Chapter 452 Business Closed Loop 3.0
In the following period, Linchuan welcomed a week-long sunshine. Although the temperature was still low, it was much better than the previous period.
Jiang Qin has been keeping an eye on the news about the group buying circle for some time to understand the trends of each company.
"Dianping has entered Kyoto and is expected to expand to the four first-tier cities within two months and quickly expand to lower-tier cities. The first round of discounts was as high as half the price, and they even launched a one-yuan free meal promotion."
"As expected of a long-established lifestyle service website, it's really awesome."
"In addition, Nuomi has released news that it has raised 150 million yuan, but the situation in its Shanghai branch is not bad. Nuomi's first target should be the LaShou market. According to the feedback from Sun Zhi, the same is true in Shenzhen."
"It seems that without funds, Lashou.com is like a toothless tiger, becoming the softest target."
Jiang Qin listened to Ye Ziqing's report and analyzed the current situation.
Apart from second- and third-tier cities, Nuomi's two most important business areas are in Shanghai and Shenzhen, and its rival has always been Lashou.com.
Lashou.com is a giant among group buying websites. It has always been accustomed to spending money on battles. Its style is very domineering and it has made many enemies. For nearly a year, they have been suppressing Nuomi.
This time, Nuomi got the funds first and will definitely give a hard counterattack.
Although group buying also occupies one-third of the Shanghai market, if Nuomi wants to fight a fast battle, its first target is still Lashou.
Because everyone knows that group buying does not rely on money to win. Compared with Lashou, which has no money, it is the most difficult one to compete in the entire market. If you want to achieve results in a short period of time, you must continue to maintain friendly relations with group buying and focus on Lashou's territory.
The current second- and third-tier markets are already saturated, and the biggest tree will inevitably attract the most wind.
For Lashou.com, they saw that Sui Xin Tuan was a big tree that attracted wind, so they could overtake others. But now, they themselves have become that big tree that attracted wind.
"Notify Sun Zhi to be prepared. If Nuomi attacks Lashou in Shanghai, we will just follow the trend and expand our business and survive."
"You sent Manager Sun to Shenzhen to set up a team immediately after New Year's Day. Have you thought of this a long time ago?" Ye Ziqing couldn't help but ask.
Jiang Qin pondered for a while and said, "I guess so. The business areas of Nuomi and Lashou overlap. No matter who gets the funds first, they will always hit the other side hard. This is inevitable because those who do group buying want to unify the market."
Ye Ziqing thought for a long time: "So after entering Shanghai, the second target is not Kyoto, but Shenzhen?"
"Kyoto is too difficult to fight. Lashou.com's headquarters is there, and the opponent is the well-known Volkswagen. Compared with Shenzhen, this city is more complicated."
"But Mr. Jiang, the war will end. Nuomi has the funds. Once they eat up Lashou, we will become their only target."
"Senior sister, do you think that after Nuomi eats the handle, he will eat me too?"
“I do have this concern…”
Jiang Qin picked up the teacup and took a sip. "LaShou will not sit still and wait for death. The reason why he has not received the funds is because he cannot accept Alibaba's terms. But if he is really pushed to the limit, even a dog will jump over the wall."
Ye Ziqing was silent for a moment: "Boss Jiang, I don't know if what I said is right, but when I was doing the Free Group, I summed up a rule."
"Tell me about it."
"When the eldest and second oldest fight, the third oldest is usually the one who dies. If LaShou also gets the investment, we may be even more unlucky because we will become a soft persimmon."
Jiang Qin thought for a moment and said, "How about this. When Lashou.com gets the funding, we will immediately spread the news that we have also raised funds."
There was a hint of surprise in Ye Ziqing's tone: "Is it true that we have also raised funds?"
"not yet."
"Then...how do we announce it to the public?"
"We are not a listed company, so what's wrong with bragging? If Lashou raises more money than Nuomi, we will announce it as having more than Nuomi. If Lashou raises less, then we will have more than Lashou. We won't be the third, we will be the second!"
"Empty City Strategy? But we have no money. Wouldn't they know once they test us?"
Jiang Qin put down the teacup: "How do you know I don't have it?"
Ye Ziqing: “…”
Jiang Qin didn't explain much and hung up the phone, thinking about how we would be affected when the financing news came out.
On January 9, it snowed heavily in Kyoto, and Dianping’s advertisements covered the entire city, so fast that people were caught off guard.
Discover a better life, starting with Dianping.
A one-stop life service platform makes life better.
This website originally provides life services and has a lot of business resources. In addition, the rankings are already available on their website, so Dianping’s entire attack is very fierce.
The pure white snow and the orange-yellow posters form a magnificent landscape, which looks beautiful.
Although it is not a holiday, the market in Kyoto is still booming. This is the strength of the old website.
Helishao Hotpot, Green Pepper Grilled Fish, Xitian Milk Tea, Mr. Xianhui, Burger King, Yangji, Snack Convenience Store... These brands have accumulated very good reputations, and when they encounter this trend, they will flourish everywhere.
