Chapter 477 A big group comes
The announcement of the upgrade of the group buying website was up for a day, and during this day, Volkswagen became the most dazzling star in the entire Shanghai market.
The meaningful review list, coupled with super high subsidies in the form of real money, the membership plan and discount promotions, after this set of combined efforts, the first batch of stores that entered the Volkswagen market were almost all overwhelmed with orders, and crowds of people filled the entire street.
In this extremely short period of time, Volkswagen's business area spread outward rapidly, and Nuomi was directly overwhelmed.
Although Lashou.com was forced into a corner by group buying on New Year's Day, it luckily escaped this huge impact.
“What is Pintuan doing now?”
“Nothing.”
"Nothing?"
"Well, that's not the case. They did do some things, such as... taking over the marketing department that we laid off."
"????"
In the conference room of Lashou.com, everyone was stunned when Wu Peng told everyone the feedback from the marketing department.
The market is hot, consumer habits have been formed, and merchant information is almost completely transparent. If you randomly pick a young person on the street, he will know more about group buying than those who run websites. In this case, what is the point of those ground promoters? Of course, the same discussion also appeared in Volkswagen's internal meetings.
When Chen Jiaxin asked this question, she soon received an answer similar to that of Lashou.com, so she waved her hand expressionlessly and announced the adjournment of the meeting.
She is a woman with a strong desire to conquer, especially those men who have been very powerful in the business world.
But this time when she came to Shanghai, she felt very disappointed, because the opponent's poor performance made her feel that everything was too easy and she did not feel any sense of accomplishment at all.
An enterprise without wolfish spirit is destined not to go far...
She doesn't feel sorry for her opponent, she just finds it a bit boring.
"tension."
"exist……"
The night time passed quickly, and in the blink of an eye it was six o'clock in the morning, and everything about the group buying had changed quietly.
In the early morning, when the sky was just getting light and the distant skyline had not yet turned white, there was even a hint of black left, several trucks drove out from Xihan Heqing's backyard and sent a bunch of salesmen in yellow vests to fixed locations.
Afterwards, these trucks quickly pulled boxes of goods and delivered them to each street sales stall.
Most of these stalls are set up near residential areas. There are many people who get up early to go to work. Most of them noticed the yellow vests at the entrance of the community and recognized the group buying logo, so they walked past them as if they were used to it.
Some people who were in a hurry to get to work thought they were handing out flyers again, and couldn't help but quicken their pace when they approached.
But these salesmen did nothing. They didn't stop people or distribute things. They just slowly set the table and took out eggs, fruits, rice, noodles, grains and oil from the boxes and placed them in a circle around them, like a throne.
At seven o'clock in the morning, the morning light spread across the entire city, illuminating the streets and alleys, and it was time for Lashou.com to go to work.
Xiao Lin, the employee responsible for monitoring the websites of major competitors, calmly made himself a cup of tea and then clicked on the group-buying website.
This is an operation he performs every day. He is so skilled at it that he can't be more skilled. He may tie the wrong knot in the early morning when he is dizzy, but he will never make a mistake in the process that is almost engraved in his muscle memory.
"?"
Kobayashi slowly opened the webpage, but before he could take a closer look, his pupils suddenly shrank, and then a mouthful of tea sprayed onto the screen, and he was stunned.
A few colleagues who were in charge of other websites nearby frowned when they saw this scene: "You're watching Tingting Mayday again so early in the morning?"
"No...something big happened."
"?"
"This update of the group buying game may cost us our lives..."
Robin and managers at all levels did not arrive at the company until after nine o'clock because their morning meetings had been cancelled since New Year's Day.
Since no one can beat them anyway, what's the point of holding a meeting? I might as well get some more sleep instead of wasting time.
Coming out of the elevator and entering the front desk of the branch, Robin, Wu Peng, Cui Yiting and Song Yaqian were still discussing Dazhong and group buying. There was some confusion in their words, but more of them were in the mood to watch a show.
It wasn't until Xiao Lin stopped them at the door with a computer in his arms and shouted that the group buying was causing trouble that their faces suddenly turned blank.
Five minutes later, Kobayashi was invited into the conference room, and his computer was connected to the projector in the conference room.
He was just a small employee, one of the most basic ones, who usually had no chance to step into the executive meeting room. He was inevitably a little nervous at this moment, so he held the mouse and clicked on the entertainment section while constantly organizing his words in his mind.
But before he could finish organizing his words, a burst of "Oh shit" erupted in the conference room.
At this moment, all the executives looked at the screen in disbelief, their mouths opened wider than eggs.
Because they saw that in the group buying entertainment section, the distance behind each merchant was marked, hundreds of meters, thousands of meters, kilometers...
As Xiaolin moved the mouse and used the down arrow to select distance priority, all the businesses appeared from near to far.
"Distance display? How is this possible?!"
"The website upgrade they did last night was this?"
“Nonsense…”
Almost subconsciously, everyone was denying what they saw.
Since the rise of the group buying market, there have been thousands of websites. Why are there so many? It is because the technical threshold is very low.
As long as you find someone to build a website and negotiate with merchants, you can set up a small group buying website in minutes.
