Because Zhihu has entered the public eye at an unstoppable pace, an Internet expert also expressed his views on Zhihu on the headlines of the entrepreneurship section.
There are also some reports about Zhihu website in some other related newspapers.
For example, some people reposted Zhihu content and analyzed why this website was favored by college students. Another example was that Zhihu was always cited when listing college students' entrepreneurial projects.
There are also some people who got the information from somewhere and clearly sorted out the context of Zhihu from its inception to the present. Some of the things even surprised Jiang Qin, who wondered whether they were true or not.
However, some people believe that it is unlikely that a sophomore student can create such a website, and it is likely just a gimmick.
Because of its popularity and the fact that Zhihu is becoming increasingly popular, many media outlets hope to interview Jiang Qin.
A face-to-face offline interview is best, but if you really don’t have time, a telephone interview is also acceptable.
If Jiang Qin had followed his previous philosophy of hiding himself to get rich, he would indeed not have accepted these interviews, because the longer he hid, the safer he would be. But this time, Jiang Qin did not hide anymore, but instead actively responded to these interview requests.
It is already the end of October and the weather is getting colder. In two months, 2009 will become the past and 2010 will be approaching.
At this juncture, Jiang Qin wanted to use Zhihu to attract public attention and lay the groundwork for the promotion of group buying.
"Mr. Jiang, what is your purpose in creating Zhihu?"
“It is to provide college students with a free environment for conversation and to make it easy to make friends.”
"Does the current Zhihu meet your psychological expectations?"
“It not only met my expectations, I think it even exceeded my original imagination.”
"Why do you say that?"
"I am the one who decides the framework and builds the platform, but the wonderful content and hotly debated topics are all completed by all the "friends". Sometimes I am really surprised that contemporary college students have so many endless talents."
"What is the future development direction of Zhihu? Can you tell us?"
"I hope that the existence of Zhihu can make the lives of college students more diverse and help them make more friends. This is what Zhihu has always insisted on and its original intention and direction will not change."
Around the Frost Descent Day, everyone in Room 208 sat around in the office, watching the Focus News interview with Jiang Qin, and made a few clicks of the tongue.
You know what, the boss looks really photogenic in this suit and tie. He must have paid bribe to the makeup artist.
On the other hand, under the instruction of Zhang Baiqing, these interview clips began to be played in the cafeteria again.
In the ordinary year of 2009, it seemed that Jiang Qin's name was everywhere in Linchuan University. But if someone paid close attention, they would find that some things began to change.
At the beginning of this year, when people mentioned Jiang Qin, they would say that he was the one who founded Pintuan. But before the end of the year, everyone introduced him as the one who founded Zhihu.
At the same time, Wei Lanlan - Group Buying Business Department - Zhihu First Stop Marketing - Linchuan Local Brand line was also busy.
Jiaduoji has developed the image of a "hotpot companion" and "heat-relief herbal tea" in college and is currently running television commercials. Kangmailang has also gradually occupied the college student market by following the approach of "upgraded packaging and large quantity discounts."
In fact, many brand owners do not pay much attention to the student group, because in their eyes, the consumption capacity of this group is still very low. Because of this, the first shot in market capture is incredibly lethal, but as silent as if it was equipped with a silencer.
However, some supply chains that are not at the end have begun to show signs of slowing down.
"Brother Wang, I'm here to deliver the goods again."
"Xiao Li, next time, please give me a few more boxes of Kangmailang's upgraded version and less of other brands. Also, replace all the instant noodles with a bucket and a half of Kangmailang's braised eggs."
"Oh, okay..."
Xiao Li, who was in charge of delivery, took out a memo and hurriedly wrote down the requirements of the campus convenience store owner. He was incredibly proficient in it. It was because the previous supermarkets and retail stores had the same requirements, so he had become very proficient at it.
In addition, Xitian, Helipao, Green Pepper Grilled Fish and Burger King are also working hard to open stores around the university town and launch joint marketing.
Drink milk tea and get coupons for three other restaurants. Eat hot pot or grilled fish, and you can also choose sweet-flavored lemon tea, Kangmailang iced black tea, and Jiaduoji.
In addition, they have put a membership card called "Xihanheqing" on sale in every university town business district. One card is valid for four stores, and there will be free activities from time to time.
According to the recollections of a junior student, when these four stores had just opened, the whole street was filled with queues, which squeezed other businesses out of the market. The sweet rose taro in particular was selling like hot cakes, and some students even started to act as scalpers, specializing in selling queue numbers.
(End of this chapter)
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