Chapter 476 Attack
Volkswagen's advertisements soon became popular in Shanghai. Merchants only need to register to join and they can get 1,000 yuan of store opening funds. It is equivalent to just signing up and Volkswagen will give you 1,000 yuan for free.
As a result, a large number of contracted merchants quickly flooded into the site.
Nuomi and Lashou have played this trick of using money to gain advantage countless times, so this is not surprising at all.
However, there are still countless people who marvel at their speed. Volkswagen's elite team is really efficient, which shows that Mr. Chen is by no means an ordinary person.
Because to achieve such high efficiency, the person in charge must have very iron-fisted control over his subordinates.
Yang Xueyu also sighed a little, because he had only seen two such people, one was Chen Jiaxin and the other was Jiang Qin.
Chen Jiaxin's team has a wolf-like nature. Everyone is used to involution, and they are like they have been injected with chicken blood and are tireless.
Jiang Qin's team has a similar temperament, but it's a bit complicated...
He has wolf features, but... a bit of a dog.
"It should be very tense inside the group right now."
Yang Xueyu stood in front of the hotel balcony, looking at the bustling street scene with a deep gaze.
In fact, the atmosphere in the group buying department is indeed very tense because they are preparing for the launch of the GIS service.
Because the launch of new functions must be combined with activities, the most important point is how to produce effects and let users truly experience the convenience of group buying.
Therefore, online promotion is indispensable, and offline activities must also be coordinated with it. At this critical moment, all departments of the branch station are extremely busy.
"Boss, the offline service booth has been built."
"Okay, thank you for your hard work."
"Also, we are short of staff, aren't we? I asked the sales department to take over a group of employees who were laid off from Lashou and Nuomi. There was also someone who said he had eaten your chestnuts. Do you remember?"
"I remember a very polite young man who poured me some water. He was previously in charge of the promotion booth and could be a team leader."
"Understood, boss."
The group buying market has now been fully developed, and all merchant information is almost transparent. There is no need for people to run around to merchants, nor is there a need for people to distribute flyers to tell others what group buying is.
Therefore, not long after the war of poaching began, major group buying websites have been clearing out low-level employees to reduce the costs of poaching, and the field promotion department was the one that was directly laid off.
When the cunning rabbit dies, the hunting dog is cooked; when the birds are all gone, the good bows are put away.
The reason why other websites don’t sign contracts with these people is that they are actually waiting for this moment.
But for Jiang Qin, the front-line workers who are familiar with the terrain may not seem to be high-end jobs, but they are definitely not at the point where they can be abandoned at any time.
After the market is developed, can we just forget about the field promotion? Naive! The real battle has just begun!
In addition, the sales staff laid off by these big websites are already very familiar with the group buying business. They are all veterans and do not need any professional training at all. Isn’t this a free gift?
Yes, both.
The most important thing is that large websites collectively laid off their grassroots sales staff, and group buying took over with the original treatment. This was a timely help, and the loyalty of these new employees was even higher than that of those recruited through public recruitment.
"Li Minghui."
"arrive!"
"You can come and sign the contract tomorrow. The boss said thank you for the water and that he wants you to be the temporary team leader. You can take your brothers to the warehouse in the backyard to get the vests and work badges."
"So...what about the salary?"
“Everything remains the same.”
After hearing this, all the people who had been doing the marketing for Nuomi and Lashou cheered. They had not held out hope at first, because although they did not have high educational qualifications, they were also aware of the current situation of the group buying market.
Now that the market has been developed, who would still need ground promotion? But they didn’t expect that group buying would really be necessary.
Li Minghui, also known as Xiao Li, was the young man who poured water for Jiang Qin and others during the New Year's Day promotion on the street. He laughed for a long time along with his companions who came to apply for the job, and then suddenly regretted it.
If he had known earlier, he would have surrendered to the enemy right after New Year's Day. Maybe he could have gotten Order Silver or Glory Gold by now. But in the end, he wasted two months in vain. He must work hard to improve his scores next! The next morning, Li Minghui brought his people to the Shanghai branch of the group buying website, signed the contract, and waited for work assignment.
"Go to the training room on the second floor. The boss is waiting for you there."
"To the training room?"
"You'll find out when you get there."
Li Minghui and his friends were a little confused, but they still followed their supervisor's instructions and came to the training room on the second floor.
As soon as they entered, they saw the room was covered with sponge cushions. Jiang Qin was wearing a tights, his hands were bandaged, and he was being guided by a man with lumps on his body to punch quickly.
This man with lumps of flesh all over his body looks as strong and powerful as a mountain.
His body is not as explosive as that of a bodybuilder, but even ordinary people can feel the surging power.
It’s just…such an awesome man, at this moment, had a flattering smile on his face, a smile so innocent and carefree, like a blooming flower.
"Fuck, Boss, that punch of yours is really good. I've been learning martial arts for twenty years, but I still can't throw at such a tricky angle as you did!"
"Oh my goodness, this kick... it's over, I'm so inferior!"
