Chapter 461: Clearing the battlefield
After the New Year, Kyoto welcomed a snowfall, 24 tickets, full seats...
The websites that are capable of obtaining financing are all in place on this snowy day, as if knights have sharpened their swords and are waiting for the charge in the cold winter.
At this time, the group buying market was saturated, most cities had been fully developed, the era of barbaric and extensive expansion was over, and competing with each other became the main theme of this period.
In the early days of the group buying war, this market was still a vast blue ocean, and you could do whatever you wanted.
This city has a rival, right? Then I'll just go to the next city. China is so big, there must be a place for me.
But up to now, the crowdedness of this market has made the entire industry red. If you want to fight for a better future, killing your competitors is the top priority.
After receiving the funds, Lashou quickly became strong. Its advertisements were everywhere overnight, and it instantly took back the business area lost to Dianping.com, and formed a confrontation with this old-fashioned life service network.
"To be honest, I'm tired of even the delicacies from land and sea."
"The prices are so cheap, I feel overwhelmed by the choices."
"Group buying gives me the illusion that prices have returned to what they were ten years ago."
A financial newspaper randomly interviewed several passers-by regarding the third round of craze on group buying websites. On the snowy streets, everyone had a smile on their face as if they had gotten something good.
Someone else told the media that he stockpiled 30 dinner coupons at the beginning of this month, planning to go out and spend money every day, and the cookware at home had not been moved for a month.
However, the third round of money-burning war is different from the first round.
At this stage, most websites have accumulated rich experience and learned lessons from their failures.
They knew that money had to be spent, but it must not be spent on one's head like before.
Because if you attack the market head-on, the only result is that both sides will suffer losses, and the one hiding behind will benefit.
Just like Lashou.com and Dianping.com, the two giants faced off for the first time and their market shares were 50-50.
Lashou.com's hotel and shopping channels have the upper hand, while Volkswagen focuses on food and in-store services. The integration and intersection of the two markets has reached a bottleneck and no one can go any further.
Therefore, the second stage of the Taiwan match became a battle to clear the battlefield.
The principle of clearing the battlefield is very simple. To put it bluntly, it is to free up your energy first, clear out the miscellaneous soldiers around you, unify the market in the city, expand the living territory under your feet, fill the gaps, and avoid being taken advantage of.
What are the benefits of a unified market? The benefit is that when a city area has no competitors, it can decide many things by itself.
There is no need to compete to see who offers the biggest discounts, nor do we need to give money to consumers. I am the only one selling this thing, and the price is determined by what I say.
In the past, a meal for three people could feed three big eaters, but now two people need a group ticket for three to eat their fill. This is actually a disguised form of harvesting leeks.
After finalizing this strategic layout, city managers took their funds and returned to their respective cities to begin studying strategic countermeasures.
It is a truth that when the eldest and the second fight, the third one will die.
Many group buying websites that were regarded as minor players were in danger during this period, because in the face of the bulging wallets of the industry leaders, they found that they seemed to have only two options: survive until bankruptcy or choose to be acquired.
At the beginning of the year, when the group buying industry was at its peak, there were more than 6,000 group buying websites of all sizes.
At the end of the year, after the capital war in the group buying industry, only a double-digit number of companies survived.
In this cleansing plan, group buying is also one of the targets to be cleared out.
On January 27, Yang Xueyu returned to Shanghai with a piece of calligraphy given to him by Robin, titled "A Victory at the Beginning".
Subsequently, the Shanghai branch of Lashou.com held a collective meeting on clearing the battlefield.
Take over Pintuan, acquire Pintuan, take over their deep cooperation users, turn around and deal a fatal blow to Nuomi. In this way, the market in Shanghai will be unified.
At the same time, Chang Jiansong, the Shanghai branch of Nuomi.com, also held a strategic meeting.
Take over Pintuan, acquire Pintuan, take over their deep cooperation users, and then give Lashou.com the final blow. In this way, the market in Shanghai will be unified.
So, everyone started working overtime to develop the plan, and everyone was as excited as if they had been injected with chicken blood.
It’s too difficult. It’s really too difficult.
From November to New Year's Day, they were bullied by group buying.
This small website obviously didn't have much money, but it still put them under so much pressure that they couldn't even breathe. Now, they can finally pay back for the beating they've received.
"We have a very tight time frame. All departments must finalize their plans within three days."
"Nuomi.com is also eyeing the market covetously. Their desire for group buying is no less than ours. Everyone must concentrate 100% of their energy at this stage."
"Think about the time when group buying entered Shanghai and the New Year's Day promotion. This time, I will return everything I owe!"
“…”
Song Yaqian sat on the left, listening to Yang Xueyu's orders, and couldn't help but think of the man who had his hands in his pockets and didn't know what an opponent was.
Jiang Qin has been able to hold on to the group buying market, which is surrounded by fierce competition, by his own efforts. He is really very powerful.
He proved his talent and set a new record for college students' entrepreneurship, but faced with the bombardment of real money, that was the end of it...
"Ya Qian."
"Mr. Yang, go ahead."
