Chapter 420: Group Buying! Why are there group buying everywhere?

Chapter 420: Group Buying! Why are there group buying everywhere?

The beginning of winter began the weekend after Halloween. Northern cities began collective heating, and parts of North China welcomed the first snow.

Group buying websites have begun to expand into second- and third-tier cities, with advertising booming.

There are a lot of second-tier and third-tier cities, and it is impossible for them to eat as delicately as in first-tier cities, so it is a better idea to first build up a reputation through advertising and quickly sign a wave of the most popular merchants.

In addition, because the scale and market have begun to expand, the initial competition in the second and third tier markets was not too fierce.

For example, Lashou.com intends to advance from north to south with its base camp as the core, while Nuomi.com is also very tactful to avoid them and focus its main force in the south. The remaining 24quan, Wowotuan and Manzuo.com choose third-tier cities as their main targets.

No one wants to engage in direct combat in the early stages, because after the experience of the previous rounds, everyone knows that the one who burns money first will die the fastest.

In this early winter month when the temperature drops sharply, group buying, which travels at night in the cover of darkness, has gradually come into the sight of all group buying websites.

"The website with the highest market share in Xijing is currently called Pintuan."

"Well, it's the same here in Tianjin."

"The situation in Sichuan and Chongqing is similar. Group buying accounts for 40 percent of the market share, but it is mainly concentrated in a few large and prosperous business districts."

“The mall is full of group buying.”

"Linchuan...there is no other group buying website."

Before doing marketing, market research is of course essential. When the regional managers of major websites got first-hand data, many people were dumbfounded.

Because in their imagination, the market economies of these second- and third-tier cities are not that prosperous, and the online business in each region is probably controlled by their local group buying websites.

To do business in these cities, you can either directly incorporate local group buying websites or grab all the user resources.

After all, small websites are the weakest of the weak for them and can be destroyed in one shot.

But what they didn’t expect was that the market share of these different second- and third-tier cities was controlled by a website called group buying.

Moreover, they did not advertise crazily. Instead, they have been doing word-of-mouth evaluation and attracting new users, and stimulated online competition and user participation among local merchants through rating rankings.

In addition to group buying for discounts and trials, local consumers still like to scan their ratings and reviews.

To put it another way, compared with simple money-burning group buying, group buying seems to be actively becoming a guide for shopping and eating in these cities.

At the Xijing branch of Lashou.com, Zhou Zhenhao, who had just joined the company, spent three days finally adjusting his mindset and getting out of the shadow of Sui Xin Tuan’s failure. He planned to quickly start business.

But when he saw the newly recruited employees immediately opened the group buying app at lunch time, he was completely confused.

He knew that Jiang Qin was not completely hiding in Linchuan. He was secretly doing business in Shanghai University Town. He even defeated Lashou.com and fled. He used the natural barriers of the university business district to create a restricted area.

But he never expected that group buying would gain a foothold in second- and third-tier cities.

What was he going to do? As a college student, did he want to get involved in the competition in the national group buying market? But what was the reality? Group buying was really popular in the area he was in charge of, squeezing out the local group buying websites and leaving them with no business.

The most frightening thing is that according to the email sent by Manager Luo, the cities that Lashou.com has its eyes on are all currently involved in group buying. If the market share can be calculated by addition, then the size of group buying has even squeezed into the top five.

Zhou Zhenhao was in a daze for the whole morning, and then he took advantage of the lunch break to open the group buying app for the first time. After several operations, he suddenly became silent.

The user interface and operating experience of the group buying app are really smooth, and there are many ways to play that he has never seen before, such as double discounts for registration codes, double discounts for groups of four, and automatic discounts for positive user reviews that month, allowing users to take the initiative in discounts.

It turns out that the original version copied by Sui Xin Tuan was a castrated one?

What's even more outrageous is that there is a recognized common sense among current group buying websites, that is, merchant resources are above all else, but group buying seems to have been doing the opposite, investing a lot of energy into user experience.

"Jiang Qin..."

"How could it be Jiang Qin..."

Zhou Zhenhao sat on the chair and meditated for a long time, his temples throbbing.

At the same time, Luo Ping, who controls the entire North China market, was also dumbfounded.

He knows about group buying. Isn't that a small website in Kyoto University Town? I wanted to buy it before, but it ignored me.

But I'm not in Kyoto now, why is it that after I moved to another place, there are group buying everywhere? While Lashou.com was dumbfounded, Nuomituan also encountered group buying in the southern market, and the reaction was similar to that of Lashou.com.

"Boss Chang, it's group buying again. It's the same group buying that caused Lashou.com to suffer a loss in Shanghai last time. They started doing business in second-tier cities a long time ago."

"It's still the same group buying as before, without any changes?"

"No, not like before. Their martial arts... have improved."

"I heard that before we arrived, their field sales manager was so bored that he took time out to participate in a show called Wulin Feng."