"Oh, I've never seen this move before. It's both offensive and defensive. You must have created this martial art yourself!"
Li Minghui and his companions looked at each other and simultaneously thought of an animated character called Feiyangyang.
At this moment, Jiang Qin suddenly stopped what he was doing and looked at the man in front of him very seriously: "Zhang Wei, don't flatter me just because I'm your boss. I'm telling you, if I can't take a punch from my good friend when I get back, you're done!"
"Boss, what does your friend do?"
"My good friend..."
Jiang Qin suddenly raised the corners of his mouth, then immediately drooped them: "None of your business!"
Zhang Wei pursed his lips and said, "Okay, Boss. I thought you were just learning for fun. I didn't expect you to actually practice. So just treat that as a warm-up. I'll teach you something real."
"???????"
"Damn it, it turns out that what I just taught you was all fake? I thought I was a martial arts master."
Zhang Wei coughed and said, "The set just now is actually similar to military boxing. It's not very effective in actual combat, but it can definitely strengthen the body."
Jiang Qin was numb: "Why should I keep fit? What I want is my status in the family!"
"Oh, I understand. What's your good friend's way?"
"I heard it's Brazilian martial arts."
Zhang Wei was silent for a moment: "What level?"
Jiang Qin thought for a moment and said, "Very high."
"Why not just run away and stop being friends with her? Why get beaten up?"
"Don't talk nonsense. Although I am the boss, I can't protect you if this gets out." Jiang Qin turned into a dog pointing fingers.
Zhang Wei felt a tingling sensation on his spine: "Then why did you have to beat him up?"
"I won't beat her. I just can't bear to beat her, but as a man, I always hope to be better than her in every aspect. Do you understand?"
"Female? I understand. I understand a little bit."
Zhang Wei wondered if there was a little fierce woman in the boss's house. As he was thinking about it, he suddenly saw a group of people coming to the door: "Hey, boss, it seems someone is coming."
Jiang Qin looked back and said, "Oh, it's Xiao Li. Come here, come here."
"Mr. Jiang...Mr. Jiang, thank you for giving us the opportunity to work."
"You are professional sales talents. LaShou and Nuomi are complete idiots for not wanting you. Now you need work, and I need manpower. We are cooperating with each other, and there is no need to thank you."
"So what kind of work are we going to do?"
Jiang Qin untied the bandage on his hand: "We have a promotion activity this weekend, which is similar to the New Year's Day promotion. You can go there to help in the morning and come to learn fighting from Coach Zhang in the afternoon."
Li Minghui straightened his chest immediately: "I understand. If I come across other websites, I'll just screw them."
"Nonsense, this is for physical fitness."
"I understand. Give them a strong face."
Jiang Qin thought that you know a lot, and you must have been beaten a lot in the past. "Okay, follow Coach Zhang and learn. A supervisor will take you to familiarize yourself with the stalls on the weekend. I'm going back first."
Zhang Wei followed him a few steps forward and said, "Boss, you don't want to learn the real thing?"
"I don't want to learn anymore. I thought about it and decided to just play with her." Jiang Qin waved his hand and left the training room.
At the same time, Volkswagen, which had signed enough merchant contracts, officially began to do business in Shanghai, and all kinds of posters and flyers to attract consumers were flying all over the streets.
Their strategy is divided into three steps. The first step is to use the entry fees to obtain a sufficient number of merchants, and then to distribute flyers for advertising and accumulate user groups.
When the user base has accumulated to a certain level, activities are immediately launched, using coupons and membership plans to bind customers, thereby encroaching on the market and squeezing out competitors’ living territory.
Now, they have reached the second stage, and the next round of discounts will be their first official shot in Shanghai.
"Starting tomorrow, Volkswagen's half-price promotion and points activities will be launched online at the same time."
"In addition, we guide users to join the VIP program to enhance consumer stickiness."
"50% off on Saturday morning, membership coupons in the afternoon, free meal coupons on Sunday morning, and in the afternoon, if there are unused coupons, we will give you an additional discount!"
Chen Jiaxin sat in the conference room and assigned tasks to each department, her queenly temperament clearly revealed.
In the early morning of the next day, Dianping's event was officially launched, offering a 50% discount to new users, which immediately ignited the market.
Some consumers who have been following the Internet trends have gained experience that the entry of new platforms means there are more bargains to be made, so what are you waiting for!
As a result, the number of Volkswagen's registered users on the first day exceeded 100,000, which was a huge number.
Lashou.com and Nuomi will not sit idly by and have also launched their own activities, but the effects are not as strong as those of Volkswagen.
Dianping has a review list, and the lowest discount is 50% off, with a very high retention rate. Unless Lashou and Nuomi are desperate and use money to subsidize lower discounts, they will not be able to withstand it.
Everyone is waiting for the reaction of group buying, because everyone knows that group buying is now the master of the Shanghai market.
What was surprising was that the group buying team did release an announcement on the day, but it had nothing to do with discounts. They only announced that the website would be upgraded from 11pm to 6am.
(End of this chapter)
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