To put it bluntly, this is no different from some group buying QQ groups, except that the carrier has been changed from QQ to a website.
Of course, some subsequent giants, such as Lashou, Nuomi, and Volkswagen, also made a lot of technological upgrades after receiving funds, such as membership systems, points systems, and lottery systems.
But these things are just very simple and low-cost gadgets in network technology.
But none of them had ever imagined that one day, a group buying website would list the nearest stores for users based on their address information and display the distance to the stores. This was simply a fantasy.
How do they map? How do they calculate distances? How much does it cost?
You should know that Volkswagen is the one that does the best in technology at the moment, but their search system can only sort by sales, discounts, latest, and previous purchases after you select a city, but it definitely can't do things like distance sorting.
To put it simply, many people who bought consumption coupons from fixed stores may have to travel all the way from the east to the west of the city to use them.
Especially during flash sales, some people rush to grab coupons without checking the location information. After buying the coupons, they realize, “Oh my god, how much does it cost to take a taxi for such a long distance?” This has led to refunds on many platforms because the location is not intuitive and users cannot actually use the products.
But if the group buying update service is real, then it would be a complete dimensionality reduction attack, because other websites currently cannot provide such service functions.
Once consumers experience the convenience and speed of something, they will never go back, which is a disaster for other companies.
"Dear leaders, please don't panic. I...I still have something to say."
"What's wrong? Is it fake?" A glimmer of hope ignited in Robin's heart.
Xiao Lin was speechless for a moment, then clicked on one of the stores at random, and then clicked on the route navigation below.
Soon, a route guide with a map appeared on the screen. What was even more surprising was that next to the route guide there was a recommended guide for transportation, such as which bus or subway line to take...
Seeing this scene, everyone in the conference room fell silent, but what was more eye-catching was the watermark under the map, which read Gaode Map.
"What is Gaode?"
"It is a map service company with Class A surveying and mapping qualifications. It is well-known in the field of in-vehicle navigation. It provided the route service for last year's World Expo. However, it is not free and the annual service fee is very high. Most companies cannot afford it."
"So how does group play work...?"
"I don't know about this either, but I found a piece of news online that said at the beginning of last year this company announced its transformation and was going to enter the Internet market."
Hearing this, Robin's head suddenly buzzed, and he felt numb from his scalp to his heels.
Well, the technology is provided by a professional mapping service company, but...
How is the location of the group-buying merchant matched with the map? You should know that the current in-car navigation system only shows you the surrounding routes and area names, and it is impossible to show you the surrounding merchants.
Unless, when they sign the contract, they require merchants to provide accurate address information, and then match it with Gaode’s map while developing the market.
When did they sign the contract with the merchants? The earliest was in April last year...
The chain catering brands of the food festival and the popular merchants in the business district with whom they have deep cooperation now have another foreshadowing that spans a year? The outrageous thing is that the group buying industry has only been around for a year.
In the conference room, everyone's heart was beating so fast that it took a long time to calm down.
Robin even had a very outrageous idea, that is, the group buying had prepared everything a year ago, and then waited for capital to follow suit and mature the market, and then jump out himself. No... this is simply impossible.
"Boss Luo, do you know what I was thinking just now?"
After a long time, Wu Peng looked at a merchant on the screen and spoke.
Robin took a deep breath and said, "Tell me about it."
"I never expected that there would be a highly rated spa about 500 meters away from us. You should know that the focus of my words is not the spa, although I like spas very much, but... do you understand?"
“…”
As soon as he finished speaking, everyone understood Wu Peng's subtext.
The distance service updated by group buying will attract even those who do group buying, let alone consumers.
Who would have thought that there would be so many businesses around us that I have not experienced yet, who would have thought that I could go downstairs and press a button during my nap time!
"I think we should follow his map and give it a try. We must find out whether it is accurate and how big of a threat it is."
"That makes sense, Xiaolin, you should come along too."
"Okay Mr. Luo."
Afterwards, the group left the branch station and followed the route map provided by the group, making many turns and finally saw the spa club on the fourth floor of a commercial and residential building.
Glass door, gauze curtains...
To be honest, there is a gap between the location of this store and the actual distance marked on the map, but since it can be found according to the route instructions, it shows that the service effect is very stable.
Everyone looked at each other, and their faces became embarrassed.
Group buying has moved the service industry online, which has always been a famous saying in the industry. But this time, group buying has brought group buying directly into the field of technology. Such a big step is enough to scare everyone.
"I need to write a report to the headquarters. This is no longer just a crisis in the Shanghai market. We must find a way to catch up..."
Robin turned around with a gloomy face and went downstairs. Xiaolin opened his mouth and wanted to add something, but he didn't have the chance to say it.
He wanted to say that the map service was not all that the group buying had updated. They also updated a function, which was on the right side of the homepage, which was a group system.
However, because the group system did not have any actual content, Xiao Lin did not know what it was used for. So after thinking for a while, he decided to observe it carefully before reporting.
"Boss Wu, shall we go too?"
"Um...you guys go back first, I have something else to do."
"????"
(My child is starving to death, please give me some monthly tickets...) (End of this chapter)
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