Yang Xueyu looked at Song Yaqian and said, "Manager Cui is short of staff. You have worked in marketing for group buying websites before. Go over and help."
Song Yaqian turned to look at Cui Yiting: "Manager Cui, please give me more advice."
"Let's learn from each other." Cui Yiting smiled slightly.
She knew that Yang Xueyu had always doubted her ability and was very dissatisfied with her plan. At this juncture, she sent Song Yaqian over to keep an eye on her.
But it doesn’t matter. This time, she wants to use group buying to prove her worth.
Afterwards, Nuomi and LaShou entered into a tireless mode, with everyone working overtime to discuss strategies and plans, trying to plan all steps as perfectly as possible.
At around eight o'clock in the evening, Cui Yiting finished writing the first version of the event plan, stretched, and opened the three-person group of Sui Xin Tuan.
"The charge has been sounded."
"Boss Yang issued us a military order, giving us only three days. All of us in our branch are working overtime to formulate a strategy to suppress group buying. We must completely clear the Shanghai market in three days."
Zhou Zhenhao immediately popped up: "I have applied for a transfer and will go to Shanghai to help immediately."
Cui Yiting was a little surprised: "When?"
"It'll be tomorrow morning, I can't wait to see the results!"
Zhou Zhenhao has actually been looking forward to the collapse of the group buying platform during this period of time, because he has an inexplicable hatred towards Jiang Qin.
This might be because when the Sui Xin Group was facing difficulties, Ye Ziqing insisted on asking Jiang Qin for advice, which made him feel a little despised and offended.
The most important thing is that Suixintuan’s background is similar to Pintuan’s, and their development paths are almost the same. Both started in second-tier cities and settled in Shanghai as their first stop. Moreover, Pintuan’s funds may not be as much as Suixintuan’s.
Therefore, the more successful Jiang Qin is, the more he appears to be a failure.
From November to now, Zhou Zhenhao has been in a state of lurking because Jiang Qin was too eye-catching during this period.
And now, he can't wait to go to Shanghai to witness this history with his own eyes.
At the same time, at the Shanghai branch of the group buying service, people were gathered together, eating mutton hotpot on a cold winter night.
This mutton is not mutton rolls, but large pieces of mutton with skin, all of which are bought at half price on Nuomi.com. The mutton has been cooked in a pressure cooker before being used in hot pot. The skin is soft and the meat is tender. It is juicy and leaves a lingering fragrance in your mouth.
Everyone was enjoying the fatty mutton and thought it was so satisfying. They thought it was so comfortable to work overtime like this and they would do it again if they could!
"Senior."
"Mr. Tan, what's wrong?"
Tan Qing put down his chopsticks and looked at Ye Ziqing: "The boss asked me to ask you, what is Lashou.com doing now?"
Ye Ziqing took out a tissue and wiped his mouth: "They held a city manager conference yesterday and came back with funds today. They are studying a plan to clear the battlefield. Group buying is their first goal. I think we should also announce the financing news."
"Let them hold the meeting for two more days. When they work overtime like crazy and rack their brains to come up with the most perfect plan, we will tell them that we have plenty of money."
“…”
Ye Ziqing took a deep breath: "You and my junior fellow student are quite similar."
Tan Qing smiled slightly: "It's all because of the boss's good teaching."
After eating the mutton hotpot, the employees of the branch went home one after another. Ye Ziqing also carried her bag and walked towards the apartment. She did not choose the subway or a taxi, but walked step by step on the streets of Shanghai with a slight smile on her face.
She failed in a chaotic battle and left. After joining the team, she found that the most chaotic battlefield has the brightest hope.
But perhaps it was fate that when Ye Ziqing walked to a cafe, she unexpectedly met Cui Yiting who had just walked to the door.
"Ziqing?"
"Yiting, long time no see."
Cui Yiting had just finished her work and came out of the branch station. She was surprised when she saw Ye Ziqing.
Because in her impression, Ye Ziqing returned to Linchuan in October and vowed never to touch group buying again. She never expected that the other party would suddenly appear in Shanghai.
“Are you here for tourism?”
"No, I...I joined the group."
Ye Ziqing pursed his lips and did not continue to hide it.
In fact, she couldn't tell a lie at this moment because it was her character.
Just like when Suixintuan copied the structure and model of Pintuan, she could pretend that she didn't know, but when facing Jiang Qin at the group buying conference, she couldn't say openly that Suixintuan was the first group buying.
After joining the group, Jiang Qin asked her not to quit the group, and she did so. However, when faced with Cui Yiting's questions, she was unable to hide her current situation.
Human beings are such complex individuals, repeating themselves over and over again, fighting against themselves and struggling desperately.
Ye Ziqing felt that Jiang Qin might have seen her like this, which was why he bluntly said that she could not be a qualified leader.
"You joined the group buying?" Cui Yiting couldn't believe it.
Ye Ziqing nodded: "Yes."
“…”
Two urban beauties stood on the street on a cold night, their bodies bathed in the orange light from the cafe, staring at each other.
"Why do you want to join the group? Do you think you can win by joining the group?"
"You must be joking..."
(End of this chapter)
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