Helilao focuses on warmth and service, Qinghuajiao focuses on good taste and buffet of small dishes, Xitian plays the hunger marketing, Burger King focuses on Crazy Thursdays and shameless scams, and Yangji focuses on affordable fast food and snacks.
They have means, characteristics, and are at the forefront of the trend. You can't even imagine how powerful they are.
In addition, the fourth and fifth rounds of brands have also begun to follow suit.
They first expanded their presence in second- and third-tier cities, and based on the penetration of group-buying websites into the market, they developed very quickly. Now they are in a hurry to expand into Kyoto, but they feel that if they run too slowly they won't make any money.
Foot massage shops, coffee shops, beauty shops, clothing brands, beverage brands... they are everywhere.
At the same time, a meeting on Business Closed Loop 3.0 was officially held at the group-buying headquarters.
Their previous layout was mainly centered around location, such as which stores were next to each other and which stores could complement each other.
This time, they linked and upgraded the existing business districts.
You can place an order from Xitian when eating the fish from the river, and since the distance is not far, there will be someone responsible for delivery.
And when you shop at other stores next door, you can also enjoy Heli Lao's nail services, massage and other services.
The hotel brand has collaborated with convenience stores, supermarkets and other brands. The goods are delivered directly without any premium. Just open a box of Smurfs and you will find that it is not only a big brand, but you can even enter a lottery.
You can also ask the waiter to help you use the intercom to place an order from the nearby Yang Ji, and have someone deliver it to your room upstairs.
Moreover, it is not impossible to choose a home-based manicure and massage at the hotel.
In addition, according to Jiang Qin’s requirements, mature brands need to help third, fourth, and fifth-round brands grow rapidly in non-competitive fields.
For example, store location selection, channel supply, surrounding information, all these things can be shared. This time, they want to truly achieve the goal of the rich leading the poor.
"Today is January 15, 2011. The 3.0 joint marketing will officially begin at the end of this month, with the pilot project in Kyoto."
"If there are any problems, adjust them immediately, and if there are any suggestions, give us feedback directly."
"After this upgrade, the VIP value of Xihanheqing will be infinitely increased. Because there are always people who don't like online shopping, or are unwilling to shop online, so our offline membership plan will continue to be promoted."
"After this, we still have a long way to go, three to five years, or even ten to eight years. I hope everyone can work together sincerely and carry forward the past and forge ahead."
In the winter sunshine, Jiang Qin sat in the conference room in a suit and tie. After saying the last word, he slowly raised his head, and there was continuous applause from the audience.
After the meeting, the layout and training officially began.
Jiang Qin specially transferred a group of people from the field promotion team, on the one hand to continue to familiarize themselves with the market, and on the other hand to help strategic marketing partner brands establish linkage relationships.
This is just like when Jiang Qin first did delivery in Linda during the morning, noon and evening hours. He took advantage of the distance and conducted secondary sales to the customers attracted by Dianping, allowing the market's consumption capacity to be further tapped.
At this moment, Jiang Qin brought all the benefits brought by group buying to the peak and magnified them infinitely.
I won’t talk about other brands, let’s just talk about Xitian, a milk tea shop that was born on a campus and now has branches all over the country.
I won’t say how much the brand valuation is, but it’s definitely worth several hundred million.
After the 3.0 upgrade, Xitian’s brand value will continue to rise, with no end in sight.
Jiang Qin lent the young rich woman three million yuan, and three years later gave her a milk tea brand with a market value of several hundred million yuan. If this matter were to be spread, the effect would probably be very explosive.
But she is still naive and knows nothing, and has no idea how much her good friend loves her.
Jiang Qin stretched lazily, looking at the bright sunshine outside the window, feeling particularly comfortable.
At the same time, Nuomi's activities were also carried out extensively in Shanghai and Shenzhen.
They are not offering a 50% discount this time, but a different gimmick: a 100 yuan rebate on purchases over 100 yuan.
These two activities actually mean similar things, but the biggest difference is that the 50% off coupon is not instant, so it doesn’t matter if you buy at the beginning of the month or spend at the end of the month.
But to get a 100 yuan rebate on purchases over 100 yuan, you must make the first purchase.
As a result, the order volume of Lashou.com plummeted, and the entire branch was in a gloomy state.
But although I am worried, I really can't bear it because I have no money.
Yang Xueyu from the Shanghai branch has not been interested in how to keep the existing business recently, but is very interested in running away.
Cui Yiting was under even greater pressure because she once again experienced the situation that the Sui Xin Group faced back then.
"Manager Cui, the data for our new check-in-for-points activity has come out."
"How many?"
"Thirteen..."
"Only two digits!?"
The secretary pursed her lips and didn't dare to say that there were actually nine. They felt it was too embarrassing not to have even two digits, so they secretly clicked a few times with their own accounts.
Cui Yiting was silent. She joined Lashou because it was the largest group buying website at that time and it was in the limelight and had the aura of a king. But she never expected that Lashou would eventually become a soft persimmon.
(End of this chapter)
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