"????"

The situation was different from what I had imagined. Encountering an opponent right after entering the market instantly disrupted my rhythm. However, everyone has been working in the market for a real battle, so it is impossible that they don't even have the ability to adapt to changing circumstances.

Aren’t you guys always working on user experience? We don’t have anything else but money.

No matter how good your user experience is, can it be more attractive than real money? Impossible!

Therefore, group buying websites in major cities almost all came up with the same idea: since you are so good at rating competition, I will send specialists to conquer the most popular merchants in the group buying rankings.

I regard your praise list as my signing guide. Once I win over these popular merchants, I will continue to increase the subsidies.

A western meal is 20% off on your website and 40% off on our website. Consumers can't choose you just because your operation is smooth, right? When consumers see your rankings and come to my website to buy coupons, won't your group buying be in vain? After deploying the strategic plan, the marketing specialists of major websites began to sweep the streets according to the group buying rankings.

At five o'clock in the morning on November 9, Zhou Zhenhao held a mobilization meeting in the office of the Xijing branch. He made a signing list based on the popular rating list of group buying and personally led the team.

Yangji, Xianhui Xiansheng, Dadi Cinema, Liangjia Foot Massage, Maddie KTV, Beilan Dessert Shop...

The employees of Lashou.com fully demonstrated their professionalism, continuously signing up users and winning one contract after another, and everything was going smoothly.

However, at three o'clock in the afternoon, when they arrived at the door of Xitian Milk Tea Shop, they encountered a group of people from the market who were group buying.

"What do you do?"

"Business, what else can I do?"

"Heh, who gave you the courage to do business here? Don't you know that this is the territory of group buying?"

"Brother, don't be so overbearing. Is this market owned by your family?"

"Who wants to be your brother? Look at how weak you are. Your waist is not even as thick as my arm. If you know what's good for you, get out of here!"

After hearing this, the Lashou.com team thought something was wrong. This guy was obviously looking for a fight.

But just when they were worried, a salesperson from the Xitian milk tea shop came out, took a look at the two groups of people, and his face suddenly turned dark.

"Can you please not disturb us while we are doing business?"

Zhou Zhenhao immediately smiled and said, "It's like this, miss. I'm the marketing manager of Lashou.com. I'd like to invite your store to join our website. Is your store manager here?"

The group-buying manager was instantly annoyed: "How dare you say that? You still dare to say that, right?"

Zhou Zhenhao was a little scared when he saw the other party's well-developed biceps, but he also knew that he must not lose at this time: "I tell you, hitting someone is illegal!"

The sweet waiter glanced at the manager of the group buying group and said, "If you want to cause trouble, don't do it in front of us. The market is free and open. We will settle in any store we want. If you do this again, we will not cooperate with you in the future!"

“Okay, okay!”

The manager of the group buying team gnashed his teeth and looked at Zhou Zhenhao: "You guys are awesome. It's because we can't afford to offend the boss behind them. I admit defeat!"

Zhou Zhenhao blinked, and before he could react, he saw the group of bread men leaving without looking back.

That's it? Damn, is this the ground promotion of group buying? Too crispy, right? He suddenly felt an unprecedented pleasure, a feeling he had never had when doing free group buying.

At the same time, in the school affairs office of Linchuan University, Jiang Qin was playing Go with Zhang Baiqing. The game was so intense that it reached a fever pitch.

Seeing that Zhang Baiqing was shrewd and was the first to connect five pieces, Jiang Qin was shocked. He immediately waved his hands in front of Principal Zhang and stole one of his white chess pieces.

"What are you doing?"

"All is fair in war. This tactic is called reasonable disruption."

Zhang Baiqing looked at him in confusion, thinking all sorts of nonsense, and then picked up a chess piece and placed it on the board. But after placing the piece, he felt something was wrong.

What's going on? I remember I already have a chess piece here? At this moment, Jiang Qin suddenly reached out and took out a chess piece from Zhang Baiqing's chess box, and then pretended to move it, which stunned Principal Zhang.

"Wait, what are you doing with my chess pieces?"

"Hmm? Is this your chess piece?"

“This is white, if it’s not mine, whose is it?

"Principal, you are too naive. Haven't you ever thought that maybe my chess pieces are everywhere on this chessboard?"

Zhang Baiqing looked at him in disbelief: "The black one is yours, the white one is yours too, so what the hell am I playing with?"

Jiang Qin looked up when he heard the voice: "Yeah, then what are you guys playing?"

"????"

When Zhang Baiqing heard the word "you guys", his hair stood on end instantly. He immediately looked back and confirmed that there were only two of them in his office. The trembling in his heart became even stronger.

There's not even a ghost here, why is this guy suddenly talking about you?

(My cold is too severe. I went to sleep after taking the medicine. Please give me some monthly tickets. I beg you.) (End of this chapter)

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